← The Mark Moss Show
Loading summary
Transcript187 lines
- [00:00]
Oppenheimer/Ad Voice
This is an iHeart podcast. Guaranteed Human we believe in starting with your financial goals, not a formula. At Oppenheimer we put the full strength of our long standing expertise to work understanding your life and your ambitions and designing the precise strategies that build and protect your wealth. With confidence across this generation and the next, put the power of Oppenheimer thinking to work for you. Wealth Management Capital Markets Investment Banking Every business has an ambition. PayPal open is the platform designed to help you grow into yours with access to business loans so you can expand and hundreds of millions of PayPal customers worldwide. Your customers can pay all the ways they want today with PayPal, Venmo, pay later and all major cards so you can focus on the future when you need a partner trusted by millions. There's one platform for all business PayPal open grow today at paypalopen.com loans subject to approval in available locations Ryan Reynolds
- [01:05]
Mark Moss
here from Mint Mobile. I don't know if you knew this, but anyone can get the same Premium Wireless for $15 a month plan that I've been enjoying. It's not just for celebrities. So do like I did and have one of your assistant's assistants switch you to Mint Mobile today. I'm told it's super easy to do@mintmobile.com
- [01:22]
Oppenheimer/Ad Voice
Switch upfront payment of $45 for 3 month plan equivalent to $15 per month required intro rate first 3 months only, then full price plan options available, taxes and fees extra fee full terms@mintmobile.com Amazon
- [01:35]
Chase Hughes
Health AI presents painful thoughts why did
- [01:40]
Oppenheimer/Ad Voice
I search the Internet for answers to my cold sore problem? Now I'm stuck down a rabbit hole filled with images of alarmingly graphic sores in various stages of ooze. I can clear my search history, but I can never unsee that.
- [01:57]
Chase Hughes
Don't go down the rabbit hole. Amazon Health AI gets you the right care fast. Healthcare just got less painful every week
- [02:05]
Mark Moss
you're making real money decisions on information you can't verify. Iran escalation? A Fed pivot? AI bubble? What are the recession odds now? You probably have three sources giving you three different stories, all written by people who are very good at writing stories. And you still have to position your portfolio on Monday morning. Now here's what I've been telling my audience for years now. You're probably not going to figure out what's true, but you can figure out what's being done to you. That's the actual skill that you need to build. Retail investors underperform the market by 3 to 4% every single year, and that's not because there's a knowledge gap, it's because there's a discernment gap. So today I'm sitting down with Chase Hughes. He spent 20 years studying exactly how perception gets engineered in interrogations, in advertising, in media. And we built a toolkit how to spot narrative engineering in real time, how to read the person across the table from you in a deal, and how to build a mind that can't be moved. So let's jump right in with Chase. Here's the world that my audience is living in, which is every week they're making real money decisions. So they're trying to think about investing and they're hearing narratives that maybe they can't verify. You know, the Iran escalation, Fed's going to pivot an AI bubble recession. Three sources tell them three different things, right? And they're all written by people who are really good at writing stories, writing headlines. But my audience has to try to discern that. So, you know, I've been telling the same thing for years, that you're probably not going to figure out what's true, but you could figure out what's being done to you. So let's start this out with maybe the most valuable piece in a toolkit. If my audience could ask one question every time, every time they encounter a piece of information, a new segment, a sales pitch, an earnings call, a tweet, what's the question they should ask?
- [03:50]
Chase Hughes
Yeah, so I teach this a lot and it's called narrative installation. And basically what this means is it's how a belief gets loaded into a population before anybody realizes it. So a lot of people think media is out there telling us what to think, but it tells you what to feel before you think. And that is the biggest distinction that anybody could possibly make. So I'm going to preload a feeling before I give you data to change the way that you're interpreting that data. So by the time a story, let's say it hits the front page, the emotional frame has already been chosen. So the headline is engineered, the images are pre selected, the word order is very deliberate. So a lot of people think I arrived at my opinion this way and this way they didn't. All of this is pre delivered and a lot of people just accept the package. And for a lot of people listening, I know, I know the feeling of like, yeah, not me, bro, I know that feeling. All of us assume that we're immune to this shit, right? This is how entire populations hold beliefs that were installed in under 48 hours. So if you look at headlines, it's never the actual story. And framing changes the meaning without changing the facts. That's the biggest thing of all time. How has this been framed? Because I can frame something with the identical facts and make you feel completely different. And the number one question that anybody could ask is, is this story, as I listen to it, it's not making me angry, not making me pissed off, none of that stuff. Is it making me feel clever? That's the most dangerous thing. Because if I get you to assemble an idea in your head and you feel clever for doing it, not only will you think it's your own idea, number two, you're going to share it and spread it with other people and you'll defend it. That's the biggest thing. Like, I teach jury selection and trial science for a living. All I do is I put this idea here, and I put this idea here, and your brain says, oh, I bet those two things go together. So right away you think it's your own idea. And if we have a thing that's in our mind that we think we came up with, we will never. We cannot resist something that we think came from ourselves.
- [06:15]
Mark Moss
Man, that.
- [06:16]
Chase Hughes
That's the big.
- [06:16]
Mark Moss
That is.
- [06:17]
Chase Hughes
We do that.
- [06:17]
Mark Moss
That is good. That. That could just take the whole podcast. That was. That was a great answer. So ask yourself, what are they trying to get me to feel? And if I'm enraged or I'm happy or I'm entertained, it's not as dangerous. But if I feel clever, then I know that I'm being played and I have to be careful of that. And that's where you see, you know, on the social media side, we think about creating content that would be shareable. Right? So if. If. Is that sort of an idea? Like, if I feel clever, then I want to share the content?
- [06:51]
Chase Hughes
Yes, you feel clever, then it becomes part of your identity. And this is a separate thing called identity. Capture and identity is the deepest behavioral lever that exists on earth. So we think that, you know, all these people, they hold beliefs. It's the other way around. Beliefs are holding us. So if you. I know you talk a lot about crypto, a lot about money and investment stuff, which I know damn near nothing about, maybe as much as a first grade child. But financial decisions are all always downstream of identity. I'm a saver, you know, I'm a. I'm a. I'm a crypto guy. I'm not the kind of person who takes risks. If you change the identity, the financial decisions change instantly. So this is why arguments aren't going to move people when it comes to money. Identity is what moves people. So the entire influence game, whether you're doing psyops on a country or you're doing financial stuff, it's identity. So everything else is surface level tricks. This is why you have people that are willing to die for their identities that they never even chose. You look at good brands like Apple, they sell identity instead of products. That's why you see people with Apple and Harley Davidson tattoos. It's like the identity is where it's all at. So if for anybody that's making financial decisions, don't take my advice on finance stuff. But you always assume that even if it's someone else, even if it's the market, it's downstream of behavior. So like we look at all these market numbers and market fluctuations and people making investment decisions, it's downstream of identity and psychology every single time.
- [08:37]
Mark Moss
Would, would the identity be similar to the ideology that they sort of adhere to or prescribe to? So for example, a friend of mine, Jeff park, wrote this paper, I don't know, six months ago, called the end of the Intelligent Investor. So Warren Buffett, he followed this guy, Benjamin Graham, who wrote the book the Intelligent Investor, you know, and he said it's the, it's the death of the intelligent investor and the rise of the ideological investor. And he cited things like Sydney Sweeney talking about great jeans and American Eagle stock takes off, Bud Light does the thing with Dylan Levaney, their stock tanks and it's like there was no fundamental intelligent investor thesis. It was all people playing into their ideology. So would you say those two things are similar?
