Episode Summary: SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽

Podcast Information:

• Title: The Marketing Millennials
• Host/Author: Daniel Murray
• Episode: SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽
• Release Date: March 24, 2025
• Collaborators: Jay Schwetelson from the "Do This, Not That" podcast and SubjectLine.com

Introduction to the Bathroom Break Series

In this special episode of The Marketing Millennials, host Daniel Murray joins forces with Jay Schwetelson from the "Do This, Not That" podcast and SubjectLine.com to present the Bathroom Break series. Designed as quick, actionable marketing tip sessions, the series aims to provide listeners with valuable insights that can be digested in just ten minutes—perfect for those multitasking moments, like taking a bathroom break.

Daniel Murray humorously sets the stage:

“That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.” [00:07]

Jay Schwetelson emphasizes the collaborative and concise nature of the series:

“Each episode in the series, we are going to go over quick tips about different marketing topics.” [00:19]

Maximizing Impact with Minimal Investment

The core focus of this episode centers on leveraging small budgets—spending as little as a few hundred dollars or even less—to make significant impacts on one's brand.

1. Investing in ChatGPT Plus

Daniel passionately advocates for the paid version of ChatGPT, highlighting its value in streamlining marketing tasks:

“The $20 version is just insane. The value to what $20 is a month.” [02:25]

Jay concurs, presenting it as a no-brainer investment compared to everyday expenses:

“Cut down going to Starbucks twice in a month... get the $20 version of ChatGPT. It is game changing to have access to it.” [02:43]

Insight: Subscribing to premium tools like ChatGPT Plus can offer substantial time-saving benefits, enhancing productivity and efficiency in marketing workflows.

2. Boosting Social Media Posts with Small Budgets

Daniel introduces the strategy of boosting high-performing social media posts with minimal spending to grow a follower base:

“Spending even $10 to $20 a week boosting your post, you'll start growing that following on Instagram.” [03:09]

Jay highlights the misconception that effective social media advertising requires large budgets:

“People think you have to spend thousands. You can have an impact with $20 a week that can actually change your entire social media existence.” [04:03]

Insight: Allocating a modest budget to amplify successful posts can significantly increase brand visibility and community engagement without breaking the bank.

3. Networking at Industry Events on a Budget

Jay shares a cost-effective networking hack for those unable to afford expensive industry event tickets:

“Find industry events in your area... get exhibit hall only passes at the event. They usually cost less than a hundred dollars.” [04:03]

These passes allow attendees to network extensively without accessing the pricier sessions, maximizing connections while minimizing costs.

Insight: Strategic participation in industry events, even with restricted access, can open doors to valuable networking opportunities and potential collaborations.

4. Seeding Products with Micro-Influencers

Daniel discusses the benefits of engaging micro-influencers to amplify product visibility affordably:

“Seed your product with people who are micro influencers... This is a very affordable way to get your product in people's hands.” [05:19]

Whether offering free audits for service companies or complimentary products for brands, this approach fosters authentic reviews and word-of-mouth promotion.

Insight: Collaborating with micro-influencers can generate credible content and expand reach without the high costs associated with larger influencer partnerships.

Mindset Shift: Allocating Small Budgets for Exponential Growth

Jay emphasizes the importance of reevaluating budget allocations to prioritize impactful marketing strategies:

“If you can carve out just a few hundred dollars a week... you can have an exponential impact on everything that you're doing.” [06:15]

This mindset encourages marketers to view small investments as stepping stones to significant brand advancements, fostering sustainable growth.

Personal Anecdotes and Experiences

Throughout the episode, both hosts share personal stories to illustrate the effectiveness of small-budget marketing tactics:

• Jay Schwetelson recounts receiving free products from brands like Tommy John after mentioning his appreciation during a speech, demonstrating the power of genuine endorsements:

  “My favorite ones that I ever got was from Tommy John... I gave a speech... I need to send Jason product.” [06:46 - 07:15]

• Daniel Murray discusses how podcast guests often send products for his wife, highlighting the organic growth of brand relationships through authentic interactions:

  “Sometimes the podcast guests will send me free product for my wife.” [06:46 - 07:15]

Insight: Building authentic relationships and showcasing genuine appreciation can lead to unexpected opportunities and free brand endorsements.

Conclusion and Final Tips

As the episode wraps up, both hosts encourage listeners to implement the discussed strategies:

• Jay Schwetelson urges marketers to reallocate their limited budgets towards high-impact areas:

  “Stop, not go in and wait to save those dollars and test out some of these micro things, because they can have an impact.” [07:45 - 08:02]

• Daniel Murray invites the audience to engage with their community and continue exploring actionable marketing tips:

  “Just give us a shout on LinkedIn and tell us what you want to hear.” [08:45 - 09:07]

Final Takeaway: Effective marketing doesn't always require large budgets; strategic allocation of limited funds towards proven tactics can yield substantial results.

Key Quotes:

• “The $20 version is just insane. The value to what $20 is a month.” — Daniel Murray [02:25]
• “You can have an impact with $20 a week that can actually change your entire social media existence.” — Jay Schwetelson [04:03]
• “If you can carve out just a few hundred dollars a week... you can have an exponential impact on everything that you're doing.” — Jay Schwetelson [06:15]

Connect with the Hosts:

• Daniel Murray:

  • Twitter: @Dmurr68
  • LinkedIn: Daniel Murray
  • Newsletter: The Marketing Millennials

• Jay Schwetelson:

  • Podcast: Do This, Not That (Link placeholder)

Join the Conversation:

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials

This episode serves as a valuable resource for marketers looking to maximize their impact without substantial financial investments. By adopting these small-budget strategies, listeners can foster growth, enhance brand presence, and build meaningful connections within their industries.