Podcast Summary: The Marketing Millennials – "Test This With Your Content Today | Bathroom Break #59 🚽"
Episode Details:
- Title: Test This With Your Content Today | Bathroom Break #59 🚽
- Release Date: June 9, 2025
- Host: Daniel Murray
- Guests: Jay Schwedelson (Do This, Not That Podcast & SubjectLine.com)
Introduction to Bathroom Break Series
In this special episode of The Marketing Millennials, Daniel Murray teams up with Jay Schwedelson from the Do This, Not That podcast to launch the "Bathroom Break" series. Designed as quick, actionable marketing tips that can be consumed during a short break, this collaboration aims to deliver concise insights without the usual podcast fluff.
Daniel Murray [00:01]: "Welcome to a new special series called the Bathroom break... that extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both."
Personal Anecdotes: Setting the Stage
Before diving into the main topic, Daniel and Jay share a light-hearted conversation about their recent dinner outing and the ensuing traffic woes Daniel faced returning home. This segment not only adds a personal touch but also subtly introduces the theme of expectations versus reality—a concept that parallels their main discussion.
Jay Schwedelson [00:13]: "Daniel, when you went home, you hit massive traffic. Do you get, like, start freaking out... or are you super chill?"
Daniel Murray [01:03]: "I had to get off the freeway... I was more angry at the city of Miami for doing this."
The Power of Naming in Marketing Content
The crux of the episode revolves around the often-overlooked importance of naming marketing content and offers effectively. Both hosts emphasize that while marketers tirelessly create content such as webinars, ebooks, and sales promotions, they frequently neglect the critical aspect of naming these assets in a way that resonates with their audience.
Jay Schwedelson [02:41]: "Everybody spends so much time on the content... But we don't spend enough time on the actual name of the content or the sale or the offer."
Daniel Murray [03:47]: "Changing the name from 'ebook' to 'playbook' or 'guide' makes it more convincing and sets clear expectations about the content."
Strategies for Effective Naming
Daniel and Jay delve into practical strategies for optimizing the names of marketing assets. They discuss how subtle changes in terminology can significantly impact engagement and conversion rates. By rebranding conventional terms, marketers can make their offerings appear more appealing and tailored to their audience's needs.
Jay Schwedelson [04:48]: "If you're not testing the format name, you're missing out on a key variable... For instance, 'guide' can outperform 'ebook' by up to 30% in download rates."
They further explore the concept of A/B testing different names to determine which resonates best with their target demographic. This method ensures that the chosen name not only attracts attention but also aligns with the audience's expectations and preferences.
Daniel Murray [04:48]: "It's an easy test—split your email marketing calls to action between 'download guide' and 'download ebook' and see which performs better."
Applying Naming Strategies to Marketing Offers
The discussion transitions to how these naming principles apply beyond content pieces to broader marketing offers and sales promotions. By customizing the names based on different audience segments or product categories, marketers can enhance relevance and appeal.
Jay Schwedelson [05:27]: "Instead of a generic 'summer sale,' try 'Ultimate Swimsuit Sale' or 'Coaches Sale' to better target specific customer groups."
Daniel Murray [06:04]: "Segment your list and name your sales differently for each group—for example, 'Tenis Players Sale' versus 'Basketball Players Sale'—to increase relevance and engagement."
The Importance of Headlines and Hooks
Expanding on the theme of naming, Daniel underscores the critical role of headlines and hooks in capturing attention. He advocates for generating multiple headline options before creating content, ensuring that the most compelling and effective one is selected to drive engagement.
Daniel Murray [06:46]: "Before writing any content, create 20 headlines... pick two to A/B test because the headline is 80% of your success in getting something opened."
This approach emphasizes that even the most valuable content can falter if its presentation fails to entice the audience initially. By prioritizing strong, tested headlines, marketers can significantly improve open and engagement rates.
Jay Schwedelson [08:08]: "It's like a restaurant menu—the name of the dish matters more than the dish itself. Similarly, your content's name can make or break its success."
Practical Applications and Testing
Both hosts encourage marketers to implement these naming strategies immediately. Whether it's renaming an ebook to a playbook or customizing sale names for different segments, the focus is on experimentation and data-driven decisions to enhance marketing effectiveness.
Daniel Murray [08:56]: "An easy way to test is to split your email and landing page names and see the difference in performance."
Jay Schwedelson [09:31]: "Spend a lot of time and energy on what you're calling your content and offers, test them, and iterate based on what works."
Closing Remarks and Community Engagement
Wrapping up the episode, Daniel and Jay promote their respective podcasts and encourage listeners to engage with the Marketing Millennials community. They highlight the value of sharing feedback and ideas to continue providing actionable marketing insights.
Daniel Murray [10:55]: "Follow the Marketing Millennials podcast and tune into the Bathroom Break series for more weekly marketing tips."
Jay Schwedelson [10:19]: "Do Daniel a solid—follow The Marketing Millennials and leave a review to support the podcast."
Key Takeaways:
- Naming Matters: The way you name your content, offers, and promotions can significantly impact their effectiveness and engagement rates.
- Test and Iterate: Use A/B testing to determine which names resonate best with your audience, and continually refine based on performance data.
- Segment for Success: Customize the names of your offers based on different audience segments to increase relevance and appeal.
- Prioritize Headlines: Invest time in crafting compelling headlines and hooks, as they are critical in capturing initial interest and driving engagement.
Actionable Insights:
- Immediate Implementation: Start by renaming your next ebook or guide to something more appealing like "playbook" or "ultimate guide" and monitor the performance changes.
- A/B Testing: Implement split tests for names across your email campaigns and landing pages to identify which terms yield higher engagement and conversions.
- Segmentation Strategy: Develop segmented marketing offers with tailored names to better target specific customer groups and enhance personalization.
Final Thoughts: This episode reinforces the foundational marketing principle that presentation and perception can be as important as the content itself. By focusing on the strategic naming of marketing assets, brands can unlock higher engagement, better conversion rates, and a more compelling connection with their audience.
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