← The Marketing Millennials
The Marketing Millennials
The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361
00:41:54
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- [00:01]
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You know how spinning up landing pages somehow always takes longer than it should? Not with Unbounce. Build, test and launch faster with AI tools to help write, copy, and optimize traffic before you even go live. Launch faster, convert more. Go to unbounce.com millennials.
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Welcome to the Marketing Millennials, the no BS marketing podcast. I'm Daniel Murray, and join me for unfiltered conversations with the brains behind marketing's coolest companies. The one request I tell our guests stories or it didn't happen. Get ready to turn the up.
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A
Welcome back to another episode of the Marketing Millennials Podcast. Today I have Val Riley, VP of Unbounds, and we are going to talk landing pages because we love landing pages here. But I want Val to go into how she got into marketing to set up the conversation. So. Hey, Val, welcome to the podcast.
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C
Hey, thank you so much for having me. Really looking forward to chatting today. So how does one get into a career in marketing? Sometimes it feels like people come from all over to be in marketing. But I actually was an advertising major and kind of started there. So I knew I had interest in media, knew I had interest in ads. And then I realized pretty quickly out of college that my ability to write was something that differentiated me from other folks. And so content marketing is what really drew me in and how I started my path into into marketing through content.
- [01:52]
A
That's amazing. I mean, I kind of had the same thing where my mom had a marketing mind, but I wanted to test out in college if I actually had a marketing mind. And I. But it's crazy because a lot of people don't go down the path and they'll be like, hey, I know I want to get into advertising or marketing, so that's really cool. But I want to get into this conversation and I want to start with, like, one of the most important things that I think marketers should be thinking about. And we talked about this before, but Google launched an update. They always launch updates, so it's hard to, like, keep track, but explain why this update is important for marketers to know and how it can affect their advertising.
- [02:38]
C
Yeah, you know, I think at this point we'd be wise to their game. But Google just drops stuff and then sometimes there's big fanfare and sometimes there isn't. And this one was super interesting, Daniel, because it dropped in February. It was pretty quiet, and you really didn't get a lot of buzz around it. But essentially it was an ad quality update. But what it really talked about was emphasizing landing page quality, and it Basically said if your landing page doesn't have relevance, meaning how closely that destination page aligns with search intent and it isn't easily navigable, then there's a good chance they're not going to serve up your ad. And that's pretty huge. What was really interesting about it was that the navigation part of it wasn't super clear. So it didn't really say, hey, your page has to have navigation. It didn't say your page has to be easily navigable. So. So it left it up to interpretation a little bit. And I've seen different experts take it in different directions, but the relevance part was pretty clear. They really are doubling down the search intent and the landing page destination has to align or else they're just not going to serve you. So really, if you think about it, a pretty consequential announcement.
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A
Yeah, I think. I mean, it's still crazy out there how many people are not aligning what is on their ad to what is on their landing page. I mean, you probably see it a lot too. Some people just have an ad and it goes straight to homepage, which is if you're having a specific product ad or a specific service ad, and then it's going to something that's not specific that can have a huge bounce rate on traffic that you're just paying for. So could you go a little bit of like, back it up and say, like, why we should be using landing pages and then we can go into like how to match them to your ad more clearly?
- [04:51]
C
Yeah, sure. And Daniel, in some ways it feels like Digital Marketing 101, but I'm flabbergasted to share this statistic. But 52% of B2B landing pages, B2B ads, PPC ads, go to homepages still today in this day. And it's just shocking to me that digital marketers are spending all kinds of money and they could be getting so much more increased results if they just put together a landing page. And so if you think about it, it's like having take it back to the olden days, right? Like if you ran an ad in the newspaper for a particular piece of clothing that was in your store and someone got to the store and they couldn't find that piece of clothing, or if you had a window display and saying, hey, this is a great thing we have, and then someone walks in the store and they can't find that item. So what you really want to do is have your ad clearly match the exact page you're sending them to. So if your ads For a red sweater, don't send them to the women's clothing department. Don't send them to the women's shoe department. Don't send them to the entire store and say, hey, find it yourself, but take them to the page with the red sweater on. Just seems so simple. Yet some people feel like the effort of producing landing pages is just too much work. And I think that's something that obviously here at Unmounts, we want to dispel. Right. Make it super easy to build a landing page. And really what Google is saying is, you know, every specific ad that you're running should have a specific corresponding landing page. Right. So like, they want it to get super granular.
