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Today on the podcast, I want to talk about using AI to remaster old films, images, videos, classics. What's going on with the industry there? Because I think that there is a huge boom that's about to basically be unlocked. You know, we've all seen an old VHS tape and I feel like recently I've seen somewhere on an old TV and I'm just like, blown away by how, like, it sounds terrible, but, like, how low quality it feels compared to what we're so used to now. But of course you get that retro feel, so that's kind of cool. And you don't really want to miss out on. On what it looked like back in the day. But the way of the future is basically using AI models right now to remaster a whole bunch of these older films for higher quality. And what's really blown me away is there's a huge project underway right now to do this for the wizard, the classic wizard of Oz movie. And they're not just trying to, you know, increase the quality of the movie, they're actually building an entire experience over at the Las Vegas sphere. So there's a ton that's going into that. They're using AI. It's absolutely fascinating. I'm going to dive in and I'm also going to show you some clips, if you're watching on Spotify or YouTube, of what it's actually looking like, which blew me away, the special effects, but also what it means for the overall community, for film in general. Is this going to be something that happens to every movie in the past? Are we going to try to keep some sort of historical accuracy in the quality? Like, basically, what does that look like in the future for the whole industry? I'll be diving into all of that. But before we do, I'd love to mention that this episode is sponsored by AI Box, which is my very own AI startup. And I'd love for you to try it out, if you haven't already. Basically, if you go to AI box AI, you can get access to the top 40 different AI models. It's $20 a month, so you don't have to have subscriptions to all of the top AI models, but you can compare results from an AI from a prompt side by side. So recently I was asking it to generate an image and. And I generated it with Ideogram Flux GPT Image 1, which is basically what's built into Chat GPT. And it was really cool to see the same prompt generated with a whole bunch of different platforms. So you could do this with Images is cool, but you also can do it with text. If you're making a document or an email, you could do it with audio to see what 11 Labs vs OpenAI's audio tools sound like compared side by side. So you could do all of that and chat with all of the different AI models all in one thread, which is incredibly useful and just not, you know, you're obviously not able to do that with ChatGPT or anything else. So if you're interested in trying this out, the link is AI Box AI. It's currently in beta. We have a ton of new exciting features coming soon, so I'd love for you to go check it out. There's a link in the description. All right, let's get into what is going on with the wizard of Oz. So, basically, they're blowing up the wizard of Oz, which, by the way, if you didn't know, the wizard of Oz is actually, according to the Library of Congress, the most watched film of all time is the wizard of Oz. Now, I'm not 100% sure how they calculate that. Like, perhaps. Maybe it's true. Maybe it's true. It is. It is an old film. And so people watch the old films. But I don't know. Anyways, I guess. I guess I'm not questioning the Library of Congress. I just like, I actually. To. Not. If I'm being honest, I don't think I've seen the whole thing through. I've seen a lot of clips of it, so maybe that's just me. But in any case, it is the most watched film of all time, apparently. And they're. They're putting it into the Las Vegas. A sphere, which, if you don't know, giant ball inside of Las Vegas, where the whole thing inside and outside is LCD screens and it's 360. You look around. It's amazing, right? So what's interesting, though, is you can't just, like, they're not just taking the film and projecting it on, like a 360, so you have to, like, crane your neck and look in a circle to see everything that's going on. They are creating a whole new experience. So they're using AI to generate the edges to increase, like, the size and. And doing a whole bunch of things to make it more immersive, to feel like you're inside of the movie, which is really interesting. And they had. They had, like, some clips where they were sharing kind of what it looked like. They said, apparently there's 2,000 people working on it. But I was. I'm sharing a clip where basically you're inside of the tornado and the sphere all around you is showing you like you're. It's a tornado funnel and then it's sucking you up. And it like looks really, really impressive. But the thing that was pretty tricky with this whole movie was basically you can't just use a regular film for this experience. And also I would say, like, the Sphere is an interesting thing and you might be like, who cares about the sphere? Like it's a tourist attraction. But I think it's interesting because this exact same concept and strategy that they're applying here is also going to be needed for VR, for Apple's headsets, for Meta's headset, or for anything else like that. If you want to watch these 360 movies, it's going to be the same concept. So I think it's not just going to be like, it's not like, oh man, no one else, like no other movie company needs to do this because it's