Loading summary
Transcript1 lines
- [00:00]
A
Today I want to talk about self sabotage. You know, over the weekend I had the privilege of finishing a marathon. A 42 kilometer, 42.2km race. I had done one prior in 2009. It sucks so bad. I did it in Sacramento, the, the river run. It took me five hours, five and a half hours. My body seized up kind of like four miles from the end. And I vowed I would never do that again. I'm 6, 3, normal weight, 230. Right now I'm 218. So 230 and running 42 kilometers in a row is a long, long run. And I just, you know, I remember starting off looking around and being like, okay, every other person around here looks different than me. So I vowed never to do it again. But, you know, we did a half marathon earlier in the summer, then we had the half Ironman 70 point in July. And then we retested a bunch of other kind of sprint triathlons, et cetera. So we figured, why not in October? Halloween day, you know, my two other best friends, my training partners, we all decided to do it. Now this is a story. It's a personal story, a private story. I asked permission to share it, but I'm gonna ask everybody to keep it in this group because it's about my, my best friend Nick. And Nick is an incredible athlete. He's the guy that ended up putting. Putting his head through the back of an. While we were biking about two months ago. Really crazy moment. Luckily he's in good spirit about it. So much so that for Halloween he actually, his costume was of him with his glasses and his face bleeding from the accident. So he's definitely gotten through it. It was traumatic in the moment and he's got high spirits around it. But one of the things that Nick does often is he messes up his nutrition and hydration for the races. Here's what I mean. We did the half marathon. We were both on a similar pace for most of it. And then about 13 kilometers in, it's a 21 kilometer race. He bonked. He just couldn't lift his legs. His energy sources got depleted, et cetera, and he had to walk. I kept running. I did a sub 2 hour half marathon. He came in slower than his previous best. And in analysis, what happened, 100% didn't have the right nutrition during the run, didn't hydrate properly, et cetera. Half Ironman 70.3. A month and a half later, same thing happens, you know, does the swim, does the bike, and then on the run, totally Falls apart. Why he did not plan his nutrition, did not plan his hydration. You know, lessons learned, you would think. And then we go to the half or to the full marathon. That just happened on Saturday. And we all start. And for the first half, Nick was pretty much on pace with Matani. And then it just came apart. And he said he got pain in his side and this and that, and he ended up doing it in like 4:30 something about 15 minutes behind me. Okay. And this is somebody, the week or two, two weeks prior, we did a Saturday trading run, a long run. And his heart fitness was better than mine on that day. So all things being equal on that day, if he would have ran the way he ran, I think it was a 17k run, he should have been near to my finish time. Here's what's happening, okay? And I don't even know if he truly knows this, but in business entrepreneurs, you may be inadvertently self sabotaging your success. Here's what I mean by that. I believe that you have a level of success and, and that you feel that if you get over that, it feels selfish or it feels like too much, you don't feel worthy, and then you do things to self sabotage. Okay? If you've ever heard me share the analogy of the thermostat, the way the room works, you know, you got temperature in this room, There's a thermostat set. Everybody has an internal thermostat around different aspects of their life, health, wealth, relationships, etc. And when your thermostat, when it gets too cold, when you don't have enough money in your bank account, boom, it kicks in. You do the work, you generate more revenue. And the opposite is true. When the temperature gets too warm, when you're doing too good in life, boom, the thermostat kicks in, cools the air in the room, it gets cooler. Your business, you're making too much money, boom. You stop doing the things that you were doing when you didn't have enough money. And all of a sudden now your revenue is kind of flat line. And this, you can see this on your scale, you can see this in your bank account, you can see this. And everybody has a different thermostat. You know, like I learned this back in the day from David Allen from getting things done, because he's like, isn't it fascinating that some of you need to have all the dishes clean and no dirty dishes in the sink? Some of you are okay with, you know, a plate, a cup and a glass, and some utensils Some of you are good with the whole sink being full, and other you may be good with not only your sink, but all your utensils, all your dishes dirty before you decide to clean them. Everyone has a different thermostat, okay? So what I