Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
207 episodes
Episodes
Nerd Alert: When Ads Make Us Cringe
00:09:449/18/2025
Building Brands That Buyers Remember with Jenni Romaniuk
00:39:159/16/2025
Nerd Alert: What Makes an Ad Authentic
00:10:469/11/2025
What Behavioral Economics Misses About Real-World Marketing
00:19:519/9/2025
Nerd Alert: First Impressions Are Everything in Advertising
00:09:279/4/2025
Branded House vs House of Brands: What the Research Recommends
00:29:149/2/2025
Nerd Alert: When Brand Nicknames Help or Harm
00:09:428/28/2025
The Science of Budget Setting
00:38:028/26/2025
Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
00:12:168/21/2025
The Forgotten Half of Growth: Physical Availability Explained