Podcast
The Marketing School Podcast
Hosted by Erica Martin · EN
Welcome to The Marketing School Podcast with Erica Martin! Your go-to resource for simplified marketing strategies that drive business growth. I'm Erica, your host and marketing guru, bringing you practical insights and actionable steps in every episode.
In this podcast, we believe in cutting through the complexity and breaking down marketing into its simplest form. Whether you're a seasoned entrepreneur or just starting, we have the expertise to guide you through the ever-changing marketing landscape. Tune in for straightforward advice and take your business to new heights!
11episodes
Episodes
Newest firstAll episodes
EP 79: Target's Marketing Strategy
May 15, 202400:17:27Tap to summarizeWelcome to another episode of The Marketing School Podcast! Today, I'm diving into some juicy insights straight from my years at Target Corporation. We'll be covering everything from branding to customer experience, drawing lessons that can transform your business. At Target, we mastered the art of standing out, understanding our audience inside out, and crafting products that hit the mark. I'll walk you through strategies for pricing, promotion across various channels, and ensuring a seamless customer journey. And hey, let's not forget about keeping an eye on the competition, learning from them while staying true to your brand's essence. So, buckle up and get ready to elevate your marketing game, right here on The Marketing School Podcast! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program For additional resources, check out: https://ericamartincompany.vonza.com/courses/marketing-in-a-box And explore my digital products: https://martinmedia.biz/shop
Transcribe →EP 78: Research your Audience
Apr 30, 202400:13:02Tap to summarizeIn this episode of the Marketing School Podcast, your host Erica Martin takes a deep dive into the importance of understanding your target audience for effective marketing. From uncovering the specific problems and symptoms your audience faces to defining their shared experiences, Erica shares expert strategies for resonating with your audience and providing valuable solutions. Tune in to learn how to simplify complex information and present it in a way that your audience can easily understand. Whether you're a seasoned marketer or new to the field, this episode offers practical tips and actionable advice to help you create marketing content that truly connects. Ready to unlock the secrets of audience research? Listen to the latest episode of the Marketing School Podcast now! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program
Transcribe →EP 77: Digital Product Marketing
Apr 11, 202400:14:52Tap to summarizeIn this episode of the Marketing School Podcast, host Erica Martin takes a deep dive into the world of digital product marketing. From defining what digital products are to sharing expert strategies on effectively marketing them, this episode provides valuable insights for both seasoned entrepreneurs and newcomers alike. Tune in to discover how to create, market, and sell digital products like a pro. Whether you're looking to boost your income stream or take your business to the next level, this episode offers practical tips and actionable advice to help you navigate the digital product landscape with confidence. Ready to learn more about digital product marketing? Listen to the latest episode of the Marketing School Podcast now! For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program
Transcribe →EP 76: Instagram Deep Drive
Apr 3, 202400:06:29Tap to summarizeWelcome to the Marketing School Podcast with your host Erica Martin! Today, we're diving into the dynamic world of Instagram. Originally known for its visually pleasing content, Instagram has transformed into a multifaceted platform offering videos, stories, and live features. But are you maximizing its potential for your business? The key to Instagram success lies in understanding its essence as a nurturing platform, not just a search engine. Engage authentically with your audience through captivating stories and behind-the-scenes content. Utilize hashtags strategically, ensuring they align with your post's content and target audience. Remember, Instagram's algorithm prioritizes community-building and meaningful interactions. Consider repurposing content from platforms like TikTok to keep your audience engaged effectively. And to boost your marketing efforts, focus on nurturing existing connections beyond the platform. Tune in to Marketing School for more actionable insights to enhance your Instagram strategy and elevate your marketing game! 🚀 ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketing
Transcribe →EP 75: What to do if TikTok is banned in the U.S.?
