B (5:29)

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A (5:47)

Number 4 Solve problems for Rich People. I can't tell you how painful it is to try to sell something to somebody who doesn't value it. It's funny. If I'm selling something for $15, I will get 100 questions. If I sell something for 150,000, I get no questions. When you solve rich people problems, they're just ready to buy. I failed my first two companies because I was selling to small businesses. Then my third company, I decide to sell to Fortune 2000 companies and I made millions of dollars. Why? Those big companies had an unlimited budget to solve their biggest problems. They just needed somebody to come along and be like, hey, you know that thing that creates a lot of pain in your life? I can solve it for a fraction of the cost that it's costing you right now. And they're like, oh my gosh, when can you get this solved? Sales happen overnight. That was my software company sphere. It was the most important lesson I learned at a very young age. I was 24. I started that company. I did almost a million in my first year after struggling and failing for seven years because I didn't understand this concept, I just found a customer that had more money. So let's break it down into very actionable steps. Before you do anything else, let's find a buyer who spends without thinking twice. Like, I want you to imagine the person that, if they heard what you had, would just be like, of course I'm buying that. Like, I. I need it. The person that has, like, unlimited funds and just buys the thing, then package the results, not your hours. See, the challenge with most businesses is they sell the time. I want you to sell the results. I want you to sell the transformation. Sell the value they're going to get, not how much time you spend doing it. And finally price it in a way that the buyer feels like it stings a little. But trust me, they'll respect you more. You have to let people understand they're buying your process for delivering what you do, not your presence. And the coolest part, rich clients pay fast. They churn slow. They'll stick with you for a long time, and if you knock it out of the park, they will brag about you to everyone. Okay, now that you've got customers, you need to keep their Options Simple. Number five, simplicity, scales, complexity, fails. I've been in business for 28 years. The number one thing that stops people from growing, from having an unfair advantage in business is. And in life is they over complicate things. They create so many different products. They have a little bit of momentum, a little bit of traction, a little bit of money, and they add a bunch of complexity. If your menu reads like these restaurants that do, like Italian, American, and Chinese all in the same restaurant, you're cooked. I remember one time I had a client, she literally had 42 pricing tiers. I'm talking like 42 things. She sold. Growth, flatline growth. She couldn't figure out. Like, what am I doing wrong? Do I need a new marketing funnel? Nope. We just cut everything to three. And she tripled her revenue in the next 90 days. It's obvious once you hear it, but it takes courage to make that decision. So here's my philosophy that'll allow you to lock this learning in and keep it simple every time. It's called the scaling credo. Number one, we want to pick one target market. Remember that customer I said that would buy easily from you. The that's the target market. Then we want to pick one product, one thing you sell to that person. That's a no brainer, an irresistible offer. The third is we want to pick one conversion tool, one process for selling. If it's over chat, cool. If it's a phone call, cool. If it's a proposal, cool. Don't try to sell using different tools. Number four is you want to pick one channel. One channel for getting customers. One channel is for generating audience. If it's social media, pick one. Is it TikTok? Is it Instagram? Pick one, one channel. Do all four of those for one year. That's the fifth. That's the scaling credo. Now you're probably still trying to figure out the business. It's kind of like reinventing the wheel. Let's fix that to give you an unfair advantage over every other business out there. Number six, model, then modify. One of my coaches, when I started working with them said this to me like 15 years ago. He said, here's the deal. I'm not saying the way I teach you is how you have to do it forever. But for you to get results, you have to copy what I teach. You have to model what I'm teaching. Once it works for you, then you can modify it. If you think that your situation is like some magical unique fingerprint or like a snowflake and nobody's ever done business the way you do it, you're going to be in trouble. See, instead of solving every problem from scratch, the fastest way to grow is to find people who've already solved it. I call it buying blueprints. I want to find anybody who's built the business that I'm about to build. I can pay them to learn that. That's fast. That's an unfair advantage. If you want to put this into action and use my model offer template, just click the first link in the description below and I'll send it over to you for free. So now that you got a plan, you need to learn how to attack it to get a true unfair advantage. Number seven, Be patient with results but impatient with action. When I think about it, it's kind of like when I started my YouTube channel like I started 10 years ago. I know you see my numbers today and you're like, oh my God, Dan, you're crushing it. Nope. Ten years, ten years ago, I woke up and made a commitment. I will post every week for 10 years. I will give myself patience in my results for a decade. I went eight years to get to a hundred thousand followers. And then I decided to actually iterate and stay consistent. And within the next year, I got to A million followers. That is the difference between impatient with action but patient with results. So here's how I like to think about it. First off, we need to define the clear goal. A goal is something that is smart, specific, measurable, attainable, realistic, and timely. Most people are not clear about what they want to achieve. Then we got to identify the actions needed to hit that goal. I think of them like daily standards. What are the actions that if I did every day, it would make the achievement of the goal just, like, unreasonable. Not to assume I would hit it if it's the number of sales calls I got to make, if it's what I eat, if it's how often I work out, like, whatever the goal is, what's the daily action? The standard that I'm willing to hold. Once you do that, take consistent action for a thousand days and iterate constantly with feedback. I truly believe every person is a thousand days away from living their dream life. This will give you an unfair advantage because consistency compounds. See, most people can't stick to a week, let alone a thousand days. You know how different you are. If you can do it for a thousand days, you're like the most unique person in your city. Most people don't do for that long. That's crazy. So here's the deal. That was a lot to execute. But what mindset should you adopt to win? You don't win because you're smarter. You win because you move faster, you charge more, and you keep going when it's boring, when everybody else would just give up. That will create an unfair advantage that allow you to live a life that very few people can ever imagine. Now, if you want to learn how to build a business that runs itself, click here and I'll see another side.

B (12:31)

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