SPECIAL SERIES: Our 2025 Marketing Predictions (I Think Jay May Be a Psychic) | Bathroom Break #34 🚽

Summary

The Marketing Millennials Podcast: Special Series – Our 2025 Marketing Predictions | Bathroom Break #34 🚽

Hosts: Daniel Murray & Jay Schwettelson
Release Date: December 16, 2024

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Introduction to the Bathroom Break Series

In this special episode of The Marketing Millennials, host Daniel Murray collaborates with Jay Schwettelson from the "Do This, Not That" podcast and subjectline.com to present the Bathroom Break series. This segment is designed to deliver quick, actionable marketing tips perfect for those brief moments when listeners need to multitask—or just take a break.

Daniel Murray [00:08]:
"Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice."

Jay Schwettelson [00:19]:
"This collab is going to be super fun... every episode in the series, we are going to go over quick tips about different marketing topics."

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New Year's Resolutions

Before diving into marketing predictions, Daniel and Jay share their personal New Year's resolutions, adding a personal touch to the discussion.

Daniel Murray [01:03]:
"I was so heavy on tennis that I stopped lifting a lot. So now I want to... start lifting next week. I'm gonna start to try like two to three days a week."

Jay Schwettelson [01:32]:
"I'm going to try to eat less food and lose a few pounds. It won't work, especially over the holidays, but I'm going to give it a whirl."

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2025 Marketing Predictions

The core of the episode revolves around insightful predictions for the marketing landscape in 2025. Daniel and Jay explore trends they believe will shape the future of marketing, supported by their expertise and observations.

1. Edutainment Content Replacing Traditional Guides (Daniel Murray)

Timestamp: [02:06]

Daniel predicts a significant shift in content strategy, where "edutainment"—a blend of educational and entertaining content—will overtake traditional white papers and guides, especially in the B2B sector.

Daniel Murray [02:06]:
"I think edutainment content is going to replace white paper, is going to replace guides. People want this serialized, short, firm, educational, but fun content."

He emphasizes that brands will increasingly adopt this format to engage their audiences, making learning more enjoyable and accessible.

2. Surge in Niche Media and Podcasting (Jay Schwettelson)

Timestamp: [02:42]

Jay highlights the burgeoning trend of niche media, particularly podcasting. With over 51% of adults now engaging in podcast listening, he forecasts an explosion in podcast creation as brands and individuals seek to capitalize on this medium.

Jay Schwettelson [02:42]:
"2025 is the year you should start a podcast."

He notes that while major podcasts dominate the landscape, the true growth will come from smaller, more specialized podcasts filling the gaps left by inactive content creators.

3. Rise of Intimate Short Events (Daniel Murray)

Timestamp: [03:39]

Daniel foresees a shift towards smaller, more intimate events—both virtual and in-person. He argues that the value of big events is waning as marketers recognize the benefits of connecting with like-minded individuals in more focused settings.

Daniel Murray [03:39]:
"People don't see as much value in going to these big events. The real value... is connecting with those small, like-minded people that they can learn from or they can grow from or they can network with."

This approach allows for deeper engagement and more meaningful interactions, aligning with the evolving preferences of audiences.

4. Crowdsourced Content (Jay Schwettelson)

Timestamp: [04:27]

Jay introduces the concept of crowdsourced content, where brands actively engage their audience in content creation. By soliciting input on trends, opinions, and creative ideas, businesses can produce authentic and diverse content while fostering community involvement.

Jay Schwettelson [04:27]:
"Crowdsourcing the content and then distributing that content everywhere... it's an inexpensive and easy way to do it and get people engaged."

He anticipates that this strategy will become a staple for brands looking to enhance engagement and leverage the collective creativity of their audience.

5. Enhanced Importance of Creativity in Marketing (Daniel Murray)

Timestamp: [05:19]

Daniel emphasizes that as AI advancements make targeting and data analysis commonplace, creativity will emerge as the key differentiator among marketers. He believes that innovative and creative strategies will be paramount in capturing audience attention and achieving marketing success.

