How To Repurpose and Repost Content | Bathroom Break #50 🚽

Summary

Podcast Summary: The Marketing Millennials - “How To Repurpose and Repost Content | Bathroom Break #50 🚽”

Episode Overview

In the landmark 50th episode of “Bathroom Breaks,” a special series by The Marketing Millennials hosted by Daniel Murray in collaboration with Jay Schwedelson from the Do This, Not That podcast, the duo delves into the nuanced strategies of repurposing and reposting content across various social media platforms. Released on April 7, 2025, this episode offers actionable insights tailored for marketers aiming to optimize their content strategy in an ever-evolving digital landscape.

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1. Introduction and Personal Anecdotes (00:01 - 02:20)

The episode kicks off with Daniel Murray introducing the special Bathroom Breaks series—a format designed for quick yet impactful marketing tips. Joined by Jay Schwedelson, the conversation starts on a light note, discussing personal preferences such as favorite birthday activities and cake flavors. This segment sets a relaxed tone, making the content approachable.

Notable Quote:

• Jay Schwedelson [00:34]: “This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson…”

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2. The Concept of Reposting vs. Remixing (03:24 - 05:53)

Transitioning to the core topic, Daniel and Jay explore the differences between reposting and remixing content. Daniel emphasizes that the approach varies by platform. For instance, on LinkedIn, reposting doesn’t garner the same engagement as remixing, which involves adding personal insights or opinions to the original content and tagging the creator.

Notable Quotes:

• Daniel Murray [03:24]: “On LinkedIn, they don't reward a repost. So... remix the post and make it your own and give your opinion… rather than reposting.”
• Jay Schwedelson [05:01]: “Is that what you mean by remixing?”

Daniel elaborates by describing remixing as taking the essence of a post—like a meme template—and adapting it to fit one’s industry or personal style, thereby adding unique value rather than merely sharing existing content.

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3. Platform-Specific Strategies: LinkedIn and Instagram (06:24 - 07:56)

The conversation shifts to Instagram, especially in light of the platform’s new feature enabling reposting directly to feeds. Daniel draws parallels between Instagram and TikTok, noting Instagram’s tendency to mimic TikTok’s features. He highlights that while Instagram remains a discovery-centric app akin to TikTok, the new reposting feature aligns with Instagram's evolving dynamics.

Notable Quotes:

• Daniel Murray [06:24]: “Instagram is very copycat of TikTok. So whatever feature TikTok releases, Instagram releases.”
• Jay Schwedelson [07:56]: “...the idea of curation should be at the core of what you're thinking about doing.”

Daniel also mentions Instagram’s focus on direct messaging and stories, indicating that the traditional feed is becoming secondary. The introduction of private group feeds further complicates content sharing strategies, allowing users to curate content for specific audiences.

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4. Leveraging Tools for Content Curation: Grok on X (08:00 - 09:06)

Jay introduces Grok, an AI tool on X (formerly Twitter), which excels in identifying the most viral posts across various topics. He praises Grok for its ability to filter content based on engagement metrics like shares and likes, facilitating efficient content curation.

Notable Quote:

• Jay Schwedelson [08:00]: “Grok is the AI tool on X... it is the only AI tool that allows you to rip through a social network and pull out what is going viral.”

Daniel concurs, emphasizing the importance of understanding why certain content resonates with audiences. By analyzing viral posts, marketers can glean insights into audience interests and pain points, enhancing their content creation strategies.

Notable Quote:

• Daniel Murray [09:06]: “Your goal is to see what your audience is interested at that point in time.”

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5. Understanding Audience Engagement and Content Ideation (09:07 - 10:09)

Building on the previous discussion, Daniel underscores that likes, shares, and comments serve as indicators of audience preferences. By dissecting why specific posts gain traction, marketers can tailor their content to better align with their audience's interests, thereby improving engagement and relevance.

Notable Quote:

• Daniel Murray [09:06]: “If you can figure out why, the why behind why they reacted to that post and why people care about that, you can create better content for your audience.”

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6. Conclusion and Community Engagement (10:10 - 11:35)

As the episode wraps up, Daniel and Jay encourage listeners to engage with their respective podcasts and social media channels. They emphasize the importance of community interaction, urging fans to share feedback and participate in ongoing conversations. The hosts close with a call to action, promoting subscription to their shows and active participation within their communities.

Notable Quotes:

• Jay Schwedelson [10:09]: “Everybody go follow the Marketing Millennials podcast. That's my birthday wish.”
• Daniel Murray [11:13]: “Go follow the Marketing Millennials podcast, but also tune into this series... Peace out.”

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Key Takeaways

1. Adapt Content Strategies to Platforms: Recognize that content amplification techniques like reposting and remixing yield different results depending on the social media platform. Tailor your approach accordingly.

