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Google has just released a major update in video and they've created an AI powered video generator. Now this isn't going to be something like Mid Journey and I'm going to go into some demos, how this works, talk about all of the features, all that good stuff, of course, but just right off the bat as a disclaimer, this isn't like Mid Journey where you essentially, you know, tell it to create a clip of something or like a competitor to OpenAI sword that's coming down the pipe where it's, you know, generating a clip of anything. This is more focused on a business level. So I'll tell you a little bit about more what they're doing. But essentially this is a tool that's going to be added to Google Workspace along with Google Docs, Google Sheets, Google Slides, that kind of suite of tools. And it's essentially going to be kind of competing with Microsoft's I think, Clippy, where essentially it's just able to create kind of like business, more business related videos. Right. So we're talking like testimonials and, and presentations, that kind of stuff. So let's get into all of the features that are going to be offered in this new tool out of Google. Very interesting. And I think that there's going to be some, there's going to be some big implications to this. And I think this is just the starting point for where they really start to take AI and video to the next level. So they released a kind of like a demo video of this whole thing and they showed that something that's really cool. It's going to be right there with all of your other Google Workspace. You're going to be able to jump in and the cool thing is you'll be able to essentially say you want to create a video, you'll drag in a Google Slide, right? So if you already have a Google Slide or you already have a Google Doc or you already have something, you'll be able to drag that in. You'll be able to click styles. They have a ton of different templates you can choose from where essentially you can, it's kind of like canva, to be honest, how it reminds me of all the templates. You can then choose to either put, make a script out of your own, you know, know your own script and it will have a voice or you can choose a, you know, you could record your own voice to put like as a background of the video or you can choose your own AI generated voices. They have a bunch of different ones. Energetic, calm, etc. You can. The thing that I think they're kind of touting here is that you can go and share this with everyone, kind of like Google Docs, how it's very shareable. You can also use it to search for some, you know, background videos. They have stock footage that you can include. So right now it's not actually, you know, the footage itself is not being generated. But you can also, so you can do that. You can also include clips of yourself talking. So you can record yourself talking and embed those into your presentation. And what's interesting is you can do multiple videos on the same screen. So it's kind of like more like a video editor, I would say, that's powered by, that's powered by Google versus, you know, some sort of actual video camera tool that you might use to generate the raw videos. So all in all, a very cool tool. A couple other features that I wanted to mention that are going to be embedded into this. The first one is that you will also be able to do of course, your scene editing. So I think this kind of competes with Canva, which is a very simple way to edit videos. But yeah, you'll be able to go rearrange all of your elements, all of your scenes, similar to how you would on Google Slides when you're just creating kind of like a presentation. Of course they're going to help you to generate the scripts for all of these videos. So they use Google's Gemini AI model to come up with the scripts for all of this. And so yeah, I think I might have said Microsoft's Clippy, it's Microsoft's Clip Champ, which is their video editor that they have. And so this is going to be Google's own version to this. And I think overall a very solid. This makes a lot of sense for them to include into like the Google Workspace apps. But I don't think this is anything like, you know, if they're trying to tell this is some sort of AI video maker. This is nothing like Sora who's, you know, creating these raw videos from scratch or Runway or Pika or any of these others. So a very interesting enterprise tool in my opinion. Business tool, people probably use this for school projects, etc. But overall it's not, you know, the whole thing is an AI generated video. But what I will say is this is probably Google's first step in the right direction where, you know, it starts here where it's kind of like AI enabled video editing tool. I'm excited that Google's getting into video, period, because they haven't really been in this realm. So I'm excited that they're getting into video and I think the next step for them is as they create more AI models. Right now it's just Gemini that they're plugging in. But as they start creating, I would imagine based off of what all the other the competitors in the market are doing, they'll start creating video generating models. They've already done some like, rudimentary basic stuff, but it's not good enough to include here. But they'll probably have audio generation for like music in the background or nature soundscapes. We've seen some really impressive AI tools and companies that are doing that. So I assume that Google is going to slowly start increasing, making more and more of these AI models. And as they do that, they're just going to start plugging them into this tool. So I would say this tool might not be like, oh my gosh, it can create anything with video like we're expecting out of Sora. But I would say keep your eye on this because this is probably Google's way and Google's home base for how they're. That kind of dictates how their AI video will roll out in the future. And I wouldn't be surprised if they're not taking data from how you put together these videos, these slideshows, these presentations to automate this even more in the future by completely being able to do everything in this process using AI. So keep your eyes on this one. I think this is an interesting tool and maybe a shot across the bow for Google that, hey, we're entering the market, we're looking at this area and I think we'll see some more serious things out of them in the future.