Daniel Murray [05:19]:
"People who are actually spending time coming up with creative ideas... they're going to be the most creative marketers. Creative marketers are going to be more valuable in 2025 and beyond."

This focus on creativity underscores the necessity for marketers to continually innovate and think outside the box to stay competitive.

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Pinterest Predicts: The Pickle Trend

Shifting gears, Daniel and Jay delve into a lighter topic inspired by Pinterest's annual trend predictions. This year's prediction centers around pickles gaining significant popularity in various forms.

Jay Schwettelson [06:19]:
"According to Pinterest, in 2025, pickles are going to be huge. Pickle margaritas, Pickle de gallo."

Daniel shares his personal take on the trend, linking the rise of pickles to the growing popularity of pickleball.

Daniel Murray [07:34]:
"People are eating more pickles now that they're playing pickleball... pickles help with cramping."

Their playful banter highlights how cultural trends can intersect with food and leisure activities, creating unique marketing opportunities.

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Light-Hearted Banter and Wrap-Up

The episode concludes with a humorous exchange about the potential consequences of the pickle trend, reinforcing the casual and engaging tone of the series.

Jay Schwettelson [07:57]:
"We'll have to try that. We'll report back on the next episode. And by the way, it'll probably wind up causing you to take a bathroom break."

Daniel Murray [08:25]:
"Go follow the Marketing Millennials podcast, but also tune into this series. We'll talk about marketing tips... Peace out."

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Conclusion

This episode of The Marketing Millennials offers a blend of serious marketing insights and light-hearted discussions, providing listeners with both valuable predictions and entertaining content. By exploring trends such as edutainment content, niche media, intimate events, crowdsourced content, and the paramount importance of creativity, Daniel and Jay equip marketers with foresight and actionable strategies for 2025. The inclusion of trending cultural topics like the pickle phenomenon adds a relatable and enjoyable dimension to the discourse.

Listeners looking to stay ahead in the marketing game will find this episode particularly beneficial, offering a comprehensive look at the future landscape shaped by innovation, community engagement, and creative excellence.

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Transcript

[Daniel Murray]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

[Jay Schwettelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwettelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the Bathroom Break. It's Jay Schwettelson from the do this, not that podcast. And I'm here with Daniel Murray from the Marky Millennials. And we're talking today about predictions heading into 2025. But before we do that, Daniel, I gotta know New Year's resolution. I'm sure you have something really important that you're gonna be focusing on as we head into the New year.

[Daniel Murray]

I was so heavy on tennis that I stopped lifting a lot. So now I want to. Like I told my friend because we just moved to Florida and my friend, I told my friend Vinnie, I was like, vinnie, let's start lifting next week right before the year, New Year, so we can start a habit now. So I'm starting lifting next week. I'm gonna start to try like two to three days away. I know it's a lame habit, but you know, I need to start it. What about you?

[Jay Schwettelson]

I'm going to try to eat less food and be so that way I lose a few pounds. It won't work, especially over the holidays, but I'm going to give it a whirl. And by the way, speaking of Daniel lifting right now, he's wearing a Hulkamania shirt, it's a tank top, and he is shredded. It's unbelievable. If you could only see him. But let's get into the topic of the day, which is predictions, marketing predictions for 2025. We've actually given this a lot of thoughts. So, Daniel, hit us with your first marketing prediction.

[Daniel Murray]

I think a small subset of people are catching on to this, but I do think that, I think edutainment content is going to replace white paper, is going to replace guides. I think people want this serialized, short, firm, educational, but fun content. And I think you're going to see so many more brands doing this in the B2B space next year. I think only the, only the people who are on LinkedIn. Maybe you're seeing this, but people are going to double down, triple down, quadruple down on this and B2B in 2025.