2. Emphasize Remixing Over Reposting: Especially on platforms like LinkedIn, adding personal insights to content (remixing) is more effective than simply reposting.

3. Leverage Advanced Tools for Curation: Utilize AI tools like Grok on X to identify and analyze viral content, aiding in informed content curation and strategy development.

4. Understand Audience Engagement: Deeply analyze audience interactions to comprehend their preferences, which can inform more targeted and effective content creation.

5. Foster Community Interaction: Engage with your audience across platforms to build a strong, interactive community that supports your content strategy.

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Further Resources

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials
• Twitter: Daniel Murray
• Newsletter: The Marketing Millennials Newsletter
• Grok on X: Explore the AI tool for viral content curation on X.

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For marketers looking to enhance their content strategy through effective repurposing and reposting, this episode provides a comprehensive guide backed by expert insights and practical tools. Whether you're managing a personal brand or a large-scale business account, the strategies discussed offer valuable pathways to amplify your content's reach and impact.

Transcript

[Daniel Murray]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marking tips or use the bathroom or both. But I don't recommend both. But that's your choice.

[Jay Schwedelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[Daniel Murray]

We are back with another episode of the Bathroom Breaks. I am here with the birthday boy on our 50th episode, the Jay Schwedelson of Do this, not that podcast. And I'm Daniel Murray. But Jay, I want to kick this off and say, what do you do on your birthdays? What is the vibe? And what is your favorite cake flavor?

[Jay Schwedelson]

Okay, that's a good question. I do like coconut cake a lot, so I'll roll with a coconut cake and in general, like all things chocolate. I don't do a lot on my birthday. So basically I avoid all my friends. They'll be like, oh, we should go out for dinner. We should do whatever. And then I lie to them and I say, oh, I have plans with my family, whatever. And I avoid them because I don't want to go out with anybody ever. And so I avoid everybody. I'll have, like, dinner at home with my kids and whatever. But this weekend I'm doing. I'm gonna go see the movie Black Bag. That is my big plan.

[Daniel Murray]

Oh, I saw it.

[Jay Schwedelson]

Screw off. Was it good?

[Daniel Murray]

It was really good.

[Jay Schwedelson]

Was it?

[Daniel Murray]

Yeah, I liked it a lot. I saw it this week.

[Jay Schwedelson]

So here's the problem, though, with movies. Now, I could watch on tv, you could buy it on tv, but I want to go to the movie theater. I want to eat a lot of popcorn. I want to eat Reese's Pieces. I'm going to get a soda, which I don't drink a lot of regular soda. I'm going to go, this is me. This is me being wild. That is my big plan for my birth. So, yeah, living on the edge.

[Daniel Murray]

And to add on that, Jason, Aries and Ari actually likes coconut cake as well. And that's my wife and she's an Aries as well. So I think Aries is the coconut cake people.

[Jay Schwedelson]

Ask you a question before you this. What is with you and knowing astrology stuff? Are you like, like, are you like Thinking like, weird stuff all day long. No offense to astrology people, but like, what's up with you?

[Daniel Murray]

No, but Ari's whole personality is like, I'm an Aries. One time we went to. We were on the beach, like two years into our relationship, and she would talk every. She's an Aries. And then I took up that stargazing app and I was like, look, Ari, there's Aries. And she turns to me and she's like, wait, Aries is in the stars. And I'm like, okay, so you just like to call yourself an Aries.

[Jay Schwedelson]

That is actually unbelievable. She'll probably appreciate that story being aired. Well, let's jump into today what we're talking about. So we're talking about on the different social media platforms, this idea of reposting and. And we're going to dig into the exact right things to do with it and why it matters for your brand accounts, for your personal accounts, how it could be impactful. And the reason is Instagram just announced this week that they're going to be rolling out reposting, which means you're not just going to be able to put something onto your story that you like, but you're actually going to be able to repost something directly into your feed, which is a big new change for them. So, Daniel, what do you think about reposting in general and all this news?

[Daniel Murray]

I think it depends on what channel you're on. I think, for example, on LinkedIn they don't reward a repost. So on LinkedIn, it's better to remix the post and make it your own and give your opinion on the post and then tag the creator who made that post and give them a shout out in that post rather than reposting, because it doesn't. But I also do think, if you don't have any to counter that and play devil's advocate is I also think if you want to be the best curator in the Internet, it's not a bad idea to repost posts that you think are great so your audience can see it as well and give that post more life. Because when someone comes to see your feed, they could see what type of posts you are looking at. And then also it kind of. It can give you fake social proof in a way where you could see a post with a thousand likes on your feed, which I think is kind of cool. So I'm on the. It's a hard balance to play with reposting, but I'm a big component on remixing first. And if you have no ideas, then repost.

