SPECIAL SERIES: The Most Relevant Trends of 2025 | Bathroom Break #35 🚽

Summary

The Marketing Millennials: SPECIAL SERIES - The Most Relevant Trends of 2025 | Bathroom Break #35 🚽

Release Date: December 23, 2024
Hosts: Daniel Murray (The Marketing Millennials) & Jay Schwetelson (Do This, Not That Podcast)

---

In the 35th episode of The Marketing Millennials' special Bathroom Break series, host Daniel Murray teams up with Jay Schwetelson to delve into the most pertinent marketing trends of 2024 and their projected impact on 2025. This succinct yet comprehensive discussion offers valuable insights for marketers aiming to stay ahead in an ever-evolving landscape.

1. YouTube Shorts: A Double-Edged Sword

Jay Schwetelson opens the conversation by highlighting the explosive growth of YouTube Shorts in 2024. He articulates both the opportunities and challenges this trend presents:

"YouTube is actually becoming the home of the biggest growth for podcasting actually on the planet too. But they’re doing so much more to get shorts, the short form video on YouTube to really get circulated. And that is a trend that's going to keep on growing." (02:07)

Despite recognizing its potential, Jay confesses his struggles with effectively utilizing Shorts due to his lack of expertise, emphasizing the need for marketers to adapt and leverage available tools to optimize their content strategy.

2. Serialized Short-Form Videos: Engaging Audiences in Episodic Formats

Building on the momentum of short-form content, Daniel Murray introduces the concept of serialized short-form videos as a burgeoning trend:

"Serialized and basically like series-based short form videos... People love that they already watch TV shows like that. So if you can do that for short form, that's gonna keep trending." (03:00)

This approach encourages sustained viewer engagement by unfolding content in episodes, mirroring the traditional TV show format. It appeals to both B2B and B2C sectors, offering a versatile method to maintain audience interest over time.

3. The Death of Generic Email Templates

Jay presents a provocative viewpoint on the diminishing efficacy of generic email templates:

"We've seen the starting of the death of email templates... When you leverage the templates that everybody else is using, I don't care if they check off every best practice, you are becoming wallpaper." (03:46)

As marketers increasingly seek differentiation, relying on standardized templates leads to homogenized communication. Tailoring email formats to create unique and engaging content becomes imperative to stand out in crowded inboxes.

4. Zero-Party Data and AI-Driven Personalization

Transitioning to data strategies, Daniel underscores the shift from third-party to zero-party data, facilitated by advancements in artificial intelligence:

"Zero-party data is going to still be really big and bigger than ever... AI to consolidate that data and figure out different profiles with that, I think that's the new oil of 2024." (04:38)

Collecting direct data from consumers through interactions and forms allows for more personalized marketing efforts. AI tools enhance the ability to analyze and utilize this data effectively, positioning zero-party data as a cornerstone for successful personalization in 2025.

5. Sentiment-Based Content Marketing

Jay expands on the utilization of sentiment analysis in content marketing, emphasizing its integration with AI:

"Sentiment based segmentation has really exploded this year because of AI and it's going to massively grow." (05:19)

By capturing and responding to customers' emotional reactions—whether through emojis in webinars or sentiment analysis of calls—marketers can tailor their strategies to resonate more deeply with their audience, fostering stronger connections and loyalty.

6. The Rise of B2B Influencers

Concluding the trend analysis, Daniel highlights the increasing importance of B2B influencers:

"Having a face in your business... using employees as your influencers, it's going to be so important in 2025." (06:17)

As content scales rapidly, the human element becomes crucial. Influencers, whether internal employees or external creators, serve as authentic representatives of a brand, enhancing relatability and trustworthiness in B2B marketing efforts.

7. Spotlight on The Rizzler: An Emerging Influencer

In a lighter segment, Daniel and Jay introduce The Rizzler, a rising influencer making waves on platforms like TikTok:

"These two people who live in Jay's hometown... he just exploded and he just like this cute little 8-year-old chubby guy... The Costco people basically adopted him in the family." (07:26)

The Rizzler exemplifies the power of authenticity and relatability in influencer marketing. His genuine persona and niche appeal have garnered significant attention, demonstrating the potential for unconventional influencers to impact brand engagement.