- [06:42]
A
Yeah, I think, I mean, it's so crazy because, like, for example, like in the, like the D2C B2C example, a lot of people will run like red sweatshirt to like a collections page instead of like the PDP of the red sweater or the landing page of that red sweater. And then B2B on the other side, you having messaging that says that this will solve X problem. And then you get at the page and it's. It tells you a different problem or like something else the product does and the reason the person's clicking on the ad. Can you explain, like some quick wins, like if I wanted to do my landing page today, that. Let's go the B2B example, like, what should I add on my landing page to make sure it matches the ad?
- [07:38]
C
Yeah. So some quick wins that people can do are. The first one is ensuring your pages are customized for every campaign and channel. So, so, for example, every campaign has an associated landing page, period, end of story. And you might need to alter that if they're coming from a social ad or a search ad or an email, whatever. But just being super specific about pages being customized for every campaign and channel. Another thing we say is, you know, looking at behavioral data from your website and then using that to kind of inform navigation on that landing page. So, for instance, you want the page to be super easy to navigate, but you also want to make sure that you're using navigation on your page to move people to the sections that they want to get to quickly, if that's what you think they want to do. Or if you're observing that they're clicking off of that page, then maybe you want to supply some navigation to. To some pages that they might also find interest in that are also in your sphere of that topic. So using that behavioral data, seeing what people are doing, and then tailoring the Experience to them. Another point we say is don't skimp on landing page content. There was a time where the idea was, oh, you don't want your landing pages to scroll. You want to have one section and just drive home that point and focus on the conversion. Some landing pages are more about consumption than they are about conversion. Maybe consumption is primary and conversion is secondary. So don't skimp on content. You may want to a B test where you have one page that has a significant amount of content and one page that has maybe less. And then you see which one converts better or which one promotes consumption better. So you can test, but don't automatically assume that the content has to be a small amount of content. And then another thing we say another tip is really just about experimentation. So I just use the AB testing example there. But all we know for sure is Google is absolutely looking for relevant and easy to navigate destination pages. So you can experiment and get real clarity on what works. So we always say you can experiment because nothing is guaranteed. Sometimes we say, this is the rule, this is what works. And then we turn around and then something that breaks the rule works, works. So experiment, experiment, experiment.
- [10:22]
A
I love it. And I also think that the more landing pages that you can get to match the ad, like a lot of people will create like one landing page for all ad sets. And you said this at the beginning, like, if it's coming off of different channels, it could be different intent. For example, like a meta ad versus a Google Ad, there's different intent of those. Those searches. So I mean, of those ads. So having a landing page that it for Facebook that's more educational versus one that's more bottom of the funnel. You have to have different things so you can. Because people are coming with different points of the funnel that you might need to talk about in those different landing pages.
- [11:08]
C
Yeah. And Daniel, it can just be a small tweak. Like whenever we say that people are like, oh, I'm gonna have to. If I've got three ad sets, then I'm gonna. 40 landing pages. No, not necessarily. I mean, it could just be a small tweak. You know, if someone's coming from Facebook or they're coming from TikTok or they're coming from LinkedIn or they're coming from Google Search or they're coming from Bing Search. You know, you have to just process what those experiences are and then ensure that you're having an experience that matches the. What they are, the expectations are coming in from that channel. It could just be a Word. It could just be a phrase. It could be, you know, maybe they're a little bit farther along with intent coming from social than they are from search. But so it's not that daunting. It's just a matter of taking the time. And truthfully, you will see such dramatic increases in results if you just take the time to customize those journeys. It's not that much work. And boy, can it really pay off.
