Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
169 episodes
Nerd Alert: How AI Will Change Marketing Structures
00:09:455/8/2025
The Differentiation vs Distinctiveness Debate
00:28:305/6/2025
Nerd Alert: Does Creative Consistency Matter?
00:10:125/1/2025
What Marketers Get Wrong About Targeting
00:25:084/29/2025
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
00:12:164/24/2025
The Louder You Are, the More You Grow: Why ESOV Still Works
00:32:244/22/2025
Nerd Alert: The Power of Creative Advertising
00:10:424/17/2025
The New Rules of Great Video Creative with Steve Babcock
00:41:484/15/2025
Nerd Alert: The Science Behind Emotional Advertising