SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽

Summary

Episode Summary: SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽

Podcast Information:

• Title: The Marketing Millennials
• Host/Author: Daniel Murray
• Episode: SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽
• Release Date: March 24, 2025
• Collaborators: Jay Schwetelson from the "Do This, Not That" podcast and SubjectLine.com

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Introduction to the Bathroom Break Series

In this special episode of The Marketing Millennials, host Daniel Murray joins forces with Jay Schwetelson from the "Do This, Not That" podcast and SubjectLine.com to present the Bathroom Break series. Designed as quick, actionable marketing tip sessions, the series aims to provide listeners with valuable insights that can be digested in just ten minutes—perfect for those multitasking moments, like taking a bathroom break.

Daniel Murray humorously sets the stage:

“That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.” [00:07]

Jay Schwetelson emphasizes the collaborative and concise nature of the series:

“Each episode in the series, we are going to go over quick tips about different marketing topics.” [00:19]

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Maximizing Impact with Minimal Investment

The core focus of this episode centers on leveraging small budgets—spending as little as a few hundred dollars or even less—to make significant impacts on one's brand.

1. Investing in ChatGPT Plus

Daniel passionately advocates for the paid version of ChatGPT, highlighting its value in streamlining marketing tasks:

“The $20 version is just insane. The value to what $20 is a month.” [02:25]

Jay concurs, presenting it as a no-brainer investment compared to everyday expenses:

“Cut down going to Starbucks twice in a month... get the $20 version of ChatGPT. It is game changing to have access to it.” [02:43]

Insight: Subscribing to premium tools like ChatGPT Plus can offer substantial time-saving benefits, enhancing productivity and efficiency in marketing workflows.

2. Boosting Social Media Posts with Small Budgets

Daniel introduces the strategy of boosting high-performing social media posts with minimal spending to grow a follower base:

“Spending even $10 to $20 a week boosting your post, you'll start growing that following on Instagram.” [03:09]

Jay highlights the misconception that effective social media advertising requires large budgets:

“People think you have to spend thousands. You can have an impact with $20 a week that can actually change your entire social media existence.” [04:03]

Insight: Allocating a modest budget to amplify successful posts can significantly increase brand visibility and community engagement without breaking the bank.

3. Networking at Industry Events on a Budget

Jay shares a cost-effective networking hack for those unable to afford expensive industry event tickets:

“Find industry events in your area... get exhibit hall only passes at the event. They usually cost less than a hundred dollars.” [04:03]

These passes allow attendees to network extensively without accessing the pricier sessions, maximizing connections while minimizing costs.

Insight: Strategic participation in industry events, even with restricted access, can open doors to valuable networking opportunities and potential collaborations.

4. Seeding Products with Micro-Influencers

Daniel discusses the benefits of engaging micro-influencers to amplify product visibility affordably:

“Seed your product with people who are micro influencers... This is a very affordable way to get your product in people's hands.” [05:19]

Whether offering free audits for service companies or complimentary products for brands, this approach fosters authentic reviews and word-of-mouth promotion.

Insight: Collaborating with micro-influencers can generate credible content and expand reach without the high costs associated with larger influencer partnerships.

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Mindset Shift: Allocating Small Budgets for Exponential Growth

Jay emphasizes the importance of reevaluating budget allocations to prioritize impactful marketing strategies:

“If you can carve out just a few hundred dollars a week... you can have an exponential impact on everything that you're doing.” [06:15]

This mindset encourages marketers to view small investments as stepping stones to significant brand advancements, fostering sustainable growth.

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Personal Anecdotes and Experiences

Throughout the episode, both hosts share personal stories to illustrate the effectiveness of small-budget marketing tactics:

• Jay Schwetelson recounts receiving free products from brands like Tommy John after mentioning his appreciation during a speech, demonstrating the power of genuine endorsements:

  “My favorite ones that I ever got was from Tommy John... I gave a speech... I need to send Jason product.” [06:46 - 07:15]

• Daniel Murray discusses how podcast guests often send products for his wife, highlighting the organic growth of brand relationships through authentic interactions:

  “Sometimes the podcast guests will send me free product for my wife.” [06:46 - 07:15]

Insight: Building authentic relationships and showcasing genuine appreciation can lead to unexpected opportunities and free brand endorsements.