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A
Yeah, I mean, it could be as easy just tweaking a headline or tweaking this call to action or tweaking how many form fields. Like, it's not, we're not saying add 30 new sections to the landing page. It just the way the pain that someone's coming at that point or the education that they need is a little different. So it could be just a couple sentences that need to be different on the landing page. Or like you said before, like even having two landing pages with just one word different, just so you could test the uplift. Like you're, you're losing valuable time if you're not doing a slide test, especially if you have good traffic coming to that landing page. So I wanted to also go into, I mean, everybody's talking about it right now, but like, how is the AI going to affect the landing page world? But also, what is your thoughts on AI in the marketing world right now?
- [13:13]
C
Yeah, so specifically having to do with the topic we're talking about right now as I'm looking back in time. So Google dropped that ad quality announcement in February, and then as of Q3, started rolling out AI Max. And so when I look back and I think about that chronology, to me it was Google's way of preparing folks for the impact of AI Max. Because with AI Max, obviously it's using AI to predict the quality of the experience that someone is going to have when they click on your ad. And so something's telling me that Google dropped that update in February to kind of get people thinking of what it means when AI predicts the success of your ad. So maybe it was a bit of a, of a hat tip to the digital marketer saying, hey, kind of get your house in order, because when you move to AI Max and these models are making decisions, this is what the models are going to be looking for. They're going to be looking for message match with landing pages. They're going to be looking for navigable landing pages. So I do feel like it might have been a bit of a hat tip, which is great. AI Max is rolling out, still hearing positives and negatives from digital marketers in this space in terms of the impact it's having on the landing page business. Gosh, it's just making landing pages even more important than ever. So we're grateful in that aspect. But shifting gears, I manage a team of 15 marketers and we have a, a Team ChatGPT subscription. And we're just always, every week in our team meetings we are talking about, hey, I used AI for this, I used AI for that. This is how this helped me. We share prompts, we share custom GPTs. It's really become another source of team communication. Obviously we communicate in Slack, we communicate via email, but I feel like our shared ChatGPT instance is just another way for us to help each other and become AI powered marketers, which is really what the demand is right now. We all have to become AI powered marketers.
- [15:36]
A
I love that because it's basically like going back, let's say 25 years and saying hey everybody, keep doing manual filing and don't use the Internet, don't use a computer, don't even learn that, Just keep, keep on doing what you're doing. This is the new version of what the Internet was back then. And if you're not as a marketing team encouraging your team to use it first, it's not developing your team, which I think that's your number one thing as a marketing leader and two, it's, it's just getting you as an organization left behind because other teams are going to be using it to the max. So if you're not doing it, then you're competing against people who are going to be way more efficient as a marketing team if they're doing what you're doing, having knowledge share, sharing prompts, showing how they, they're, they're working. So I think that's super important for marketers to understand that like you have to be, have an AI power marketing, you have to have that AI mentality otherwise you are just going to be left behind.
- [16:50]
C
Yeah, I think as a leader you're correct. Marketing leaders are doing a disservice to their teams, especially their young team members if they're not embracing AI and showing how it can make us more efficient, effective marketers. Look, honestly, there's downward pressure on marketing team size right now because of AI. Every time we want to open up a job requisition, we're asked how much of this role can be done with AI and are we looking for someone who can do these skills or are we looking for someone who can use AI to Do these skills, these, these tasks faster and more efficiently. It's eye opening every day how much these, these AI tools can do. Especially like just today I was gave, gave an AI tool an example. I said, here's what I'm trying to do. Here's an example of something I have done in the past and the output just was exceptional. So really embracing it at all levels is the tactic that our team is taking. I will also say that marketing agencies, so a lot of Unbounce is working with marketing agencies. So agencies get a lot of value from our platform in terms of being able to serve their clients. And that's what we're hearing from agencies too is they're embracing AI and they want to talk to and see how their vendors, the people they buy from, are also embracing AI. So it's a mandate that we're getting from our customers, especially our agency customers. And we just need to respond.
