In Episode 64 of the Manufacturing Automation Podcast, Michael Gimbel and Matt Moseman dig into what it actually looks like to run and scale an automation business when the hype wears off.

This episode covers:

Hiring realities and why “working interviews” reveal more than resumes
Founder stress, perspective traps, and learning to measure the right metrics
Profit-first thinking vs. raw growth in capital-intensive businesses
Website conversion strategy, SEO obsession, and messaging clarity
Product demand signals, beta launches, and pricing confidence
Automation product mix decisions and long-term market education challenges
Time tracking, utilization, and building real COGS visibility
Leadership, culture shifts, and reducing founder dependency

This is a candid, operator-level conversation about decision-making, discipline, and building sustainable automation companies — not just impressive ones.

If you’re a manufacturer, integrator, or founder navigating growth, hiring, and product strategy, this episode is for you.

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Building Automation Businesses Without Losing the Plot