Concluding Insights

Throughout the episode, Daniel and Jay provide a nuanced exploration of current and emerging marketing trends, blending strategic analysis with relatable anecdotes. Their discussion underscores the importance of adaptability, personalization, and authentic engagement in crafting effective marketing strategies for 2025.

Key Takeaways:

• Embrace Short-Form and Serialized Content: Utilize platforms like YouTube Shorts and adopt episodic formats to maintain audience engagement.
• Move Beyond Generic Templates: Develop unique email formats to distinguish communications and enhance effectiveness.
• Leverage Zero-Party Data and AI: Focus on direct data collection and apply AI for advanced personalization.
• Incorporate Sentiment Analysis: Utilize emotional data to refine segmentation and tailor marketing efforts.
• Invest in B2B Influencers: Humanize your brand through authentic influencer partnerships to build trust and relatability.

For marketers seeking to navigate the evolving landscape, this episode offers actionable insights and forward-thinking strategies to enhance their efforts and achieve sustained success.

---

Connect with The Marketing Millennials Community:

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials
• Newsletter: Sign Up Here

Follow Daniel Murray:

• Twitter: @Dmurr68
• LinkedIn: Daniel Murray

Check Out Jay Schwetelson's Podcast:

• Do This, Not That Podcast: Do This, Not That for Marketers

---

If you found this summary helpful, consider sharing it with your network and joining the conversation with The Marketing Millennials community.

Transcript

[A]

Foreign. Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both. But that's your choice.

[B]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[A]

We are back with another Bathroom Break. I'm here with Jay Schwedelson, the number one podcaster in the world. And I'm Daniel Murray of the Marketing Millennials. I want to start off today and ask you, Jay, what is a trend that you have picked up in the last year that everybody was doing and you did it because everybody el was.

[B]

Doing wearing taller socks. So I've been a no, like a no look sock guy for a long time. And then my teenage kids keep telling me, yo, you got to wear socks like way higher now. But like when I was a kid, that was embarrassing. So now I own a lot of socks and I try to walk around, but I don't think I'm pulling it off. I think I just look like an old guy that has really high socks. So that's been a trend I've tried to jump on. What do you think about that?

[A]

I'm a almost quarter calf sock person. I'm always Nike. I don't think I've ever seen you, in short. So I don't know if I, I know that you like wear a short sock. So I think that's, that's an interesting.

[B]

Yeah, we'll have to keep it that way. You don't need, nobody needs to see that. It's not that exciting. Well, what's the topic of the day? Let's get into the important stuff.

[A]

Talking about what's trending. We want to talk about what's what trended in marketing in 2024 that we think is going to stay a trend in 2025. So do you want to kick this off and say what trend that started in 2024 they're going to stay in 2025.

[B]

Yeah, the first trend actually stresses me out, and that is YouTube shorts. And the reason it stresses me out whether consumer marketers are all over this, but business marketers, if you're not already doing this, it is exploded leveraging YouTube shorts to really drive and get engagement drive followers. And I it's going to become massive. YouTube is actually becoming the home of the biggest growth for podcasting actually on the planet too. But they're doing so much more to get shorts, the short form video on YouTube to really get circulated. And the reason it stresses me out is I'm horrible at it. Our YouTube channel is terrible and we are focused on really getting that right. If you're sitting on a content library, there's a million different kinds of software out there where it can instantly chop up your videos into bunch of different YouTube shorts and upload them. But that is a trend that's going to keep on growing. What about you?

[A]

I'm going to add on to that trend and say what really started and trending in 2024 is serialized and basically like series based short form videos. And I think that's even going to get bigger and bigger in 2025. I think you, you're going to see both industries, B2B, B2C all using this. I think it's a great way to one, have people watch multiple episodes at once. So if you do part one, part two, part three, part four, or take a, a TV show that's popular and turn it into your own spin for your industry, I think that's going to be something you're going to see more People love that. They already watch TV shows like that. So if you can do that for short form, that's gonna keep trending.