- [09:22]
Chase Hughes
Yeah, very, very similar. And for a lot of this, one thing that's really important to pay attention to is manufactured authority, because that's what gives us those, those little things. And this is why people trust signals over substance. And we won't ever admit that, but we get very heavily influenced by these identity signals instead of the substance. And we live in a world nowadays where you can fake just about anything. And authority is becoming one of those. So authority is just something we signal like a title or production quality or language register. You're in a big ass studio with tons of production quality, I'm sitting in mine that hasn't been built yet. Right now, like production quality signals authority. So most people's BS detector runs on these surface cues instead of the truth. That's why a guy in a $4,000 suit can steal billions of dollars and a dude in a hoodie can tell the absolute Truth and get ignored. So I would say that, like, if you want to get down to the dark side of this, every institution, for you listening, every institution that you distrust figured out this machinery decades ago. So they're not just. They're not more correct about any of these issues. They just. They just look more correct. And if you look at our ancestors, and maybe I'm just spinning off the rails here, but let me just get this one thing in these. If you look at the. The human brain hasn't changed in 200,000 years. So we do not follow the best leader. We are not wired to follow the best leader in times of crisis. We will follow the most followable signal, the one that's clear and loud. And that's one of the things.
- [11:12]
Mark Moss
Clear and loud. Like it's a confident signal.
- [11:15]
Chase Hughes
Yes. And that's why you see the, like the movie Catch Me if youf can, we got this guy, Frank Abagnale, puts a pilot costume on, can't fly the plane. Worth. Worth a shift, but he can kind of get all the other perks, all the other benefits. And everybody believes it because it's clear. And it's very easy for the brain to take shortcuts to. It looks like a pilot, he sounds like a pilot. My brain, it just makes a shortcut. And we are hardwired to follow the thing that is the most followable thing.
- [11:46]
Mark Moss
All right, stop what you're doing right now and book your travel to come join me in Las Vegas for the Bitcoin conference. It's the biggest event of the year, the one I look forward to the most every single year. Literally my entire year calendar is set around it. It's the biggest event, the most culturally relevant event happening in the world. The top politicians, the top bankers, the top investors, the top entertainers, everybody's going to be there. So come check it out. April 27th through the 29th, use my code, Mark Moss, to save 10%. And if you use my code to save 10%, send me a message on social media or email and I'll invite you to a private party I'm having at the event. And I'll see you there. Yeah. And so a lot of those things, they signal authority. There was a book that I read that was great. I'm trying to think of the name. It was written by another CIA guy. Well, I'm not saying you're CIA, but it was by a previous CI guy and it was, man, I'm drawing a blank on the name of the book. But he talked about how it was the, the death of authority. And so basically with the Internet, had so much information. We used to give authority to the nightly newscaster, we used to give authority to the doctor and a smock. But now that that authority has sort of been erased because now we have so much information. Would you say there's truth to that? But you're saying we still do. We can't help but. Because the way our brain is wired, we can't help but give authority. Even though now people get information, they don't look at doctors or newscasters the same way anymore.
- [13:15]
Chase Hughes
Yeah. I would say we're at an age where there's a, we have the highest record mistrust of any time in history.
- [13:20]
Mark Moss
Right.
- [13:22]
Chase Hughes
And the things that used to hold authority, like the lab coat, like even anybody who's been through basic psychology has heard of the Milgram experiment and basically where people shocked a stranger to death because a dude in a lab coat told him to do it. And we've been through this thing of like the media manipulation getting exposed more and more every single day. And we're what I call, and lots of people call a post truth era. And our current situation is we're hyper responsive to things that signal authority in the way that our ancestors would respond to it. So a lot of things that are like, it looks like modern authority, this guy's got a big ass yacht, he's got a Ferrari, a really nice suit. Those are not what triggers the ancestor part of our brain. That's the thing that we really need to pay attention to. Because what, I mean, we have some guy that was like them saying like, oh, you need your 91st booster shot before it's going to be effective. And we got to lock people in their houses and do all this stuff like that was, that woke a lot of people up. That woke normal people up, like my parents. Like, what if that was the issue, that was the one thing where they became a little bit mistrustful of what we call authority figures.
- [14:42]
Mark Moss
Okay.
- [14:42]
Chase Hughes
And I was talking about this on Sean Ryan a couple months ago and it's like these are the people that gave us the food pyramid.
- [14:50]
Mark Moss
Right.
- [14:51]
Chase Hughes
I mean, that's all you really need to know. So we, I think we've lost trust in modern day representations of authority. But what triggers our ancestral brains? And there's five traits. When I, when I teach this in seminars, the five traits of what triggers ancestral authority is common confidence, discipline, leadership, gratitude and enjoyment. If you have those things, you will become followable to other people.
- [15:17]
Mark Moss
Can you walk me through those yeah,
- [15:20]
Chase Hughes
Confidence is a, just a generalized belief of positive outcomes.
- [15:24]
Mark Moss
So when I'm saying things with confidence, then people are naturally inclined to listen to me or believe me versus if I sort of use words like maybe and I think then that sort of, kind of, I lose authority that way.
- [15:37]
Chase Hughes
Yes. Okay, so more declarative sentences. Your, your tone goes further down. But if you go on LinkedIn or YouTube and type in how to be confident, you're going to get videos of people teaching you symptoms only and not causes. So, and that's like someone telling you the way to get Covid is to wrap yourself in a heating blanket and squirt water in your nose. That doesn't give you Covid. It doesn't give you confidence to sit up straight, make eye contact, use the person's name, give them a firm handshake, tap them on the shoulder. All the crap you see on LinkedIn and stuff like that. It's all about symptoms. And our whole culture is obsessed with symptoms instead of causes. Even the medical system, that is. I don't even need to explain that.
- [16:17]
Mark Moss
I agree.
- [16:19]
Chase Hughes
But people focus on the symptoms of confidence instead of the cause. And the overall cause of confidence is either 8, I have a generalized belief that everything is going to work out just fine and everything's going to be just fine, or B, you assign yourself a role of I am here to do X and that, that gives me this kind of permission. So confidence is way more about permission than behavior. And the permission makes the behavior a byproduct of that.
- [16:49]
Mark Moss
Okay.
- [16:50]
Chase Hughes
And then we have discipline if you want to go through all five. So the, the essential definition of what discipline is, it's the ability to prioritize your future self ahead of your present day self.
- [17:03]
Mark Moss
Okay.
- [17:04]
Chase Hughes
That's all. So, and this, you start getting dopamine from your future self, from your past itself. So instead of waking up, be like, oh, why don't I sleep in? Why did I drink so much last night? I have final exams today. So now we're looked backwards with like regret. And I'm angry at this past, past me. But the way to start doing dopamine and getting dopamine from your past itself is setting yourself up to receive dopamine. So like we're starting the springtime, you put it, people are putting their winter coats in the, in the coat closet for a while. Write a letter to yourself, stick a hundred dollar bill in there and put it in a pocket. You're going to forget about it and you'll find it. So you start getting these rewards from you, but it's you in the past. So set yourself up today to start setting up rewards. Even if it's like before you go to bed. You open the coffee maker, you get everything ready, you put your cup out, your clothes are laid out, you start becoming your own butler to kind of set everything up for yourself for the next day. So you get into a dopamine loop and it becomes an addictive process. It's the fastest way to make discipline an addictive behavioral habit.
