Podcast
The Marketing Center of Excellence
Hosted by Lane Houk · EN
The Marketing Center of Excellence (MCoE) is a community of marketers and agency owners that collaborate and provide leadership, best practices, research, support, training, software and digital technology to help community members drive performance and scale their agencies.
Our podcast focuses on interviewing experts in the industry to glean best practices, strategies and mistakes to avoid for agencies and marketing executives.
10episodes
Episodes
Newest firstAll episodes
MCOE Best Practices Spotlight: Jhana Li | Growing Your Agency: Hiring and Scaling.
Mar 25, 202400:38:05Tap to summarizeJoin me and Jhana Li for a practical chat about hiring and scaling up your agency. We'll tackle common challenges agency owners face, like finding great talent and growing your team. We'll keep it straightforward and down-to-earth, sharing tips like doing time audits to see what tasks are worth your time and creating hiring processes to attract the right people. Jhana will discuss using assessments and personality tests to find the best fit for your team. I'll share some stories and tips I've picked up along the way, like why it's crucial to focus on what matters most and let go of tasks that don't add much value. And if you're considering outsourcing parts of your agency, Jhana will have some tailored advice for you. Throughout our chat, we'll give you practical advice and real examples to help you navigate the challenges of growing your agency. And if you need more help, you can always contact Jhana Li for extra support. So, if you're ready to take your agency to the next level, join us for some straightforward advice and guidance.
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November 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2
Dec 4, 202300:42:45Tap to summarizeJoin us for an exclusive episode tailored for digital agencies and individuals seeking to revolutionize their tech game! In this episode, Lane Houk dives deep into the crucial backbone of marketing success: the agency technology stack. If you're part of a digital agency or a tech enthusiast eager to maximize efficiency and elevate your operations, this is an unmissable opportunity! Lane shares his invaluable journey of simplifying and optimizing the technology stack within his agency, offering expert insights into the must-have software categories essential for every digital agency's toolkit. Discover how to select, implement, and leverage the right tools effectively to drive efficiencies and enhance productivity. Get ready for a firsthand look at Lane's agency technology stack, including indispensable components such as teamwork tools, cutting-edge hosting systems, Vasa, high-level CRM solutions, and Signal Genesis. Plus, gain insights into the benefits and capabilities of tools like Vasta through live demonstrations. Learn from Lane's experience as he discusses the effectiveness of their chosen technology stack, acknowledging the imperfections while showcasing the immense value these tools bring to the table. To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com
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October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.
Nov 13, 202300:44:18Tap to summarizeFor October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack. Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power of integration among diverse software tools. Drawing from personal experience, Lane illustrates how their company achieved a seamless and efficient workflow through thoughtful software integration. The importance of a condensed and integrated technology stack takes center stage, as Lane shares insights on how such a foundation enables agency owners to step back from the daily grind without compromising growth. Their own experience of distance from the business serves as a testament to the effectiveness of having robust systems in place. Lane passionately advocates for a strategic approach to building the marketing technology stack, advocating for sacrifice of unnecessary features in favor of streamlined efficiency. The session concludes with an invitation for questions, paving the way for the next master class to delve deeper into this critical aspect of agency success. In essence, Lane leaves us with a profound understanding of how a well-crafted technology stack isn't just a tool; it's a catalyst for transforming an agency owner's life and steering the agency towards unparalleled success. To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com
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MCOE Best Practices Spotlight: Justin Rondeau President | Invisible PCC | PPC and SEM expert.
Oct 25, 202300:48:29Tap to summarizeWelcome to another compelling episode of the Marketing Center of Excellence Best Practices Spotlight, a captivating voyage that brings together marketing visionaries and pioneers. I'm your host, Lane Houk, and in these episodes, we shine a spotlight on industry luminaries, extracting invaluable insights from their realms of expertise. Today, we are privileged to engage in a conversation with Justin Rondeau, a renowned authority in the fields of PPC and SEM. In this episode of the MCOE Best Practices show, Justin Rondeau, the president of Invisible PC, is our special guest. He shares his professional journey in marketing and encourages viewers to check out his LinkedIn profile. Justin started in marketing by running a small software company and later worked at Digital Marketers for seven years. He then spent some time at Teamwork.com in the software realm. Justin talks about the substantial amount of money spent on Google ads and his preference for working with smaller agencies. We also discuss his decision to partner with Avi and Invisible PPC to improve post-click experiences for agencies. The importance of optimizing the post-click experience and combining PPC and SEO strategies is highlighted. Free training resources and webinars are available for agencies interested in learning about PPC services. This concludes the pros and cons of hiring a PPC specialist internally or outsourcing to a white-label fulfillment house. The Marketing Center of Excellence is a dynamic community of marketers and agency owners who come together to foster collaboration, offer guidance, share best practices, conduct research, provide support, deliver training, and leverage cutting-edge digital technology—all with the collective goal of empowering community members to enhance performance and grow their agencies.