- [18:24]
A
I remember my first marketing job where I had to spin up a bunch of unbound landing pages. And this was like 11, like 11 years ago, one of my first marketing jobs. And it was like 11 years ago. And I just want to go from like, what, what are the AI capabilities now? Because I remember having to copyright every, every part of the landing page. I had to like make like it was. The testing was great, but it's still like data was harder back then and now AI and everything has made it easier. So what are some. We talked about AI for marketing teams. We talked about how AI is launching from Google, but what are some things that AI is doing to improve that landing page workflow, making it easier for marketers to do that?
- [19:16]
C
Yeah, great question. So built into Unbounce we have an AI copywriting tool and it comes with, it's not something you add on, it's just something that's included in the platform. So you can prompt AI to help you write or refine or append your landing page copy. And it's right in the platform. So you don't need to go out to ChatGPT and then copy and paste something in or you know, it's right in there. And then a really neat feature that Unbounce has is called Smart Traffic. And what that means is if you, Daniel, build like four or five variants of a landing page and maybe you change, you know, the headline in one or the hero image in another or some body copy or some coloring, you have four versions of that page. You can use Smart Copy and what smart, I'm sorry, smart Traffic. And what Smart Traffic will do is it will look at the incoming traffic coming to that landing page and send the traffic to the version of that landing page that is most likely to convert based on the qualities that it knows about the incoming traffic. So really, Unbounce is helping you optimize. Plus on top of that, all the optimizations that you as a marketer are doing. So smart traffic can just be a little bit of a helper to just slowly increase and ratchet up your conversion optimization, which is what we're all looking for, right? We all want to get more conversions out of the traffic that we're getting.
- [20:53]
A
Yeah, I mean, the copywriting, obviously, that's a huge help. I think everybody needs it. And then also, I think one of the hardest things that marketers didn't have access to easily or like easily to do is analyzing data. I mean, it just for the longest time it was either you had to do it manually in Excel. You would have to get a data scientist to help you or a data analyst to help you. Now you still need those, those people, but it's so much easier to. You could plug things into your custom GPT or you can end it up, can help you. Or you could use tools like Unbounds, where it's doing this work where you before had to go ask people to be like, hey, is this working or is it not? Or let me, let me pull the data to see how it perform. It's doing it in minutes, which used to take hours or days to pull. As marketing teams, and I know you are very big on marketing teams having access to data. So you want to talk a little bit about that and how you see the importance of marketers having to be able to have access to more data points. The best marketers aren't guessing what landing pages convert. They're using Unbounce to know. Use Unbounce to build, run a B tests, even use AI to write your copy and predict what's going to perform before you hit publish. No designers or developers needed. And if you're at an agency, there are special tools just for you. Start faster, go smarter. @unbounce.com millennials.
- [22:48]
C
Yeah, I'll say one one hill I'm willing to die on. Daniel. Is every member of the marketing team having access to the CRM and so many organizations and I mean, I've got some gray hairs on my head. So I've been in a lot of marketing orgs. All of the marketing team often doesn't have access to the CRM, which floors me. So they might all have access to the marketing automation platform, which of course that makes sense. But you know, there's a point where the marketing automation platform has this baton handoff to the CRM and then we go into qualification opportunity generation and then through the pipeline and then we get to close. And for the marketers to not be able to see what's happening after they kind of flip the baton to sales, to me is unconscionable. And there are CRMs out there who make it cost prohibitive for every member of the team to be able to have that access. And I would challenge you to find a CRM that allows your marketing team to have that visibility because without that, you're contributing to the misalignment between marketing and sales. And that's, you know, it's just, it's a theme and there's lots of reasons for it. But you should make your tools work for you and, and help close the gap between marketing and sales. And to me, that is just one way every marketer can do it. Every marketing leader can say, I insist that my team has this visibility. I think it's really worth it.
