Podcast Summary: The Marketing Millennials – "Why Social Media is More Important Than Ever | Bathroom Break #54 🚽"

Episode Details:

• Title: Why Social Media is More Important Than Ever | Bathroom Break #54 🚽
• Host: Daniel Murray
• Guests: Jay Schwetelson (from Do This, Not That Podcast and Subjectline.com)
• Release Date: May 5, 2025

1. Introduction to the Bathroom Break Series (00:00 - 01:05)

Daniel Murray kicks off the episode by introducing a special series called "Bathroom Break," designed to deliver quick yet insightful marketing tips suitable for those brief moments when listeners find themselves multitasking or taking a short break. He emphasizes the value of concise, actionable advice tailored for busy professionals.

Notable Quote:

• Daniel Murray (00:00): "That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice."

2. Personal Anecdote: Jay’s Colonoscopy Experience (01:05 - 03:08)

The conversation takes a personal turn as Jay Schwetelson shares his recent experience undergoing a colonoscopy, humorously tying it into the episode's theme. He recounts an amusing incident overhearing a fellow patient's misunderstanding about Ozempic usage and anesthesia, highlighting the importance of clear communication—paralleling the need for clarity in marketing strategies.

Notable Quote:

• Jay Schwetelson (01:05): "I had a colonoscopy, which is the ultimate bathroom break. So first off, PSA. Everyone get one. It's not a big deal."

3. The Evolving Importance of Social Media in 2025 (03:08 - 07:38)

Daniel transitions the discussion to the core topic: the escalating significance of social media in contemporary marketing. He argues that many marketers are still underestimating social media's potential. Key points include:

• Algorithm Shift: Modern algorithms on platforms like TikTok and Instagram Reels prioritize content based on user intent and engagement rather than follower count. This democratizes content visibility, allowing posts to go viral regardless of the creator's existing audience.

• Content Quality Over Followers: Success hinges on producing high-quality, engaging content that resonates with the target audience's interests.

• Strategic Investment: Allocating budget towards creating compelling content ensures better performance within algorithms, providing a dual advantage of organic reach and effective paid promotion.

Notable Quotes:

• Daniel Murray (03:08): "You don't need a following to grow on social media. That's one of the biggest shifts that happened in social media."
• Daniel Murray (05:03): "If you're not investing budget on putting out good creative on social media, you are going to lose in the long run."

4. Strategies for Maximizing Social Media Impact (05:03 - 07:38)

Jay builds upon Daniel's insights by sharing practical strategies for leveraging social media effectively:

• Focus on Content Quality: Emphasizes the importance of producing content that aligns with platform-specific algorithms to maximize reach and engagement.

• Boost Budget Allocation: Recommends dedicating a portion of the marketing budget specifically for boosting high-performing organic content. This ensures that successful posts receive additional visibility, enhancing brand presence.

• Explore Alternative Platforms: Encourages experimenting with emerging platforms like Reddit and Pinterest, where advertising costs are currently lower, offering untapped potential for reaching diverse audiences.

Notable Quotes:

• Jay Schwetelson (05:59): "If you're not boosting your best organic stuff, I think you're really missing the boat."
• Jay Schwetelson (08:50): "If you don't have 10 to 20% of your budget in testing, there's something wrong. Like you're gonna fail."

5. Optimizing Marketing Budget for Testing and Scaling (07:38 - 09:51)

Daniel and Jay delve into budget management, stressing the necessity of allocating funds for testing marketing strategies:

• Testing Budget: Advocates for dedicating 10-20% of the marketing budget to testing new platforms and creative approaches. This experimentation phase is crucial for identifying effective strategies before scaling.

• Proven Success: Once a testing budget validates certain tactics or platforms, marketers should consider reallocating funds to these successful areas to amplify results.

• Finance Alignment: Presents the idea that framing testing expenditures as separate from primary marketing budgets can facilitate approval from financial stakeholders, ensuring sustained investment in effective strategies.

Notable Quotes:

• Daniel Murray (08:50): "If you don't have 10 to 20% of your budget in testing, there's something wrong. Like you're gonna fail."
• Daniel Murray (09:51): "Finance likes when you prove a test works."