- [18:12]
Oppenheimer/Ad Voice
Financial growth begins long before the first investment. It comes from understanding what you're building toward, what's at stake, and what success looks like for you. At Oppenheimer, we bring bold thinking, guided by the full strength of our expertise to put capital to work building and protecting wealth that lasts generations. Put the power of Oppenheimer thinking to work for you. Wealth management, Capital markets, Investment banking Every business has an ambition. PayPal open is the platform designed to help you grow into yours with access to business loans so you can expand and hundreds of millions of PayPal customers worldwide. Your customers can pay all the ways they want today with PayPal, Venmo, pay later and all major cards so you can focus on the future when you need a partner trusted by millions. There's one platform for all business PayPal open grow today at paypalopen.com loans subject to approval in available locations Amazon Pharmacy
- [19:13]
Chase Hughes
Presents Painful Thoughts it's been a long,
- [19:17]
Oppenheimer/Ad Voice
bumpy road dealing with yet another bladder infection and driving to the pharmacy to pick up meds. I went over a pothole and a little pee came out, so now I
- [19:28]
Mark Moss
get to stand in line with pee pee pants.
- [19:31]
Chase Hughes
Next time, skip the pain and get fast free delivery. With Amazon Pharmacy, healthcare just got less painful.
- [19:41]
Oppenheimer/Ad Voice
You know what quality feels like. You can see it in the way a fabric moves, recognize it in a flawless fit and appreciate it in the details that make our styles unique. It's the standard Coldwater Creek has honored for over over 40 years, derived from a rich Mountain west heritage and designed for today in styles that are distinctively Coldwater Creek. For a wardrobe you can count on season after season, visit coldwatercreek.com, shop new arrivals and save 15% on purchases. $75 or more with code iHeart.
- [20:11]
Mark Moss
So your future making prioritizing your future more than your present. And this, this obviously applies to everything. It certainly applies to investing. So putting money aside for the future as opposed to spending it today and thinking about and then I guess thinking about what that future will be and trying to find enjoyment and then how would in, in that investing framework, then how would I set myself up for like that dopamine?
- [20:36]
Chase Hughes
The fastest way to. And you got to think about like most people are prioritizing these human brain ideas. Like if I really want to brainwash you, I have to get down to the lower level of your brain, your limbic system, your mammalian response part of your brain. And that part of your brain doesn't speak English at all. So I can write all the affirmations I want. I could go look at myself in the mirror and say how handsome I am, how great I'm going to be at the TED Talk or whatever. It doesn't communicate to the animal brain. So you have to think about like, how would I communicate this to a dog? How would I communicate my, my goals to my dog? And most of us don't think about our future self because we've never seen them. So our brain communicates. Our lower brain uses imagery. So if you Download like a $3 app that makes you look like an 80 or a 90 year old and take a selfie and then print out in full color a picture of you looking 80 or 90 years old, stick it on the fridge where you're making food choices, stick it on your desk where you're making money choices, you start developing a limbic system relationship that you can't just talk to your brain in English because it, the lower part, no language whatsoever.
- [21:48]
Mark Moss
Right.
- [21:49]
Chase Hughes
So you have to communicate in a way like, how is my dog going to understand this? How's the lower part of the brain going to be manipulated? I'm trying to manipulate that, that animal part of the brain.
- [22:00]
Mark Moss
So it's the visualization and also probably attaching deep emotions to that, right?
- [22:05]
Chase Hughes
Absolutely. And the emotions are going to come automatically. And that's why we start doing these dopamine loops. So like, I wake up in the morning where I usually like, I feel like crap and then I'm worried like I gotta do all these things. I've, I've taken that stress off of my present tense self. So I've set up all this cognitive load to be reduced. I wake up in the morning, I'm like, oh shit. Well, the stuff's laid out, my coffee's ready to go, everything is great. The wintertime comes around. I got this thing in my pocket I just found that I wrote for me. I start doing stuff for future me. And that's the fastest way to start, start making your brain. Because like, thinking about it, reading all these rich dad, poor dad books and all this other stuff. Is, is a way to think differently about money, but you have to feel differently about money too. And that's where it comes to prioritizing your future self on a mammal level in your brain. And then what's the third one in the. In the authority.
- [23:01]
Mark Moss
Yeah.
- [23:02]
Chase Hughes
Is leadership.
- [23:03]
Mark Moss
Okay.
- [23:03]
Chase Hughes
And this is pretty basic. Like all it is is a, is your behavior congruent and is your behavior by itself able to produce followership in other people? So the biggest way that we have a congruency detector that's built into our brain, everybody listening to this podcast right now, you've had some time in your life where you have a, you had a conversation, they looked smart, they were confident, they had a great pitch, their haircut was great, they had a really cool suit on to look like an authority figure. But something felt off. Everybody's felt that. Like, I don't know what it is, but something's just off. That is our brain's consistency and congruence detection mechanism. So what this basically means is here's another thing that everybody's felt like you go to a party and you've got, maybe it's a fancy party, you put on a really nice suit, everything is, looks great. But back at home, you've got like a six foot pile of laundry piled up. Your bathroom counter looks like it's got crap all over it. There's a part of our brain that's dedicated to reminding us when we are not congruent. And that sends a very. So our unconscious communicates to other people's unconscious and they're always 100% honest. So if I, if I behave differently off camera than when I'm on camera, that, that automatically produce. And I don't mean literal camera. Yeah, I mean like I'm at home, I'm a different person. I behave differently when nobody's around that triggers that I can't follow this person instinct if there's a difference there. So what I encourage all of my clients to do is something that we call off camera leadership. So if all of your clients had cameras in your house and they could watch you 24 hours a day, how would you behave differently? Or if your mom, maybe it's your mom, that, that might change your behavior. So how would your behavior change? And that, that kind of gets us into that off camera leadership role.
- [25:06]
Mark Moss
Got it. Okay, what are the other two?
- [25:08]
Chase Hughes
Gratitude and enjoyment. And these are pretty simple gratitude. There's a bazillion YouTube videos on this stuff. But it's not about writing down thank you because that's Again, human brain. Right. It's about feeling it and just kind of being a thank you and just how can I be more of a thank you to what's going on in the present moment and just an enjoyment and then just that Enjoyment by itself is the most magnetic human trait that makes people trust you. Even going back to catch me if you can. That was what really drew people in. It wasn't like he wasn't walking in there and getting over somebody. He was just enjoying himself. That allowed him to do more things than normal. You can make eye contact way longer than normal if you're smiling and enjoying yourself than if you had a straight face on. So people won't feel threat there. And the number one mistake that people make when they're thinking about authority and confidence is that this has anything to do with hierarchy or status. It's none of those things. It's never my relationship in, in terms to where I see myself below or above somebody else. The moment you see the world that way, you're automatically becoming or on the path to becoming a loser.
- [26:24]
Mark Moss
That's powerful stuff. I love that. I want to jump back into. Thanks for sharing that. That was great.
- [26:30]
Chase Hughes
Yeah.
- [26:31]
Mark Moss
And I'm actually. I was going to jump into another question, but I just want to sort of reinforce for everybody listening that last one. Are you enjoying yourself? Like, are you happy? Like, it makes me think and tell me if I'm wrong, but it's like, am I. Am I genuinely happy? And if I'm happy, then I'm going to be enjoying myself. I'm going to be smiling. And then people want to be around other people that have good energy, that are being. That are happy and have enjoyment. I mean, is it that simple? I mean, I think it is, yeah. No, no. Wants to be around someone miserable, right?
- [27:02]
Chase Hughes
Yeah. And I've studied this after 25 years of studying this. It's, it's. It upsets people that the answer is really simple. But a lot of it is just about perspective.
- [27:13]
Mark Moss
Yeah.
- [27:14]
Chase Hughes
So if I'm upset or angry about something, it's because I'm looking at it from a different way. If I have somebody coming back from a deployment that's got ptsd, it's a perspective problem. Like the situation stays the same. But it's just like what we talked about at the beginning, how I'm framing that situation, the way I'm looking at that situation is different. So it's not like you need to go to 15 different yoga classes and things like that. It's just perspective and like how can I modify my perspective? That's the number one question.
