Podcast Summary: The Marketing Millennials
Episode: The Simplest Way to Create More Content | Bathroom Break #98
Date: March 9, 2026
Hosts: Daniel Murray (The Marketing Millennials) & Jay Schwedelson (Do This, Not That Podcast)
Episode Overview
This fast-paced “Bathroom Break” episode delivers actionable, no-fluff advice on content creation, specifically focusing on how to maximize existing content to save time and energy. Daniel and Jay share personal stories, their winning content strategies, and how marketers can overcome the irrational fear of being repetitive. The conversation is packed with practical tips for both brand and personal accounts, especially on LinkedIn, Instagram, and email marketing.
Key Discussion Points and Insights
1. The Icebreaker: Awkward Encounters (00:20 – 03:07)
- Jay opens with a humorous story about avoiding a handshake after witnessing unsanitary behavior.
- Quote: “I saw him do the thumb thing with his nose… and then he puts his hand out to give me the dude hug… I go, ‘ever since COVID I’m like, no go on that.’” — Jay (01:33)
- Daniel suggests pretending to take a call as a smoother out, emphasizing the importance of social finesse.
- Quote: "I probably would have acted like I’m getting a call… Better than [the] COVID [excuse]." — Daniel (01:55)
- Both hosts riff on being germ-conscious, especially since Daniel became a parent.
Notable Moment:
- Daniel’s Golden Rule for Parenting in Public: If he hears someone sneezing nearby in a restaurant, he’s moving seats without hesitation (02:33).
2. The Content Creation Playbook: Why Repetition Works (03:09 – 09:12)
A. The Goldfish Memory Principle
- Jay: Nobody remembers what you posted. You can re-use content from 90 days ago; audience churn brings in plenty of new eyes.
- Quote: “We found that there’s a 90-day window—stuff we posted 90 days ago, post it again, it does as well, if not better, as original content... We’re like goldfish.” — Jay (03:45)
- Daniel: Agrees, with a twist. Repurpose top-performing content, but don’t re-use posts that bombed—and innovate with the format.
- Quote: “When I repurpose content, I keep track of the highest performers... [If a hook’s] working, I am not gonna give up on that hook. I want it in the feed as much as possible.” — Daniel (04:23)
B. Practical Repurposing Techniques
- Frequency Windows:
- For exact posts: 90 days is a safe interval.
- For reformatted hooks (e.g., meme, text post, video): every 2 weeks is fair game.
- Content Remixing: Reframe strong ideas in new visual/text formats (memes, quotes, text, videos).
- Use “Winner Content” as Comments:
- Leveraging high-performing snippets as comments on related threads (especially on LinkedIn) for extra engagement and impressions.
- Quote: “Keep winners as comments as well.” — Daniel (06:20)
C. Forgetting the Fear of Repetition
- Jay: Most marketers overestimate how “seen” their content is. Even repeating signature tips (“use a number at the start of a subject line”) never saturates the audience, because audience churn is constant.
- Quote: “Who the hell am I that I think everybody’s paying attention to me? Nobody’s paying attention to me!” — Jay (07:53)
- Daniel: Reminds creators that content serves both new followers and loyal fans—algorithms never show everything to everyone, so recycling is vital.
- Quote: “Sometimes content isn’t for the raving fans, it’s for the new people... Also, algorithms don’t show your content to everybody.” — Daniel (08:23)
3. Actionable Content Tips for Company Pages (05:49 – 07:20)
- Jay: Brands don’t need a huge arsenal of ideas; focus on a core set of great content, recycled smartly.
- Algorithm Hacks: Don’t post exact duplicates—tweak images/texts for platform algorithms.
4. Life, Marketing, and Germs: The Human Side (09:12 – 11:09)
- The hosts circle back to personal habits:
- Daniel won’t dine out while sick, heightened awareness since becoming a parent.
- Air Travel Protocols:
- Wipe down the seat, sanitize often.
- Important PSA: Hand sanitizer does not kill viruses—only soap and water do.
- Quote: “Hand sanitizer does not kill viruses. Washing hands do. If you think when you have hand sanitizer on, you’re killing sickness, you’re not. Go wash your hands.” — Daniel (10:56)
Quotes & Memorable Moments
- “You need maybe 4 or 5 really good ideas. That’s it. And you ride those ideas… and you will win.” — Jay (09:12)
- “If you don’t remember what you posted on Tuesday, how is someone else gonna remember?” — Daniel (08:45)
- “Sometimes content isn’t for the raving fans, it’s for the new people… just keep putting it out there.” — Daniel (08:23)
- “Keep your highest performers as comments, because it’s also a good way to get it in [the feed].” — Daniel (06:32)
Key Takeaways
- Repurpose Relentlessly: Don’t fear being repetitive—audiences forget, and new followers join daily.
- Track Performance: Only recycle or remix your best-performing content.
- Remix Formats: Change up presentation to keep content feeling fresh (and friendly to algorithms).
- Leverage Comments: Drop high-performing advice as comments on hot threads for additional reach.
- You Don’t Need Endless Ideas: A handful of proven themes, repackaged, can fuel your entire strategy.
- Personal Hygiene PSA: Soap and water > hand sanitizer when it comes to killing viruses.
Timestamps for Important Segments
- 00:20 – The awkward handshake story and germaphobic confessions
- 03:09 – Why and how to recycle content effectively
- 04:23 – Daniel’s content repurposing ranking system
- 06:20 – Algorithm tricks and using winner content as comments
- 07:53 – Overcoming the fear of repetition in marketing
- 08:23 – New audiences vs. raving fans
- 09:12 – The “5 ideas” rule for content strategy
- 10:56 – Virus PSA: Soap and water trump sanitizer
Final Thoughts & Community Engagement
Both hosts encourage listeners to:
- Focus on what works in content—don’t stress over inventing something new every time.
- Share feedback and topic requests via LinkedIn.
- Join the Marketing Millennials community for more actionable tips.
End on a light note:
“Peace out.” — Daniel (11:46)
“Later.” — Jay (12:07)