[Jay Schwettelson]

I like that. All right, I'll throw one out. Niche media is going to surge. When I say niche media, I'm really talking about podcasting. I'm going to tell you why. I know that all the big podcasts are out there, like the Kelsey Brothers or Call Her Daddy or the Rogan Show. Great, they're getting these big deals, but I'm not talking about that stuff. I'm talking about everybody having a podcast. Consumer brands, business brands, individuals. You know, for the first time ever, this year was a tipping point. 51% of adults now listen to podcasts. The majority of the countries listen to podcasts. And niche media is where it's at. And the crazy part is you may think there's a lot of podcasts out there who cause there's millions, but they're not active. People quit podcasting after the first 10 episodes. So I believe that podcasting is going to explode because there's not enough content for the amount of people that are trying to consume it. So I think 2025 is the year you should start a podcast. What else you got?

[Daniel Murray]

I think that the intimate short events, whether it's virtual or whether it's in person, are gonna be a heavy part of the event strategy or strategy for people. Now I think people are don't see as much value in going to these big events. And the real value in these big events are connecting with those small, like minded people that they can learn from or they can grow from or they can network with. So you're going to see this in the virtual. I think Jay's already been testing this last year or this year. More brands are going to double down on smaller virtual events, smaller things that are targeted to smaller subsets of the audience. Not trying to go broad, by the way.

[Jay Schwettelson]

I completely agree with that. I think small content formats are where it's at. Another content format that we predict is going to be a big thing in 2025 is crowdsourced content. Where you are going out to your network, whether it's consumer or B2B, your customer base, whether it's consumer or B2B and asking them to participate in crowdsourcing content. What are the fashion trends you think they're gonna be? Send us your pictures. What are the new trends in the industry? What do you think about this new law in the industry? Whatever it is, crowdsourcing the content and then distributing that content everywhere. All we wanna know is what everybody else is thinking. I think crowdsourced content is inexpensive and easy way to do it and get people engaged. So I would look for that in 2025 as well. What else?

[Daniel Murray]

The next thing. This is very broad topic, But I think 10 to 15 years ago, the importance of creative and creativity were very important. Think like how you would have stood out as being the most creative marketer. And then we went into an era of people just hacked the system of how to like target and get very good with targeting. Now I think with AI coming, targeting is just table stakes. People are going to be good at that already. So the, the people who are actually spending time with coming up with creative ideas, using creative as targeting, doubling down on producing great creative for the ads, for events, for their thumbnails, whatever you're doing that is going to be more important ever is how who are the most creative marketers. So I think that creative marketers are going to be more valuable in 2025 and beyond.

[Jay Schwettelson]

I love that. I hope that's true. I'm all in on that. All right, so let me ask you this. I saw Pinterest releases something for the last nine years, this time of year called Pinterest Predicts. And everybody should download this thing they put out because they do a crazy good job of predicting trends for the upcoming year. And according to their own data, 80% of the trends that they predicted from last year ended up being true. So one of the trends that they predicted this past week is that in 2025, pickles are going to be huge. Pickle margaritas, Pickle de gallo. Daniel, what is your vibe about the pickle trend?

[Daniel Murray]

Oh, my goodness. I have a friend who's obsessed with pickles. You know, I saw he. He sends me a meme all the time of when, you know, when you want to ask for pickles on your burger, he will be the one who asks for like extra pickles in the burger. And I'm on the opposite side. I think pickles are great, like standalone food. But I, I think probably pickles are becoming big, bigger, because I think pickleball is becoming bigger. And it's just like in people's heads, like, oh, boy, I didn't eat pickles. Now that's my. I think that's why people think pickles are big, because people think of pickleball.

[Jay Schwettelson]

Do you think people that play pickleball, do you think there's a direct correlation between if you play pickleball and the amount of pickles that you eat?

[Daniel Murray]

I think People are eating more pickles now that they eat playing pickleball. Also, it's the truth is pickles help with cramping.

[Jay Schwettelson]

So that's actually true. That's a fact. Pickle juice. You're right.

[Daniel Murray]

But I pickled a gallo is something else.

[Jay Schwettelson]

We'll have to try that. We'll report back on the next episode. And by the way, it'll probably wind up causing you to take a bathroom break. All right, we'll see you all in the next one, everybody. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Market Millet podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marking tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwettelson]

Later.