The LinkedIn Growth Strategy To Use | Bathroom Break #76

Summary

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The Marketing Millennials

Bathroom Break #76: The LinkedIn Growth Strategy To Use

Host: Daniel Murray
Co-Host: Jay Schwedelson
Date: October 6, 2025

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Episode Overview

This episode of the Bathroom Break series dives deep into actionable LinkedIn growth strategies, specifically focusing on how leveraging the comment feature (including images and memes) can supercharge both personal and company LinkedIn pages. Daniel Murray, founder of The Marketing Millennials, and Jay Schwedelson from "Do This, Not That" discuss changes to social media algorithms, real-life results from their own LinkedIn experiments, and practical tips for rapidly growing your brand's presence—especially when conventional posting seems less effective.

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Key Discussion Points & Insights

1. The Power of New LinkedIn Features

Timestamps: 02:11 - 03:59

• Key Insight: When social platforms introduce new features, early adoption is essential, as algorithms often prioritize those features.
• Example: LinkedIn’s introduction of “comment impressions” indicates a major push to encourage user engagement through comments rather than just posts.

Quote:
"When a platform launches a new feature, that means you should be testing that feature or using that feature."
— Daniel Murray (02:29)

• LinkedIn now shows how many impressions your comments receive. For Daniel, this signaled a strategic shift—commenting on other posts is now a major lever for organic reach.

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2. Comments as a Growth Engine

Timestamps: 03:59 - 07:00

• Strategy:
  • Comment actively, especially on popular posts, using not just words but also images/memes relevant to your brand.
  • Images in comments get high visibility and often go viral if matched well to the original post’s topic or vibe.
  • The intent is to insert highly sharable or brand-aligned content directly into the most frequented conversations.

Quote:
"Basically, those [image] comments are getting as many impressions or more than my regular posts, and they actually are growing the Marketing Millennials at a faster clip than I've grown when I was posting..."
— Daniel Murray (02:56)

• Tactic: Keep a "ready-to-go" library of brand images, memes, and one-liners to respond rapidly to trending conversations.
• Timing: The sooner you comment after a post goes live, the higher the exposure.

Quote:
"The key is to get on that post as quickly as possible, not just comment on a post that is 48 hours later. You want to get in these people's posts pretty quickly."
— Daniel Murray (04:56)

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3. Testing Content with Low Risk

Timestamps: 05:36 - 06:07

• Insight: Using comments is a “low lift” way to test potentially edgy or off-brand content before putting it on your main feed.
• Flexibility: Comments can be a playground for creativity, especially if company brand guidelines restrict your main posts.

Quote:
"If you are stuck in these barriers of brand and heavy guardrails, it gives you more flexibility to test fun ideas as comments first before you bring it to your company page."
— Daniel Murray (05:52)

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4. Shifting Posting Strategy on LinkedIn

Timestamps: 06:07 - 07:12

• Shift: Daniel has reduced the number of direct posts on The Marketing Millennials page—now posting once per day instead of twice—but has dramatically increased commenting activity.
• Impact: This focus on comments led to 50% higher growth in followers.
• Scale: The Marketing Millennials now has over 1.2 million followers, testament to the effectiveness at scale.

Quote:
"Last year I grew like 50% more than I would grew the year before by just doing posts."
— Daniel Murray (06:52)
"This year I'm closing in like 300,000 followers growth by just doing a commenting strategy."
— Daniel Murray (07:12)

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5. Comment Types & Tone

Timestamps: 07:30 - 08:53

• Approach: The best comments are brand-consistent: for Marketing Millennials, that's memes and relatable quips. For others, insightful, longer paragraphs also perform well. Humor, concise one-liners, and even “dad jokes” can also stand out in the feed.
• Personal Anecdote: Jay jokes about embarrassing his teen children with dad jokes on LinkedIn, showing the importance of personality and authenticity.

Quote:
"I'm doing memes, I'm doing images. I'm doing things that are relatable to that post that I feel. But I see people doing this, this having an insightful paragraph in that post that are also getting tons of attraction on those posts."
— Daniel Murray (07:46)

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Notable Quotes & Memorable Moments

• On protecting your brand and personal life:
  "If my kid cries out, I'm the type of parent who. I'm out. I'm not going to yell at my kid, but I'm going outside and just soothing him to make sure he's okay." — Daniel Murray (01:40)

• On rapid organic growth:
  "This year I'm closing in like 300,000 followers growth by just doing straight in the last 365 by just doing a commenting strategy." — Daniel Murray (07:12)

• On testing creative content:
  "It's a great way to test content on a low left way. So because if people don't see it, it doesn't really matter. And if people see it, it becomes a new post." — Daniel Murray (05:36)

• On the mechanics of viral comments:
  "It's becoming your own post within a post. It's kind of like a subreddit vibe, but it works really well." — Daniel Murray (04:25)

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Practical Action Steps

LinkedIn Growth Checklist

• Adopt new features early: Especially those tied to engagement (comment impressions, image attachments in comments).
• Develop a comment strategy:
  • Identify top-performing posts in your niche/community.
  • Comment quickly and with value (images, memes, insights).
  • Keep a content library (memes/quotes/graphics) ready for engagement.
• Reduce post frequency if needed: Shift the effort to commenting, especially for company pages where organic reach is declining.
• Test risky/creative ideas in comments first: Then scale to main feed if they resonate.
• Inject brand personality and humor: Don’t be afraid to stand out or even embarrass yourself—authenticity helps.

