Podcast Summary: The Marketing Millennials

Episode: How To Maximize Your End of Year | Bathroom Break #86
Release Date: December 15, 2025
Host: Daniel Murray
Guest: Jay Schwedelson (Do This, Not That podcast; Subjectline.com)

Episode Overview

This special "Bathroom Break" episode is a rapid-fire marketing chat between Daniel Murray and Jay Schwedelson, designed to provide 10 minutes of actionable end-of-year marketing tactics. The focus: how to close out Q4 strong, create urgency in both B2C and B2B campaigns, and maximize holiday momentum for lasting marketing success. The conversation is casual, candid, and practical, with plenty of witty banter.

Key Discussion Points & Insights

1. Using Urgency to Drive End-of-Year Results

• Theme: Marketers need to push harder at year-end. “Urgency is a big factor right now. People need to close out the year really fast.” – Daniel (02:15)
• Insight: The holiday season and Q4 deadlines offer unique opportunities for urgency-driven campaigns.

2. B2C Urgency Tactics: The “Set Miss” Case Study

• Set Active’s ‘Set Miss’ Campaign:
  • Time-sensitive discounts create urgency and FOMO.
  • Format:
    • 10:00–10:30am PT: 25% off
    • 10:30–11:00am PT: 20% off
    • 11:00am–end of day: 15% off
  • “They lock down the site at that time and you have to sign a waiver. So it makes us feel like so urgent.” – Daniel (04:33)
• Takeaway:
  • Short, tight windows compel action.
  • Can be adapted to any industry—“Windows of urgency. I think it’s super smart.” – Daniel (05:15)
• Memorable Detail: They collect a ton of emails from non-buyers during Black Friday/Cyber Monday, then re-engage them with December "Set Miss" urgency (03:24–04:50).

3. B2B Urgency: Expiring Content & 12 Days of Value

• Jay’s Tip: Make B2B downloads time-limited, not evergreen.
  • “If it’s available forever, it’s really not an offer.” (05:23)
  • Example: “Our new HR law guide is only available for the next 30 days. Last chance to download.” (05:45)
• Outcome: Marked uptick in downloads and engagement.
• Daniel’s Build:
  • Use “12 Days of Christmas” format in B2B: drop a new content piece every day, available for just 24 hours.
  • “Everybody loves that, like, curation of all content at one place and say, this curation is going to end at this time.” (07:25)
  • Easier in B2B since friction is only an email address, not a sales transaction. (07:53)
• Jay’s One-Liner: “Evergreen might as well be 'Ever loser.'” (06:48)

4. Practical, Low-Lift Testing

• Implementing urgency windows or limited-time content drops is inexpensive and easy to test.
• “These are easy tests. These cost you nothing. Come on.” – Jay (08:19)

Notable Quotes & Memorable Moments

• On Weight Loss Fads:
  • “I thought that it meant if I took the shot, I could just eat whatever I want... So I ate through the shot. I don’t know if that’s a thing, but I did.” – Jay (01:22)
  • Daniel’s retort: “So basically you wasted all the money...and now you’re doing exactly what you were supposed to do on the shot.” (02:15)
• On Dressing for Holiday Parties:
  • “First of all, I don’t even think I get invited to that many holiday parties, to be honest.” – Daniel (08:41)
  • “For those of you who don’t know, Daniel is the most casual dresser ever...I think the dude was in sweatpants.” – Jay (08:52)
  • “I don’t think I was...but it was probably like lul joggers or something like that.” – Daniel (09:04)
• Jay Turning 50:
  • “I was told by my family, I’m no longer allowed to wear my hat backwards.” – Jay (09:48)

Timestamps for Important Segments

| Timestamp | Segment/Topic | |-----------|------------------------------------------------| | 00:40 | Opening banter, Daniel & Jay introduce selves | | 01:09 | Jay’s candid take on weight loss injections | | 02:15 | Why urgency matters at year-end in marketing | | 03:24 | Set Active’s “Set Miss” playbook explained | | 05:23 | B2B urgency: expiring content tactics | | 07:11 | Adapting urgency for B2B: “12 Days of Christmas”| | 08:19 | Easy, low-lift urgency tests for marketers | | 08:41 | Holiday party talk & fashion jokes | | 09:48 | Jay’s backwards hat ban |

Tone & Style

• Conversational, fast-paced, with plenty of self-deprecating humor and real-life anecdotes.
• Strong focus on practical, immediately actionable advice.

Actionable Takeaways

• B2C: Use ultra-short, progressively decreasing discount windows to create FOMO and spur purchase.
• B2B: Make premium content downloads available for a limited time, with clear communication as deadlines approach.
• Borrow holiday or seasonal frameworks to time content “drops” (e.g., 12 days, countdowns).
• Start with free, no-upfront-cost experiments to see what urgency tactic resonates with your audience.

Conclusion

If you want your marketing to finish the year strong, layer in urgency—whether with flash deals, content expiration, or creative time-limited offers. Keep it light, stay creative, and always look for ways to test new ideas without big overhead.

For more:

• Follow Daniel Murray and Jay Schwedelson on LinkedIn and check out their podcasts for more quick, actionable marketing tips.