Podcast
The Marketing Brief
Hosted by Becca Grieb · EN
The Marketing Brief is a podcast for business leaders, marketing experts, and entrepreneurs wearing many hats (small biz owners, we see you). Hosted by Becca Grieb, award-winning digital marketing and communications pro, episodes will be published weekly on Thursdays. Each episode will feature a conversation and case study with a business bad-ass. We’ll dive into the challenges, successes, marketing tools and tactics that helped to achieve success within their business strategy. The goal? To bring proven, real-life marketing solutions to you for immediate implementation into your day-to-day processes and strategies.
10episodes
Episodes
Newest firstAll episodes
How to Craft the Perfect Pitch
Aug 5, 202100:55:09Tap to summarizeToday’s guest, Elaine Kapogines, is back to share her secrets to successfully achieving the perfect pitch. Leading Wiltshire Media, Elaine is a seasoned vet when it comes to achieving media coverage. She has helped dozens of businesses create efficient, streamlined and easy-to-execute strategies that focus on conversion and growth utilizing digital tools and automation. Today she is sharing her best kept PR pitch strategies with you. Our listeners can connect with Elaine on Instagram @wiltshire_media.
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Getting Started with Facebook Advertising
Jul 29, 202100:26:03Tap to summarizeHear right from Becca Grieb - host of the Marketing Brief - about one of the hottest topics in digital marketing: Facebook. You wanted to know more about Facebook for businesses and how to set up a Facebook campaign. This episode covers questions about how Facebook fits into marketing strategies, what type of budget you need, if Facebook ads are really worth it and how Facebook compares to Google Ads.
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5 Tips for Building Trust With Your Audience
Jun 24, 202100:40:37Tap to summarizeIn episode 24 we are bringing back Ema Suvajac, entrepreneur and photographer for a second conversation. In her first appearance on The Marketing Brief we talked about building a brand, using photos to set your brand apart on social media, and why businesses need to invest in creative marketing tactics. She’s back to dive into how to use social media to build trust with your online audience - a crucial element to being a successful business owner. You can learn more about Ema and her work on Instagram @ema_suvajac, @emasuvajacphoto, @emaweddingco, and @evox.studios.
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Conscious Consuming: The Rise of Slow Fashion
Jun 10, 202101:08:44Tap to summarizeIn episode 23 our guest is Jenna Falk, Entrepreneur and Owner at Ocean Spray Galiano. Jenna started her business with one mission in mind: “to create ethical and sustainable slow fashion and art.” We’re chatting with her in today’s episode to learn more about slow fashion, eco-friendly business choices, conscious consuming, and marketing strategies for small businesses. You can connect with Jenna and her business on Instagram @oceanspraygaliano. Becca and Jenna stay on at the end of this episode for a bonus G&A session where Jenna picks Becca's brain on some of her top small biz marketing questions.
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The Academic Culture of Overwork
Jun 3, 202100:47:58Tap to summarizeIn today’s episode we are taking a step back to focus on a topic that you have been asking about: wellbeing. Specifically, we are talking about the academic culture of overwork - what it means and how we can avoid it. Our guest is Christine Streeter, PhD candidate at Carleton University in Ottawa.
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How to Build a Strategic Plan for Stakeholder Engagement
May 27, 202100:37:46Tap to summarizeToday’s guest is Karen Coviello, VP of Affiliate Success at Habitat for Humanity. In this episode we are covering topics like what is strategic planning; where do we start with building a strategic plan; how do we strategize with stakeholders in mind and build up their engagement and commitment to our brands. You can connect with Karen on Instagram @karen_coviello and Habitat for Humanity @habitatforhumanity.
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Get Your Biz in the Media
May 20, 202100:53:00Tap to summarizeToday’s guest, Elaine Kapogines, is sharing her secrets on how to score local media coverage. Wiltshire Media made the shift away from publishing to focus exclusively on supporting other businesses under the umbrella of PR, media relations, and content creation. Since then, the company has helped dozens of businesses create efficient, streamlined and easy-to-execute strategies that focus on conversion and growth utilizing digital tools and automation. You can connect with Elaine on Instagram @wiltshire_media.
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Soulpreneurship: Align Your Brand
May 13, 202101:03:26Tap to summarizeWhat is a soulpreneur? What is brand alignment and how can we achieve it? How do we connect our business goals with our individual missions and callings? These are the questions we are tackling in today’s episode. Our guests are design experts and are joining us to share their top tips on design, branding and content creation. You can learn more about Vitina, Lesley and their business on Instagram @aligncreativeminds.
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How to Amplify Your Message with YouTube
May 6, 202101:01:34Tap to summarizeIn episode 18 we are chatting with Brian G Johnson, Entrepreneur, Author & YouTube Coach. Everybody begins their YouTube journey from zero. In a one-year period, Brian gained over 10K subscribers and drove over 500K in views on his YouTube channel. In this episode we are diving into exactly this - how to develop a YouTube brand, create a compelling message, and amplify it to your audience. You can follow Brian on YouTube at briangjohnsontv.
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Screenwriting for Local Theatre
Apr 29, 202100:45:16Tap to summarizeIn episode 17 we are chatting with Steve Young - playwright, screenwriter, producer, director and actor. In today’s episode we are hearing Steve’s story about how his career evolved from marketing expert to playwright. We’re covering topics like screenwriting, what goes into this process, and marketing strategies for local theatre. You can connect with Stephen Young directly on LinkedIn.
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