The Marketing Millennials: SPECIAL SERIES - The Most Relevant Trends of 2025 | Bathroom Break #35 🚽

Release Date: December 23, 2024
Hosts: Daniel Murray (The Marketing Millennials) & Jay Schwetelson (Do This, Not That Podcast)

In the 35th episode of The Marketing Millennials' special Bathroom Break series, host Daniel Murray teams up with Jay Schwetelson to delve into the most pertinent marketing trends of 2024 and their projected impact on 2025. This succinct yet comprehensive discussion offers valuable insights for marketers aiming to stay ahead in an ever-evolving landscape.

1. YouTube Shorts: A Double-Edged Sword

Jay Schwetelson opens the conversation by highlighting the explosive growth of YouTube Shorts in 2024. He articulates both the opportunities and challenges this trend presents:

"YouTube is actually becoming the home of the biggest growth for podcasting actually on the planet too. But they’re doing so much more to get shorts, the short form video on YouTube to really get circulated. And that is a trend that's going to keep on growing." (02:07)

Despite recognizing its potential, Jay confesses his struggles with effectively utilizing Shorts due to his lack of expertise, emphasizing the need for marketers to adapt and leverage available tools to optimize their content strategy.

2. Serialized Short-Form Videos: Engaging Audiences in Episodic Formats

Building on the momentum of short-form content, Daniel Murray introduces the concept of serialized short-form videos as a burgeoning trend:

"Serialized and basically like series-based short form videos... People love that they already watch TV shows like that. So if you can do that for short form, that's gonna keep trending." (03:00)

This approach encourages sustained viewer engagement by unfolding content in episodes, mirroring the traditional TV show format. It appeals to both B2B and B2C sectors, offering a versatile method to maintain audience interest over time.

3. The Death of Generic Email Templates

Jay presents a provocative viewpoint on the diminishing efficacy of generic email templates:

"We've seen the starting of the death of email templates... When you leverage the templates that everybody else is using, I don't care if they check off every best practice, you are becoming wallpaper." (03:46)

As marketers increasingly seek differentiation, relying on standardized templates leads to homogenized communication. Tailoring email formats to create unique and engaging content becomes imperative to stand out in crowded inboxes.

4. Zero-Party Data and AI-Driven Personalization

Transitioning to data strategies, Daniel underscores the shift from third-party to zero-party data, facilitated by advancements in artificial intelligence:

"Zero-party data is going to still be really big and bigger than ever... AI to consolidate that data and figure out different profiles with that, I think that's the new oil of 2024." (04:38)

Collecting direct data from consumers through interactions and forms allows for more personalized marketing efforts. AI tools enhance the ability to analyze and utilize this data effectively, positioning zero-party data as a cornerstone for successful personalization in 2025.

5. Sentiment-Based Content Marketing

Jay expands on the utilization of sentiment analysis in content marketing, emphasizing its integration with AI:

"Sentiment based segmentation has really exploded this year because of AI and it's going to massively grow." (05:19)

By capturing and responding to customers' emotional reactions—whether through emojis in webinars or sentiment analysis of calls—marketers can tailor their strategies to resonate more deeply with their audience, fostering stronger connections and loyalty.

6. The Rise of B2B Influencers

Concluding the trend analysis, Daniel highlights the increasing importance of B2B influencers:

"Having a face in your business... using employees as your influencers, it's going to be so important in 2025." (06:17)

As content scales rapidly, the human element becomes crucial. Influencers, whether internal employees or external creators, serve as authentic representatives of a brand, enhancing relatability and trustworthiness in B2B marketing efforts.

7. Spotlight on The Rizzler: An Emerging Influencer

In a lighter segment, Daniel and Jay introduce The Rizzler, a rising influencer making waves on platforms like TikTok:

"These two people who live in Jay's hometown... he just exploded and he just like this cute little 8-year-old chubby guy... The Costco people basically adopted him in the family." (07:26)

The Rizzler exemplifies the power of authenticity and relatability in influencer marketing. His genuine persona and niche appeal have garnered significant attention, demonstrating the potential for unconventional influencers to impact brand engagement.

Concluding Insights

Throughout the episode, Daniel and Jay provide a nuanced exploration of current and emerging marketing trends, blending strategic analysis with relatable anecdotes. Their discussion underscores the importance of adaptability, personalization, and authentic engagement in crafting effective marketing strategies for 2025.

Key Takeaways:

• Embrace Short-Form and Serialized Content: Utilize platforms like YouTube Shorts and adopt episodic formats to maintain audience engagement.
• Move Beyond Generic Templates: Develop unique email formats to distinguish communications and enhance effectiveness.
• Leverage Zero-Party Data and AI: Focus on direct data collection and apply AI for advanced personalization.
• Incorporate Sentiment Analysis: Utilize emotional data to refine segmentation and tailor marketing efforts.
• Invest in B2B Influencers: Humanize your brand through authentic influencer partnerships to build trust and relatability.

For marketers seeking to navigate the evolving landscape, this episode offers actionable insights and forward-thinking strategies to enhance their efforts and achieve sustained success.

Connect with The Marketing Millennials Community:

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials
• Newsletter: Sign Up Here

Follow Daniel Murray:

• Twitter: @Dmurr68
• LinkedIn: Daniel Murray

Check Out Jay Schwetelson's Podcast:

• Do This, Not That Podcast: Do This, Not That for Marketers

If you found this summary helpful, consider sharing it with your network and joining the conversation with The Marketing Millennials community.