Podcast
The Marketing Playbook with Mark Friedman
Hosted by Mark Friedman · EN
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
14episodes
Episodes
Newest firstAll episodes
Kevin Ertell - Author of The Strategy Trap
1w ago00:38:09Tap to summarizeKevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com, on LinkedIn, and check out his book, The Strategy Trap
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Stacey Warshaw - Head of Ecommerce & Digital Marketing at LoveShackFancy
4w ago00:41:34Tap to summarizeStacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say "yes" often early in your career, how to balance brand marketing & performance marketing, how the future will be measured by AI, how far out you should plan your career, and Stacey's lifelong passion for fashion & retail. Connect with Stacey at LoveShackFancy.com, on LinkedIn, and on Instagram @StaceyWarshaw
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Matt Ezyk - Senior Director of Engineering, eCommerce at Hanna Andersson
Apr 800:38:40Tap to summarizeMatt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt's learnings from the intersection of technology & marketing, and how he first fell in love with tech. Connect with Matt at HannaAndersson.com and on LinkedIn
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Michael Allan - GM at Quince
Mar 2500:37:44Tap to summarizeMichael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at Quince.com and on LinkedIn
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Gillian Bell - Chief Revenue & Growth Officer of Comfrt
Mar 1100:42:27Tap to summarizeGillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at Comfrt.com and on LinkedIn
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Katy Mimari - Founder & CEO of Caden Lane
Feb 2600:40:17Tap to summarizeKaty Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn
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Scott Silverman - Co-Founder of CommerceNext
Feb 1100:36:07Tap to summarizeScott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at Community.CommerceNext.com and on LinkedIn
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Al Doan - Co-Founder of Missouri Star Quilt Company
Jan 2900:39:27Tap to summarizeAl Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye
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Laurie Steinmetz - Founder & Host of The MOOBment
Jan 2300:28:21Tap to summarizeLaurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it's never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn
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Shawna Hausman - Founder & CEO of AAA Growth Agency
Jan 1500:41:43Tap to summarizeShawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you're unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at AAAGrowth.net and on LinkedIn
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