- [27:47]
Mark Moss
Hey, look, you've, you've worked hard to build your bitcoin stack, but if it's still sitting on an exchange, it's not really yours. You see, the exchange holds the keys to your bitcoin. Now if they freeze, withdraws, if they get hacked, they go under your bitcoin, it could disappear overnight. Even if you've moved it into a single cold wallet, you're still exposed. Now that would be one device, one point of failure. If anything bad were to happen, you could lose your bitcoin. Now that's why I use Unchained. Their collaborative custody vault gives me the best of both worlds. I hold my keys, but my security doesn't depend on just one of them. Now this is where security and sovereignty actually meet. You see, Unchained collaborative custody bitcoin vaults use a two of three multisig model, which means that you hold two keys and Unchained holds one. That means that you own your bitcoin. But if you ever need help, their team is there to assist you without ever having control over your funds. And here's what I really like. Unchained isn't some offshore exchange or anonymous company. We're based in Austin, Texas. And when you call, you're not stuck with bots or scripts. You talk to a real bitcoiner who genuinely cares about helping you get it right. Now, they've been at it since 2016 and now secure over 12 billion in Bitcoin for people just like you and I. Now that kind of trust doesn't happen overnight. So if you're serious about long term security and ownership, head over to unchained.com markmoss and use code Moss10 to get 10% off of your first vault. Because if you don't hold your keys, you don't hold your feature. I want to get back into the manipulation because like I said before we started recording, I was telling you where I kind of think about like this discernment piece that's a big problem. And you sort of, kind of gave us one way to look at a news headline, for example, and try to understand what, what feeling we have from that. But I think a lot of my audience probably believes that they're pretty smart and that they would see manipulation. That manipulation is obvious. They'd be able to spot it. Right? But you talked about something called fractionation, which I think is something where it takes us between emotional states and it makes us sort of defenseless and how maybe like doom Scrolling on social media is actually doing something to our brain that sort of breaks that down and. And maybe takes away our discipline. Could you explain that concept for me?
- [30:05]
Chase Hughes
Yeah. Fractionation is a. Originally was a hypnosis technique where you could take somebody into a trance. And hypnosis is proven time and time again that to be real, it's adopted by the American Medical Association.
- [30:21]
Mark Moss
Is that because it cuts past our conscious brain and goes to that deeper part of the subconscious brain? Right.
- [30:29]
Chase Hughes
Yeah, absolutely. So it. It puts your brain into kind of a more relaxed state. We have a flood of this chemical called gaba, which is gamma aminobutyric acid. But it's basically the safety chemical of the brain. It tells the whole brain to kind of calm down. And it temporarily allows this one thing in your brain called the critical factor, where we criticize things to be muted or kind of take a nap so that you can be very, very accepting of suggestions for a temporary amount of time. And your brain also goes into theta brainwave state, which is about 6.9 cycles per second. And in hypnosis, if you hypnotize a person and then bring them back out just slightly and then put them back down, and then bring them back out and then put them back down, it's proven that they will go. I hate to use the word because it's not really real, but they'll go deeper. So the. The level of trance is more profound with each little up and down hill.
- [31:32]
Mark Moss
Okay.
- [31:33]
Chase Hughes
And then researchers later found that we could do this with emotions. So if I could make you feel like crap and then kind of show you one, one video of an animal getting rescued or, you know, something heartwarming, a soldier coming home from deployment and hugging his kids, and then take you back down the roller coaster again. I can increase your emotional rubber band so that your bandwidth is bigger. And then after I get you upset or angry, then I can make you more fearful. And that's where you're going to see upset, upset, upset, and then feel good. And then it goes back into upset again. And then right after this little fractionation, it's. It's. You're more emotionally manipulatable. Manipulable. I'm not sure what the word is. Yeah, but at that point, then we get into fear. That's when you see fear instead of anger. And then you'll see fear. And right after, like this little fear response, you'll see one happy video, and then you'll see an ad and you. And you can calculate that on whatever app you're Using to scroll through, you can see that next time you see an ad, you'd be like, wait a second. Then you can kind of scroll backwards and you'll see this up and down emotional manipulation leading up to that ad. And it's the same thing that, that the hypnotists have been doing for, I don't know, probably 150 years.
- [32:55]
Mark Moss
So the emotions go high, low, high, low, high, low, Getting you a little bit deeper into the trance. And then sort of when they're breaking through that sort of critical layer, then they. Then you see the ad, which then makes you in a state more ready to buy, I guess.
- [33:09]
Chase Hughes
Yep, that's all they gotta do. And it's the bypass. The critical factor is actually pretty easy in people. And there's also some manipulation of specific words and patterns. So manipulation has a kind of a vocabulary. So there's words that presuppose that something's already happened. There's words that install urgency that you can start looking out for. There's words that create commitment before decision. Then there we have phrases like most people, that's a big one, or a lot of people, or the polls show that trigger a bunch of conformity. So there's another one like imagine how you'll feel that kind of starts to bypass logic a little bit. Or as you already know, that installs this little false agreement. And it's kind of. It sounds like a throwaway phrase. So this very specific language. And once you can hear that, you won't unhear it. And every ad and political speech and sales pitch starts sounding way different. So a lot of these, these are like the top, maybe top 10 covert tools that you'll see get used on people at politicians and commercials are. Or anybody else.
- [34:21]
Mark Moss
We talked earlier about, you know, prioritizing our future over our current in the investing state. And I've typically thought it's about that. But what I see happen in the investing world all the time is certainly that people prioritize in the short term, but markets are volatile, so we see prices going up and down, up and down, up and down. The Warren Buffett frame would be like, who cares about the stock price? Think about the company that you bought and hold for the long term. But today people get chopped up. So the mark goes up, down, up, down, up, down. And I think about that where again, people are prioritizing short term. But now I'm starting to think maybe it's almost this manipulation like you're talking about, where I get joy from seeing the price go up and then Fear dropping and joy up and then fear coming back down. And almost that, that, that, that oscillation, that volatility in the stock price going up a couple percent here and there makes people buy at the top, trying to chase that high and sell at the low. So again, I thought it was maybe prioritizing short term over long term, but maybe it's, they're caught up in this fractionation. Would you, would you say that could be the case?
- [35:25]
Chase Hughes
I think so. And if I could go on a little rant here to kind of really plant people in the right place to mentally think about this, I would say there is a behavioral war under the financial war. Okay, so your audience probably thinks they're fighting a money war, but it's behavioral. I would like to say it's behavioral. Money is the scoreboard of the behavioral stuff going on. And I want kind of, if you look at it that way, every financial institution, the central banks, the media outlet that shapes the market sentiment is running behavioral operations on the population. So if you don't understand behavior, you're not going to understand what's actually happening. You're kind of watching the scoreboard and thinking the scoreboard is the game itself. And then we have emotional contagion that happens in these markets. And you just look at herd behavior of groups of people. It's kind of a mechanical thing. And emotions just spread between humans the same way that a virus does. So one panicked stock trader, keeping in mind I don't know anything about money, but one panicked little stock trader guy becomes 10, 10 becomes 1,000. So this is observable and measurable behavior that we can see. So markets move because emotions move. And I think what they call a rational actor, I think model of economics is a fantasy. I don't think there's anything rational about a human being whose amygdala, fear center of the brain, has been hijacked. So I think once you understand the emotional contagion as a mechanism, the market looks different. It's how I view the market. Except you actually know what you're looking at and I don't. But this is one trader's panic becomes a whole. I think they call it like a sector sell off. And obviously social media is an emotional accelerant. This is why the crowd is always wrong at the very top and the very bottom. So we really see that stuff. I don't know if that was even an answer to your question, but best
- [37:42]
Oppenheimer/Ad Voice
I can do, we believe in starting with your financial goals, not a formula. At Oppenheimer, we put the full strength of our long standing expertise to work understanding your life and your ambitions and designing the precise strategies that build and protect your wealth with confidence across this generation and the next. Put the power of Oppenheimer thinking to work for you. Wealth Management Capital Markets Investment Banking Every business has an ambition. PayPal open is the platform designed to help you grow into yours with access to business loans so you can expand and hundreds of millions of PayPal customers worldwide. Your customers can pay all the ways they want today with PayPal, Venmo, pay later and all major cards so you can focus on the future when you need a partner trusted by millions. There's one platform for all business PayPal open grow today at paypalopen.com loans subject to approval in available locations Amazon Health
- [38:44]
Chase Hughes
AI presents painful thoughts I can't stop scratching my downtown.