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Final Thoughts & Recap

Timestamps: 09:43 - End

• The episode ends with some light-hearted banter about parenting and awkward LinkedIn moments, underscoring the importance of bringing your full, authentic self—even into professional spaces.
• Both hosts encourage listeners to try bold new approaches on LinkedIn, leave reviews, and engage with their brands on social media.

Quote:
"Everyone go on LinkedIn. Comment on everything. Most importantly, leave Daniel a review. Tell him that he is the goat, because he is."
— Jay Schwedelson (10:29)

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For more tips:

• Follow Daniel Murray and The Marketing Millennials
• Check out Jay’s “Do This, Not That” Podcast
• Join the conversation in their LinkedIn communities

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Transcript

[A]

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marking tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

[B]

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials, and me, Jay Schwedelson from the do this, not that podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it. We are back for another episode of the World Famous Bathroom Break. I'm here with Daniel Murray, who's the ultimate marketing millennial. I'm Jay Schwedelson from Do this, not that Podcast. So, Daniel, before you go on, I want to talk to you about your weekend plans. So Ali goes on a girls trip every weekend. So she just left on her girls trip. So I'm riding solo this weekend. So I woke up, I'm like, what am I going to do? And basically I wind up eating more than normal and, and watching Kitchen Nightmares. That's all I do when I'm by myself with Gordon Ramsay. Do you have bigger plans than I do?

[A]

Definitely not. I mean, I. I guess actually. Actually, I do have a huge plan. We're. We're going to the first time to a restaurant with the baby. I think that's a big. That's a scary plan. But it's the first time.

[B]

So, like, are you going to go to, like, a loud restaurant?

[A]

No, we're just gonna go, like, sit outside, go for breakfast time. But we just want experience it for the first time.

[B]

Okay, so that's good that you're sitting outside ants breakfast, because if you were one of these people going to like, a nice dinner place, you brought your kid, I would shame you and say you're a horrible person.

[A]

Oh, I would never do that. Because if my kid cries out, I'm the type of parent who. I'm out. I'm not going to yell at my kid, but I'm going outside and just soothing him to make sure he's okay.

[B]

I remember the first time we took our son to dinner for the first time with you all. He just started crying and we just bailed. We left and we didn't try it again for like a year. Screw that.

[A]

Well, this is probably going to happen to us. So tune in, tune in, Tune in next week to see that we're never going to go to another restaurant. Again.

[B]

All right, well, since you are tuned in, let's talk about what's going on. There's been some changes to social media, LinkedIn, Instagram, other things, and they're actually kind of game changers. So, Daniel, take us through one of the biggest ones right now that people are sleeping on, which is, you know, LinkedIn and what's going on with comments and stuff.

[A]

Yeah. So I just want to start by saying when a platform launches a new feature, that means you should be testing that feature or using that feature. So LinkedIn, a few months back, or maybe I'll just say a few months back, launched comment impressions, which allowed you to see how many impressions you're getting on your comments on posts. And what that signals to me is LinkedIn wants you to comment more. So what I also was noticing is if you have a company page right now, post impressions are going down. They're not showing as many posts in the feed. So what I started doing with the marketing Millennials is commenting on people's posts, but not only commenting on people's posts. I would use images that I wanted to test for regular posts. So memes, different type of images that have gone viral before that. And I spun it up, remix to make it marketing, and commented on popular people's posts. And basically those are getting as many impressions or more than my regular posts, and they actually are growing the marketing Millennials at a faster clip than I've grown when I was posting on that. So I think if you're not having a commenting strategy on LinkedIn, you're not going to grow as fast as you really want to.

[B]

Okay, so that's wild. Let me just try to digest that and say it back to you. You're saying that going on posts that are out there of other people, like relatively popular posts or super popular posts, commenting on there, putting something not just like, yeah, thumbs up, but something like useful, putting an image in your comment, you're getting as much, if not more impressions on the comments that you're leaving than if you do just a post on the feed of the marketing Millennials page itself.