believe that's going on with my best friend is that he's inadvertently sabotaging himself. Because the night before. Check it out. The night before, he sends a group photo to the chat of all of us showing that he's eating fried wings, okay? The day before a marathon. Why? Because you're supposed to eat carbs. There's a difference between good carbs and shit carbs, just so you know. So send a picture of that. Totally fine. The day of the race, you know, he has the pain. We go out after. After we finish race, we go out for lunch. We're sitting there and he goes, I said, did you drink enough water? He said, yes, I drank enough water. I looked to Megan, who was manning the aid station. I said, megan, did Nick drink enough water? She said, no, he didn't take a bottle until a third into the race. And I was like, dude, I. I was refilling every aid station because our coach told us you have to drink a liter of water every hour and you have to eat at least 250 calories every hour. So it's not a do I feel like drinking water? It's, you know, what you need to do to be successful. This is so true for all of you. Okay? This is true for you. You know what you need to be successful. This morning, for example, one of you, one of my clients in SAS Academy, was having a hard time. My question to him was, what demon are you fighting? Okay? Because everybody has different demons. Everybody. Some people have alcohol problems. Some people have drug addiction. Some people are workaholics, Some people are lazy. There's. Everybody has a demon. Some people have sugar addiction. Probably the hardest one for a lot of people. So everyone has a demon they're fighting, and it's just good to know what it is, okay? But the big thing is, is when we hit that. That upper level of what's possible, and our thermostats kick in and it cools down the room, we need to know that that's happening, because that's where self sabotage comes from. That's what's happening to one of my best friends. And I'm definitely going to share in detail what I think's happening and build a structure for him on the next race, because at this point, it's not our Decision of how we feel. It's just protocol, you know, And I feel like in SaaS Academy, I say this all the time, model, then modify. There's a protocol for success. I teach it to you, I give you the playbooks, I give you the templates. And still check this out. Clients are getting on coaching calls saying, I'm not getting the results. And when you audit the work that they implemented, the marketing, the positioning, the landing pages, the copy, the email sequences, the partnership structure, et cetera, they all deviate from the best practices, from the proven systems that work. And I tell people all the time, until you get the results that I'm talking about, model it, copy and paste it. Feel free to just take it, swipe and deploy. And from that place, once you get results, then you can modify, then you can bring your art to it. And I get that. So three things we can do to help overcome the self sabotage. Okay. There's three very distinct things we can do. Number one is we need to get around a peer group that holds us accountable. The good news for my best friend is that he has us. He has people that are high performers in his circle that we are able to see this. If he was just doing these races solo and entering and registering and showing up these races, he wouldn't have that feedback loop. But for you, and this is why business is a team sport, One of the number one benefits for teams is to hold each other accountable. As the CEO, I love the fact that I have a team and teams around me that I'm accountable to, that we've set goals together, that I gotta show up and report my numbers as much as they gotta report theirs. And I think that is the biggest opportunity. A lot of you, if you were left to your own approach, you may not lean into the work or show up, or you may sabotage more. And sabotage looks really funny, man. Sabotage can look like not replying to an email fast enough. You know, as simple as, like, you know, you have an opportunity with a partnership and you let the email sit there because of whatever reason. Okay. Sabotage can look like coming into your business and deciding it's time we redesign our whole new marketing site. Because I feel like it. Not because it's strategic, not because you have a. So that is going to improve conversion just because, you know, because things are going good, because there's no chaos in your life and you have a certain level of chaos that you're used to. So you come in there and you like, you're like a bowl in a china shop and you Break everything down. And now you got to fix it because that for you is your thermostat. Ooh, interesting. I hope that one resonated with some of you because to me, that is also part of it is can your business actually produce and be sane and be predictive and be consistent without you feeling you need to go and break or fix or