Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 9 "In My Humble Opinion...if your commerce is disconnected, your growth is too”.

Featuring Astrid Lloyd, Managing Director at Publicis Commerce UK and Natalie James, Head of eCommerce, Brown-Forman Europe.

Astrid Lloyd and Natalie James tackle one of the most costly blind spots in commerce today – the disconnect between how consumers actually shop and how businesses are still organized to sell.

Following on from their panel discussion at The Marketing Society's "Uncomfortable Conversations" breakfast, Astrid and Natalie explore why organisational silos persist despite shoppers moving seamlessly between TikTok, Amazon, Google and physical stores. From fragmented data systems to the "trough of fragmentation" where insights are a mile wide but an inch deep, they examine the structural barriers holding brands back from capturing growth.

They discuss why the digital shelf deserves the same attention as physical point-of-sale, the challenge of justifying investment in emerging platforms like TikTok, and the capability gaps that leave digital commerce feeling like an afterthought.

Most importantly, they reveal the leadership behaviours needed to drive transformation – and why "following the money" might be the key to breaking down barriers.

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Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.