Podcast Summary: The Marketing Millennials – SPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽

Release Date: March 3, 2025
Hosts: Daniel Murray & Jay Schwedelson

In this special episode of "The Marketing Millennials," hosted by Daniel Murray in collaboration with Jay Schwedelson from the "Do This, Not That" podcast, the duo delves into the latest updates and strategic shifts on LinkedIn. Titled "Bathroom Break #45 🚽," the episode offers actionable insights tailored for marketers looking to leverage LinkedIn’s evolving features to enhance their strategies.

1. Introduction to the Bathroom Break Series

The "Bathroom Break" series is designed as a concise, 10-minute deep dive into essential marketing tips. In this episode, Daniel and Jay set the stage for a focused discussion on LinkedIn's recent updates, emphasizing practical takeaways for immediate implementation.

2. LinkedIn Newsletter Metrics

Key Discussion Points:

• New Metrics Released: LinkedIn has started providing newsletter metrics, including the number of sends (deliverability) and email open rates.
• Implications for Marketers: These metrics offer tangible data to assess the effectiveness of LinkedIn newsletters, enabling marketers to make informed decisions about continuing or adjusting their strategies.

Notable Quotes:

• Daniel Murray [02:16]: "Now it gives you a signal whether or not to do it."
• Jay Schwedelson [02:46]: "We know email open rate is not 100% accurate, but directionally it has value."

Analysis: This update is significant for marketers who utilize LinkedIn newsletters as it provides clarity on engagement levels. By understanding open rates and delivery statistics, marketers can better tailor their content and strategies to align with their audience's preferences and behaviors. Additionally, for creators seeking sponsorships, these metrics serve as essential proof of performance when negotiating with potential partners.

3. Impression Counts on Comments

Key Discussion Points:

• New Feature: LinkedIn now displays the number of impressions on comments under posts.
• Strategic Importance: This feature allows marketers to gauge the visibility of their comments, helping them determine which interactions resonate more with the audience.

Notable Quotes:

• Daniel Murray [04:20]: "If my comment got a thousand impressions and 0 likes directionally I just say I got more impressions for myself or my brand, but it doesn't mean anything."
• Jay Schwedelson [05:05]: "If you put a comment on somebody's post and it gets a bunch of impressions, but it gets no likes. Does that just mean that post got a lot of impressions and your comment kind of stinks? Like, no."

Analysis: Understanding comment impressions provides marketers with an additional layer of feedback beyond likes and direct engagement. Even if a comment doesn't receive likes, high impressions indicate visibility and potential reach. This insight allows marketers to refine their content strategies, focusing on comments that not only engage but also expand their visibility within the LinkedIn ecosystem.

4. Graphical Labels on LinkedIn Videos

Key Discussion Points:

• Visibility Challenges: Captions accompanying videos on LinkedIn, especially on mobile, are often overlooked.
• Solution: Adding graphical labels or text overlays directly onto videos enhances clarity about the content, enticing users to engage.

Notable Quotes:

• Daniel Murray [08:04]: "Unless you're really good at creating wow factor in the first three seconds, which us millennials and older have that pause."
• Jay Schwedelson [08:50]: "When we switched to labeling our videos, we saw exponential increase in engagement."

Analysis: With the shift towards heavier video content on LinkedIn, ensuring that videos communicate their purpose quickly is crucial. Graphical labels act as immediate indicators of the video's content, capturing the attention of scrollers who might otherwise bypass the video without reading the accompanying text. This technique aligns with trends seen on platforms like TikTok and Instagram Reels, where visual hooks are essential for engagement.

5. AI Content Flagging on LinkedIn

Key Discussion Points:

• New Policy: LinkedIn is flagging posts created with AI unless users remove specific meta tags.
• Impact on Content Strategy: Marketers utilizing AI-generated content must ensure their posts are free from detectable AI markers to maintain content visibility and engagement.

Notable Quotes:

• Jay Schwedelson [09:14]: "There’s so much garbage out there. I want them to downgrade comments that are using AI."
• Daniel Murray [09:42]: "If you're going to just copy paste, it's never a good strategy."

Analysis: This initiative by LinkedIn aims to curb the proliferation of low-quality, AI-generated content that often fails to engage authentically with audiences. For marketers, this emphasizes the importance of using AI as a tool rather than a crutch, ensuring that all content maintains a personal and genuine touch. Properly integrating AI can enhance content creation, but adherence to LinkedIn’s guidelines is essential to avoid diminished post visibility.

6. Strategic Takeaways and Best Practices

Throughout the episode, Daniel and Jay provide several actionable strategies:

• Leveraging Newsletter Metrics: Use the new LinkedIn newsletter metrics to evaluate and optimize campaign performance, ensuring content aligns with audience interests.

• Optimizing Comment Engagement: Monitor comment impressions to identify which interactions enhance visibility, adjusting engagement tactics accordingly.

• Enhancing Video Content: Incorporate graphical labels on videos to clearly communicate content purpose, increasing the likelihood of engagement in scrolling feeds.

• Navigating AI Content Creation: Ensure AI-generated content is appropriately edited to remove detectable markers, maintaining authenticity and avoiding content relegation.

7. Conclusion

In "Bathroom Break #45 🚽," Daniel Murray and Jay Schwedelson offer a comprehensive analysis of LinkedIn’s latest feature updates and their implications for marketers. By dissecting these changes, they provide listeners with the knowledge and tools necessary to adapt their LinkedIn strategies effectively. The episode underscores the importance of staying informed about platform updates and continuously refining marketing tactics to align with evolving digital landscapes.

Join the Conversation: Engage with "The Marketing Millennials" community on LinkedIn and Instagram. For more insights, follow Daniel Murray on Twitter and LinkedIn, or subscribe to the Marketing Millennials Newsletter.

End of Summary