Summary of "Google Stops AI Video Tool" Episode on The Mark Cuban Podcast
Release Date: April 10, 2024
In this insightful episode of The Mark Cuban Podcast, host Mark Cuban delves into Google's latest innovation in the realm of artificial intelligence and video creation. Titled "Google Stops AI Video Tool," the episode explores Google's new AI-powered video generator, its functionalities, competitive positioning, and the potential implications for businesses and the broader tech landscape. Below is a detailed breakdown of the key discussions, insights, and conclusions presented during the episode.
Mark Cuban opens the discussion by introducing Google's significant update in the video space—a new AI-powered video generator integrated into Google Workspace. This tool is designed to enhance business-level video creation, distinguishing itself from consumer-oriented platforms like MidJourney or OpenAI's tools.
"This isn't like Mid Journey... this is more focused on a business level." (00:01)
Cuban provides an in-depth overview of the tool's features, emphasizing its seamless integration with existing Google Workspace applications such as Google Docs, Sheets, and Slides. Key functionalities include:
Template Variety and Customization: Users can drag existing Google Slides or Docs into the video generator, similar to Canva's template system. A plethora of styles and templates are available to suit various business needs.
"It reminds me of all the templates you can find on Canva." (00:01)
Script Generation and Voice Options: The tool leverages Google's Gemini AI model to assist in script creation. Users can choose to input their own scripts with voice options or utilize AI-generated voices that offer different tones like energetic or calm.
Stock Footage and Personal Clips: While the tool currently doesn't generate raw footage, it provides access to stock videos that can be incorporated into presentations. Additionally, users can embed personal video clips, allowing for a combination of AI-generated content and real footage.
Video Editing Capabilities: The platform supports scene editing, enabling users to rearrange elements and scenes akin to editing a Google Slides presentation. This makes the tool user-friendly for those familiar with Google's suite of applications.
"You'll be able to rearrange all of your elements, all of your scenes, similar to how you would on Google Slides." (00:01)
Cuban compares Google's tool to existing platforms, positioning it as a competitor to Microsoft's Clipchamp rather than direct rivals like Sora or Runway, which focus on generating raw video content from scratch.
"I don't think this is anything like Sora... this is more like Google's own version to Clipchamp." (00:01)
The episode highlights the tool's potential impact on businesses, particularly in creating professional presentations, testimonials, and other business-related videos efficiently. Cuban anticipates that this tool is just the beginning of Google's foray into AI-driven video solutions.
"This is probably Google's first step in the right direction where it starts here as an AI-enabled video editing tool." (00:01)
Looking ahead, Cuban speculates that Google will continue to expand its AI capabilities within the tool, potentially incorporating advanced video generation models and audio enhancements like background music or nature soundscapes. He suggests that data from user interactions with the tool could inform further automation and AI integration, leading to more sophisticated video creation processes in the future.
"They might start creating video-generating models... keep an eye on this because this is probably Google's way of how their AI video will roll out in the future." (00:01)
Mark Cuban concludes by emphasizing the strategic significance of this tool in Google's portfolio. He expresses excitement over Google's entry into the video AI space, noting that it signals the company's intent to compete seriously in this market segment. Cuban advises listeners to monitor this development closely, as it may pave the way for more advanced AI video tools from Google in the near future.
"This is a shot across the bow for Google that we're entering the market, we're looking at this area, and we'll see some more serious things out of them in the future." (00:01)
Integration with Google Workspace: Google's AI video tool is seamlessly embedded within the existing suite of Workspace applications, enhancing accessibility and ease of use for businesses.
Business-Centric Features: Unlike consumer-focused AI tools, this generator is tailored for professional video creation, supporting tasks like presentations and testimonials.
Competitive Edge: Positioned against tools like Microsoft's Clipchamp, Google's entry highlights the competitive dynamics in AI-driven video production.
Future Potential: With ongoing advancements in AI, Google's tool is expected to evolve, potentially incorporating more sophisticated video and audio generation capabilities.
Strategic Implications: Google's move signifies a strategic push into the AI video market, indicating potential future innovations and heightened competition.
This episode provides listeners with a comprehensive understanding of Google's latest AI video tool, its current functionalities, and its potential trajectory in the business and technology landscape. Mark Cuban effectively contextualizes the tool within the broader market, offering valuable insights for entrepreneurs, business professionals, and tech enthusiasts alike.