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Today I want to talk about building your boat. So building your boat is an acronym and the B stands for belief. Okay? When we build a business, there has to be a fundamental belief in our mind that it's possible. And what happens is a lot of entrepreneurs, they waver in their belief. They kind of write it down as a goal, but they don't truly in their heart believe it. They don't, they don't really think like, this is something I can do. And they have moments of second guessing themselves, moments of imposter, syndromes, moments of fear. And those are super normal. But what you need to do is you need to live in the future, okay? So the way we have belief when we start to build our boat is we think six months into the future, where will you be in six months? And from that place, I want you to start thinking, acting, reacting, living in that moment today, okay? So the future, bring it forward. That's how we start by building our belief. The second is optimism, okay? Two types of people in the world, people that are fixed mindset and growth mindset. Okay? Now this group is full of growth minded individuals. That's why you're investing in yourself. You've got a coach, you're in a program, you're doing the work. Those us, we have growth mindsets just through the definition of being part of this program. But it's one of those things where as a default, you know. So for example, the other day I was talking to a friend and they're like, oh, it's New Year's Eve, all the grocery stores are going to be closed. And I said, well, how do you know that to be the fact? And they're like, oh, well, it's New Year's Eve, grocery stores are closed. And I go, how much do you want to bet? Now, I didn't say that because I was trying to be argumentative. I said that because I thought it was fascinating that their default was that things are closed. So all of a sudden now they're going to just not go get their groceries that they need because it's New Year's Eve and turns out there was three grocery stores open. As soon as I said, you want to bet? Then they were like, oh, well, let me check. So it's interesting how our default beliefs, the optimism versus, you know, pessimism. And it sounds so subtle, but it's so incredibly important. So number one, we need the belief. Second, we need optimism. Third is the A, which is assertiveness. Okay, Assertiveness. Now I know that I have about 15% of my clients that are a bit, a bit too much. I can't. The best way the word I can say is pushover. You know, you're a bit of a pushover. You know, you don't say things when you should. You've been successful because you're kind. You've been successful because you've been able to over deliver for your customers. You come from a place of wanting to do the right thing. And I get that. And you know, for a long time I was so worried of failing that I would just allow situations to kind of go one sided for the other person. I just didn't want to say anything. I didn't want to create a ripple. I wanted to be, you know, you know, agreeable, etc. And the challenge when you do that is that one day you're going to wake up and you're going to realize that people took advantage of you, that you didn't do your pricing changes, you didn't improve the product, you didn't, you know, get rid of an employee that wasn't supporting the rest of the team. And it creates a lot more friction for you and your dreams and your goals. So if you want to go far, you need to assert yourself. You need to communicate, you need to be direct. Okay. And there's a great book called Radical Candor. If you want some help in trying to reframe some of those beliefs that are stopping you from being more assertive. But those tendencies doesn't mean you have to be rude. There's nothing rude about being assertive. Assertiveness is just saying, hey, we're making a decision. This is the path. And I would like for you to support me along this path. If you don't, let me know now so we can have that conversation. But that to me is assertiveness. Okay, so that's so belief, optimism, assertiveness. The T stands for trust. And trust is both ways. Trust is true. Trusting yourself to build the company, to develop the skills, to stay the course, to invest in yourself, to have that mindset. But it's also trusting your people. You know, there's no way you're gonna scale. Most entrepreneurs stop at 300k, that's the limit. 300k. 0 to 300k is where they hit the limit. And the reason why is because at that level they can become incredibly well paid specialists. But, but if they can't learn to delegate and trust other people, they're going to be stuck right there. So that's, that's why, you know, 300K is a plateau, because if you can't delegate, how are you supposed to, you know, build a team? But then it goes even further that when you get to that 2 million level and a lot of you in this group are at 2 million and you're trying to get to 10, and I love that. That's. That's my favorite part. That's the. That's why boardroom exists. Boardroom is really for entrepreneurs. In SaaS Academy, there are 3 million that want to go to 10 and beyond. And what happens at that level typically is that if we don't learn to trust, if we don't learn to delegate in an effective way, if we don't learn to manage through managers, so that's what happens at kind of 3 million in revenue, is you have people that lead teams and you no longer can check all the work. There's not enough time in a day, and you have to just, just trust, trust in your people. And that's so hard. It's so hard because you're like, what if somebody makes a mistake? What if somebody miscommunicates something? What if somebody makes a commitment they shouldn't have made? What if somebody makes a decision that goes left when they should have went right, and then it causes us all this rework? There's so much anxiety in that. But know that if we don't learn to build our trust muscle, if we don't learn to communicate and set the vision and point towards the vision and set the measurement and practices and rhythms and routines in your business, what I call the company os, then you're not going to be able to trust your team the way you're going to need to to crack that 2 million level. So those are the four that's building your boat. If you want to take your business to the next level, if you have the desire and the reason why you're in this group is because you do. If you want to take things from where you're at to the next level, you have to build your boat, you have to build your belief, you got to build the optimism, you got to build the assertiveness, and you got to build the trust. So that's what I have. Hope this finds you incredibly well, and we'll talk soon. Peace.
Episode: Be the Lighthouse
Date: July 9, 2026
Host: Dan Martell
In this insightful episode, Dan Martell shares transformative strategies for entrepreneurs feeling stuck or at a plateau in their business journey. Drawing from his own story—rising from rehab at 17 to a $100M empire—Dan distills the foundational mindset shifts into a powerful framework: "Building Your BOAT." This acronym stands for Belief, Optimism, Assertiveness, and Trust, each representing a crucial element for business growth and personal development. Dan’s approachable tone, candid anecdotes, and practical advice make this episode both motivating and actionable for business leaders aiming to break through their current limits.
Dan concludes by reiterating that building your BOAT—Belief, Optimism, Assertiveness, Trust—is essential for anyone looking to take their business to the next level. The episode is a powerful call to action for entrepreneurs to challenge their default mindsets, take ownership, and set up a foundation for true, scalable growth.
“If you want to take things from where you’re at to the next level, you have to build your boat.” (Dan Martell, 13:10)