6 Underrated Tips to Level Up Your LinkedIn Profile (Solo Edition) - The Marketing Millennials

Summary

Podcast Summary: The Marketing Millennials – Episode 6: "Underrated Tips to Level Up Your LinkedIn Profile (Solo Edition)"

Release Date: December 31, 2024
Host: Daniel Murray

Introduction

In Episode 6 of The Marketing Millennials, host Daniel Murray dives deep into optimizing LinkedIn profiles to enhance professional presence and business opportunities. Emphasizing the platform's significance as an online resume, Murray shares six underrated yet powerful tips to transform listeners' LinkedIn profiles. This solo edition is packed with actionable insights, practical examples, and motivational advice aimed at helping marketers and professionals stand out in a crowded digital landscape.

1. Craft a Compelling Headline

Timestamp: [00:45]

Murray highlights the paramount importance of a LinkedIn headline, stating, “Your headline isn’t just for your profile. It’s what people see when you comment on a post or what shows up in the search results” ([00:45]). He criticizes the common practice of merely listing job titles and urges professionals to use the headline to convey who they are and the value they bring.

Example Provided:
Instead of “Marketing Manager at SaaS Company,” consider “Helping SaaS companies scale with paid media. 7+ years in demand gen.”

Additional Tip:
Incorporate a personal hobby or interest, such as “Avid foodie” or “Former athlete,” to create relatable connection points for those who may reach out via direct messages.

2. Customize Your LinkedIn URL

Timestamp: [02:10]

Murray advises cleaning up the LinkedIn URL to reflect professionalism and ease of sharing. He remarks, “Your LinkedIn URL shouldn’t look like a Wi-Fi password” ([02:10]). By customizing the URL to something like linkedin.com/in/yourname, professionals make their profiles more accessible and memorable.

Personal Example:
Daniel shares his own customized URL: linkedin.com/in/danielmurray-marketing.

3. Leverage Keywords Strategically

Timestamp: [03:00]

Describing LinkedIn as “Google for professionals,” Murray underscores the necessity of embedding relevant industry keywords throughout the profile to enhance visibility in searches ([03:00]).

Implementation:

Headline: Incorporate key terms that define your expertise.
About Section: Use industry-specific keywords such as “Demand Gen,” “Growth Marketing,” and “ABM Strategy.”

Caution:
He advises against keyword stuffing, recommending a balanced approach to ensure the profile remains readable and authentic.

4. Upgrade Your Banner Image

Timestamp: [03:50]

Moving beyond the default blue banner, Murray encourages listeners to personalize their LinkedIn banners to reflect their personal brand. “Your LinkedIn banner is like a billboard for your personal brand” ([03:50]).

Suggestions:

Add a tagline or your company’s mission statement.
Include a call to action, such as “Let’s Connect.”
Utilize design tools like Canva to create visually appealing banners effortlessly.

5. Utilize the Featured Section to Showcase Achievements

Timestamp: [04:20]

The featured section is often overlooked, yet it's a powerful tool for highlighting accomplishments. Murray explains, “Most people just ignore the feature post section on LinkedIn, but it’s one of the best ways to showcase your wins” ([04:20]).

What to Include:

Case studies and portfolio pieces.
Links to trending posts or articles where you’re featured.
PR mentions and other notable recognitions.

This section serves as a highlight reel, encouraging visitors to delve deeper into your professional narrative.

6. Add a Custom Link to Your Profile

Timestamp: [04:55]

A newer feature allows users to add a clickable custom link just below their headline. Murray highlights its strategic use to drive traffic to desired destinations such as websites, portfolios, or newsletters. “Use it to drive traffic to your website. Your portfolio. I like to do it to my newsletter” ([04:55]).

Implementation Tips:

Make the linked text inviting and relevant.
Choose a destination that aligns with your professional goals.
Leverage organic reach on LinkedIn by placing this link where it garners maximum visibility.

Conclusion

Timestamp: [05:10]

Daniel Murray wraps up the episode by reiterating the vital role of LinkedIn as a digital first impression. “If it’s not working for you, it’s working against you” ([05:10]). He encourages listeners to implement the six tips to optimize their profiles, thereby enhancing their professional presence and business opportunities. Murray ends on an uplifting note, motivating the audience to “Go crush this year” and fostering a sense of collective success.

