Transcript
A (0:00)
Foreign.
B (0:08)
Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.
A (0:20)
This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips, different marketing topics, and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. I'm here with the ultimate marketing millennial, Daniel Murray. And I am Jay Schwedelson. And I'm like, is anybody out there even listening more? Did the world tune it out? So, Daniel, like this time of year, are you still consuming, like, marketing podcasts and business stuff? Are you just all in on watching Home Alone 3 or whatever?
B (1:02)
I think column A and column B, but I, I try to consume as much as I can just for ideas, but I feel like this type of year is just all old content recycled from, from the whole year. So you're just getting a bunch of curations, which is great because my ADHD brain can now consume more your content if you're doing that the right way. So keep.
A (1:24)
Well, the good news, we're like the only podcast in the entire country that's just not mailing it in and just reposting, like, you know, greatest hits from. We have actually a new episode here. We should, like, high five each other. Look at us.
B (1:37)
How are we doing this? This is crazy. This is crazy. This is craziness.
A (1:42)
All right, well, let's talk about the topic of the day. Topic of day is the first two weeks of January. Here we are, the year's wrapping up and then you're going to get hyped to do your marketing those first two weeks of January. And there are some very specific tactics you should be aware of, you should avoid and all things, because it's not a normal time of the year. So, Daniel, what do you think about those first two weeks of January and is it just regular marketing for you?
B (2:06)
No, I think first I, I, I, I have to say is the first two weeks of January and for any marketing is you shouldn't phone in the marketing because the wor. This is the worst time to phone in because if you get behind in January, you're going to be behind in February. Then you're going to be behind in March. So try set monthly goals for the next three months, not quarterly goals because you'll feel like you're falling, right? So set small monthly goals. I think the other thing is a lot of people right now probably have a test budget, probably have things that they're going to try, new things in 2026 that they wanted to try. You can't treat every month the same of the year. Especially like you can't treat how things are working December to how things are working in January. Especially in the B2B space where people, some people are just coming back from vacations, coming back from holidays, so their inbox is flooded, their heads down trying to hit their goals and they probably not consume your content. So I know you have some data behind this, but what I'm trying to say is don't just cancel your goals with the first two weeks, let them play out a little longer because they could be coming back in February, March, April, when people have more time to consume and more time to view your content or marketing you're doing.