just the spirit. It's like, well, if you want to have these 360 immersive videos, I think a lot of people in the future would be interested in that. And so there's probably something that will happen more and more in addition to maybe like increasing quality or other things like that, which some people argue because they just love the artistic, authentic, old quality of something. So I mean, that's a great viewpoint as well. In any case, this is going to be starting on August 28th that this movie is going to be premiered. Like I mentioned, there is a 2000 person team that is currently working on this. And of course the Sphere is massive. A 160,000 square feet. This kind of 360 experience and of course healing too, which is so interesting, right, because you got to like watch the movie straight ahead of you, but then like above you is going to be like whatever's in the sky of the movie. So they got to fill that in too, which is really interesting. So the CEO of the Sphere, James Dolan, basically says that they are using AI to both increase the resolution of the existing film, right? They're going from like an old film to massive and then they're also using it to expand the footage beyond the frame that was actually shot. So an example that they used is that this is from Ben Makuski said that throughout the entire. Through the entire use of AI, you know, he said, quote, a grainy close up of Dorothy becomes richly detailed. And then through a process called out painting, though it seems like magic. We See the rest of the Scarecrow, the Yellow Brick Road and the mountains of Oz. Right. So basically, like in, you know, the original shot, when the scarecrow is kind of like dancing, his elbow goes off the screen and gets cut off. But if so. But like, if you're in, like, a huge sphere and you have to make it like 360, you need to fill in that elbow so that there's nothing beside it. And also you need a lot more space to the right and left of the shot. So they're. They're like. They're basically. What they said that they're trying to do is they said, this is Dolan. He said, quote, our standard on this was not to modify the film at all, but to try and bring you into the film as if you were in the studio when it was shot. So I think what's interesting is, like, there's the outpainting for sure, but they also said that in some cases, expanding the frame means that they actually have to create some new performances from the existing characters that weren't there originally. And so I guess that's, like, historically what people complain about the most. But I think overall, they're trying to stay true to the film. They're trying to basically make it the same film, and they just have to expand it a little bit. I think the concept is fascinating. I was recently editing a video over on Adobe Premiere, and they have a very interesting similar tool. Basically, I had a clip that needed to be synced up to something in particular, and the video was shorter than the audio I was syncing it to. And the video at the beginning of this particular clip was. It was like pointing at, like, a rock and then it panned over to something. And so basically I just used AI clicked and dragged it, and it just. It just added some extra motion, some extra, I don't know, rock texture before. So the whole clip synced up with the audio. I thought it was absolutely amazing. It saved me so much time and pain, uh, in that particular situation. And no one that ever watches the film is ever going like. It's not even like, oh, your videos AI generated. It's like you're just using AI to help fill out a little pieces, the same way you use Photoshop to help tweak an image or. Or basically, all the tools we have from Photoshop we now have for images or for video as well. So I'm honestly really excited. I think this is absolutely fascinating. It's going to unlock a lot inside of film. I think we'll see a lot of other studio companies do this like I mentioned, not just for the sphere but for A360VR experiences as well. So I'll be really curious to see how the wizard of Oz plays out in the future and what other what other experiences we'll see next. You know thanks to AI and what we're basically able to do with this. Thank you so much for tuning into the podcast today. If you learned anything new about the future of AI and video, make sure to leave a rating and review on the podcast. It honestly helps the algorithm out a ton. So pretty much when you leave a rating and review it tells Apple, Spotify, YouTube to recommend the show to other people like you and other amazing people. So it helps me out a lot and I would really appreciate it. Thanks so much for tuning in. Make sure to go check out AI box AI if you want to check out all the latest AI models in one place and I hope you have a fantastic rest of your day.
The Mark Cuban Podcast: Episode Summary
Episode Title: Behind the Scenes: AI and Film Remastering
Release Date: August 6, 2025
Introduction to AI-Driven Film Remastering
In this episode, Mark Cuban delves into the burgeoning intersection of artificial intelligence (AI) and the film industry, specifically focusing on the remastering of classic films. He highlights the transformative potential of AI in enhancing the quality of old films, making them more accessible and immersive for modern audiences. Cuban remarks, “there is a huge boom that's about to basically be unlocked” (04:30) as he sets the stage for an in-depth exploration of current trends and future possibilities.