- [38:51]
Oppenheimer/Ad Voice
Mm, yeah, but I'm not itching to go downtown and tell a receptionist I'm
- [38:56]
Mark Moss
here to talk about my downtown.
- [38:59]
Oppenheimer/Ad Voice
Some things you'd rather type than say out loud.
- [39:02]
Chase Hughes
There's no question too embarrassing For Amazon Health AI, chat your symptoms and get virtual care 24.
- [39:09]
Mark Moss
7 Healthcare just got less painful.
- [39:13]
Oppenheimer/Ad Voice
You know what quality feels like. You can see it in the way a fabric moves, recognize it in a flawless fit, and appreciate it in the details that make our styles unique. It's the standard Coldwater Creek has honored for over 40 years, derived from a rich Mountain west heritage and designed for today in styles that are distinctively Coldwater Creek. For a wardrobe you can count on season after season, visit coldwatercreek.com, shop new arrivals and save 15% on purchases $75 or more with code iHeart.
- [39:43]
Mark Moss
Yeah, no, that was, that was helpful. So it, like I said, it has helped me helpful for me to think about that. So if the fractionation is the problem, I guess being able to discern that is the solution to that. So what frameworks can you give us to try to help us have that discernment instead of getting caught up in sort of that crowd, that mania?
- [40:07]
Chase Hughes
I would definitely engineer one big word in your head and that word comes after every piece of content you see. If it's five seconds long or five hours long, this one word is in your head first before anything else. And that is maybe, maybe you start with that word first. And even going through, I start with
- [40:27]
Mark Moss
that word when I'm just thinking or like when I'm talking.
- [40:31]
Chase Hughes
Every time I'm absorbing content, like someone is moving the needle somewhere, they say the straighter Hormuz is about to be closed it's going to be a nightmare for the entire world. Little do they know, like, that 90% of those vessels will just go through the territorial waters of Oman instead.
- [40:49]
Mark Moss
Right?
- [40:50]
Chase Hughes
But they don't. They don't sell ads for making you feel comfortable. So every time you hear a story, and I've taught my kids this as they were growing up, it's always, maybe this is going to be a nightmare. The markets are going to go down, oil's going bad. This is going to be a really bad problem. Maybe, maybe, maybe it is. Somebody gives us financial advice. It's the same thing. And you mentioned this fractionation thing as a big thing to be aware of. I would say the second thing is called compliance engineering, and this is how people get moved without noticing. And there is an entire field of study dedicated to getting humans to do things without them feeling coerced or manipulated. And you. You've probably heard some of these. The foot in the door technique, the commitment and consistency principle, the reciprocity loops, getting people to say yes all the time. But we can do this at scale with a society. And these are the tools that built every major institution's ability to move. So governments use them, corporations use them, churches, militaries, cults, sales teams, and all of these things work because they piggyback on existing human machinery that we do not have the ability to change. So it's. It's the mammalian brain. We can't go in there and, like, modify or update software to, like, oh, I need to update the brain to be in 2026. Right. It's still 200,000 years old. The human brain is. So at the end of the day, the biggest thing to be aware of is when your cognitive load is high, when is my emotion high? And then every time you watch an ad, this is the most important thing. If you take nothing else from watching this podcast on Mark's show here, the one thing to write down, what is the thing I just saw designed to get me to feel? What is it designed to get me to feel? If you're at a stoplight and you see a bunch of bumper stickers on the back of somebody's car, that's designed to make you feel a certain way about the driver, right? And you start processing the world through that way, how is this thing designed to make me feel a certain way? So this cognitive load is, how many tabs do we have open in our brain? That's like, I'm running a ton of tabs. When people are cognitively loaded, they're tired, they're rushed, they're in fear, overwhelmed with a bunch of information, they stop thinking and they start defaulting to pre installed patterns. So every super sophisticated persuasion environment engineers cognitive load on purpose 100%. And I'm the guy, I train psyops, I train the actual psyops to do this stuff to entire communities. So cognitive load is always engineered on purpose. If you're seeing it on a mass scale and we have the 24 hour news cycle, the fine print everywhere you look, the sales rush or whatever happens in the sales market, the crisis of the week, and we load them up until we can't process and then we hand these people the decision that we want them to make. And that's basically what it is. We load them up and then hand them a crystal clear decision. That is what did we talk about earlier? The most followable, crystal clear decision that they could possibly make. And the brain latches onto it. And this goes back to hypnosis too. There's a technique of using confusion to make somebody go into trance of just like sitting with a client and asking a confusion statement. If the brain is confused, it acts just like you're falling off a cliff or you fell into the water. Your limbs are kind of like going all over the place trying to like grab onto something. And the first solid thing that your hands come in contact with, it's going to grab onto it. Even if it's a thorn bush or a barbed wire, you're going to grab onto it and your body will automatically snatch it up. And that's not a mistake. That's how our body works. But our brain works the same way. So when we're overloaded and we're not asking ourselves how is this designed to make me feel? The moment we experience a little bit of confusion or cognitive stress, we'll grab onto the first logical thing we hear. So in hypnosis, this might be a statement that's delivered confidently. Like how different would it be if the same thing started looking now like it wouldn't change if nothing else really did? That doesn't make any sense. So it kind of throws your brain into this little confusion pattern. And then whatever I say after that statement, your brain is like a hundred x more likely to just accept it and then act on it because it was the first thing that made sense.
- [45:34]
Mark Moss
Okay, so I got to tell you what I've been doing with my money lately. I moved my cash over to river. And before you ask, yes, I still pay all my bills in dollars. Everything works the same. But here's the real difference. You see, river pays me 3.3% on my cash, and they pay it in bitcoin. So my money that was just sitting there doing nothing at all in the bank, it's now stacking bitcoin while I sleep. And I started thinking, like, my bank takes my deposits, they loan those deposits out, they make 12, 17, 24%, and they pay me 0.04%. I mean, honestly, that's kind of a shakedown when you think about it. Now, Rivers, FDIC insured you. They use full reserve. They charge no fees. So I don't know why I didn't do this sooner. So click the link down below and get $100 in Bitcoin just for getting started. Would you say that cognitive load is sort of like decision fatigue? I think about that a lot. I'm trying to always protect the amount of decisions that I have to make. And, you know, I'm deep in work. I'm doing deep work blocks, and I'm thinking really deeply about something, and my wife's like, you know, hey, what do you want for dinner tonight? I'm like, whoa, don't. Don't throw that at me right now. It's like I'm not ready for that decision kind of a thing. Or right now I'm actually moving and, like, going through boxes. I'm like, at the end of the day, I'm so tired, I can't make one more decision of should we keep it or pack it kind of a thing. So is that cognitive load sort of like that decision fatigue, or are they. Are they sort of similar? And then that's why I'm looking for the easy answer.
