The AI Prompts That Actually Move the Needle | Bathroom Break #114

Summary

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The Marketing Millennials — Bathroom Break #114

Episode Title: The AI Prompts That Actually Move the Needle

Host: Daniel Murray
Guest: Jay Schwetelson (Do This, Not That podcast, subjectline.com)
Date: June 29, 2026

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Episode Overview

In this fast-paced “Bathroom Break” episode, Daniel Murray and Jay Schwetelson share actionable tips on using artificial intelligence (AI) in marketing, focusing specifically on creative prompt strategies that drive real results. Interwoven with their signature banter and humorous takes on “bathroom anxiety,” the duo dives into practical AI hacks for refining copy, uncovering customer pain points, and leveling up your marketing content game.

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Key Discussion Points & Insights

1. Icebreaker: The Art of Avoiding the Office Bathroom

• The episode kicks off with Daniel and Jay swapping lighthearted stories about their shared “bathroom anxiety,” setting an irreverent, personal tone for the mini-episode.
  • Notable Quote:
    “I can't believe I'm going to say this. I've been going to another floor to use the bathroom because I don't want to, like, run into people I work with.”
    — Jay Schwetelson, [01:15]

2. Daniel’s AI Prompt Method: Channeling the Greats

• Tactic: Daniel explains how he has boosted his ad copy and emails by using AI as a "thought partner." Instead of just asking for generic feedback, he prompts the LLM to review his writing as if it were legends in the field (e.g., Sugarman, Ogilvy, Halbert).
  • Process:
    • Write your copy draft.
    • Ask AI: “How would [insert industry experts] improve this?”
    • Iterate based on individualized, synthesized feedback.
  • Insight: This method isn’t for creating your first draft; rather, it’s for refining and upgrading with targeted expertise.
  • Notable Quote:
    “I've been trying to use it as a thought partner, but use it with the smartest people in the room judging what I'm doing.”
    — Daniel Murray, [02:27]

3. Jay’s AI Research Hack: Cross-LLM Deep Dive

• Tactic: Jay details a research workflow that leverages multiple AI platforms (ChatGPT, Claude, Gemini, Copilot, Grok):
  • For any product or service, ask each major LLM for the top 50 questions people inquire about.
  • Combine results from all platforms and identify overlapping questions.
  • Use the most-repeated questions as foundational topics for blog posts, offer copy, webinar titles, etc.—the true pain points your market wants solved.
  • “It’s the easiest hack to figure out what your go-to-market should be. And it takes like two minutes.”
    — Jay Schwetelson, [06:09]
• Daniel’s Enhancement:
  • Supplement with question research from Reddit, Quora, G2, or review sites to catch emerging pain points and further validate content direction.
  • “A lot of people go to Reddit and Quora...I would add that just to make it a little better.”
    — Daniel Murray, [07:06]

4. Making Marketing Prompting Human

• Both Daniel and Jay emphasize using AI as a tool to elevate original thinking, not to replace it.
  • “The key to this is using your own thoughts...You write it first and then it helps refine it and keep refining.”
    — Daniel Murray, [04:53]

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Memorable Moments & Notable Quotes

• On office bathroom strategies:
  “Am I the biggest loser of all time?”
  — Jay Schwetelson, [01:28]

• On AI’s synthesizing power:
  “They're taking every speech, every article, every, every quote, everything they've published…So if you use it the way Daniel said, you're able to actually get their input on that specific thing. It's an underutilized way to use AI.”
  — Jay Schwetelson, [03:35]

• On using multiple AIs:
  “If you just took it from ChatGPT, you might only show up in ChatGPT's LLMs…But if it's on all LLMs and you cross-reference, you have the ability to possibly show up in multiple.”
  — Daniel Murray, [07:06]

• On hotel bathrooms:
  “I say a solid 70% of the time I will go and use the bathroom in the lobby. Is that weird?”
  — Jay Schwetelson, [08:19]

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Important Timestamps

• [00:39 – 02:10] — Lighthearted banter on bathroom habits and the concept behind “Bathroom Break.”
• [02:27 – 04:53] — Daniel’s expert prompt strategy using LLMs as avatars of industry legends.
• [05:22 – 07:06] — Jay’s method for mining true customer questions by cross-referencing five major LLMs.
• [07:06 – 08:19] — Layering in Reddit/social research to further validate AI findings.
• [08:19 – 10:11] — Return to personal bathroom quirks; reflections on how we all try to avoid awkward encounters.

