Loading summary
Transcript37 lines
- [00:00]
A
Foreign.
- [00:08]
B
To a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.
- [00:19]
A
This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.
- [00:40]
B
We are back with another Bathroom break and I am here with the birthday week boy, Jay Schwedelson. It's his birthday week, so everybody Go spam. He's LinkedIn, spam his Instagram, say happy Birthday week because he loves birthday week. Let's go.
- [01:01]
A
I don't. I was saying it's not that I'm being cool. I don't know why. I don't really care. I should care. I feel pressure about my birthday. The more people in my life care about my birthday than I care about my own birthday.
- [01:14]
B
I feel the same way.
- [01:16]
A
Yeah. And it's like you. You feel pressure to, like, make them feel like they gave you a good birthday. Is that, like, the worst thing? Do I need to go to, like, get out?
- [01:22]
B
So also, when someone I. Sometimes I have to act like I got a gift I wanted. And that's the worst.
- [01:31]
A
Yeah.
- [01:31]
B
Because I don't really care that much. But I know we sound like losers and we.
- [01:38]
A
No, I know. My wife asked me what do I want? And I genuinely said, I want a couple pairs of sweatpants. And she's like, what the hell is wrong with you? Like, how is that what you want? I'm like, it's legit. All that I want. And I don't want anything expensive because then, you know, I'm like, ultimately, I'm kind of paying for it. I'm like, I don't want to do that. That kind of sucks.
- [01:58]
B
That's the, I think, the biggest issue. Like, when me and Ari were dating, we were like, would give each other gifts and stuff like that. And then, like, the mentality shifts when you get married and you say, wait, we both make money, but we still, like. It's still like, coming out of the pot. So it's like, what's the point?
- [02:15]
A
I know, I know. So. So, yeah, happy birthday to me. Until, like, the one time a year ago on Facebook and give somebody a thumbs up, I oh, random people, like, hey, happy birthday. I haven't heard of them since high school. I'm like, it's very nice, but it's like, I can't believe people do that. They go there and they wish you happy birthday from like 700. I'm old, so you don't get to do that on Facebook. You probably don't get that nonsense.
- [02:35]
B
It's shrunk from when I was in, when in high school when everybody used Facebook to like 100 people. Now I think I get seven. You probably get 200.
- [02:44]
A
No, no, I don't, I don't even care. Everyone, don't even bother. I'm a loser. But you know, it's not a loser. Is this episode. At least I hope not. We're going to talk about some quick AI tips, some new things. We've been messing around with both of us on AI. You want me to go first or you want to go? All right, so one of the things I get asked about a lot is how do you, how do you know about some of the new like, ad units on all the different like social platforms? Because every single like week and month, LinkedIn and meta and Reddit and Pinterest and all, all of them are coming out with different ad units that you want to test. And one of the things that we do now is we go, we use Gemini for this. You can do it on the free version, but if literally go to Gemini and you, it doesn't have to be exactly this prompt, but you say something along the lines of, you know, act as a paid media analyst and search for any new social media ad units or beta ad features released by Meta, TikTok, LinkedIn, Reddit, Pinterest. And then you say in the last 30 days and you ask it to create a summary table of what the unit ad format is and then the minimum daily spend for that ad unit and any other information that you want. And as long as you say from the last 30 days, it'll blow your mind that it will give you a breakdown from every platform of the new ad units they're releasing. And it's a great thing that you should be doing and then testing. And I don't think enough people are using Gemini and ChatGPT and Claude for time based things for marketing tactics like that.
- [04:14]
B
Oh, that's the thing. I'm going to say something later about more of a download thing to do, but I'll add something on my research because Perplexity has all like Gemini cloud, all those things built in. So for marketing News or marketing things happening or things happening in the industry. You could do this for any industry. I will say, like search, Reddit, social news article and recent blog. And I'll do in the last like 30 days, like you build me a reoccurring list that I'll have it run every day. So I get a refresh of every news article that's coming. And that's super helpful for me to know like what's happening in the marketing world. Is there new, is there a new social feature? Is someone talking about something on Reddit that I could talk about for a blog article or newsletter article? So I do this for, for research based stuff and I have it run every day and remind me that it's running and send me a notification of all the recent news that I need to pay attention to.
- [05:18]
A
You see, I think that's super smart. I think the problem is everybody originally, when Chad GPT came out originally it wasn't connected to the Internet, it was static. And I think a lot of people almost got trained on AI, not realizing that now AI has obviously come a long way. It's connected in real time. So if you're not doing with almost every prompt that you're doing some sort of time based thing, what's happened the last 10 days, what happened in the last week, what happened in the last month.
- [05:45]
B
Right.
- [05:46]
A
You're really not tapping into the full power of these AI tools because just to let it run and give you stuff, you're going to get stuff from the year of the flood and that's not really, that's not going to do anything for you.