Apr 3, 202400:08:07Tap to summarizeIn this pivotal episode of The Marketing School, I, Erica Martin, confront the looming possibility of a TikTok ban in the US, raising concerns for creators, businesses, and users alike. Join me as I explore proactive measures to safeguard your content and navigate potential disruptions. Expert guests offer insights on legalities, data migration, and adapting strategies. Whether you're a TikTok luminary or a business leveraging its potential, tune in to fortify your digital legacy with me, Erica Martin, on "Navigating the TikTok Ban: Protecting Your Digital Legacy. Listen here: https://podcasters.spotify.com/pod/sh... ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ► / themarketingcmo Instagram ► / themarketing
Transcribe →74: TikTok is Taking Over in Marketing
Jan 24, 202400:14:03Tap to summarizeIn this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach. Emphasizing the importance of education for the algorithm and introducing a problem-focused marketing framework, I encourage business owners to leverage TikTok's transformative potential for effective audience connection. Tune in for insightful perspectives on navigating TikTok's landscape for business success. ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketing
Transcribe →73: Target Corporations Marketing Strategies and How Businesses of any size can use them
Jan 17, 202400:12:43Tap to summarizeIn this episode, I draw from my experience as a former Target employee to unravel the retail giant's successful marketing strategies. We delve into Target's customer-centric approach, innovative product offerings, localized campaigns, and adept use of email and social media. Key takeaways include the importance of a customer-centric focus, the use of innovative products to create a unique customer experience, and Target's early adoption of influencer marketing. Exploring the nuances of Target's marketing landscape, I shed light on pain points like a confusing customer journey and controversial decisions. The episode encapsulates Target's commitment to customer-centric marketing, the integration of innovative products, and their pioneering role in influencer marketing. Tune in for valuable insights into Target's marketing playbook and the strategies that have propelled it to success. ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketingcmo/
Transcribe →72: How to use ChatGPT for Marketing
Jan 11, 202400:18:40Tap to summarizeIn this podcast episode, let’s explore the transformative role of AI, specifically Chat GPT, in reshaping marketing strategies. From understanding audience challenges to optimizing email marketing and crafting compelling content, Chat GPT proves its unparalleled capabilities. Despite challenges, I advocate for Chat GPT as the ultimate AI tool for marketers, thanks to its user-friendly interface and reliance on updated data. I emphasize the shift towards organic marketing over paid ads and share the exciting news of a new marketing school launch, dedicated to empowering professionals with cutting-edge strategies. Listen for a strategic roadmap in navigating the evolving marketing landscape. Want to know more about ChatGPT? Check out: https://ericamartincompany.vonza.com/courses/chatgptmarketingschool ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/ Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketingcmo/
Transcribe →71: Small Business Marketing Must Have's
Oct 31, 202300:12:16Tap to summarizeWelcome to a pivotal episode of Market to Millions! Hosted by Erica Martin, this episode is a deep dive into the conundrum every budding entrepreneur faces: "I've started my business, now how do I attract genuine clients?" The startup phase is just the tip of the iceberg. The vast majority of the entrepreneurial challenge is mastering the art and science of marketing to draw in a loyal clientele. This episode is packed with insights from industry experts, offering actionable steps to transform your venture into a buzzing hive of potential clients. Whether you're hoping for your first, tenth, or even hundredth client, tune in to discover the key strategies that can lead your business to success in the crowded marketplace. Join us as we unveil the secrets to client acquisition through compelling marketing. ★☆★ FOLLOW ME BELOW: ★☆★ Content Master Program: https://ericamartincompany.vonza.com/courses/ContentMasteryProgram Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketingcmo About: Meet Erica Martin, the visionary behind Martin Media Co., a comprehensive marketing agency and coaching enterprise. With over 17 years of unparalleled marketing expertise, Erica guides her clients towards achieving remarkable growth. Her unwavering commitment centers on instilling clarity, crafting influential online brands, and fostering positive social change. At Martin Media Co., we specialize in catapulting businesses to new heights of online visibility and aiding you in finding the clarity you seek. If your goal is to attain substantial growth, let's embark on this journey together. Let's commence the transformation!
Transcribe →70: Overview of Creating Organic Social Media Marketing
Oct 2, 202300:18:49Tap to summarizeCreating organic social media marketing for your business is the first step when it comes to building a good audience. Learn how I helped my coaching client go from 3K followers to to 350K in 5 days. ★☆★ FOLLOW ME BELOW: ★☆★ ChatGPT Marketing Prompt Free Download: https://view.flodesk.com/pages/6450b5bd02298deb828d9854 Market to Millions monthly membership: ► https://martinmedia.biz/markettomillions Become a Social Media Manager ►www.socialmediasociety.biz Blog ►https://www.ericamartinco.com/blog TikTok ►https://www.tiktok.com/@themarketingcmo Instagram ► https://www.instagram.com/themarketingcmo Free Resources stan.store/ericamartinmarketing About: Meet Erica Martin, the visionary behind Martin Media Co., a comprehensive marketing agency and coaching enterprise. With over 17 years of unparalleled marketing expertise, Erica guides her clients towards achieving remarkable growth. Her unwavering commitment centers on instilling clarity, crafting influential online brands, and fostering positive social change. At Martin Media Co., we specialize in catapulting businesses to new heights of online visibility and aiding you in finding the clarity you seek. If your goal is to attain substantial growth, let's embark on this journey together. Let's commence the transformation!
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