6. Engaging with Alternative Advertising Platforms (07:38 - 09:51)

Further expanding on the theme of diversification, Jay discusses the benefits of advertising on platforms beyond the mainstream giants:

• Reddit Ads: Highlights Reddit’s lower advertising costs and engaged communities, presenting it as a fertile ground for targeted marketing.

• Pinterest Ads: Notes that Pinterest is effective not only for consumer marketers but also surprisingly potent for B2B marketing, broadening its appeal.

• Cost-Effective Inventory: Emphasizes that platforms like Reddit and Pinterest offer some of the most affordable ad inventory available, making them attractive options for budget-conscious marketers.

Notable Quotes:

• Jay Schwetelson (08:50): "If you're not doing stuff on Reddit and Pinterest, you're not testing. I think you're missing the boat on some of the cheapest inventory that exists."
• Jay Schwetelson (07:38): "Putting out really good content. And then, Daniel, what would you do?"

7. The Role of Creative Content in Paid Advertising (07:38 - 09:51)

Daniel outlines a systematic approach to leveraging successful organic content in paid advertising:

• Repurposing Content: Transform high-performing organic posts into various formats (e.g., static images, quotes, videos) to maximize their reach across different platforms.

• Ad Optimization: Suggests using insights from successful organic content to inform paid ad strategies, ensuring that paid campaigns resonate with the target audience.

• Consistency in Messaging: Ensures that the tone, messaging, and pain points addressed in organic content are maintained in paid advertisements to enhance effectiveness.

Notable Quotes:

• Daniel Murray (05:59): "Take the winning creatives, learn what the platform likes in formatting. But if the messaging and the tone and the pain point works, it's gonna work on ads more than just putting out random creative and just guessing."

8. Practical Tips and Community Engagement (09:51 - 12:59)

As the episode nears its conclusion, Jay and Daniel share additional practical advice and engage in light-hearted conversation:

• Audience Engagement: Encourage listeners to engage with their content on platforms like Instagram and LinkedIn for broader community interaction and feedback.

• Personal Touch: Share personal anecdotes to illustrate points and build rapport with the audience, making the content relatable and memorable.

• Closing Remarks: Remind listeners to follow their respective podcasts and participate in future discussions, fostering a sense of community among marketing professionals.

Notable Quotes:

• Jay Schwetelson (09:51): "We're doing two things. One is... just boosting successful organic"

• Daniel Murray (12:37): "We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out."

9. Lighthearted Conclusion and Future Episodes (12:37 - End)

The hosts conclude the episode with a humorous exchange about TikTok usage, reinforcing the episode's theme of engaging content and algorithm-driven platforms. They share personal stories, further humanizing the discussion and leaving listeners with a memorable takeaway.

Key Takeaways:

1. Algorithm-Centric Strategies: Modern social media algorithms prioritize content engagement over follower count, enabling brands to achieve visibility without a massive following.

2. Investment in Creative Quality: Allocating resources towards high-quality, engaging content is essential for both organic growth and successful paid advertising.

3. Budget for Experimentation: Dedicating a portion of the marketing budget to testing new platforms and strategies is crucial for discovering effective marketing avenues.

4. Diversification with Alternative Platforms: Exploring platforms like Reddit and Pinterest can provide cost-effective advertising opportunities and access to engaged, niche audiences.

5. Repurposing Successful Content: Leveraging high-performing organic content across various formats and platforms can amplify reach and reinforce brand messaging.

6. Community Engagement: Actively engaging with the marketing community through social platforms enhances brand presence and fosters professional growth.

Connect with The Marketing Millennials:

• LinkedIn: The Marketing Millennials
• Instagram: @the_marketing_millennials
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Follow Daniel Murray:

• Twitter: @Dmurr68
• LinkedIn: Daniel Murray

Check Out Jay Schwetelson:

• Podcast: Do This, Not That

This episode of The Marketing Millennials provides valuable insights into the evolving landscape of social media marketing. By focusing on algorithmic trends, content quality, budget allocation for testing, and platform diversification, Daniel Murray and Jay Schwetelson equip marketers with strategies to thrive in 2025's dynamic digital environment.