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The Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
207 episodes

Episodes

Nerd Alert: When Ads Make Us Cringe

00:09:449/18/2025

Building Brands That Buyers Remember with Jenni Romaniuk

00:39:159/16/2025

Nerd Alert: What Makes an Ad Authentic

00:10:469/11/2025

What Behavioral Economics Misses About Real-World Marketing

00:19:519/9/2025

Nerd Alert: First Impressions Are Everything in Advertising

00:09:279/4/2025

Branded House vs House of Brands: What the Research Recommends

00:29:149/2/2025

Nerd Alert: When Brand Nicknames Help or Harm

00:09:428/28/2025

The Science of Budget Setting

00:38:028/26/2025

Nerd Alert: How Advertising Builds Brand and Sales Simultaneously

00:12:168/21/2025

The Forgotten Half of Growth: Physical Availability Explained

00:27:048/19/2025