- [05:57]
B
And also depending on the source, the recency matters more. For example, like you get something within 10 days of Reddit, it means you're getting things 30 days before it hits some other platform. So you need to get it from all these sources so you could see different sources coming up. So another one I have, I've been doing, which I think is a good thing, which is you had subjectline.com but something I've been doing is you could just get Claude code onto your computer. Get Visual, Visual Studio editor. It's, it's all. If you have the pro version of Claude and you just get it Visual Studio free, use your terminal on your computer. You could literally, if you have a Mac, do command search terminal, bring it up. You can prompt in Visual Studio any tool that you want to build a free tool for a Legion magnet. So like say you want to, if you wanted to build Jay's like subject line editor, you could do that. You could do. I built something that internally that I trained on my voice on the, on a brand voice. So anybody in the company that wants to you could do this publicly. But anybody in who wants to like I have different drop downs like ad social newsletter and they could put in it and I'll spit out something that will sound more like me than from what their ideas. So I'm spending less time editing people's stuff that are putting out brand voice, brand editing stuff. And, and I'm doing more things. But you do that publicly like make a brand voice greater, make a ROI calculator and it's a legion tool that you could do. So you can make an internal tool or an external tool. And it took me an hour to do it.
- [07:52]
A
That's amazing. You know, from a time saver standpoint and I don't get paid by them. I would say the, the AI tool that is saving me the most time is Gamma Gamma app. And that is. And they have a free version. That is when you have to make a slide deck of any kind of, you know, PowerPoint slide deck, a canva deck, whatever. I love this frigging thing so much. So I go on Gamma. I upload, you know, whatever. Maybe I'll upload an old deck or I'll upload a word doc or whatever I got. And then you write a long AI prompt. You tell like how the design you want. You pick a couple colors and it makes the. Your a slide deck view that you could never make. That is just ridiculously good in like two minutes. And so this thing has saved my team so much time. This Gamma Dot app, I love it. I love it so much.
- [08:38]
B
And I mean that's like probably one of the worst things in marketing, creating decks.
- [08:43]
A
Oh my God.
- [08:44]
B
Especially presentation dads D for like internal decks, sales enable decks. You could do so many things. And Gamma Gamma is great. So I, I agree. I hate making decks. Like that's the worst anything pro, anything like documentation decks. I'm. This is. I wish AI existed when I was in marketing ops because this would have saved me so much time. It actually made me maybe like my job more.
- [09:15]
A
All right, so before we wrap up though, so it's also. Not only is it my birthday week, it's your better half, Ari Murray's birthday. So I want you to go, by the way, to go to millions. Subscribe to her newsletter. That's. That's Daniel's wife. So Dan, do you step it up? Like is Ari gonna be getting flowers? Are you like a Romantic.
- [09:32]
B
Dude, I. I don't even know you understand what birthday. It's been going in since March 1st birthday. There's birthday month, there's birthday. There's birthday celebrations in the every restaurant for the month. We get like a little ice cream for whatever. And then there's birthday week kickoff. So we did. Yeah, like, so it's birthday, we get gone. So we did dinner, we got a little present, and then we're. We're in the Eve territories. We've. We did Eve territories too. So like it's birthday today, but she had Eve territories. So then she's like. When it starts getting to like four Eves, you have to say like, happy birthday Eve, Evie Eve. And then Evie.
- [10:20]
A
There's no way you actually. That comes out of your mouth.
- [10:22]
B
No, does. And then, and then birthday. Eve.
- [10:25]
A
Eve. Eve. Eve.
- [10:26]
B
Yeah, she. I forgot on the 4e. And she's like, you know what time it is? It's birthday. Eve. Eve. Eve. Eve. You didn't say the E. So. So yeah, it's. It's a test. But birthday. We're going to Chinese tonight. It's going to be fun. She wanted to do this. I. I actually booked like a nice like steakhouse. And she's like, no, I want like chill Chinese wagon going sweatpants. And I'm like, okay, that. Yeah. But she getting. She got a gib. I also got a gift from my son to her. So it's like, yeah, that's gonna be fun.
- [11:05]
A
Step it up. Well, now I gotta do. You know, for my wife. I'll do evvvvv. I don't even know. You gotta.
- [11:11]
B
You gotta keep doing it. But the 30th is the hardest. Not my. Yeah, the 30 is. Is the harder. But Jay, is birthday is Friday, so you also gotta go. And actually, wait, wait, wait. It's Happy birthday, Evie baby. For you. Yes. We gotta celebrate.
- [11:30]
A
Oh my God, this is ridiculous.
- [11:31]
B
I gotta. I gotta tell your wife that you need. You need a birthday.
- [11:36]
A
All right, everybody out there. So sorry for all the eeving or whatever we just did. We'll see you at the next one. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there, this is Jay. Check out my podcast, do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel.
- [11:59]
B
He's finally out back from my bathroom break. This is Daniel. Go follow the market Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a. A shout on LinkedIn and tell us what you want to hear.
- [12:22]
A
Peace out.