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Conclusion and Final Tips

As the episode wraps up, both hosts encourage listeners to implement the discussed strategies:

• Jay Schwetelson urges marketers to reallocate their limited budgets towards high-impact areas:

  “Stop, not go in and wait to save those dollars and test out some of these micro things, because they can have an impact.” [07:45 - 08:02]

• Daniel Murray invites the audience to engage with their community and continue exploring actionable marketing tips:

  “Just give us a shout on LinkedIn and tell us what you want to hear.” [08:45 - 09:07]

Final Takeaway: Effective marketing doesn't always require large budgets; strategic allocation of limited funds towards proven tactics can yield substantial results.

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Key Quotes:

• “The $20 version is just insane. The value to what $20 is a month.” — Daniel Murray [02:25]
• “You can have an impact with $20 a week that can actually change your entire social media existence.” — Jay Schwetelson [04:03]
• “If you can carve out just a few hundred dollars a week... you can have an exponential impact on everything that you're doing.” — Jay Schwetelson [06:15]

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Connect with the Hosts:

• Daniel Murray:

  • Twitter: @Dmurr68
  • LinkedIn: Daniel Murray
  • Newsletter: The Marketing Millennials

• Jay Schwetelson:

  • Podcast: Do This, Not That (Link placeholder)

Join the Conversation:

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials

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This episode serves as a valuable resource for marketers looking to maximize their impact without substantial financial investments. By adopting these small-budget strategies, listeners can foster growth, enhance brand presence, and build meaningful connections within their industries.

Transcript

[Jay Schwetelson]

Foreign.

[Daniel Murray]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

[Jay Schwetelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. We are back for the Bathroom break, and we're going to be crushing it today because we're going to be talking about using little amounts of money. I'm talking about, like, hundreds of dollars, if not even less than hundreds of dollars, and the impact it can have on for you and your brand. But before we get into all that, Daniel, it's March Madness. I need to know, do you do a bracket? Do you care? What do you think about all this?

[Daniel Murray]

I do do a bracket. I have two brackets, and I was a little sad because I picked some upsets that weren't doing well. So what about you? I know you probably have a bracket, but you don't care.

[Jay Schwetelson]

Well, I don't care, but my family, me and my wife and my two teenage kids, we all do a family bracket, which is ridiculous because other than my son, nobody knows anything. So my wife, she picked Georgia to win it all. And I said, why'd you pick Georgia and all? They're not good. And she goes, I like Georgia. I go, that's not how it works. I go, they're like an eight or a nine seed and they lost in the first game. She goes, oh, what does that mean? I go, it means you screwed. Okay. Very sophisticated.

[Daniel Murray]

You break Florida, I'm guessing.

[Jay Schwetelson]

Of course. Go. Gators are winning it all. I don't even know if Cincinnati's in it or any of the other schools you. You played football for.

[Daniel Murray]

No, but I did pick UC San Diego for my San Diego roots. That was not a good pick, but it's okay. Sorry.

[Jay Schwetelson]

Loyalty does not get you very far. No. Okay, so we're talking about small dollars, big impact, and there are things that you could do out there where you spend little to no money and it could change everything. I want to know your take. Paid version or free version of ChatGPT? The $20 version. Is it worth it? What do you think?

[Daniel Murray]

100% worth it? The amount of time ID ideation reviewing, summarizing, researching, you could save by just getting the, the $20 version is just insane. The value to what $20 is a month.

[Jay Schwetelson]

I couldn't agree with you more. You know everybody out there like, oh, I don't want to spend on that. Well, cut down going to Starbucks twice in a month. Okay. And I am telling you, get the $20 version of ChatGPT. I'm not an affiliate for them. Not that they need my help or whatever. I'm telling you, just like Daniel, it is game changing to have access to it. So that one is a no brainer. So what's another small dollar tip that you think people should be aware of?

