Podcast
The Manufacturing Marketer
Hosted by Gorilla 76 · EN
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
26episodes
Episodes
Newest firstAll episodes
What can industrial marketers do with product packaging? w/ Jenny Stanley
1w ago00:34:27Tap to summarizeToday, we’re taking a step back from campaigns and other typical bread and butter marketing tactics and talking more about…packaging! Our guest today is Jenny Stanley, Managing Director at Appetite Creative. And she’s here to talk to us about connected product packaging — and how AI is changing the picture. Connect with Jenny Stanley on LinkedIn: https://www.linkedin.com/in/jenny-stanley/
Transcribe →Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
2w ago00:47:52Tap to summarizeWhen Fullerton Tool started down the e-commerce path, they weren't trying to build a custom platform. They were trying to solve customer problems. In this episode, Beth Bauer and Tim Roenicke share how a website that initially focused on inventory visibility and product search gradually evolved into a business-critical tool for quoting, ordering, customer service and distributor support. One of the most interesting parts of the conversation is how often customer behavior shaped the direction of development. Search functionality led to quoting. Quoting led to new workflows. Distributor feedback led to new features. Internal teams began using the same tools customers were using. Over time, the platform became less about e-commerce and more about removing friction from the buying process. We discuss: The lessons learned from an early failed attempt at e-commerceWhy product search became the foundation for everything elseHow instant quoting helped speed up sales conversations The importance of customer feedback loopsWhy some distributors embraced the platform while others resisted itThe realities of supporting a custom system in-houseWhat manufacturers should consider before deciding to build or buy This is a conversation about e-commerce, but it's really a conversation about understanding customers and designing digital experiences around the way they actually work. ABOUT IMC LIVE IMC Live is the interactive webinar series from the Industrial Marketing Collective — created for marketers at manufacturing companies. Each session is designed to help you connect with peers, sharpen your skills and drive measurable results in your work.
Transcribe →Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer
3w ago00:27:05Tap to summarizeIn this episode borrowed from our sister show The Manufacturing Employer, Jon Franko and marketing strategist Ray Reader discuss how manufacturing companies can align their marketing and HR efforts to attract and retain top talent. They explore strategies for employer branding, the importance of authenticity and practical steps for building a strong employer brand.
Transcribe →CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live
3w ago00:37:29Tap to summarizeWhat separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center. From cleaning up messy data and improving CRM hygiene to implementing automation, lead scoring and AI-powered workflows, Connor walks through the “crawl, walk, run” framework for building a CRM system that sales and marketing teams can actually trust and use. You’ll learn: Why CRM hygiene matters more than flashy automation How to standardize data across teams The best starter automations for marketers Common CRM mistakes that wreck reporting How AI is changing CRM management and data enrichment Tips for migrating from outdated CRM systems Whether you’re stuck in spreadsheets or scaling a sophisticated HubSpot setup, this episode offers practical advice for getting more value from your CRM.
Transcribe →Landing page lunatics
May 2100:41:38Tap to summarizeCampaigns live and die with the LP. That’s what we think, at least. So today, we’re going to dive deeper into the not-so-humble art of the landing page – what goes into a good one, how many you should be running, and all kinds of other things.
Transcribe →Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live
May 1400:49:40Tap to summarizeIn this episode, Peyton and Allen sit down with Jim Olen to talk about what industrial marketers can learn from entertainment and commercial production. The conversation covers storytelling, episodic content, storyboarding, pre-production, ROI and why “just shoot something” usually leads to forgettable marketing. Jim also shares examples from his work with brands like MSC Industrial Supply and how stronger creative direction can help manufacturing brands earn attention — not just explain themselves.
Transcribe →Manufacturers are using AI. How do they message on it?
May 700:33:45Tap to summarizeManufacturers are integrating AI into their own operations, and it’s more than likely that that includes your own company. So how do we message around it? And, should we? To help us sort this out, we’re talking to Bryan DeBois, Director of Industrial AI at RoviSys. Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryan-debois/ Learn more about RoviSys: https://www.rovisys.com/
Transcribe →Send it! Why (and how) B2B companies ought to speak out on touchy subjects
Apr 3000:39:41Tap to summarizeIn this episode, Nihal, Brendon and Peyton discuss how industrial marketers can and should respond during times of significant economic and geopolitical upheaval. They explore the timing, relevance, tone and channels for effective communication about sensitive topics like tariffs, war and market disruptions.
Transcribe →B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live
Apr 2300:44:24Tap to summarizeE-commerce in B2B industrial isn’t as simple as launching a storefront. So what does it look like when it works? In this IMC Live session, Peyton and Allen talk with Tyler Simmons of Energy Management Corporation about how VFDs.com has built an e-commerce engine over the past decade — and what it takes to make it work.
Transcribe →The new wave in product visuals w/ Mark Worger
Apr 16Tap to summarizeToday, we’ve brought on Mark Worger from MarTech3D to talk more about product visuals. When we’re thinking about product illustrations, we’re often talking about photos and videos. But Mark does work bringing these kinds of products for industrial companies to life, and we want to find out more. Learn more about MarTech3D: https://www.martech3d.com/
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