change something dramatic. Right. Drama is another part of this whole thing. So one is get around the peer group that's going to support you to hold yourself to a higher standard and that's going to help you kind of reset. So their lower thermostat ideally is higher than yours when you, for that particular area of your life. And that's what SaaS Academy is all about, is for you to be around a peer group that's going to push you forward. Number two is identity. Identity is one of the fastest ways for us to fix this. If you haven't read the book the Alter Ego Effect by Todd Herman, it's one of my best recommendations to solve this. Todd is also one of my best friends. He's spoken at the intensives. He, he's an incredible human being and he spent his whole life studying this stuff. You know, quick story, I'll tell from the book, but Bo Jackson, who's a very famous NFL player, you know, one of the best ever played, said that he's never played a down of football in his life. Jason did. And when you ask him, well, who's Jason? Well, Jason is the alter ego that he created. Jason is the killer. Jason is the one that shows up on the field and is willing to hurt people to win, to get to the, you know, to the touch zone, touchdown zone, the end zone. I don't even watch football. But you know, he says this and Todd shares this right in the beginning of the book. And I just think it's such a powerful thing. So what identity do you need to adopt to help you stop self sabotaging, to help you be a winner, to help you be a killer? Some of you guys don't feel worthy of winning. And that's where the self sabotage comes from. Your self worth isn't where it needs to be to be that or you don't think it's fair or you don't have that killer instinct in business and people are taking advantage of you because you don't want to feel like you're taking, you know, like, well, I said this and I don't want to step on anybody's toes, et cetera. Like maybe that's what you need a little bit more, you know, like drive and killer instinct and competitiveness, whatever it is. But alter egos, identity, saying I am and including words that you know that person or that type of person or characteristics of who you are are going to push through. So that's number two. And number three is accountability, you know, and that's why the team one works so well. But publishing your goals publicly, stating out loud, you know, everybody knows Gary Vee wants to buy the New York Jets. So stating your goals publicly, being held accountable by the world, putting if you're trying to lose weight, publishing your weight on the scale and like chronologically logging for me, 75 heart. I post every day, my workouts every day, I'm done day, I think I'm on day 50 or something like that. So like accountability is a huge one in public accountability, public peer pressure is going to help you reset that thermostat, stop you from sabotaging your outcomes and hold you to a higher standard. So if you're self sabotaging, it could be subtle. You may not even be aware that it's happening. But be sure to, to double click to audit, to look at it and say, if I'm not getting the results that I want, what's going on? Some of you are workaholics and you're using that work and that workaholic and the amount of hours is almost a reason to not change because that's your way of not getting the result. It sounds crazy, but hear me out. I know some of you are overworking yourselves in the name of performance when you and I both know the way we get to that next level, to that next gear is by doing less, working through our teams, doing the hard work of restructuring communication rhythms, accountability charts, all the company OS stuff that I teach and implementing that into your business. So that is the big idea today around self sabotage. But I got a few things tomorrow we've got the irresistible offer. It's called the lifetime offer. Creator or not lifetime but limited time offer creator training. That's tomorrow, 2:30 Eastern. We've got the online training scheduled for November. It's all live, it's all up there. If you go to the campus and then forward slash next or you'll see what's coming up next. It's all listed there for the whole month of November. You can check it out. And I got four shout outs that I want to give some client highlights. Number one, Chris at actionable launches, new packaging. Congrats on that. Increase his win rates by 25%. That's huge. And locked in target Persona and soft launch the new website. Congrats, Chris, on that one. Dan at cube 19 implemented the models that sell by Simon Bone. If you haven't seen part one and part two, they're amazing. And now he's closing his biggest deal ever. We've got Andre, our refer riser, added new upsell services and doubled revenue in six months. Boom. That's called expansion revenue. That's incredible. And Damon at rei. And with that, hope this finds you incredibly well and we'll talk soon. See you soon. Cheers. Peace.