[Daniel Murray]

Yeah, I think one people, people always think that to be posting on a platform you need to be able to grow an audience first and you need to be able to grow a community first. And some things you could do with small dollars is boosting your highest performing post not for, not for conversion based things but for profile views and to, to get that follower number up because you want to build a community of people so when you broadcast on that channel you can get more followers. I know this is a one way to get followers, but once you build that community, you can start getting broadcast channels and Facebook groups and all these things where you can communicate to these people when at good times. So I think if you can just spend even 10 to $20 a week boosting your post, you'll start growing that following on Instagram.

[Jay Schwetelson]

You see the secret sauce there is that you said $10 to $20 a week. I think people think in order to run ads on Instagram or anywhere, you have to spend thousands. You can have an impact with $20 a week that can actually change your entire social media and the brand, your brand accounts too, the entire social media existence. For your brand accounts. I'll give you a really random one in terms of spending money. A lot of people out there, they, maybe they want to network, they want to meet people in the industry. Maybe you're looking for a job, maybe you just want to get a new job or maybe you want to get new clients and you want to go to industry events, but you don't have the money. A lot of these industry events are really, really expensive. Could be like $1,000 a ticket, something like that. A secret hack is find industry events in your area that you could drive through or whatever and you can get exhibit hall only passes at the event. Exhibit hall only passes mean you can't go to the sessions, but you can be in the exhibit hall all day long. Okay. And usually those cost less than a hundred dollars because the events want people to be in their exhibit hall. They love you being there. And you can network with everybody. You can talk to all the exhib exhibitors. You can talk to all the speakers. That is something I would be doing all day long if I was trying to grow my network or meet the right people.

[Daniel Murray]

Another thing I would do is if you don't have money to spend, seed your product with people who are micro influencers, who are either power users in the industry or people who can review your product or talk about it online. I think this is a very affordable way to get your product in people's hands that you want content from, ideas from and people talking about. So. And you can do this with anybody at the beginning, you could do it. If you're a service company, you can offer a free audit. If you're a SaaS brand, you can order free, give free software. If you're a beauty brand, you can see your. Your. Your best eyeliner or something like that. You could do this very cheaply. I wouldn't say it's free, but it's better than spending actual dollars that you. You don't have. If you have products you can spend.

[Jay Schwetelson]

Yeah. And I think in general, the mindset shift that you need to have is whether it's for your personal brand or your business brand, if you can carve out just a few hundred dollars a week or on your personal brand, just $50 a week max, you can have an exponential impact on everything that you're doing. So, Daniel, do people send you free stuff? Do you ever get stuff in the mail like, hey, here's a shirt. I want you to wear it and post about it? Are you not like Alex Earl?

[Daniel Murray]

I wish they did, but actually I actually have some of the best podcast guests because sometimes the podcast guests will send me free product for my wife. So I'll tell them that my wife loves your brand and they'll send makeup or clothes for my wife, which it's great for me to get that stuff. But I never get anybody sending me products. So if you want to send, actually go send Jason product. He has his office looks empty right now. So some product right now.

[Jay Schwetelson]

My favorite ones that I ever got was from Tommy John. I gave a speech somewhere and I mentioned in my speech that I love wearing Tommy John, like, underwear, Tommy John everything. And I guess the CMO of Tommy John was in the audience. They sent me so much stuff. It was amazing. Like, I had a whole new wardrobe. It was one of the coolest things that's ever happened. And I was like, I need. I. I want to then start mentioning everything like, hi, I like Hokas. I really like Hokas. I thought maybe.

[Daniel Murray]

I feel like you shouldn't be sponsored by Celsius.

[Jay Schwetelson]

I thought about that, but I think it would be unhealthy because then I would feel like I have to drink more of it.

[Daniel Murray]

But they have such cool events now that you can go to.

[Jay Schwetelson]

I like the new Red Bull.

[Daniel Murray]

Yeah, they're. They have such cool events that you can go to, and you're basically an influencer, so.

[Jay Schwetelson]

Oh, yeah, I'm a big influencer. I have no influence, not even in my own home. Well, listen, everybody, go out there on your way to Starbucks. I want you to stop, not go in and wait to save those dollars and test out some of these micro things, because they can have an impact. And go and follow the Market Millennials podcast. And if you are really bored, you can follow, do this, not that podcast, and we'll check you later. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my Bathroom break. This is Daniel. Go Follow the Market podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwetelson]

Later.