Podcast
The Marketing Update Podcast
Hosted by David Perkins & Emma Handley · EN
The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.
Hosted on Acast. See acast.com/privacy for more information.
11episodes
Episodes
Newest firstAll episodes
Your marketing is running on assumptions. An audit will prove it.
May 2700:36:21Tap to summarize"We've never done a marketing audit where the problem was what the client thought it was."In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena Dunham. Tune in for some laid back conversation that will lead to some marketing insights.Useful Links:https://on.substack.com/p/inside-lena-dunhams-substack-pressConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.
Transcribe →The dos and don'ts of building a website
Apr 2200:43:22Tap to summarizeIf there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing).They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry if you don't know what this mean - Emma explains it all.Useful links: https://www.youtube.com/watch?v=F2VFJ5Rw4Johttps://wildcatdigital.co.uk/blog/march-2026s-digital-marketing-news-roundup/https://www.squarespace.com/https://webflow.com/https://www.wix.com/https://wpengine.com/https://new.drupal.org/homehttps://www.sitecore.com/Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Challenger brands: when disruptive messaging leads to Unicorn status
Mar 2500:46:06Tap to summarizeWhat do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights.Useful links: https://www.milkkarten.net/p/more-perfect-union-social-strategyhttps://openai.com/index/testing-ads-in-chatgpt/https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloneyhttps://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fablehttps://www.instagram.com/liquiddeathConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.
Transcribe →WTF happened to marketing in 2025? And what's going to happen in 2026.
Feb 2500:34:16Tap to summarizeAfter a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.Useful links: https://posthog.com/handbook/content/seo-guidehttps://posthog.com/handbook/growth/marketinghttps://www.bbc.co.uk/news/articles/cx2gnl45g40oConnect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Brands that are killing their (C)TV ads
Dec 300:43:44Tap to summarizeWhat have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand. Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier. Listen to 43 minutes of laid back conversation that'll lead to real marketing insights.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Why you can't trust your customer research, and what you can do about it w/Gus Allen
Nov 500:38:03Tap to summarizeJust like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations.Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Mini Episode | AI Video, Gen Alpha, LinkedIn dashboards, Meta ad-free subscription
Oct 2200:16:28Tap to summarizeIn this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam).Useful links: https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners https://www.veed.io/blog/fabric-use-caseshttps://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →What you're missing by not using comedy in your marketing
Oct 800:37:10Tap to summarizeIn this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns.David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands.But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign and if CTV ad spend is the new frontier for media buying.Tune in to find out and get some conversational marketing insights.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste
Sep 2400:15:39Tap to summarizeIn episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mindWomen in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.Useful links:https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-managementhttps://www.teads.com/blog/2025-uk-ctv-pulse-survey/https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaminghttps://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcribe →Brand vs Performance: Where should your marketing budget go?
Sep 1000:28:24Tap to summarizeIn the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Hosted on Acast. See acast.com/privacy for more information.
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