The Marketing Millennials Podcast - Episode: "Copy This Tactic for Your Next Post | Bathroom Break #58 🚽"
Release Date: June 2, 2025
Host: Daniel Murray
Guest: Jay Schwedelson (Do This, Not That Podcast & SubjectLine.com)
Introduction: Welcome to the Bathroom Break Series
In this special episode of The Marketing Millennials, host Daniel Murray teams up with Jay Schwedelson from the Do This, Not That podcast for a collaborative segment of the Bathroom Break series. Designed as a quick, 10-minute marketing tip session, this episode seamlessly blends casual conversation with actionable marketing strategies.
Main Topic: Boosting Engagement with Tagging Tactics
Core Strategy: Daniel introduces a potent social media tactic centered around crafting engaging posts that encourage followers to tag others. This method not only amplifies reach but also fosters community involvement.
Key Components of the Tactic:
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Compelling Headlines:
Daniel emphasizes the importance of an attention-grabbing headline. For instance, starting with phrases like “Calling all marketers” immediately targets the desired audience.“The one thing is, it's about the setup of the post. Like you have to do one thing that I always do is the headline's the most important.” – Daniel Murray [02:46]
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Clear Criteria:
Clearly outlining what you’re looking for in participants helps filter and attract the right audience. Whether seeking podcast guests, bloggers, or contributors, specifying criteria ensures relevance.“I give criteria like, hey, I'm looking for podcast guests that will be in my podcast.” – Daniel Murray [02:46]
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Encouraging Tagging:
The crux of the tactic lies in prompting followers to tag friends who fit the criteria. This not only increases post visibility but also engages the community by involving them directly.“People will tag other people. So adding like in the comments, tag your friend that would be a great speaker.” – Daniel Murray [02:46]
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Leveraging Multiple Channels:
Beyond standard posts, utilizing Instagram Stories to call for participation can yield significant results. Engaging across various platforms ensures a broader reach and diverse participant pool.“If you have a following on Instagram, if you do a story and say calling your audience to do something, reply to those DMs, great strategy to get a bunch of people.” – Daniel Murray [04:30]
Benefits of the Tagging Strategy
- Enhanced Engagement: By encouraging followers to participate actively, posts naturally garner more interactions.
- Community Building: Tagging fosters a sense of community as followers introduce new members.
- List Building: Capturing participants through this tactic allows for building a valuable list for future marketing endeavors.
- Discovering Hidden Gems: Engaging tags can reveal potential collaborators or influencers previously unnoticed.
“It's a great simple tactic to try and it's not a transaction; it's about conversations and connections.” – Jay Schwedelson [06:42]
Real-World Applications and Success Stories
Daniel shares his personal success with this tactic, noting significant increases in engagement and valuable connections:
- Increased Reach: A single well-crafted post led to numerous DMs, emails, and unsolicited introductions.
- Quality Connections: Many tagged individuals were perfectly aligned with his target audience, enhancing the quality of interactions.
“People are willing to help that you don't think. And that's what you forget about social and then you forget about like people will help you.” – Daniel Murray [05:07]
Jay echoes Daniel’s sentiments, highlighting how even small-scale implementations can open doors to meaningful relationships and opportunities.
“It's not even about having a big following. Let's say you only have a few hundred followers… one person could change the direction of your company.” – Jay Schwedelson [05:56]
Casual Conversations: Beach Stories and Lazy River Preferences
Interwoven with the main discussion, Daniel and Jay share personal anecdotes, adding a relatable and engaging layer to the episode.
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Beach Vibes:
Daniel recounts his evolving beach experiences from carefree days in San Diego to a more guarded approach requiring extensive sunscreen.“I always have to be close to somewhere. I can go inside for a little bit and then come back out.” – Daniel Murray [01:34]
In contrast, Jay humorously describes his discomfort with the beach, preferring extreme shade and questioning the value of sun exposure.
“I don't understand why we're there. I'm always like, what are we doing here?” – Jay Schwedelson [01:39]
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Lazy River Preferences:
The duo debates the merits of lazy rivers, with Daniel expressing reservations about hygiene, while Jay enthusiastically enjoys the leisurely activity despite the potential awkward encounters.“It's kind of like on your podcast. You knew you need to have a story. It didn't happen. You need to have a tube or it didn't happen.” – Jay Schwedelson [08:49]
Conclusion: Embracing the Tagging Tactic
As the episode wraps up, Daniel and Jay reinforce the effectiveness of the tagging strategy, encouraging listeners to implement it across various platforms to unlock new opportunities and connections.
“The key is to just have a simple as, like, hey, just tag your favorite marketer or your friend to who would be great for this.” – Daniel Murray [07:27]
Listeners are invited to follow The Marketing Millennials and Do This, Not That podcasts for more insightful marketing tips and strategies.
Key Takeaways
- Engage Authentically: Craft posts that genuinely invite your audience to participate and share.
- Utilize Multiple Platforms: Expand your reach by leveraging different social media channels.
- Foster Community: Encourage connections not just for growth, but to build a supportive network.
- Be Consistent: Regularly implement such tactics to maintain and grow engagement over time.
Stay Connected
- Follow The Marketing Millennials: LinkedIn | Instagram
- Connect with Daniel Murray:
- Join the Conversation: Sign up for The Marketing Millennials newsletter at workweek.com/brand/the-marketing-millennials
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