[B]

Completely agree. I'll toss out another one that's maybe a little controversial is that we've seen the starting of the death of email templates. And what I mean by that is marketers, business or consumer, what they all do is they go into their platform that they use and they, they'll leverage the templates in those platforms. The problem is there's been a lot of consolidation in terms of what platforms everybody's are using to send out their emails and whatnot. So everyone's using the same templates. Everybody's stuff is looking like wallpaper. So more and more we're seeing marketers not leverage the templates in their platforms and try to create unique formats, which I think is a great idea because when you leverage the templates that everybody else is using, I don't care if they check off every best practice, you are becoming wallpaper. So email templates I think are starting to die off, at least the generic ones. What do you got?

[A]

I think on the trend of that third party data was starting to die. I Think zero party data is going to still be really big and bigger than ever. Because the amount of things you could do with AI now with personalization and knowing things that people tell you in forms or in person and using AI to consolidate that data and figure out different profiles with that, I think that's the new oil of 2024 and it's going to continue. If people can collect the best first party data, they're going to win. I think that's a big thing that was trending in 2024, but it's going to keep going in 2025.

[B]

I think you're so. I know I build on that. You are so on point. And to me it's kind of this idea of sentiment based content marketing where you're taking kind of this emotional reaction to other content and then using that as your segmentation. So in real simple form and if you're not doing this, you should somebody webinar and they use an emoji reaction to something somebody says, okay, that's a sentiment that they feel about that thing. If you're not capturing kind of that emotion and then making a bucket to then market to that person what's going on there, you're missing out or doing call analysis. You know, people that are calling in and they feel really good about your product or service or they've had a bad experience and having your emails react to the sentiment of those phone calls or anything. Sentiment based segmentation has really exploded this year because of AI and it's going to massively grow.

[A]

I think one last one, I'm going to give a little B2B one here too. I think there's going to be continued rise of B2B influencers or influencers that arise as people who are already working in companies or people are going to hire in a creator or an influencer to be the face of the company. Because I think as a content scales really fast. People want to latch onto a human face, a human being. And I think having a face in your business, whether you use an influencer to use their audience, if the influence is in your company, or using employees as your influencers, it's going to be so important in 2025, but it was so important in 2024 as people use founder led content and all these things, I think you're going to see more people using B2B creators or influencers.

[B]

So let me ask you this before we wrap up. What is like the newest influencer creator that you think is is crushing it out there? I know you're very into the Rizzler.

[A]

Oh, the Rizzler is great. Oh my goodness. The Rizzler is great.

[B]

Can you explain to everybody who the Rizzler is?

[A]

Yeah. So basically these two people who live in Jay's hometown, actually.

[B]

Yeah, Overtone.

[A]

Yeah. That did these videos of boom and doom, of, of Costco stuff and they, they love Costco. And then this guy, little Rizzler, he's like this eight year old, he's kind of like chubby, but he's like swaggy chubby and he does this thing that's a trend in Gen Z called mewing and he just exploded and he just like this like cute little 8 year old chubby guy. But he's on all these podcasts. He, he's just so authentic and so I don't know how to best subscribe, but the Costco people basically adopted him in the family. I thought that he was part of their family for a little bit.

[B]

Now everyone's going out there, they're going on like TikTok looking for the Rizzler, which will not be disappointing. You will not be disappointed if you check it out. Well, once again, we've covered really just a whole wide spectrum of different topics here on this show. So everybody go follow Daniel, show the marking millennials and do him a solid for the holidays. Give him an amazing review because he's a great guy and you can check out my podcast if you're super bored and we will see you at the next one. Daniel, come on, man, I got to get back to work. Get out of there. All right, while he's still in there, this is Jay. Check out my podcast, do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[A]

Back from my bathroom break. This is Daniel. Go follow the mark in the podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[B]

Later.