Podcast Summary: The Marketing Millennials

Episode: How to Organize Your Content Production | Bathroom Break #78
Date: October 20, 2025
Hosts: Daniel Murray & Jay Schwedelson

Episode Overview

This quick-hit “Bathroom Break” episode features Daniel Murray (The Marketing Millennials) and guest co-host Jay Schwedelson (Do This, Not That Podcast, Subjectline.com) diving into the practicalities of organizing content production for marketers. They candidly discuss their experiences—both the frustrations and successes—around keeping content both creative and well-managed. The conversation is filled with actionable advice, concrete examples, and concrete systems you can use, catering especially to marketers and content managers overwhelmed by their growing content libraries.

Key Discussion Points

1. The Problem: Content Chaos & The Need for Organization

• Jay’s Challenge:
  Jay admits his company puts out loads of content (newsletters, social posts, videos), but struggles with “wildly unorganized” systems, causing wasted time and missed opportunities.

  “We are wildly unorganized in terms of content that's working or content ideas. And I want to get that to be a lot better because it's an epic waste of time.” — Jay [02:26]

2. Daniel’s Content Organization System

• Tagging Everything:
  Every new piece of content is tagged for topic and performance (e.g., likes, comments, open rates, click-through rates).
• Analysis Drives Material:
  Tracking what topics and angles actually perform best. Daniel advocates creating five to ten “great” pieces and remixing them in new ways.

  “You only really need to produce five to ten great pieces and then you can remix them forever… just figure out like, okay, is the negative part of subject lines performing? This is the positive. What's performing.” — Daniel [03:45]

• Concrete Tools:
  • Main workspace: Notion database linking to content, info, memes, performance.
  • Google Sheets also work for smaller or simpler setups.

  “The written part is always in like a Google Doc. But we also link to like the campaign in our ESP… For social posts, we just link out to where we've posted the social posts.” — Daniel [04:45]

3. Beyond the Campaign: Building a Remixable Library

• More Than Campaigns:
  Jay notes that the real breakthrough comes not just from tracking campaigns, but by organizing elements—images, headlines, pain points, offers—that resonate.

  “Creating this content library and this offer library of things that really resonated…and just having that available.” — Jay [05:37]

• Pain Points as Categories:
  Daniel tags content by the pain point addressed, which helps filter what issues or topics audiences actually care about.

4. Cross-Purposing Content and Customization

• Pitch Deck Example:
  Jay describes modular pitch decks, using Canva modules to mix and match based on audience, instead of customizing a boilerplate deck every time.

  “Now we have all these modules like, oh, okay, we're pitching this type of business. And then you basically add in these three modules and that's your pitch deck.” — Jay [06:50]

5. Newsletter Content Creation Strategy

• Ideation Process:
  Daniel and his team drop interesting examples/ideas (from anywhere online) into a shared channel, which feeds into a future-newsletter ideas Google Sheet.
  • Weekly writer’s room meetings decide priority: Is this idea evergreen or urgent? Relevance always trumps, but keep a bank of evergreen ideas.

  “Every Monday we do like a writer's room… Should we move it up based on relevancy?... You always have like a bank of evergreen content.” — Daniel [07:41]

• Relevant Content Gets Priority:
  Time-sensitive topics “bump” up the queue (e.g., Super Bowl example), with evergreen stories held for later.

6. Intentional Idea Generation & Involving Diverse Perspectives

• Making Creation an Appointment:
  Jay now blocks off weekly calendar time solely for content creation and organization, even solo.

  “Being intentional about your content…that should be a primary thing that you have set up.” — Jay [09:13]

• Room for Different Voices:
  Daniel highlights the importance of diversity—generational, departmental, experiential—in idea-generation.

  “Ideas could be pitched from anywhere…you should just bounce ideas off of people of what you should write about.” — Daniel [09:40]

Notable Quotes & Memorable Moments

• On Remixing Content:
  “You only really need to produce five to ten great pieces and then you can remix them forever.”
  — Daniel [03:26]
• On Tagging Relevance:
  “We have a tagging system for what's the topic…the metrics…Because that's crucial to know what topics are performing…Should we remix this topic?”
  — Daniel [03:03]
• On Modular Customization:
  “We broke out all of our pitch decks into these modules…you basically add in these three modules and that's your pitch deck.”
  — Jay [06:48]
• On Involving Non-Marketers:
  “It should go beyond the marketing team. It should go beyond. There are people in other departments who have good ideas…”
  — Daniel [10:03]

Timestamps for Important Segments

• [02:16] – Jay introduces the content organization dilemma
• [03:03] – Daniel details his Content Organization/Tagging system
• [04:40] – Notion/Google Sheets as primary databases
• [06:01] – Tagging for pain points and headline/testing
• [06:48] – Jay describes modular pitch decks via Canva
• [07:41] – Newsletter ideation workflow & the “writer’s room” process
• [09:13] – Jay on scheduling content organization time: the “content creation block”
• [09:40] – Daniel on diversity in the ideation process

Episode Tone & Final Thoughts

True to the Marketing Millennials’ irreverent and practical style, Daniel and Jay keep the conversation relatable, toss in frequent humor (especially travel pet peeves), and provide concrete systems rather than high-level platitudes.
Actionable, down-to-earth, and focused on what actually works.

Takeaway:
You don’t need complex tools or big teams to keep content organized—you need a system for tagging, tracking, remixing, and most importantly, carving out the time and space (and voices) for consistent, relevant creation.

Connect:

• The Marketing Millennials: LinkedIn | Instagram
• Daniel Murray: Twitter | LinkedIn
• Jay Schwedelson: Do This, Not That Podcast