[A]

Exactly. And the thing is, when you LinkedIn, when you scroll, it shows, oh, Marky, Millennials commented and it will show the comments. So people are liking that comment, commenting back to that comment, and it's becoming a your own post within a post. It's kind of like a subreddit vibe, but it works really well. But the thing is, you need to. What I recommend people to do is have a, have a database or have a folder or have something on your phone of images and memes and ready to go ideas. So when someone comments something that is relatable to something that you saw, you can comment back with that on their post. So the key is to get on that post as quickly as possible, not just comments on a post that is 48 hours later. You want to get in these people's posts pretty quickly.

[B]

And I think one of the most valuable things is what Daniel's really talking about. Yes, it works on your personal page for sure, but he's doing this market Millennials, which is a company page. And if your company page is not seeing the traction, this is the strategy.

[A]

And I, I'll add one more thing. Two more things on that, actually. One, it's a great way to test content on a low left way. So because if people don't see it, it doesn't really matter. And if people see it, it becomes a new post. And it's also a low lift way of, if you are stuck in these barriers of brand and heavy guardrails, it gives you more flexibility to test fun ideas as comments first before you bring it to your company page. So I wanted to add those two things.

[B]

So we'll probably have to do a part two and the other social media changes, because I just want to send this LinkedIn thing for a second. Are you posting less actual posts on the marketing Millennials page now? Is that like, okay, we used to post. I don't know how frequently you posted daily or whatever. Are you now actually posting less and just that that's part of the strategy?

[A]

Yeah, I used to post like twice a day on the market Millennials, seven days a week. And now I'm posting one a day. And I'm posting way less than I did the last four years, but I'm commenting way more. So I took the energy to just comment way more because I saw the results. So, for example, last year I grew like 50% more than I would grew the year before by just doing posts.

[B]

Well, let me help Daniel flex for a second. Daniel's going to say mark Emilia has 1.2 million followers on LinkedIn. So he's doing this at scale. So that's why it's useful to hear what he's saying. All right, so how did. How much did you grow it?

[A]

So basically, like the year before, I grew 200,000 followers. This year I'm closing in like 300,000 followers growth by just doing straight in the last 365 by just doing a commenting strategy.

[B]

That's crazy.

[A]

Yeah.

[B]

That's wild. Let me ask you a question about the comments. Are you like some sort of really deep, you know, person? Are you going on there and writing like five sentences per thing or is it just kind of like, you know, one sentence or something funny? Or like when you actually comment, what are you commenting?

[A]

Yeah, I mean, I fulfill what my brand does. I'm doing memes, I'm doing images. I'm doing things that are relatable to that post that I feel. But I see people doing this, this having an insightful paragraph in that post that are also getting tons of attraction on those posts. So you could do a good text post, you could do good image post. I suggest you do more because it sticks out in a feed where you have more, if you have more real estate to work with. So if you're going to do a text post, add more or if you. Jay does this too. He has like funny one one liners and stuff like that. That work very well too. So if you have like a funny cat one liner and a pose, it works as well.

[B]

Or horrible one liners. Those also hit really well. Those are my jam. The best part is now my, my teenage kids are on LinkedIn. So I'll post something and they'll get it and they'll just immediately text me like, you're embarrassing. I'm like, really? I mean, leave me alone.

[A]

His kids are going to be LinkedIn famous. So you should get, you should get in the bandwagon now. So if you want to give them.

[B]

A follow, I'll put them in the show notes.

[A]

Yeah, follow. Jay's kids are starting to post on LinkedIn and they're doing really well.

[B]

I like, I text them back. I'm like, do you like having a roof? Do you like having food? What is your problem?

[A]

Don't you like. I'm not trying to embarrass myself, but.

[B]

That happened many, many years ago. Speaking about embarrassing yourself. So, okay, you're out for breakfast or whatever, and then somebody comes over and like, oh, my God, your baby's so cute because you've. Now you're taking your baby out for breakfast, whatever, and they come over. Like, how close will you let a stranger get? Will you let them get within like 2ft? Or is there like you have a threshold of how close you are?

[A]

I have a threshold and I'm definitely going to try to find like a corner table where the baby is like facing out, where it's blocking. The table is blocking everybody. They can look from a distance.

[B]

Is that because you were alignment in college. You're, like, trying to block.

[A]

I am. I'm blocked. My baby. Actually, someone. Yesterday, I was on a walk, and I was, like, just stopping because I think Ari went in to go get coffee at a coffee shop, and this person, like, puts his head in my crib and goes, that baby's so cute. And I just pushed. I was like, you're not coming near. I didn't even say anything. Yeah, I'm like. I'm like, sorry. I didn't push her, but I pushed the car. I pushed the stroller. I'm like, I'm out of here. Right?

[B]

Daniel gets sued for assault.

[A]

Amazing.

[B]

Once again, we've crushed this episode. Everyone go on LinkedIn. Comment on everything. Most importantly, leave Daniel a review. Tell him that he is the goat, because he is. We appreciate you, and we'll see you at the next bathroom break. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

[A]

Back from my bathroom break. This is Daniel. Go follow the Mark and Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

[B]

Later.