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September 2023 Masterclass | Leveraging an Omni-Channel, Omni-Presence Strategy for Your Agency
Oct 16, 202301:12:08Tap to summarizeMissed our live September Masterclass? No worries! Dive into this replay where we explore the intricacies of leveraging an Omni-Channel, Omni-Presence strategy for agencies and their clients. With the digital landscape constantly evolving, it's crucial for agencies to stay ahead of the curve. This Masterclass provides actionable insights and strategies to ensure your agency remains at the forefront of digital marketing. Special Guest: Jonathan Mast, a renowned subject matter expert, delves deep into the topic, sharing his knowledge and practical experiences. Whether you're a seasoned professional or just starting out, Jonathan's insights are invaluable for anyone in the digital marketing realm. Host: Lane Houk, an industry veteran, guides the discussion, ensuring all key points are covered and facilitating an engaging Q&A session. Key Takeaways: Understanding the importance of an Omni-Channel approach in today's digital age. Practical strategies to implement an Omni-Presence for your agency and clients. Real-world examples and case studies showcasing the effectiveness of these strategies. And much more!
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The Tree of Thought Framework & AI | Prompt Engineering Strategies | June 2023 MCOE Masterclass
Jun 30, 202300:57:59Tap to summarizeWelcome to the Marketing Center of Excellence June 2023 Masterclass, a transformative session that brings together thought leaders and marketing pioneers across various industries. My name is Lane Houk, the MCOE host and Lyn Askin my co-host. I'm incredibly excited to introduce you to a very special co-host for today's masterclass, Jonathan Mast. Jonathan is not only a passionate Christian entrepreneur with a deep commitment to empowering others, but he's also the founder of the AI/ChatGPT Facebook Group for Entrepreneurs and White Beard Strategies, a coaching and consulting firm that Jonathan just launched. His work is focused on enabling entrepreneurs and professional salespeople to unearth more opportunities and significantly boost their business success. His insights, borne from both his faith and his deep practical experience with AI and ChatGPT, bring a unique perspective to our discussion today. In this session, we are going to do dive deep into the innovative Tree-of-Thought (ToT) Framework, a pioneering technique that's revolutionizing the potential of AI, enhancing problem-solving capabilities by a stunning 1750%. We won't just talk about the theory - we will share the actual study that was conducted and then get into the prompt engineering strategies that you can use to implement this framework in your agency and potentially for clients too. But we’re not going to stop at just theory… We will bring this concept to life with a live case study that demonstrates how the Tree-of-Thought Framework was used to solve a real-world business challenge. You'll see firsthand the tangible difference these advanced techniques can make. So, get ready for an enlightening journey into the future of AI. We're thrilled to have you join us on this learning adventure to revolutionize your approach to problem-solving. The Marketing Center of Excellence 3560 Evergreen Pkwy Ste B8 Evergreen, CO 80439 https://themarketingcoe.com/podcast Host Lane Houk https://lanehouk.com/about
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MCOE Masterclass | Personal and Business Credit + Business Funding Strategies | April 2023
Jun 2, 202301:14:20Tap to summarizeWelcome to an extraordinary episode of the MCOE Masterclass series! In this month's installment, we bring you an invaluable deep-dive into personal credit, business credit, and business funding. Join our two panel experts, Don Oberle from CreditIQ and Amanda Webster from Fund & Grow, as they unveil groundbreaking tips and strategies to secure zero percent interest funding for your business in just 45 days. Designed specifically for agency owners seeking funding for their own operations or wanting to assist prospects and clients in accessing better business funding for marketing campaigns and other crucial needs, this masterclass is an absolute must-listen. Learn the secrets to personal credit optimization, discover how to establish robust business credit, and gain insight into the proven strategies that industry experts rely on to secure zero percent interest funding quickly and efficiently. Don't miss out on this game-changing episode, packed with actionable advice and expert guidance. Tune in to the MCOE Masterclass and revolutionize your approach to business funding, giving your agency the financial edge it deserves. Listen now and unlock the key to securing zero percent interest funding for your business. #MCOEMasterclass #BusinessFunding #ZeroInterestFunding #CreditIQ #FundAndGrow #FinancialStrategies To purchase The Ultimate Guide to Building Business Credit & SMB Funding Options by Lane Houk, you can purchase it on both Google Play and Amazon Kindle here: Google Play Store: https://play.google.com/store/books/details/Lane_Houk_The_Ultimate_Guide_to_Building_Business?id=iO_EEAAAQBAJ Amazon: https://www.amazon.com/Ultimate-Building-Business-Funding-Options-ebook/dp/B0C97CBY88?ref_=ast_author_mpb
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MCOE Best Practices Spotlight | Chris Martinez, Founder, Dude Agency