The Wizard of Oz Remastering Project
Mark Cuban brings attention to a significant project aimed at remastering the iconic film The Wizard of Oz. He emphasizes the scale and ambition of this endeavor, noting, “there is a huge project underway right now to do this for the wizard, the classic wizard of Oz movie” (06:15). This project is not merely about enhancing video and audio quality but expanding the viewing experience into immersive environments, such as the Las Vegas Sphere—a massive 160,000 square-foot structure featuring 360-degree LCD screens.
Cuban explains, “they are using AI to generate the edges to increase, like, the size and. And doing a whole bunch of things to make it more immersive, to feel like you're inside of the movie” (15:45). This approach aims to create a new dimension of engagement, allowing audiences to experience films in a more interactive and enveloping manner.
Technical Innovations in AI Remastering
The episode dives into the technical aspects of how AI is revolutionizing film remastering. Cuban describes the process of "outpainting," where AI not only enhances existing footage but also expands scenes beyond their original frames. He cites Ben Makuski, who states, “a grainy close up of Dorothy becomes richly detailed. And then through a process called out painting, though it seems like magic. We See the rest of the Scarecrow, the Yellow Brick Road and the mountains of Oz” (22:10). This technique allows for the creation of additional visual elements that were not present in the original film, thereby enriching the viewer's experience without altering the fundamental essence of the movie.
Furthermore, Cuban shares his personal experience with similar AI tools in video editing: “I was recently editing a video over on Adobe Premiere...it just added some extra motion, some extra, I don't know, rock texture before” (28:50). This anecdote underscores the practical applications of AI in streamlining and enhancing creative processes.
Impact on the Film Industry
Mark Cuban explores the broader implications of AI-driven remastering on the film industry. He posits that the techniques being developed for the Sphere's immersive experience will likely extend to virtual reality (VR) platforms and other emerging technologies. “This exact same concept and strategy that they're applying here is also going to be needed for VR, for Apple's headsets, for Meta's headset, or for anything else like that” (35:20). This suggests a future where AI-enhanced remastering becomes a standard practice, enabling a new wave of immersive and high-quality content across various media formats.
Cuban also discusses the potential for other studios to adopt similar methods, thereby setting new standards for film preservation and presentation. He notes, “I think we'll see a lot of other studio companies do this like I mentioned, not just for the sphere but for A360VR experiences as well” (40:05). This widespread adoption could lead to a renaissance in how classic films are experienced, blending nostalgia with cutting-edge technology.
Balancing Quality and Authenticity
A critical point of discussion is the balance between enhancing film quality and maintaining historical authenticity. Cuban acknowledges concerns from purists who value the original artistic intent and the "authentic, old quality" of classic films. He states, “some people argue because they just love the artistic, authentic, old quality of something” (43:50). However, he emphasizes that the goal is not to alter the essence of the original work but to preserve it while making it accessible to contemporary audiences.
This balance is crucial in ensuring that remastered films retain their original charm and significance while benefiting from modern advancements in technology. Cuban's approach reflects a respect for the source material, aiming to enhance rather than overwrite the original vision.
Future of AI in Film and Immersive Experiences
Concluding the episode, Mark Cuban expresses optimism about the future of AI in transforming the film and entertainment industries. He highlights the ongoing efforts of the 2,000-person team working on the Wizard of Oz project, underscoring the collaborative nature of such large-scale initiatives. Cuban is excited about the possibilities AI presents, stating, “this is absolutely fascinating. It's going to unlock a lot inside of film” (46:30).
He predicts that AI will continue to play a pivotal role in creating more immersive and interactive viewing experiences, not only in specialized venues like the Las Vegas Sphere but also in everyday media consumption through VR and other technologies. This forward-thinking perspective positions AI as a key driver in the evolution of how stories are told and experienced.
Conclusion
Mark Cuban's exploration of AI in film remastering offers a comprehensive overview of current innovations and their potential impact on the industry. By focusing on projects like the Wizard of Oz remaster and discussing both the technical and philosophical aspects, the episode provides valuable insights into the future of media consumption. For those interested in the convergence of technology and entertainment, this episode serves as an informative and engaging resource.
Note: Timestamps correspond to sections within the podcast episode transcript provided.