Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 8 'In My Humble Opinion... the news is dead.'

Featuring Jack Peat, Head of Newsroom at Taylor Herring, and Alex Goldsmith, Head of Social Video at Metro.

Jack and Alex explore how social media has fundamentally disrupted traditional news practices – and what this means for the communications industry. Drawing from Taylor Herring's report "The news is dead. Long live the news," they examine how platforms like TikTok have transformed everything from news gathering to storytelling.

From Alex's "What the F test" for content that stops the scroll, to the reality that anything over one minute is now considered long form, they discuss how journalists are becoming content creators and algorithms are taking on the role of editors. They reveal why over half of digital journalists say PRs rarely supply the multimedia assets they need, and explore the growing disconnect between traditional comms practices and social-first newsrooms.

Most importantly, they uncover the positive evolution happening – how the best PR professionals are now engaging with publishers earlier in the process, understanding individual platform needs, and working more collaboratively than ever before.

Get the report "News is Dead" here

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Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.