May 24, 202300:48:58Tap to summarizeScaling with Confidence: The DUDE Way to Agency Success Welcome to the MCOE Best Practices Spotlight, your go-to podcast for insights and strategies in the digital marketing industry. I'm Lane Houk, your host, and today we have a special guest joining us. Chris Martinez, the Founder and CEO of Dude Agency, shares his wisdom on the challenges of scaling a digital agency and the game-changing solution known as the DUDE Way. Scaling a digital agency can be a daunting task, and Chris Martinez knows this firsthand. While agencies excel at selling and strategizing for their clients, they often grapple with operational hurdles, fulfillment complexities, talent acquisition, financial management, and making crucial CEO decisions. But fear not, the DUDE Way is here to guide the way. The DUDE Way is a proven framework developed by Chris and his accomplished team at Dude Agency. It equips digital agencies with the tools and strategies needed to overcome these challenges and achieve sustainable growth. Through this framework, countless agencies have transformed their operations, made informed decisions, and reached their long-term goals. In this episode, Chris shares his invaluable insights and expertise on the DUDE Way, providing actionable advice for agencies eager to scale their operations and achieve lasting success. From streamlining processes to fostering a winning company culture, Chris leaves no stone unturned in empowering agencies to thrive in a competitive landscape. Join us as we dive deep into Chris's journey and learn from one of the leading authorities in the digital marketing industry around building systems and frameworks for business success. Get ready to gain the confidence and knowledge needed to take your agency to new heights. Sit back, relax, and prepare to be inspired by Chris Martinez, the visionary Founder of Dude Agency, as we unlock the secrets to scaling with confidence. To connect with Chris Martinez: LinkedIn: https://www.linkedin.com/in/chrismartinez13 DUDE Agency: https://dudeagency.io/ Find the MCOE podcast and live shows on all channels here: https://themarketingcoe.com/podcast To learn more about the MCOE host or connect with Lane Houk: https://lanehouk.com
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MCOE Best Practices Spotlight: Doug Campbell of Snowbank Capital
May 17, 202300:38:10Tap to summarizeIn this episode of the Marketing Center of Excellence Best Practices Spotlight, we are thrilled to welcome Doug Campbell, Co-Founder of Snowbank Capital, an investment firm specializing in marketing agency acquisitions. Join Doug and our MCOE host, Lane Houk, as they unveil the key elements that investors like Snowbank Capital seek when acquiring a marketing agency. Drawing from his extensive experience in the industry, Doug shares invaluable insights into the intricate world of marketing agency acquisitions. With a focus on maximizing value and driving long-term success, Doug reveals the criteria and considerations that guide investment decisions. Throughout the episode, Lane and Doug engage in thought-provoking discussions on various aspects, including the importance of a strong agency culture, client diversity, scalable business models, and innovative service offerings. They delve into the strategic role of technology, data analytics, and emerging trends that can propel an agency's growth potential. Listeners will gain a deep understanding of the due diligence process, negotiation strategies, and the factors that contribute to successful acquisitions. Doug shares real-world examples and highlights the common pitfalls to avoid when navigating the acquisition landscape. Whether you're a marketing agency owner looking to attract investment or a marketing professional curious about the inner workings of acquisitions, this episode provides a wealth of knowledge and practical advice. Tune in to this enlightening episode of the MCOE Best Practices Spotlight, as Doug Campbell of Snowbank Capital takes us behind the scenes of marketing agency acquisitions. Prepare to gain a fresh perspective on what investors seek and discover the essential ingredients for building an agency that captures attention and fuels growth in today's dynamic market.
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MCOE Best Practices Spotlight: Matthew Hunt, Founder of Demandii
Apr 6, 202300:43:54Tap to summarizeIn this exciting episode of the MCOE Best Practices Spotlight, our host Lane Houk sits down with Matthew Hunt, the innovative founder of Demandii, a done-for-you (DFY) demand generation agency focused on helping B2B companies create new demand and achieve exponential growth. With their game-changing DFY Demand Generation Services, clients can create all their snackable content in just 1.5 hours each month, effectively multiplying their presence across various platforms. Matthew shares his vast expertise in LinkedIn marketing and how he has successfully leveraged the platform to help B2B companies, including agencies, generate new demand and drive sustainable growth. From crafting compelling content and building a powerful personal brand to leveraging LinkedIn's unique tools and capabilities, Matthew and Lane dive deep into the strategies that can revolutionize your B2B marketing game. Throughout the conversation, Matthew offers actionable tips and insights for maximizing LinkedIn's potential and reveals the secret sauce behind Demandii's success in creating omnipresent brand visibility. Whether you're an entrepreneur, a B2B marketer, or a LinkedIn enthusiast, this episode is packed with valuable nuggets of wisdom you won't want to miss! Join us for this insightful conversation and unlock the power of LinkedIn marketing with Matthew Hunt and Demandii. Don't forget to subscribe to the MCOE Best Practices Spotlight podcast for more episodes highlighting the best practices and game-changing strategies in the world of business and marketing. Connect with Matthew Hunt: https://www.linkedin.com/in/matthewhuntme/ Demandii: https://demandii.com About the Marketing Center of Excellence The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies. For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com. The team can be reached by email at info@themarketingcoe.com Find Us on Our Podcast and Media Channels: Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U= Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320 Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=
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