Podcast Summary: The Marketing Millennials - "Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽"

Episode Details:

• Title: Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽
• Host: Daniel Murray
• Guest: Jay Schwedelson from Do This, Not That Podcast and SubjectLine.com
• Release Date: July 14, 2025
• Podcast Series: Bathroom Break (a collaborative special series)

Introduction to the Bathroom Break Series

In this special episode of "The Marketing Millennials," host Daniel Murray teams up with Jay Schwedelson from the "Do This, Not That" podcast and SubjectLine.com. The "Bathroom Break" series is designed to deliver quick, actionable marketing tips suitable for a brief 10-minute listen—perfect for those multitasking moments between marketing insights and a bathroom break.

Key Opening Remarks:

• Daniel Murray [00:02]: Introduces the concept of the Bathroom Break series, humorously highlighting the challenge of balancing marketing tips with personal time.
• Jay Schwedelson [00:14]: Emphasizes the collaborative nature of the series, aiming to provide concise marketing insights without divulging listeners' bathroom habits.

Main Discussion: Marketing on Weekends vs. Weekdays

The core of the episode revolves around the critical question: "Should you be doing your marketing on the weekends?" Daniel and Jay delve into the advantages and misconceptions surrounding weekend marketing for both business and consumer brands.

1. Changing Marketing Landscape on Weekends

Jay Schwedelson [01:25]: Opens the discussion by addressing the common belief in strict work-life balance and its impact on weekend marketing activities. He candidly shares his lack of work-life balance, setting the stage for a deep dive into weekend marketing strategies.

Daniel Murray [02:31]: Offers a B2B perspective, highlighting two main advantages of weekend marketing:

• Less Competition: "You have less competition on the weekend now so you have more space to get attention."
• Increased Engagement: "People are doing more leisurely scrolling on the weekends...they have more time to read longer form pieces of content."

Daniel advocates for a continuous marketing presence, suggesting that shutting off marketing efforts outside typical business hours could mean missing out on valuable opportunities.

2. Email Marketing Dynamics

Jay Schwedelson [03:27]: Presents intriguing data from MediaPost, revealing a 30% year-over-year increase in web traffic to business websites from high-level contacts (e.g., directors, CMOs) during weekends. He underscores the importance of:

• Lower Email Sending Volumes: "Email sending volumes is dramatically lower on the weekends. Which gives you more of an opportunity to stand out."
• Customized Benchmarks: Emphasizes the need for separate benchmarks for weekend and weekday email sends due to differing audience mindsets.

Daniel Murray [04:36]: Enhances the conversation by discussing optimized email strategies:

• Higher Open Rates on Weekends: "I get 10 to 20% higher open rates when I send on a Sunday night because I know I'm going to be first in the inbox Monday morning."
• Intent Over Quantity: "A red email is more important than an open and unread email...people are more likely to engage meaningfully with weekend emails."

3. Behavioral Patterns and Content Consumption

Jay Schwedelson [05:32]: Advises marketers to rethink their send times based on weekend behaviors:

• Different Mindsets: "10am on a Saturday, that's kind of annoying to see business emails... Whereas, 6 or 7pm on a Sunday, you're like, okay, what do I got going on tomorrow?"
• Content Timing: Encourages testing various send times to align with how audiences engage differently during weekends.

Daniel Murray [06:16]: Adds a nuanced perspective on email metrics:

• Beyond Open Rates: "Open rate doesn't necessarily mean that people saw your email. It means they opened your email."
• Engagement Quality: Highlights the importance of considering the quality of engagement over mere open rates.

Notable Quotes with Timestamps

• Daniel Murray [02:31]: "Marketing should always be always on. No matter what the day, your ad should run on the weekend."
• Jay Schwedelson [03:27]: "Email sending volumes is dramatically lower on the weekends. Which gives you more of an opportunity to stand out."
• Daniel Murray [04:36]: "I get 10 to 20% higher open rates when I send on a Sunday night because I know I'm going to be first in the inbox Monday morning."
• Daniel Murray [06:16]: "A red email is more important than an open and unread email."

Practical Tips and Strategies

1. Leverage Lower Competition:

   • Utilize weekends to capture audience attention with fewer marketing messages vying for their focus.

2. Optimize Email Campaigns:

   • Develop separate benchmarks for weekend and weekday email performance.
   • Schedule emails to land at strategic times (e.g., Sunday evenings) to maximize engagement.

3. Adjust Content Timing:

   • Experiment with different send times to align with your audience's weekend routines and mindsets.

4. Focus on Engagement Quality:

   • Prioritize emails and content that foster meaningful interactions over those merely seeking high open rates.

5. Continuous Marketing Presence:

   • Maintain a steady marketing presence without adhering strictly to traditional business hours, ensuring you're always accessible to your audience.

Personal Insights and Anecdotes

Throughout the episode, Daniel and Jay intersperse personal habits and anecdotes, adding a relatable touch to the discussion:

• Morning Routines: Sharing their morning routines, including waking up without an alarm and seeking sunlight, provides a glimpse into their personal lives and underscores the importance of routine in maintaining productivity.
• Engagement with Audience: Both hosts encourage listeners to connect via social media and share the podcast, fostering a sense of community and interaction.

Conclusion and Key Takeaways

The episode effectively debunks the myth that weekends are an unsuitable time for marketing. By presenting data-driven insights and practical strategies, Daniel Murray and Jay Schwedelson make a compelling case for integrating weekend marketing into your overall strategy. The key takeaways include:

• Embrace Weekend Marketing: Take advantage of lower competition and higher engagement rates by maintaining marketing activities on weekends.
• Tailor Your Strategies: Customize your email campaigns and content distribution based on the distinct behaviors and mindsets of weekend audiences.
• Focus on Meaningful Engagement: Prioritize quality interactions over sheer metrics like open rates to build a more engaged and loyal audience base.

By adopting these strategies, marketers can unlock valuable opportunities and enhance their overall marketing effectiveness.

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Follow Daniel Murray:

• Twitter: @Dmurr68
• LinkedIn: Daniel Murray

Follow Jay Schwedelson:

• Podcast: Do This, Not That

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