- [46:57]
Chase Hughes
Yeah, I think cognitive load is a subcategory, or decision fatigue is a subcategory of cognitive load for sure.
- [47:03]
Mark Moss
Okay.
- [47:04]
Chase Hughes
And I think if you, if, if you look at your portfolio, I think it's a mirror of your identity for a lot of people. And I've worked with some guys that were traders and Fortune 100 people that, that know a lot about money. But you invest like the person that you think you are, not the person that you actually are. And if. If you show me somebody's positions, you can see their self image. The aggressive guy takes the oversized risk to prove he's still the aggressive guy. The cautious guy misses all the major moves because caution is part of his identity, how he sees himself. The smart money guy gets farmed by his need to feel smart. This is why financial advice will never work in isolation, ever. You can't change the portfolio without changing the person that's holding it. So the deepest financial leverage you can get is identity leverage. So. And I think the hidden currency here that we're moving into is real trust with this AI crap that you don't know what's real and what's fake. And I think underneath trust is behavior. Every currency, every market, every institution, all of this stuff runs on trust. And trust in the human brain is built through observable behavior over time. And that's all it really is. So the whole crisis of confidence in modern government and all this stuff that we talked about is a behavioral crisis dressed up as a financial crisis.
- [48:39]
Mark Moss
So if people want to change their future with money and investing, they first have to start to understand what their identity is rooted in today and what their identity may need to become to be that person.
- [48:53]
Chase Hughes
Yes. And it's not just how do I see myself, it's when I go out there, how do I want people to see me? What's the. And we all put on a little bit of a costume. 100% of people do. I've studied behavior for a very long time. All of us wear some kind of a mask or a costume. So what's the costume that I wear? Am I the aggressive guy? Am I the alpha? Do I think? Do I want people to see me as the alpha or the caretaker? Am I always there for everybody? Am I the cautious guy? Am I the friend to everybody? That's a big thing that we need to know about ourselves. Like, what is the costume? That it's okay that you wear one, but A, you have to admit it or you have no control over it. And B, you have to identify what it is because that's really going to influence your behavior. And just naming it and pulling it out into the sunlight gives you more control over it, because if it's unconscious, you have no control over it.
- [49:48]
Mark Moss
I've seen athletes and other people talking about, like, adopting Personas. So when I go to play, I'm going to be this different character. And when I'm here, I'm this different character. And then by going into that Persona or that character, it allows me to have maybe a different operating system or a different set of attributes than I would normally use. And then I can apply that to that situation.
- [50:10]
Chase Hughes
Absolutely. And so the reason is, like, if you went in, if somebody's watching right now, and you don't have like 500 grand to just throw away, if you walk into a super expensive store, like a Hermes bag store, where everything's like 15 grand plus right. You walk in there, the employees are going to look at you a certain way and you're going to feel like, oh, they're judging me. They know I can't get anything. You look at a few price tags, you're like, oh, my God, I can't afford that. That sucks.
- [50:41]
Mark Moss
Yeah.
- [50:42]
Chase Hughes
Then somebody comes and asks if you need some help. Can I help you with anything? You hear judgment and. But then take the exact same scenario, same time of day, same employees there. And let's say somebody like you or me, we have somebody that's working for us and we give them the company platinum card. We say, hey, I've got a client coming into town, Go into the Hermes store, give me the most expensive briefcase that they've got. I need a gift for this client coming in from Dubai or whatever. And they walk in there with that card in their back pocket. No one can see the card, but their behavior is way different. They don't see the same exact look from those employees. They don't see any of that judgment. They walk straight over to the bag. Their posture is different, their confidence is different. But it's not about confidence, it's about their role. And when we have a different role in an interaction, a role defines what I am permitted to do in social society. So when I change a role, it's not just the identity, it's I am here for X. So roles change, permissions, and the time when we can change a role. Like, here's why I'm here and I'm allowed to be here. Roles give permission.
- [51:56]
Mark Moss
So I mean, that's a lot of, like, observation into why we're behaving the way we are and how to think through. And I'm receiving information to make it a little bit more practical kind of getting into like now. How do we, now that we sort of are aware of these things, how do we protect ourselves? I think you have two different sort of models that maybe can help with that. There's the PCP perception, context, permission, and then fate. Are those both for, like, discernment now? And if so, can you teach us how to use those to, like, help us protect ourselves?
- [52:28]
Chase Hughes
Yeah. So the PCP and fate were actually mission planning tools.
- [52:32]
Mark Moss
Okay.
- [52:33]
Chase Hughes
To plan out psychological operations.
- [52:36]
Mark Moss
Okay.
- [52:36]
Chase Hughes
So PCP is how every situation where someone makes a decision works. So like, if I'm, let's say we're buying a car, I go into the car dealership. My perception has to change first about what a car is. Then the context has to become, I am going to buy a car today and that that equals the permission. So context is the most important thing. And if you can spot someone shifting the context on you, you are a master. So getting good at that, I would say is absolutely number one skill you could develop in your financial life, in every part of your life to like as an example, I don't know if you watched the Sean Ryan interview that I did, but Mark, both you and me are probably about 100%. We're both getting naked today. Right. But we're not going to do it on a podcast.
- [53:26]
Mark Moss
Right.
- [53:26]
Chase Hughes
We're going to be at home. We're going to be standing in front of a shower.
- [53:29]
Mark Moss
Right.
- [53:30]
Chase Hughes
But we're the reason we won't do it. Here is the context. This is like, that would be psycho to do it on a podcast. Right. But it's absolutely makes sense in a different context. And if I, if I can change your perception of a situation, then I can start changing the context. And if I can make you think this is a situation where X is happening, I can make it okay for you to do anything. And this, that's why hypnosis is really powerful. I can make you think that you're at a shooting range and you're standing in the middle of a bar. If you can kind of get my drift worth of words I don't want to mention on your channel.
- [54:07]
Mark Moss
Yeah, yeah, I hear you. I understand. Yeah. So if they can change my perception to the context that I'm in, that I'm giving them permission or then it gives me permission to act that way. So, so they've, they've, they've, they've, they've, they've changed my context and now I feel like I have permission to get naked on the podcast because I feel like I'm almost in the shower.
- [54:33]
Chase Hughes
Yep, got it. Because you, you think you, that you are. So like right now, if we believed that the world was about to end in a week or let's, let's use
- [54:44]
Mark Moss
a real, let's use a real example. Maybe something, maybe over the last couple of weeks where you see this running at scale.
- [54:51]
Chase Hughes
Yeah. So last couple of weeks, the Strait of Hormuz gets closed. The irgcn, the Iranian Guard Navy is starting to go out and like potentially mining the Strait of Hormuz with underwater mines. That's going to destroy shipping.
- [55:06]
Mark Moss
Right.
- [55:06]
Chase Hughes
Oil crisis is about to happen. A couple, let's just imagine a random married couple. They don't make much money. They live paycheck to paycheck. They see all this crap happening. They're watching the gas prices already go up and now they're seeing the gas prices go up. They've got $200 in their checking account, they go straight to the gas station and they spend all their money that they had saved for food on gas. So this is a big deal. So the context made them ignore the desire for food, which is a basic human that's the bottom of Maslow's hierarchy of needs. So the natural human instinct to eat goes away because a context change where this behavior became normal. And I have permission to act in a way I never would have before.
