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The Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
229 episodes

Episodes

Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO

00:43:3312/9/2025

Nerd Alert: You Won't Like This Episode

00:09:1812/4/2025

Debunking "Attention" with Marc Guldimann

00:34:3512/2/2025

10 Ways to Not Be a Boring Brand Next Year

00:23:1511/25/2025

Nerd Alert: Skippable vs. Non-Skippable Ads

00:09:5511/20/2025

Finding the Efficiency/Effectiveness Balance

00:28:5811/18/2025

Nerd Alert: When Sports Advertising Works

00:09:1711/13/2025

So You Think You're Distinctive?

00:28:0211/11/2025

Nerd Alert: When Ads Hit Their Breaking Point

00:08:4211/6/2025

Why AI Won't Kill "Brand"

00:37:5711/4/2025