- [24:23]
A
Yeah, I think knowing why deals aren't closing and are closing and then also looking at especially from like marketing source deals and then also knowing just in general what the sales team is putting in pain points. Why, why are we losing deals? Why are we winning deals and how could we bring that. And now, especially now that we can analyze this easily and put massive amount of data to find. Hey, what is the common pain points between all these 10, these, these a thousand opportunities or what is the common like loss reason or like it's. It just. We have. So we. And what are. If sales team is putting good notes in there or we have custom transcripts, putting those in and seeing this could help you write copy for the landing pages we were talking about. It can help you write do bad better ads for top of funnel. And a lot of time misalignment from marketing and sales comes from that marketing saying one thing in the advertisement and then sales are saying a different thing in the sales call. And just how you said the importance of add message alignment to landing page. It needs to be message alignment from landing page to salespeople too. So that's like the next phase of the thing. So to have a full funnel of message alignment is so crucial as a marketing organization.
- [26:00]
C
I'm so glad you zeroed in on the notes that the salespeople take because that is by far my favorite part of the CRM. It's my favorite part of Looking at deals that have turned, leads that have turned into opportunities, reading the notes and understanding. Okay, you know, we throw a lot of different things out there. What was it that caught the eye of this person that they said I would like to talk to a salesperson and you know, unbounce owns Insightly CRM. And so specifically on the CRM side, there can be a lot of reasons why people choose to select a CRM. They could be coming from spreadsheets and it could just be like a complete disaster. They could be coming from a different CRM. They could be looking for a single source of truth for their business or looking to establish pipelines. Right. There's so many elements of so many of these SaaS products. And so being able to look in the notes and say, hey, this type of business, this was what was important to them, that informs the marketing team on such a huge level. And to withhold that information because of a limit of a number of seats is, is just in today's business world, it's just shooting yourself in the foot.
- [27:08]
A
Yeah, I mean I was talking to someone about this before. It's like one tools shouldn't be the guardrail of like why you're. You're marketing team doesn't succeed. Like it's so ridiculous to me that like some marketing teams play in the guardrails, the tools that they can do certain marketing campaigns or marketing things because the tool doesn't have a feature you need or it's, it doesn't have APIs to other tools or that's why picking a tool that gives you the ability as a marketing team to be creative and not only play in the sandbox of the tool. And I feel like that has been the case for a lot of if you have like a marketing automation platform, you could only do certain things. Back in the day you only could do certain things in the marketing automation platform because they maybe didn't have the flow that worked for that or the automation to do that. And then you're behind as a marketing or they couldn't pull certain fields in there so you couldn't do custom automations. There's so many different things that your tool should not be the reason or tools should not be the reason you are un. You're not succeeding as a marketing team.
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C
Maybe we should make that on the checklist of buying a new software. Maybe it should be is this tool going to contribute to or break down silos? Right. Like maybe that should just be a standard question.
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A
That's the worst, the worst thing is like it's just like everybody in an org should have access to see the full picture of the business. Like, I think that should be like table six, like that you like.
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C
The.
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One of the most important thing as a marketer is to know how the business runs, to be able to do great marketing. And I think if you don't, if you limited in your CRM data, are you limited in finance data or you're limited in even making changes on your website? There's so many ways that if you limit it by other teams, it just makes things so hard to function as a marketing team or any team that's, that's working together. I want to go into anything else you had to tell people about, like, why they should be using a landing page builder where like over just like making a landing page on their website. Like, what are like the pros and, and cons of having a tool to do this versus like just hiring a web designer to spin up some landing pages.