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Tone & Style

• The episode is candid, humorous, and highly actionable.
• Daniel and Jay keep the mood light while delivering marketing insights with a practical, no-BS edge.
• The bathroom theme is used as a playful entry point but does not distract from the meaty marketing discussions.

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Takeaways for Marketers

• Use AI more creatively: prompt it to act as famous experts for specific feedback.
• Don’t rely on a single AI tool—cross-reference multiple LLMs to uncover genuine customer pain points.
• Validate your AI-derived insights against real audience questions on platforms like Reddit and review sites.
• Let AI refine, not define, your original work.

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For more quick-hit marketing tips and candid conversation, subscribe to The Marketing Millennials and Jay's “Do This, Not That” podcast.

Transcript

[Daniel Murray]

Foreign.

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both. But that's your choice.

[Jay Schwetelson]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

[Daniel Murray]

We are back with another bathroom break. I'm here with the Jay Swedelson. And I was. Jay came on camera today and I was like, looking at his background, I'm like, it looks pretty similar, but is your camera messed up because it's like this wide angle?

No, I moved offices.

[Jay Schwetelson]

I'm in a new office.

[Daniel Murray]

I realized that after you told me that, but I was just like, we were some of the things in the

[Jay Schwetelson]

bat, but now I want to talk

[Daniel Murray]

about it because I don't care.

[Jay Schwetelson]

So I'm in this. We moved office. I'm in this new office building. There's, like, a bunch of different companies in this building, and there's a bathroom on each floor.

[Daniel Murray]

And so I can't believe I'm going to say this. I've been going to another floor to use the bathroom because I don't want to, like, run into people I work with and stuff. And, you know, because we're all on this one floor, my company.

[Jay Schwetelson]

So I've been going to another floor to use the bathroom. Am I the biggest loser of all time?

[Daniel Murray]

No, you have, like, bathroom anxiety. It's okay. It's okay. I feel like I used to do that at, like, school sometimes, too. Like, go like, the furthest bathroom away from anybody or find, like, that's the. That bathroom. I. I know some people who only go bathroom at home. Like, they'll hold it for.

[Jay Schwetelson]

Well, how do you do that? I do it at conferences. I look for the furthest. Like, you know, if you're like, somewhere. The exhibit hall, whatever. I go so far away because I'm

[Daniel Murray]

like, it's just too weird.

That's the worst feeling. Like, you come out of the bath bathroom and, like, someone knows you and you just. Yeah, it's the worst.

No, first of all, well, it is the bathroom break.

[Jay Schwetelson]

We can talk about that.

[Daniel Murray]

Everyone's listening.

[Jay Schwetelson]

Like, I can't believe they just talked about that. Oh, well, here we are. But now we're going to get into the important stuff. We're going to talk about AI. We got some tips and tactics and things that we are both doing that maybe you haven't heard of, maybe you haven't tried before. I got one up my sleeve. But, Daniel, you want to hit it out first?

[Daniel Murray]

Yeah. Something I've been doing lately, and it's been helping me a lot, is I've been writing for my ads or email copy or anything I'm doing, I always take the top, let's say 10 people in the industry or the 10 people ever to do it and ask it to review based on their principles, to see how I can make that thing better. So, for example, if I'm going to do copywriting, I might add, like Sugarman and Ogilvy and Halbert and famous copywriters and ask them, okay, how would they make the hook better? Give them a response. How would they make this part better? And I would help them diagnose. And I won't use it as table stakes, but I will use it as a way to refine my thing. Like, because sometimes they'll come. Each platform comes up with a different word or a different way of saying this or a different opening or something that makes it a little bit better. So I've been trying to use it as a thought partner, but use it with the smartest people in the room judging what I'm doing.

[Jay Schwetelson]

So the reason I love that is what people have to realize about AI. It's synthesizing all of the information on the planet. So if you say, okay, I have this business idea and I want Steve Jobs to analyze it, and Mark Zuckerberg and Jeff Bezos and so on and so forth. They're taking every speech, every article, every, every quote, everything they've published, every, you know, investor call they've been on. They're synthesizing that data and they're able, like, if you use it the way Daniel said, you're able to actually get their input on that specific thing. It's an underutilized way to use AI. So that's really smart. Do you do that also? Like, if you're cooking, like, what would Julia Child say about this chicken recipe?

[Daniel Murray]

I mean, I don't cook, so that. That, that debunks that. But I would do it like, I like if I'm playing tennis or something, I would, like, say, like, like, what are the. What these thick tennis coaches say about this part of the workout or that part of the workout or recovery or this or That I just. Because like you said, it pulls from the Internet and it's pulls for thing like Ogilvy and all these people have written so many books about like their process, their formula, it's on the Internet. People have written, written articles about it. So it's not like secret. And the, the key to this is, is using your own thoughts.

