Podcast Summary: The Marketing Millennials – SPECIAL SERIES: Hidden Benefits of a Podcast | Bathroom Break #39 🚽
Release Date: January 20, 2025
Hosts: Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That Podcast)
Introduction to the Bathroom Break Series
In this special episode of The Marketing Millennials, host Daniel Murray teams up with Jay Schwedelson from the Do This, Not That podcast to present "Bathroom Break #39." This collaboration explores the often-overlooked advantages of maintaining a podcast, not just for personal branding but as a strategic marketing tool for businesses.
Podcasting as the Ultimate Networking Tool
Daniel Murray initiates the conversation by challenging conventional wisdom about podcasting:
"The number one reason why I think podcast is so important and and you this is going to be count intuitive what you think I'm going to say, but it's not for getting attention. It's the ultimate networking tool because it's so much easier to say, hey, come on my podcast for 30 minutes so I could pick your brain about X topic because you they get something out of it versus you trying to pick a smart person's brain."
—Daniel Murray (00:19)
Murray emphasizes that podcasts provide a relaxed platform for engaging with industry leaders, making it simpler to build meaningful connections. Unlike traditional networking methods, inviting someone to appear on your podcast offers mutual benefits, fostering relationships that might otherwise be difficult to establish.
Jay Schwedelson concurs, sharing his personal experience:
"It is the absolute reason, in my opinion. It is to get to know people that are otherwise hard to get to know. It's an account based marketing program to break into accounts that you want to work with."
—Jay Schwedelson (03:10)
He illustrates this by recounting how featuring Daniel Murray on his podcast not only lent credibility to his show but also facilitated further collaborations and connections within the industry.
Content Marketing and Repurposing Opportunities
Beyond networking, Daniel Murray highlights podcasts as a versatile content marketing asset:
"Why I think podcasts are a great tool and it, it kind of has something to do with attention, but it's one of the greatest content marketing tools in my opinion. Because what you could do with the podcast is you can clip it for short form video platforms, you can turn it into a blog post. I repurpose my newsletter into, I mean my podcast into a newsletter... You can put it on YouTube..."
—Daniel Murray (05:26)
Murray explains that podcasts can be transformed into various content formats, such as blog posts, newsletters, social media clips, and YouTube videos. This repurposing not only maximizes content reach but also ensures that different audience segments engage with the material in their preferred format. Additionally, the dialogues and interviews conducted on podcasts often spark fresh content ideas, fueling ongoing marketing strategies.
Accountability and Consistency in Marketing Efforts
Jay Schwedelson introduces the concept of podcasts acting as a consistent commitment mechanism:
"One of the massive benefits of having a podcast is you should have something in your life, in your marketing life that is holding you accountable for learning, right? When you have a podcast and you're releasing episodes every single week, you are forced to stay up to date on things."
—Jay Schwedelson (07:09)
Regularly producing podcast episodes compels hosts to stay informed about the latest industry trends, continuously learn, and engage with innovative ideas. This ongoing commitment ensures that both hosts and listeners remain up-to-date, fostering a culture of continuous improvement and knowledge sharing.
Practical Tips for Starting and Sustaining a Podcast
Daniel Murray offers actionable advice for those considering launching a podcast:
"If you're doing a podcast for, for your company, I highly recommend it be with one, someone who's really good at interviewing... Get someone who's an industry expert to be the face of your podcast."
—Daniel Murray (08:07)
Key recommendations include:
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Skillful Hosting: Ensure that podcast hosts possess strong interviewing skills or are experts in the field to engage guests effectively.
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Passionate Team Members: Collaborate with individuals who are enthusiastic about podcasting and deeply understand the target audience.
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Cost-Effectiveness: Starting a podcast is more affordable and technically accessible than many anticipate. Basic equipment can be acquired inexpensively, and numerous platforms offer budget-friendly distribution options.
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Overcoming Imposter Syndrome: Murray encourages aspiring podcasters to embrace the learning curve, emphasizing that many successful podcasters started without prior expertise.
Jay Schwedelson reinforces this by dispelling fears related to barriers in podcasting:
"Don't. And you shouldn't have imposter syndrome. Nobody knows what the hell they're doing. Daniel and I have no idea what we're doing. We are making it up as we go along in terms of how to actually do podcasting."
—Jay Schwedelson (09:12)
He underscores that podcasting is a learn-as-you-go endeavor, welcoming beginners to dive in without the pressure of perfection.
Personal Anecdotes and Collaborative Insights
The hosts share a humorous backstory about an unaired episode featuring Daniel Murray and Jay Schwedelson:
"That episode that Jay recorded with me never aired on do this, not that podcast... it was the most boring, bad episode."
—Daniel Murray (04:34)
This candid moment highlights the challenges and learning experiences inherent in podcasting. It serves as a relatable narrative for listeners, emphasizing that not every episode will hit the mark, yet persistence leads to improvement and success.
Encouragement and Community Building
Both hosts passionately advocate for the podcasting community, urging listeners to start their own shows and support one another:
"If you start your podcast and from this episode, please send it to me. I will listen, I will review it, I will hype you up. I'll add it into my newsletter. I'll do something for you."
—Daniel Murray (09:52)
"These platforms are super cheap to release it out on, so don't let some stupid barrier be the reason that you don't do it. And when you do do it, you got to DM Daniel and I your podcast so we can check it out and we'll hype it up and it's going to be awesome."
—Jay Schwedelson (09:12)
By fostering a supportive environment, Murray and Schwedelson aim to build a thriving community where podcasters can share resources, gain exposure, and collaboratively enhance their marketing endeavors.
Conclusion and Final Thoughts
As the episode wraps up, the hosts maintain a light-hearted tone, reaffirming the practical benefits discussed and encouraging ongoing engagement:
"Just give us a shout on LinkedIn and tell us what you want to hear. Peace out."
—Daniel Murray (11:31)
"Look at us, providing some real value out there... I'll say that on a podcast? I don't do that, by the way, if anybody's wondering."
—Jay Schwedelson (10:35)
Both hosts reaffirm their commitment to delivering valuable marketing insights, urging listeners to explore podcasting as a multifaceted tool for networking, content creation, and personal accountability.
Key Takeaways
- Networking Power: Podcasts serve as an exceptional platform for building and nurturing professional relationships.
- Content Versatility: They offer numerous opportunities for repurposing content across various marketing channels.
- Accountability: Regular podcast production enforces discipline and continuous learning.
- Accessibility: Starting a podcast is affordable and technically manageable for beginners.
- Community Support: Encouraging collaboration and mutual support can amplify the benefits of podcasting.
For more insights and actionable marketing strategies, join the conversation with The Marketing Millennials on LinkedIn and Instagram. Don’t forget to follow Daniel Murray on Twitter and LinkedIn for ongoing tips and updates. If you enjoyed this episode, share it with a friend and subscribe to The Marketing Millennials newsletter at workweek.com/brand/the-marketing-millennials.