The Marketing Millennials

Bathroom Break #76: The LinkedIn Growth Strategy To Use

Host: Daniel Murray
Co-Host: Jay Schwedelson
Date: October 6, 2025

Episode Overview

This episode of the Bathroom Break series dives deep into actionable LinkedIn growth strategies, specifically focusing on how leveraging the comment feature (including images and memes) can supercharge both personal and company LinkedIn pages. Daniel Murray, founder of The Marketing Millennials, and Jay Schwedelson from "Do This, Not That" discuss changes to social media algorithms, real-life results from their own LinkedIn experiments, and practical tips for rapidly growing your brand's presence—especially when conventional posting seems less effective.

Key Discussion Points & Insights

1. The Power of New LinkedIn Features

Timestamps: 02:11 - 03:59

• Key Insight: When social platforms introduce new features, early adoption is essential, as algorithms often prioritize those features.
• Example: LinkedIn’s introduction of “comment impressions” indicates a major push to encourage user engagement through comments rather than just posts.

Quote:
"When a platform launches a new feature, that means you should be testing that feature or using that feature."
— Daniel Murray (02:29)

• LinkedIn now shows how many impressions your comments receive. For Daniel, this signaled a strategic shift—commenting on other posts is now a major lever for organic reach.

2. Comments as a Growth Engine

Timestamps: 03:59 - 07:00

• Strategy:
  • Comment actively, especially on popular posts, using not just words but also images/memes relevant to your brand.
  • Images in comments get high visibility and often go viral if matched well to the original post’s topic or vibe.
  • The intent is to insert highly sharable or brand-aligned content directly into the most frequented conversations.

Quote:
"Basically, those [image] comments are getting as many impressions or more than my regular posts, and they actually are growing the Marketing Millennials at a faster clip than I've grown when I was posting..."
— Daniel Murray (02:56)

• Tactic: Keep a "ready-to-go" library of brand images, memes, and one-liners to respond rapidly to trending conversations.
• Timing: The sooner you comment after a post goes live, the higher the exposure.

Quote:
"The key is to get on that post as quickly as possible, not just comment on a post that is 48 hours later. You want to get in these people's posts pretty quickly."
— Daniel Murray (04:56)

3. Testing Content with Low Risk

Timestamps: 05:36 - 06:07

• Insight: Using comments is a “low lift” way to test potentially edgy or off-brand content before putting it on your main feed.
• Flexibility: Comments can be a playground for creativity, especially if company brand guidelines restrict your main posts.

Quote:
"If you are stuck in these barriers of brand and heavy guardrails, it gives you more flexibility to test fun ideas as comments first before you bring it to your company page."
— Daniel Murray (05:52)

4. Shifting Posting Strategy on LinkedIn

Timestamps: 06:07 - 07:12

• Shift: Daniel has reduced the number of direct posts on The Marketing Millennials page—now posting once per day instead of twice—but has dramatically increased commenting activity.
• Impact: This focus on comments led to 50% higher growth in followers.
• Scale: The Marketing Millennials now has over 1.2 million followers, testament to the effectiveness at scale.

Quote:
"Last year I grew like 50% more than I would grew the year before by just doing posts."
— Daniel Murray (06:52)
"This year I'm closing in like 300,000 followers growth by just doing a commenting strategy."
— Daniel Murray (07:12)

5. Comment Types & Tone

Timestamps: 07:30 - 08:53

• Approach: The best comments are brand-consistent: for Marketing Millennials, that's memes and relatable quips. For others, insightful, longer paragraphs also perform well. Humor, concise one-liners, and even “dad jokes” can also stand out in the feed.
• Personal Anecdote: Jay jokes about embarrassing his teen children with dad jokes on LinkedIn, showing the importance of personality and authenticity.

Quote:
"I'm doing memes, I'm doing images. I'm doing things that are relatable to that post that I feel. But I see people doing this, this having an insightful paragraph in that post that are also getting tons of attraction on those posts."
— Daniel Murray (07:46)

Notable Quotes & Memorable Moments

• On protecting your brand and personal life:
  "If my kid cries out, I'm the type of parent who. I'm out. I'm not going to yell at my kid, but I'm going outside and just soothing him to make sure he's okay." — Daniel Murray (01:40)

• On rapid organic growth:
  "This year I'm closing in like 300,000 followers growth by just doing straight in the last 365 by just doing a commenting strategy." — Daniel Murray (07:12)

• On testing creative content:
  "It's a great way to test content on a low left way. So because if people don't see it, it doesn't really matter. And if people see it, it becomes a new post." — Daniel Murray (05:36)

• On the mechanics of viral comments:
  "It's becoming your own post within a post. It's kind of like a subreddit vibe, but it works really well." — Daniel Murray (04:25)

Practical Action Steps

LinkedIn Growth Checklist

• Adopt new features early: Especially those tied to engagement (comment impressions, image attachments in comments).
• Develop a comment strategy:
  • Identify top-performing posts in your niche/community.
  • Comment quickly and with value (images, memes, insights).
  • Keep a content library (memes/quotes/graphics) ready for engagement.
• Reduce post frequency if needed: Shift the effort to commenting, especially for company pages where organic reach is declining.
• Test risky/creative ideas in comments first: Then scale to main feed if they resonate.
• Inject brand personality and humor: Don’t be afraid to stand out or even embarrass yourself—authenticity helps.

Final Thoughts & Recap

Timestamps: 09:43 - End

• The episode ends with some light-hearted banter about parenting and awkward LinkedIn moments, underscoring the importance of bringing your full, authentic self—even into professional spaces.
• Both hosts encourage listeners to try bold new approaches on LinkedIn, leave reviews, and engage with their brands on social media.

Quote:
"Everyone go on LinkedIn. Comment on everything. Most importantly, leave Daniel a review. Tell him that he is the goat, because he is."
— Jay Schwedelson (10:29)

For more tips:

• Follow Daniel Murray and The Marketing Millennials
• Check out Jay’s “Do This, Not That” Podcast
• Join the conversation in their LinkedIn communities