Podcast Summary: The Marketing Millennials - “How To Repurpose and Repost Content | Bathroom Break #50 🚽”
Episode Overview
In the landmark 50th episode of “Bathroom Breaks,” a special series by The Marketing Millennials hosted by Daniel Murray in collaboration with Jay Schwedelson from the Do This, Not That podcast, the duo delves into the nuanced strategies of repurposing and reposting content across various social media platforms. Released on April 7, 2025, this episode offers actionable insights tailored for marketers aiming to optimize their content strategy in an ever-evolving digital landscape.
1. Introduction and Personal Anecdotes (00:01 - 02:20)
The episode kicks off with Daniel Murray introducing the special Bathroom Breaks series—a format designed for quick yet impactful marketing tips. Joined by Jay Schwedelson, the conversation starts on a light note, discussing personal preferences such as favorite birthday activities and cake flavors. This segment sets a relaxed tone, making the content approachable.
Notable Quote:
- Jay Schwedelson [00:34]: “This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson…”
2. The Concept of Reposting vs. Remixing (03:24 - 05:53)
Transitioning to the core topic, Daniel and Jay explore the differences between reposting and remixing content. Daniel emphasizes that the approach varies by platform. For instance, on LinkedIn, reposting doesn’t garner the same engagement as remixing, which involves adding personal insights or opinions to the original content and tagging the creator.
Notable Quotes:
- Daniel Murray [03:24]: “On LinkedIn, they don't reward a repost. So... remix the post and make it your own and give your opinion… rather than reposting.”
- Jay Schwedelson [05:01]: “Is that what you mean by remixing?”
Daniel elaborates by describing remixing as taking the essence of a post—like a meme template—and adapting it to fit one’s industry or personal style, thereby adding unique value rather than merely sharing existing content.
3. Platform-Specific Strategies: LinkedIn and Instagram (06:24 - 07:56)
The conversation shifts to Instagram, especially in light of the platform’s new feature enabling reposting directly to feeds. Daniel draws parallels between Instagram and TikTok, noting Instagram’s tendency to mimic TikTok’s features. He highlights that while Instagram remains a discovery-centric app akin to TikTok, the new reposting feature aligns with Instagram's evolving dynamics.
Notable Quotes:
- Daniel Murray [06:24]: “Instagram is very copycat of TikTok. So whatever feature TikTok releases, Instagram releases.”
- Jay Schwedelson [07:56]: “...the idea of curation should be at the core of what you're thinking about doing.”
Daniel also mentions Instagram’s focus on direct messaging and stories, indicating that the traditional feed is becoming secondary. The introduction of private group feeds further complicates content sharing strategies, allowing users to curate content for specific audiences.
4. Leveraging Tools for Content Curation: Grok on X (08:00 - 09:06)
Jay introduces Grok, an AI tool on X (formerly Twitter), which excels in identifying the most viral posts across various topics. He praises Grok for its ability to filter content based on engagement metrics like shares and likes, facilitating efficient content curation.
Notable Quote:
- Jay Schwedelson [08:00]: “Grok is the AI tool on X... it is the only AI tool that allows you to rip through a social network and pull out what is going viral.”
Daniel concurs, emphasizing the importance of understanding why certain content resonates with audiences. By analyzing viral posts, marketers can glean insights into audience interests and pain points, enhancing their content creation strategies.
Notable Quote:
- Daniel Murray [09:06]: “Your goal is to see what your audience is interested at that point in time.”
5. Understanding Audience Engagement and Content Ideation (09:07 - 10:09)
Building on the previous discussion, Daniel underscores that likes, shares, and comments serve as indicators of audience preferences. By dissecting why specific posts gain traction, marketers can tailor their content to better align with their audience's interests, thereby improving engagement and relevance.
Notable Quote:
- Daniel Murray [09:06]: “If you can figure out why, the why behind why they reacted to that post and why people care about that, you can create better content for your audience.”
6. Conclusion and Community Engagement (10:10 - 11:35)
As the episode wraps up, Daniel and Jay encourage listeners to engage with their respective podcasts and social media channels. They emphasize the importance of community interaction, urging fans to share feedback and participate in ongoing conversations. The hosts close with a call to action, promoting subscription to their shows and active participation within their communities.
Notable Quotes:
- Jay Schwedelson [10:09]: “Everybody go follow the Marketing Millennials podcast. That's my birthday wish.”
- Daniel Murray [11:13]: “Go follow the Marketing Millennials podcast, but also tune into this series... Peace out.”
Key Takeaways
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Adapt Content Strategies to Platforms: Recognize that content amplification techniques like reposting and remixing yield different results depending on the social media platform. Tailor your approach accordingly.
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Emphasize Remixing Over Reposting: Especially on platforms like LinkedIn, adding personal insights to content (remixing) is more effective than simply reposting.
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Leverage Advanced Tools for Curation: Utilize AI tools like Grok on X to identify and analyze viral content, aiding in informed content curation and strategy development.
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Understand Audience Engagement: Deeply analyze audience interactions to comprehend their preferences, which can inform more targeted and effective content creation.
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Foster Community Interaction: Engage with your audience across platforms to build a strong, interactive community that supports your content strategy.
Further Resources
- LinkedIn: The Marketing Millennials
- Instagram: @the_marketing_millennials
- Twitter: Daniel Murray
- Newsletter: The Marketing Millennials Newsletter
- Grok on X: Explore the AI tool for viral content curation on X.
For marketers looking to enhance their content strategy through effective repurposing and reposting, this episode provides a comprehensive guide backed by expert insights and practical tools. Whether you're managing a personal brand or a large-scale business account, the strategies discussed offer valuable pathways to amplify your content's reach and impact.