[Jay Schwetelson]

Sure.

[Daniel Murray]

Because like if you're using just their thoughts, it's going to end up being their thoughts. Or if you say like, I want to write this about this, but it's the. He's like you write it first and then it helps refine it and then you write another part and then refine it and keep refining it till you think it's like a finished product. So that's the key. A lot of people just use it as their first draft. I think you need a work it yourself a little bit, massage it yourself and then put it out there.

[Jay Schwetelson]

Yeah, I love that. I'll tell you the AI thing that I've been doing with a lot of my clients that's really, really cool and working well, which is simple to do. So whatever product or service you're selling doesn't matter. Business, consumer, whatever you, you're going to go to all the five major LLMs, meaning you're going to chat CBT and Claude and Gemini and Copilot and Grok, all the free versions of all these tools. You're going to go on each tool and you're going to ask it the same thing. You're going to say, hey, I'm selling this product or service. And you know, these are the type of people out there that are buying it and that are interested in whatever. Can you give me the top 50 questions that anybody that's interested in this product or service or category comes to the platform and asks you, okay, and then you're going to take the output. So you're going to get 50 questions that it gives you on ChatGPT, on Claude, on Gemini, on Grok and Copilot, you're going to take the answer it gives you on each one. You're going to take them all and you're going to dump them all into, let's say chatgpt. You say chatgpt. Of these questions, which ones are overlapping on all five platforms? And what you're going to find is there's going to be four or five questions that are showing up on every platform that people are asking about your product or service. Those then should be turned into the lead content on your website, your blog titles, your Podcast titles, your offer titles, your webinar titles, your consumer product sale titles, everything. Because that is the pain point that you are solving for. Because that is the most common pain point that everybody's out there asking for. It's the easiest hack to figure out what it is your go to market should be. And it takes like two minutes.

[Daniel Murray]

I like that because not only because it's like, but also that if it, if it's saying it on all alarms and you cross referencing, you have the ability to possibly show up in multiple LLMs, not just one LLM. Because if you just took it from ChatGPT, you might only show up in ChatGPT's LLMs if you're trying to get those like articles shown. I might add a little flavor to it. And I like to always add like, do some extra research on like Reddit and like the social platforms of what questions people are asking common questions about my industry on there. Because I feel like a lot of people go to Reddit and Quora and ask some questions and review sites to go ask the question. So I like to add that into like G2 or whatever you, you find and see what common pain points are there and then pull them in as well. Because I think those are also places where people are asking or like expressing pain and those sides. So I would add that just to make it a little better. But I think it's, I think that's such a smart idea to have it on like five different platforms and cross reference.

[Jay Schwetelson]

So let me go back to the original topic since I'm a. Since I'm disgusting. When I go to a hotel, me and wife go to a hotel. You have your bathroom in your room, which my wife takes over. I say a solid 70% of the time I will go and use the bathroom in the lobby. Is that weird? Am I a total weirdo for using the lobby bathroom instead of the one in my room?

[Daniel Murray]

Are you the person that like goes downstairs at home too or like goes to a different room at home?

[Jay Schwetelson]

Yes.

[Daniel Murray]

Yeah, I think. Depends. I think the answer is, I mean

I know it depends on the activity that's taking place obviously,

but no, I know somebody who like for like five years they lived in the same apartment together and they would go to a different apartment building next door to go to. The partner never knew that they do that, do that and then come back to their part.

Wow, that is, that's actually weird. That's actually really weird. That makes me feel better about myself.

I mean the bathroom anxiety is, is a real thing. I think, like, some people get traumatized from, like, childhood.

I'm not, by the way, talking about, like, going and brushing my teeth in the same bathroom.

I know.

I want to clarify.

We all know you're not talking about brushing the teeth. That your toothbrush is downstairs.

Yeah, yeah, it's in the lobby. I left my toothbrush in the lobby.

Yeah, I know, but I just could. I'll be back in 15 minutes.

Yeah, I go there. My robe.

Well, you've had that mistake where you didn't bring any row.

[Jay Schwetelson]

Yes, I've been caught off guard outside of my room. But another episode where we've really made sure we solve many of the world's problems here. We're really just doing such important work.

[Daniel Murray]

Listen, everybody, leave a review. Or maybe don't. I don't know. I'm scared of anybody leaves a review,

[Jay Schwetelson]

leave us a comment on Spotify. Let us know what you think, and we'll check out the next one. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[Daniel Murray]

Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[Jay Schwetelson]

Later,