- [29:47]
C
Yeah. So I've never met a B2B or even a B2C company where they're like, hey, our website is 100% efficient. It's perfectly done. There's, it's, it's tight, it's easy to work in, and everybody loves it. Like, no one ever says that, because the truth is, over time, your website starts to get crowded. Right? You have orphan pages, you have complexity. You have perhaps an IT team who is hyper conscious of the security issues around your site and locks it down. So, for instance, anytime you want to make a change or update a page, it's going through the web designer, then it's going through the IT team, and then it's going through a push, and we only push on Mondays and Thursdays, et cetera. You're just adding all these layers of complexity that slow down marketers. And that's one thing that we do not like as marketers is we, we don't want to be slowed down. We want to move campaigns. We want to get them out. We want to start testing them and get results quickly. So when you bring a landing page builder into any business, what you're doing is giving, giving marketers an easy button. You're allowing them to spin up landing pages per campaign very quickly without a lot of technical oversight. And you're allowing them to move at the pace of business. So we don't need to worry about jeopardizing the security of the entire website. We are just launching a handful of pages. We're using a tool that is made specifically to launch pages that are conversion focused and we're being able to access tools within that platform that help us optimize for conversion. So I come back to the phrase easy button because it really is. It's just a very quick way for marketers to move quickly on campaigns, get campaigns in market and get results. And you can do all that while you might be waiting for a traditional web page to be put up. Like, literally, like, that's the comparison point. And I always say, like, I joined Unbounce, but before I joined Unbounce, the last three organizations I worked for, I used Unbounce. And so to come into this organization and not only believe in the product, but having been a user of the product and having been a fan of the product, it just feels like it's a joy to talk about this topic because I lived it and I truly believe it.
- [32:22]
A
Yeah, I think that there's two hidden forces that marketing teams don't think about but are so crucial to winning as a market team is speed to execution and momentum. And you don't want those two things to be stifled by something else. And I think we've talked about it by siloing data, siloing having a web page. As a marketing team, you need speed to win because we're testing so many things and things not all the time are going to succeed. And we can't just fail once every three months. Like, we need to fail quickly to win. So I truly believe that I want to go into what's a marketing prediction you have for the next like five years or even like the next coming year.
- [33:15]
C
So I think that one of the most valuable tools that all marketers are going to have to have is the ability to effectively write AI prompts. You know, some. If you're just dabbling with ChatGPT or any tool, Claude Gemini, and you're writing one sentence prompts, I gotta tell you, you're not doing it right. So if you can give prompts that are specific and detailed, you are going to be surprised at the output these tools can give you. So I would say learning how to write prompts, learning how to give AI examples or templates, and then writing prompts that are super detailed and super specific will blow your mind as to how much those tools can do for you.
- [34:13]
A
Yeah, I mean, I was talking to someone about this the other day too, and one of the things is like, just think about how you would talk to a direct report and if you don't give them context, if you don't give them examples or even an agency, you working with or anything. If you don't give them context, examples, details, they're not going to put out the work that you expect from, from them. And like, if you say, hey, make me a landing page that is green, like it could be so, but it make me a landing page. It has this and has this and then follows this guidelines. And here's my brand playbook and here are some things I want to say and here's the design and come back and really it's the dev, it's the details, the devil in the details with the same with ChatGPT.
- [35:09]
C
Yeah. So it's, it's prompt and it's becoming a prompt engineer. It's, it's understanding being a marketer and understanding what you need to direct or how you need to direct these tools to, to do what you want them to do. I think that's going to be like the skill that a year from now or two years from now, we're going to be looking for in candidates.
- [35:32]
A
I want to go into a little different section. What marketers or marketer is inspiring you in the marketing space right now?