[Jay Schwedelson]

So let's just break that down, what the word remixing is for a second for everyone that may not necessarily understand it. So on, let's say LinkedIn, you see a post, you think it's awesome, whatever. Instead of just clicking repost, you take the content of the post, you make a screen grab of the image, whatever, and then you write your own blurb, use the same image, and then you say in the source, source of this is X, Y and Z. You know, great posts. And you tag the person as opposed to just hitting repost, you make it a new post on your feed. Is that what you mean by remixing?

[Daniel Murray]

Yeah, that's a version of remixing. Another version of remixing is if you like, for example, a meme template they're using, and you take that meme template and make it, kind of make it your own, but it's still a template that they used that's also remixing content. It's not like that original image is yours. But I do this all the time with the market. Millennials is. I'll take. I see a cool viral meme, go for another industry or another, and I'll take that meme and remix it to make it for marketing. So it just. It's just basically changing the. The content to make it for your opinions, your industry, your space, your personality, instead of taking someone else's.

[Jay Schwedelson]

Yeah. And, you know, I mean, for everyone out there, the reason I listen to what Daniel has to say is that he grew market. Millennials on LinkedIn is 1.1 million followers. And this is really the strategy that you all used to really grow that. And even on Instagram. And let's talk about Instagram for a minute. I mean, you grew your Instagram from zero to like 150,000 people in what, a year or two years? Something like some crazy fast path. So what do you think about Instagram with the new reposting stuff? Why are they doing this? Like, where's it all headed?

[Daniel Murray]

Instagram is very copycat of TikTok. So whatever feature TikTok releases, Instagram releases. But I think Instagram is a very discovery type app, and same as TikTok. So if you want to show something to your friends that you think is funny, it's another way to express who you are by reposting that onto your feed, saying, like, I think this is funny. I validate this post. It's kind of like pressing the share button. But the head of Instagram said this is 80% of the activity on Instagram happens in the DMs on story. So reposting is just, the feed is really secondary when it comes to Instagram now. So that's another thing. But also they, they're launching, I think, I don't know what it was called but they launching a, a way of like private groups now where you can set a feed just for a group of people. And I think that's going to be a big reason why they're doing reposting as well because then you can repost. That's a feed of a people, a group of people that you want to share it with. So I mean Instagram is crazy because there's a lot of fake Instas like people have secondary Instagrams that they want to share with their friends and family and then they have business or like forward facing creator one. So it's, it's, it's getting into an interesting space, you know.

[Jay Schwedelson]

And overall for everybody out there, whether it's for your, your brand account, your personal account, this idea of curation should be at the core of what you're thinking about doing. If you don't have a big following yet where you're taking the most viral and best content that's out there and putting it on your feet. And I'll tell you one secret hack. I don't care what anybody thinks about Elon Musk. That is irrelevant to me. But if you go on X, Grok is there. There's a button that says Grok and that's the AI tool on X. And the cool thing about Grok, which is unlike any other AI tool on the planet is that you can ask grok. It is 100% free to go and look for the most viral posts on X about whatever topic I want to the most viral posts about email marketing. I want to most viral posts about health care laws or whatever and say I want and break down how many shares they got, how many likes they got, whatever and why you think it went viral and say I want to be from the last 30 days, 90 days. It is the only AI tool that allows you to rip through a social network and pull out what is going viral. So it's a really great way to find out what you should be curating on other platforms.

[Daniel Murray]

And I think that's, I mean going to the why why you should do that. The why is your goal is to see what your audience is interested at that point in time. And I don't care what people say but likes shares, comments are validation that you something is the, the algorithm and the. Which is normally the audience is. Is reacting to something in that post. So if you can figure out why, the why behind why they reacted to that post and why people care about that, you can create better content for your audience because you understand your audience better. So it's a great way to go and look, what does my audience care about? Why. And put all the list of interests and pain points and topics that they're interested. And then you can do a million things with that. You can write new content. You could do podcasts. You could do. It's just an idea ideation funnel that is way better for you.

[Jay Schwedelson]

I love that. I totally agree. And. All right, we did. We crushed another episode. Everybody go follow the marking Millennials podcast. That's my birthday wish. I want you to do that. Please follow the marking mills and check out do this, not that. If you have insomnia, the last thing.

[Daniel Murray]

I'll say is, please go spam Jay's DMs and say happy birthday and wish him a great birthday. He deserves it. It's gonna be great. Please do it for me. Also, go spam his Instagram DMs. If you don't. If you don't like to go spread out his Instagram DMs and say Happy birthday to him. I'm gonna. He's gonna come back on next episode and tell me how many DMs he got. So.

[Jay Schwedelson]

Yeah, thank you. I will. All right. Later, Daniel. Come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwedelson]

Later.