- [55:57]
Oppenheimer/Ad Voice
Financial growth begins long before the first investment. It comes from understanding what you're building toward, what's at stake, and what success looks like for you. At Oppenheimer, we bring bold thinking guided by the full strength of our execution expertise to put capital to work building and protecting wealth that lasts generations. Put the power of Oppenheimer thinking to work for you. Wealth management, Capital markets, Investment banking Every business has an ambition. PayPal open is the platform designed to help you grow into yours with access to business loans so you can expand and hundreds of millions of PayPal customers worldwide. Your customers can pay all the ways they want today with PayPal, Venmo, pay later and all major cards so you can focus on the future when you need a partner trusted by millions. There's one platform for all business PayPal Open grow today at paypalopen.com loans subject to approval in available locations.
- [56:56]
Chase Hughes
Amazon Health AI presents painful thoughts I
- [57:02]
Oppenheimer/Ad Voice
can't stop scratching my downtown. Mm, yeah, but I'm not itching to go downtown and tell a receptionist I'm
- [57:09]
Mark Moss
here to talk about my downtown.
- [57:12]
Oppenheimer/Ad Voice
Some things you'd rather type than say out loud.
- [57:16]
Chase Hughes
There's no question too embarrassing for Amazon Health AI. Chat your symptoms and get virtual care 24.
- [57:22]
Mark Moss
7 Healthcare just got less painful.
- [57:26]
Oppenheimer/Ad Voice
You know what quality feels like. You can see it in the way a fabric moves, recognize it in a flawless fit, and appreciate it in the details that make our styles unique. It's the standard Coldwater Creek has honored for over 40 years, derived from a rich Mountain west heritage and designed for today in styles that are distinctively Coldwater Creek. For a wardrobe you can count on season after season, visit coldwatercreek.com, shop new arrivals and save 15% on purchases $75 or more with code iHeart I pay
- [57:57]
Mark Moss
attention to what the Fed is doing. Jerome Powell it's not so much the meetings, it's the press conference afterwards, and I almost feel like every word has been specifically picked out and the Fed changed what they do and now they do something called forward guidance. So they're sort of trying to prep people for what is going to be happening. And again, I feel like almost every word maybe means something in there. Would you say that's sort of like a PCP operation?
- [58:25]
Chase Hughes
Yes. So what they're doing is managing your perception so that the context can be changed, so that you receive permission to act in a way that you normally would not.
- [58:37]
Mark Moss
Okay, if you were watching that and you've self admitted that you don't know much about markets and investing, but what would you be watching for? Are there like certain signs that you're looking for? Does he repeat things multiple times? Does he use, you know, extreme language or words or would there be telltale signs?
- [58:57]
Chase Hughes
Yes. What is the language that refers to past and what events are they trying to get me to compare this to covertly in my brain? If I can get you to compare what we're doing right now with a conversation you had to your friend, then your behavior is going to be different. Right. So I'm changing what you're comparing this to the category that your brain is putting this situation in. Any reference to a past event where they're saying this happened in 1976 or whatever, I'm getting you to automatically say, well, this happened in 76. And then the, the market collapsed. So your brain's already making predictions because I brought up historical events. The next thing is any kind of urgency language within two weeks, the next month, for the next 45 days, it's going to be hard times. Any language that talks about the future, you need to really be careful about because your brain, especially from an authority figure and look at the stage, they've got this giant ass thing that's supposed to look really impressive, really dominating looking stage and how it's framed, it's made to trick your mammalian brain into thinking that person is smarter than they are.
- [60:02]
Mark Moss
You wouldn't put all your money in one stock, so why have your whole life in one single country? Now, if you've thought about another passport, Italy and bitizenship might just be what you've been looking for. Italy has one of the most underrated golden visas in all of Europe. Just a €250,000 investment threshold. And with bitizenship, you can make that investment into bitcoin, not some risky business venture or real estate that you don't actually want. Approval times are usually about three to six months and you don't put any money in until your visa is approved. Plus, with the golden visa, there's no physical residency that's required. You can get full Schengen Access from day one, and it's renewable forever now. Italy puts you at the heart of Europe, and with Schengen Access, it gives you flexibility across 29 countries. If you want another passport and you want your investment to have Bitcoin Express exposure like me, then bitizenship may be the answer you're looking for. So go to bitizenship.com markmoss check it out. Let's use two current pieces of news. By the way, you've mentioned the Strait of Hormuz a couple times. I've been glued to that. I mean, I kind of have to be. There's an account on X on Twitter that's been taking all of Trump's posts on, like, True Social, and then they do, like, a psychological breakdown of, like, what he's saying, how he's doing it. And to me, it seems like he's, like, the master that's probably wrote some books on, like, the art of the Deal or something like that. I mean, the way they break these down, I don't know if they're right or wrong, but it looks. It looks pretty brilliant. But here's cnbc. CNBC says, quote, as of right now. I just pulled it up. Trump threatens Iran again as ceasefire deadline looms. US Gears up for peace talks. And it shows a picture of Trump sort of like, with this, like, scowl on his face. Trump threatens Iran again as ceasefire deadline looms. US Gears up for peace talks. Is there something in there?
- [62:00]
Chase Hughes
Yeah, threatening and looming.
- [62:01]
Mark Moss
Threatening and looming.
- [62:02]
Chase Hughes
So you might say Trump considering again as. As the peace talk becomes closer or as the deadline for peace talks gets closer, which would be more hopeful.
- [62:16]
Mark Moss
Got it.
- [62:16]
Chase Hughes
Right, so this is fear engineering as the US Gears up for peace talks. Like, we have to do a whole lot of prep, and it's a lot of work that has to go into peace talks, which means the peace talks are going to be difficult. Right. So lots of fear peace is going to be a very difficult process that we have to gear up for. So it is a 100% fear engineering that's happening right there.
- [62:40]
Mark Moss
Why would you tell us that? Just for clicks? Or would you say this would be adversarial to what the Trump administration is trying to do?
- [62:48]
Chase Hughes
Exactly. Both.
- [62:49]
Mark Moss
Both. Okay.
- [62:51]
Chase Hughes
So, I mean, I mean, their business is being adversarial to Trump. Right. So we have to be honest about that. And what. What's happening is like, the mammalian brain is attracted to two Things and only two things. And they've proven this with FMRI studies, that part of your brain makes a decision, every one of your decisions, before you realize a decision has been made. So we just take credit for making the decision. So when we are clicking on a video, our mammalian brain responds to two different things. A potential threat and potential value. Guess which one is more important?
- [63:26]
Mark Moss
The threat.
- [63:27]
Chase Hughes
Yeah, right. We have ancestors that if we were picking berries and there's a bear coming, we prioritize running from the bear over picking berries or having sex or any of the other things that we might value. So the negative always wins. So we've defaulted to a way. We're like, oh, these thumbnails are working really well. These title combinations are working really well. We have to use these words. So the title gets more clicks, the video gets more views, we get more advertiser money, we get more revenue. And I don't think it's all. Everybody kind of talks about the. They are engineering this and they want us to be controlled and all that kind of crap. There's no big dark room with dudes smoking cigars, planning this world domination. It's just money. Like, we do this, we get more money, we get more views, we get more money. That way Swiffer wetjet can put another ad onto a. A market spot and we can get another 50k for this little, little ad. That's all it is. The algorithm is. Is not there trying to destroy your life. It's there trying to make money. And it's not. And I'm the guy who study. I'm the brainwashing guy. I do not. And I have never seen evidence that there's anything out there that's malicious other than just being completely narcissistically obsessed with money and knowing full well that it's causing depression. Loneliness. Like a pandemic of loneliness. What do you mean?
- [65:00]
Mark Moss
You've never seen anything that. You've never seen anything intentionally malicious about
- [65:06]
Chase Hughes
the algorithms and all of that.