- [35:41]
C
So I gotta say, I'm a bit of a LinkedIn addict and I'm on LinkedIn all the time. And sometimes as a marketer, it can be a little overwhelming. And I make this comparison. I go to my CFO and I say, in the last 10 or 15 years, how many different ways are there to read a balance sheet or to create a budget? There's been evolution, don't get me wrong, but the core principles are the same. And when you look at the work that marketers were doing 10 or 20 years ago and the work we're doing now, it's literally a completely different job. So sometimes I go on LinkedIn and I'm like, okay, here's an acronym I haven't heard yet. Here's something that I should be doing better at and I'm behind. And here's something that I didn't know about. And oh, gosh, I'm going to get asked about that at a board meeting and I'm going to get caught on my heels. Like, this is a constant learning profession. And so I recently came across a creator, and her name is Heiki Young, and she is a content creator who just brings all kinds of humor to marketing. And I just felt like, okay, if I got to follow someone who's not going to make me feel like I'm behind the eight ball or I'm doing something wrong, she just kind of makes me realize, hey, we're all in this together, nothing's terribly serious and we got to laugh at ourselves a little bit now and then. So. So go to LinkedIn and get all the, get all the education, but laugh it off too, right?
- [37:10]
A
Yeah. She's the best. I think she really knows how to. I think that's part of good marketers, like knowing how to, like, bring entertainment, but also, like, make people feel some sort of emotion or teach someone something. And I think that she does it really well and utilizes video to do it, which is one of the hardest ways to do it in this day and age, but important. And then lastly, I wanted to ask you is if what is one thing you would tell someone who's starting out in marketing today that they will thank themselves five years later?
- [37:49]
C
Gosh, I'm going to sound like a broken record, but it's definitely the AI thing. It's, it's learning how to become an AI empowered marketer is really what, it's what's going to set you apart from other candidates. So, you know, I love, I love talking to young people, coming, coming in out of school and starting in marketing because it's such an exciting profession. Right. Like, if you're a writer, you want to go into content. If you're great with analytics, maybe you want to be a growth marketer, or maybe you want to go into paid media, or maybe you love handshakes and you want to go into event marketing or field marketing. Like, there's so many opportunities, but the common thread through all of those is absolutely going to be how can you communicate the ways you can harness AI to do your work more efficiently for that organization? So just being an AI empowered marketer is, is where it's at.
- [38:45]
A
Yeah, I mean, 100% agree, I think. And even if you're in college right now or starting out at like, you should just be playing around with every different AI tool there, learning how it works and learning, because a lot of people aren't. And that's how you're gonna get ahead. And if you can learn how to talk to AI as we talked about in this episode, and learn how to prompt it and learn how to be great at that, you're gonna be a valuable asset to a lot of organizations. Because like you said also earlier, marketers are in this weird predicament where they might need to hire, but they're getting asked, could AI do it? And if you are the person in the org who could be the one who can use AI to do something, you just became exponentially more valuable in that organization. Lastly, where could people find you or Unbounce or what you all doing?
- [39:51]
C
Yeah, absolutely. I post regularly on LinkedIn, so Valerie Riley, marketer on LinkedIn and I host the Closing Time podcast. It's a podcast for go to market leaders. So we talk to sales, marketing, customer success folks. That's weekly. And and yeah, unbounce.com for all your landing page needs. And yeah, that's where you can find me.
- [40:15]
A
Sierra, Closing Time definitely. You're fighting that fight of breaking down the silos between all this. So I love it. I think you're proving it with that podcast. So excited to everybody go check it in and go give it a listen. And thank you for being on the podcast today. I really appreciate it.
- [40:38]
C
Thanks for having me. I appreciate it.
- [40:42]
B
Thanks so much for listening. Keep tuning in to hear more great insights from the coolest marketers from around the world. If you haven't already, make sure to subscribe and follow the Marketing Millennials podcast on Apple Podcasts, Spotify, YouTube or wherever you get your podcast. And if you like what you hear, I would greatly appreciate you giving us a five star rating. It helps bring more marketers into our community.
- [41:08]
C
Sam.