Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 6 'In My Humble Opinion... Fragmented creativity is exciting’.

Featuring Ben Mooge, Chief Creative Officer, Publicis Groupe and Kelly Engstrom, Brand & Demand Generation Communications Director. BT, EE and Plusnet at BT.

Ben and Kelly explore a provocative idea that challenges traditional integrated campaign thinking. They discuss how media fragmentation has fundamentally shifted creative execution, moving away from the "matching luggage" approach to embrace channel-specific creativity that maintains brand authenticity.

Whether you're a marketer, creative, or brand strategist, this conversation offers valuable insights on embracing creative fragmentation as an opportunity rather than a threat.

Connect with our guests:

Ben Mooge, Chief Creative Officer, Publicis Groupe - LinkedIn Profile
Kelly Engstrom, Brand & Demand Generation Communications Director. BT, EE and Plusnet at BT - LinkedIn Profile

Don't forget to subscribe, rate, and review our podcast!

Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.