- [65:09]
Mark Moss
Okay, got it.
- [65:10]
Chase Hughes
That. That it was intended. There's plenty of intentionally malicious.
- [65:13]
Mark Moss
Yeah. Okay.
- [65:15]
Chase Hughes
But when it comes to the algorithms, like, even. Even though they know that this is causing a pandemic level loneliness, which is leading to record suicides.
- [65:25]
Mark Moss
Yeah.
- [65:26]
Chase Hughes
It has not mattered, not one effing bit to. To the.
- [65:30]
Mark Moss
Yeah, I know. We're at the top of the. We're kind of running out of time here. Can I give you one more headline? Do you have time?
- [65:36]
Chase Hughes
Sure.
- [65:37]
Mark Moss
Okay, so this one's not about the Trump admin, but it's still from cnbc. So this one says chair nominee. So it's about the Federal Reserve Chair nominee Kevin Wersch says fellow Fed must stay in its lane, quote, to maintain independence. And maybe you don't know enough about the Fed to have the context, but what does that tell you?
- [65:57]
Chase Hughes
I, I know embarrassingly little about just says chair nominee.
- [66:05]
Mark Moss
Kevin Morse said, Kevin must, quote, stay in its lane to maintain independence.
- [66:11]
Chase Hughes
So that's an adversarial response because the, the introduction and the title they gave him was that he was just nominated and not selected for anything. So. And they wouldn't say the chair of what. So since they didn't say chair of anything, they just said chair nominee instead of his actual title, chair, federal chairman or whatever it's called. So they're lowering his status on purpose. So I would venture to say. Is this msnbc?
- [66:41]
Mark Moss
Yeah, cnbc.
- [66:43]
Chase Hughes
Yeah. I would venture to say the guy's probably conservative.
- [66:46]
Mark Moss
Yeah. Well, he's Trump. Trump selected him to take over Jerome Powell's position. So Jerome Powell is out. Trump has been very vocal about Jerome Powell fighting against what the Trump administration wants. So Powell's out. The Trump admin. Trump gets to select the new Fed chair, which goes into place next month. I mean, it's like it's not just select a nominee, it's like he's going into position right now. My guess is again, he, Trump has been fighting Jerome Powell, even the first term, because the Fed has been fighting with the Trump administration is trying to do in regards to a whole bunch of things, including, you know, reindustrializing the US etc. And my guess would be that he's trying to say chair nominee Kevin War says Fed must stay in its lane to maintain independence. So they're trying to see that today because later when the Fed looks like they're working with the Trump administration, then I see that as bad. Oh, they are supposed to maintain independence. Now they're working together. That's a problem.
- [67:53]
Chase Hughes
Right.
- [67:55]
Mark Moss
Does that color help?
- [67:58]
Chase Hughes
Yeah, it does. And that's. And that goes right back to how they're lowering that person's status on purpose.
- [68:06]
Mark Moss
Okay.
- [68:07]
Chase Hughes
By not saying a title. No accomplishments in there. It's not a chairman nominee looks forward to or says we can better the country by staying in our lane. And, you know, those kind of things. It's, it's very, very biased.
- [68:24]
Mark Moss
Yeah. Okay, got it.
- [68:25]
Chase Hughes
And that's where that comes. What is this the last thing I'll say on the show here? What is this content designed to make me feel That's Got to be the hard running question in the background of everything.
- [68:37]
Mark Moss
What does it make me feel? And if it's making me feel clever, watch out.
- [68:42]
Chase Hughes
Be very, very suspicious. Yeah.
- [68:44]
Mark Moss
All right, let's wrap it up with that. That's a good place to break. Man, this is awesome. And hopefully everybody enjoyed it. They should be watching your show. I know you're launching a new show station One. Go ahead and tell us what you've got going on on YouTube, what you're building out and how people could get more of more of this.
- [69:02]
Chase Hughes
This is the new show. I'm actually sitting in the studio. We're building this giant studio right now that looks like crap or I'd spin the camera around. But every day we're going to have a daily news show where you, the viewer is going to receive a something identical just about to the presidential's daily intelligence brief from the director of the CIA following the same format, same sourcing record, no politics. And we're going to show you how all these things the media is telling you are just disconnected stories. We're going to show you all the little things that connect them all, all the stuff the media is refusing to report on. And then we're going to show you exactly how the media is doing psyops and what psyops are going on and what you're being engineered to feel. And we're going to bring the mother effing receipts every single time. And it's going to be a daily news show with. We have our own Anchorage, we have a whole film crew here, and we're going to be cranking this stuff out every day. I'm really super excited about this. I think it's going to change the landscape.
- [70:01]
Mark Moss
And when will that launch?
- [70:04]
Chase Hughes
It's going to launch here in probably about two or three weeks. We're not totally sure.
- [70:07]
Mark Moss
Okay, well, I'm going to be one of the first subscribers to that. I think it's as we talked about before we started recording. I think it's one of the most important skills you can have today. I said that in light of the Internet now with AI, if you can't learn how to spot this and control yourself outside of the manipulation, you're just never going to make it. So I'm going to be subscribed, I'm going to be watching and everyone else should as well. So with that being said, thanks so much for coming on and sharing this with us today.
- [70:35]
Chase Hughes
Thanks, bro. Appreciate you.
- [70:41]
Mark Moss
I'm U.S. transportation Secretary Sean Duffy. We all get distracted when we drive,
- [70:47]
Chase Hughes
whether it's from our phones or or
- [70:50]
Mark Moss
kids in the backseat bickering. But how we handle these distractions can be a matter of life or death. Before you get on the road for your next road trip, please put your phones on silent and take a mental note to focus on driving. Paid for by NHTSA
- [71:11]
Oppenheimer/Ad Voice
this is Sophia Donner from OK Storytime this Summer.
- [71:14]
Mark Moss
Find your next obsession on Prime Video and listen. We're not saying you need another obsession, but there could be a lot worse ones. Steamy romance, addictive love stories, and the
- [71:24]
Oppenheimer/Ad Voice
book to screen favorites you've already read
- [71:26]
Chase Hughes
twice, so why not watch them a
- [71:28]
Mark Moss
third time off campus? Elle, the Love Hypothesis and more.
- [71:31]
Oppenheimer/Ad Voice
Slow Burn Second Chances chemistry you can
- [71:34]
Mark Moss
feel through the screen and it makes
- [71:36]
Oppenheimer/Ad Voice
you wish you were actually in that movie.
- [71:38]
Mark Moss
We've got binge worthy series can't miss movies perfect for when you're ignoring your
- [71:42]
Oppenheimer/Ad Voice
own problem problems or procrastinating as one does. Your next obsession is waiting.
- [71:47]
Mark Moss
Watch only on Prime. If you work in university maintenance, Grainger
- [71:50]
Chase Hughes
considers you an MVP because your playbook
- [71:53]
Mark Moss
ensures your arena is always ready for tip off. And Grainger is your trusted partner, offering
- [71:59]
Chase Hughes
the products you need all in one place, from H Vac and plumbing supplies
- [72:03]
Mark Moss
to lighting and more.
- [72:04]
Chase Hughes
And all delivered with plenty of time left on the clock so your team always gets the win.
- [72:10]
Mark Moss
Call 1-800-granger.
- [72:11]
Chase Hughes
Visit grainger.com or just stop by Granger for the ones who get it done. 250 years ago, America made a promise of life, liberty and the pursuit of happiness. Since 1903, Harley Davidson has been living it out on the open road at the next exit ramp with old friends, new ones, and the next generation of riders. Because the best part of any promise is keeping it. Harley Davidson motorcycles ride.