The Marketing Millennials Podcast: Special Series – Our 2025 Marketing Predictions | Bathroom Break #34 🚽

Hosts: Daniel Murray & Jay Schwettelson
Release Date: December 16, 2024

Introduction to the Bathroom Break Series

In this special episode of The Marketing Millennials, host Daniel Murray collaborates with Jay Schwettelson from the "Do This, Not That" podcast and subjectline.com to present the Bathroom Break series. This segment is designed to deliver quick, actionable marketing tips perfect for those brief moments when listeners need to multitask—or just take a break.

Daniel Murray [00:08]:
"Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice."

Jay Schwettelson [00:19]:
"This collab is going to be super fun... every episode in the series, we are going to go over quick tips about different marketing topics."

New Year's Resolutions

Before diving into marketing predictions, Daniel and Jay share their personal New Year's resolutions, adding a personal touch to the discussion.

Daniel Murray [01:03]:
"I was so heavy on tennis that I stopped lifting a lot. So now I want to... start lifting next week. I'm gonna start to try like two to three days a week."

Jay Schwettelson [01:32]:
"I'm going to try to eat less food and lose a few pounds. It won't work, especially over the holidays, but I'm going to give it a whirl."

2025 Marketing Predictions

The core of the episode revolves around insightful predictions for the marketing landscape in 2025. Daniel and Jay explore trends they believe will shape the future of marketing, supported by their expertise and observations.

1. Edutainment Content Replacing Traditional Guides (Daniel Murray)

Timestamp: [02:06]

Daniel predicts a significant shift in content strategy, where "edutainment"—a blend of educational and entertaining content—will overtake traditional white papers and guides, especially in the B2B sector.

Daniel Murray [02:06]:
"I think edutainment content is going to replace white paper, is going to replace guides. People want this serialized, short, firm, educational, but fun content."

He emphasizes that brands will increasingly adopt this format to engage their audiences, making learning more enjoyable and accessible.

2. Surge in Niche Media and Podcasting (Jay Schwettelson)

Timestamp: [02:42]

Jay highlights the burgeoning trend of niche media, particularly podcasting. With over 51% of adults now engaging in podcast listening, he forecasts an explosion in podcast creation as brands and individuals seek to capitalize on this medium.

Jay Schwettelson [02:42]:
"2025 is the year you should start a podcast."

He notes that while major podcasts dominate the landscape, the true growth will come from smaller, more specialized podcasts filling the gaps left by inactive content creators.

3. Rise of Intimate Short Events (Daniel Murray)

Timestamp: [03:39]

Daniel foresees a shift towards smaller, more intimate events—both virtual and in-person. He argues that the value of big events is waning as marketers recognize the benefits of connecting with like-minded individuals in more focused settings.

Daniel Murray [03:39]:
"People don't see as much value in going to these big events. The real value... is connecting with those small, like-minded people that they can learn from or they can grow from or they can network with."

This approach allows for deeper engagement and more meaningful interactions, aligning with the evolving preferences of audiences.

4. Crowdsourced Content (Jay Schwettelson)

Timestamp: [04:27]

Jay introduces the concept of crowdsourced content, where brands actively engage their audience in content creation. By soliciting input on trends, opinions, and creative ideas, businesses can produce authentic and diverse content while fostering community involvement.

Jay Schwettelson [04:27]:
"Crowdsourcing the content and then distributing that content everywhere... it's an inexpensive and easy way to do it and get people engaged."

He anticipates that this strategy will become a staple for brands looking to enhance engagement and leverage the collective creativity of their audience.

5. Enhanced Importance of Creativity in Marketing (Daniel Murray)

Timestamp: [05:19]

Daniel emphasizes that as AI advancements make targeting and data analysis commonplace, creativity will emerge as the key differentiator among marketers. He believes that innovative and creative strategies will be paramount in capturing audience attention and achieving marketing success.

Daniel Murray [05:19]:
"People who are actually spending time coming up with creative ideas... they're going to be the most creative marketers. Creative marketers are going to be more valuable in 2025 and beyond."

This focus on creativity underscores the necessity for marketers to continually innovate and think outside the box to stay competitive.

Pinterest Predicts: The Pickle Trend

Shifting gears, Daniel and Jay delve into a lighter topic inspired by Pinterest's annual trend predictions. This year's prediction centers around pickles gaining significant popularity in various forms.

Jay Schwettelson [06:19]:
"According to Pinterest, in 2025, pickles are going to be huge. Pickle margaritas, Pickle de gallo."

Daniel shares his personal take on the trend, linking the rise of pickles to the growing popularity of pickleball.

Daniel Murray [07:34]:
"People are eating more pickles now that they're playing pickleball... pickles help with cramping."

Their playful banter highlights how cultural trends can intersect with food and leisure activities, creating unique marketing opportunities.

Light-Hearted Banter and Wrap-Up

The episode concludes with a humorous exchange about the potential consequences of the pickle trend, reinforcing the casual and engaging tone of the series.

Jay Schwettelson [07:57]:
"We'll have to try that. We'll report back on the next episode. And by the way, it'll probably wind up causing you to take a bathroom break."

Daniel Murray [08:25]:
"Go follow the Marketing Millennials podcast, but also tune into this series. We'll talk about marketing tips... Peace out."

Conclusion

This episode of The Marketing Millennials offers a blend of serious marketing insights and light-hearted discussions, providing listeners with both valuable predictions and entertaining content. By exploring trends such as edutainment content, niche media, intimate events, crowdsourced content, and the paramount importance of creativity, Daniel and Jay equip marketers with foresight and actionable strategies for 2025. The inclusion of trending cultural topics like the pickle phenomenon adds a relatable and enjoyable dimension to the discourse.

Listeners looking to stay ahead in the marketing game will find this episode particularly beneficial, offering a comprehensive look at the future landscape shaped by innovation, community engagement, and creative excellence.

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