Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
199 episodes
Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
00:12:168/21/2025
The Forgotten Half of Growth: Physical Availability Explained
00:27:048/19/2025
Nerd Alert: What Marketers Get Wrong About Their Own Brands
00:09:008/14/2025
Where Did All the CMOs Go?
00:26:528/12/2025
Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste
00:12:138/7/2025
The Brand Metrics That Matter with Kantar's Mary Kyriakidi