Transcript
A (0:01)
Welcome to the Marketing Millennials, the no BS Marketing podcast. I'm Daniel Murray and join me for unfiltered conversations with the brains behind marketing's coolest companies. The one request I tell our guests stories or it didn't happen. Get ready to turn the top.
B (0:28)
Welcome back to another episode of the Market Millennials. Today I'm solo and I just wanted to come on here and talk about some AI prompts I've been trying out. AI problems I've been seeing. I think they will help marketers and I think a lot of marketers are using AI just to research. And it's not just a search engine. You can do amazing things with AI. So I'm going to give you five prompts that can turn ChatGPT into your copywriter, your brand strategist, your creative director, your growth advisor, and even a go to market expert. So let me just dive into five that I been testing out using that I recommend you use. So prompt number one, I'm calling this the Customer Whisperer. So when to use this prompt is when your messaging is just fine and you want to make it amazing. So here's the prompt. Get ready for it. Act like a customer insight analyst who specializes in qualitative research and message development. Your job is to extract emotional patterns, objections and language directly from real customer voice. And now you would feed it customer reviews, call transcripts, testimonials, whatever you got. Then ask it what emotional triggers are popping up again and again? What hesitations are buried in the subtext? What exact words are the customer using that we are not? Why do I like this? Because this is your message market matchmaker. It literally uncovers the sticky copy and phrasing your customers actually want to hear. So speaking the actual talk of your customers so you can use ChatGPT to get your copy and refine your copy so you're speaking your customer's language. Number two, this one is can help your positioning. So when to use this is you think your positioning is strong but haven't really tested it under pressure. So here's the prompt you would use. Act like a senior brand strategist preparing a founder or CMO for an investor pitch or a product launch. Your role is to stress test our brand positioning and surface blind spots. And then you plug in your positioning dog and ask it who is this really for and who are we accidentally alienating? What messaging could confused a new buyer and how would a competitor rip this apart in a pitch? Why I love this is it's basically battle testing your brand before it hits the front lines so you have no more assumptions, no more cringe moments on sales calls. This one will save you a lot before putting your brand out in the fire. Prompt number three this one's for shaking up your creative so when to use this is when your ads are good, but they're starting to blend in. So here's the prompt. Act like my creative director. You reviewed hundreds of performance campaigns. Your job is to help me break patterns and push creatives into fresh but still on brand territory. And then give it your top 5 ads and ask it what patterns are we stuck in? What angles are we sleeping on? What three creative risks should we test asap? Why I love this it's handing your brand to a creative director without an agency invoice. And this will help you with ad fatigue. So just do this. It's an easy prom to just see what you're missing in your ads, what risks you should take. The next one is to help you with taking bets and growth. So when to use this is your ideas are piling up, but your execution is just frozen standstill. So here's the prompt. Act like my growth advisor. You you've led marketing at companies that scale from zero to breakout. You know how to prioritize smart bets based on risks, resources and return on investment. Feed it to your top five growth ideas and ask rank them by effort versus upside which one Fix short term constraints and versus Build a long term moat and what do we need to to know before we commit? This is your anti shiny object system. Instead of guessing what might work, you're stacking bets with the clearest return on investment. So this avoids a lot of weeks and meetings. So just do it. If you're not going to take the ideas, just do it to see what ChatGPT says. The last prompt is to make a marketing master plan. I like to say when to use this. You're launching something new and need a go to market strategy that actually makes sense. So here's the prompt. You're a senior marketing strategist. Build a go to market strategy for a new product launch and what you'll plug in is your product description, your audience, your unique selling points. Then it spits back messaging angles that hit emotionally and functionally. Channels and tactics tailored to your icp ideal customer profile, risk analysis, launch offers and promos and the actual why behind your strategy. Why I love this is Most go to market strategists are a Google Doc full of wishful thinking. This helps you build one that's tied to customer truth, actual differentiators and smart marketing psychology. So what I want to end with is AI really is not there to replace marketers, it's there to be their secret weapon. So if you use it right, it could be your secret weapon and make you more efficient, more unique and more and stand out if you know how to prompt it correctly. So try one or try all five of these or try none. But just start using ChatGPT to test things on your side and see what comes up. Let it be your a strategist to you. There's so many more prompts you could do, but these are the ones I think you should test. And thank you for listening. I really appreciate it. And until next time.