Key Takeaways

Headline Optimization: Use a dynamic headline that communicates your value and expertise.
Customized URLs: Enhance professionalism and ease of access by personalizing your LinkedIn URL.
Strategic Keywords: Integrate relevant keywords thoughtfully to improve searchability.
Personalized Banners: Design a banner that reflects your brand and engages viewers.
Featured Achievements: Utilize the featured section to showcase significant accomplishments and media features.
Custom Links: Add clickable links to drive traffic to key content or platforms.

By following these six underrated tips, professionals can significantly elevate their LinkedIn profiles, making them more attractive to potential employers, clients, and collaborators.

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Twitter: @Dmurr68
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Transcript

A (0:00)

Foreign welcome to the Marketing Millennials, the no BS Marketing podcast. I'm Daniel Murray and join me for unfiltered conversations with the brains behind Marketing's Coolest companies. The one request I tell our guests stories or it didn't happen. Get ready to turn the.

B (0:33)

Welcome back to another episode of the Marketing Millennials and Happy New Year. I know I'm only allowed to say that once, so this is my Happy New Year. To all the marketing besties out there, Hope you have the best year. Hope you crush your KPIs, hope you crush all your goals. But today I wanted to talk about one of my favorite subjects, which is LinkedIn. Love it or hate it, some might think it's cringe, but having a presence there will get you more business, will make you look better. It's your resume online. So let's get into six underrated tips to just upgrade your LinkedIn profile. So tip number one I have for you is your headline is everything. Your headline isn't just for your profile. It's what people see when you comment on a post or what shows up in the search results. Most people default to their job title alone, but that is very basic. Use your headline to tell people who you are and why they should care. For example, instead of saying marketing manager ad SaaS company, try this helping SaaS companies scale with paid media. Slash 7 plus years in demand jam. And there we go. Now you look more credible. People know what you do. I also like to add a little hobby in there or something you like to do like avid foodie or former athlete or something like that. Because when people DM you, they have something to connect with. So tip number one, make sure you have a great headline. Number two, this is pretty simple, but customize your LinkedIn URL. Your LinkedIn URL shouldn't look like a wi fi password. Go into your profile settings and clean it up. Make it LinkedIn.com/n/your name. Right now I have LinkedIn.com n Daniel Murray, Marketing it's just simple, professional, easy to share. It's just a small detail to pay attention to your brand. Next tip I have for you. Tip number three is keywords are your secret weapon on LinkedIn. LinkedIn is basically Google for professionals. If you want to be found by the right people, you you need to put the right words in your profile. Like I said on your headline, that's one important place. But your about section is prime real estate for this as well. So sprinkle in keywords that matter for your industry. Think demand Gen Growth Marketing ABM strategy Don't overdo it. Just make sure the right terms are in there so you pop up when people search for ABM strategy in terms Dallas, for example. Tip number four Upgrade your banner. Don't just use the default blue banner. Your LinkedIn banner is like a billboard for your personal brand. Use it to make a statement, add your tagline, add your company's mission, or even have a call to action like let's connect. You can do this really easily with a tool like Canva, so there's no excuse not to do this. If you haven't upgraded your banner, upgrade it today. Tip number five the feature section is where you should flex a little bit. Most people just ignore the feature post section on LinkedIn, but it's one of the best ways to showcase your wins. Add case studies, Add portfolio pieces. Add one of your trending posts. Add a link to where you're featured for in some PR article. It's like your highlight reel for LinkedIn. It gives people a reason to scroll deeper into your profile. And then the last tip I have for you is add a custom link to your profile. This is a newer feature, but it's very clutch. Right below your headline. You can add a clickable link. Use it to drive traffic to your website. Your portfolio. I like to do it to my newsletter. Make the text inviting. Choose something that you want to drive to because every time you post or comment on some other post, someone will see that little link on the bottom and they'll be even interested. So if you're getting good organic reach, which LinkedIn has, that's why I suggest you go post today. If you haven't, you will be seen in the feed. There you have it. Those are my six underrated ways to just make your profile stand out quicker on LinkedIn. Remember, LinkedIn is like a resume online. It's your digital first impression. If it's not working for you, it's working against you. So thank you again for listening to this episode. Happy New Year. Go crush this year. Go update your LinkedIn profile. Let's all win together. There's enough success out there for everybody. Thank you for listening to the market Millennials. I really appreciate everybody listening to this episode. Peace.