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AI has bought me back at least 20 hours a week, and it could do the same for you. Think about what you could do with an extra 20 hours. That's time with your kids. Time to finally get fit. Time to do that thing you keep saying you're going to do, but you haven't even started. It's why I've been able to travel the world with my family for weeks at a time, not being on meetings that are always taking my time and running dozens of companies that continue to grow without me. I didn't hire more people or work harder. I just learned how to put AI to work. So it bought me back my time every single day. Welcome to the Martel Method. I went from rehab at 17 to building $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter@martell method.com so let's start with the fastest change you can make connecting AI to your world. The better AI knows you, the faster it can start buying back your time. Because the more context it has, the more details it has, the better the decisions it can make on your beh. And I know what you're thinking. I don't want to give AI my company information. You already do. I'm pretty sure you use Gmail. I'm pretty sure you're on social media for your business and their data centers and their people. Their security team is way more secure than yours. So just let them use it so that you can take advantage of it. So here are two of the fastest ways to feed the AI your context. One is connectors in the AI, you hit the plus button, you go to connectors and you start connecting every single app you got. I'm talking Gmail, calendars, Notions, Slack, Slack. Put it all in there so that when you're talking about it, you don't got to copy and paste things into it. You want to say dry, don't repeat yourself. You don't have to tell AI things that it can find. So that's how you feed it all the context for things you've already done. And then two, use your voice to dictate. Use your voice to tell it more things. Tell it about your vision. You can use whisper flow, super Whisper, or even just the AI mic button. The more context you give it, the better it's going to be able to help you I don't want to waste time typing. I talk three times faster than I type, so why wouldn't I use my voice to feed the AI? If you're using AI every day, which you should, this first step should save you at least an hour to a week. But this is just the start, my friends. Now we need to buy back our time with a framework I've been using for years called the Buyback loop. And the first step is to audit your time. The easiest way to get hours back is to see where you're losing them. Find out what things you need to stop doing so that you can create the space to start doing the things that make you more money. Most business owners can easily get back eight to nine hours of their week if they stopped to audit their calendar. If they stopped to slow down to say, what am I doing that I could automate with AI? What about all these meetings that I'm in that I don't need to be in? What if I took a 60 minute meeting, put it to 45 minutes in the 45 to 30 and the 30s of 15 to 15 to 5 and the fives to a text message. Doing that analysis used to take me weeks. With AI, I can get it done in 10 minutes. A couple months ago, I had to analyze my calendar. It noticed I was spending a lot of time with this one portfolio manager. It challenged me to go from three meetings a week down to one and just use my time to prep and have them report so I don't have to be on those calls. So then I apply that same process to everything else. If it knows my goals, it knows where I want to be, it knows where I should be at the end of the quarter. Then it can really challenge me in regards to where I'm spending my time to ensure I get those things done. Because it has all the context that I gave it earlier. Using the connectors and talking. They can make those suggestions in a way that nobody else could see. So how do you get AI to audit your talk first with AI connected to your calendar? Ask it this Audit the last two weeks of my calendar based on my quarterly goals doc in notion, you should have IT tell me what meetings I shouldn't be in, what stuff is below my pay grade, and where I'm wasting my time. Ask me better questions first to get a better context. That's a pro tip, by the way. Having it ask you questions to get clarity before it gives you an answer second. Then run this prompt. Based on that, build me a mock calendar of what I actually should be spending my time on and walk me through your reasoning. See, I love the reasoning because it's going to teach me how it thought, so I can use that same reasoning myself in the future. And third, lastly, say these words now. Tell me the top three things I need to focus on to make this change happen. And be specific. Who on my team is involved, what's the impact and what's the plan. Now, the pro tip is automate the whole audit so it runs every week. It catches the problem before it becomes a problem. See, I've set this up in my automation so that it's always analyzing, it's always suggesting. So at the end of the week, on Friday at 4 o', clock, I get a notification, tell me the opportunities to fix my calendar for the following week. So if you do this whole process, you're going to start noticing the meetings you shouldn't be in. You're going to notice where you're spending a lot of time getting information that somebody could just send to you. And you're just going to find ways to just be more efficient. Now, I wrote a whole book on this philosophy. In my book Buy Back youk Time. If you want to use AI to help you with that, just tell it to go. Use my frameworks to analyze your calendar, to give you feedback the way I, I wrote about it, and go get yourself a copy if you're at it. Now, if you're a business owner, running this audit will show you everything that's broken. The team structure, the team rhythms, the things that are quietly costing you a lot of time. That's exactly why I built my scale. Your business workbook. Every stage and every step that builds a business that runs like a machine so that you can finally buy back your time. If you want it, just find me on Instagram and DM me the words YouTube scale and I'll send it over. So far you've saved about eight to nine hours, but we want 20. So how do we actually get there? Thanks for listening to the Martell method before we get back to the episode. If you're like a real AI founder and you have a product and customers who are paying you and you want to scale fast, here's the deal. I want to work with you at Martell Ventures. You don't need another investor. What you need is a partner with distribution, proven playbooks, most importantly connections. We'll focus on adding customers instead of you wasting all your time fundraising. So if you want to work with me, just go to danmartel.com ventures Step 2 Transfer the work. So we've identified in your day where there is a lot of stuff that's just noise, it's not really work. Okay. But there are things that need to happen, right? The inbox and the pings and the same questions that get asked over and over again. Somebody's gonna have to answer them. And these are things that can be easily handled by somebody else. I remember once I read a study by Carleton University and they said that people spend a third of their time at the office just reading and sending emails. That's 11.7 hours of your time at work wasted on. And 30% of that time those emails aren't even urgent or important. And that's just one example of a task that you should just transfer. So here's how we get that off your plate, handled by AI in a way that you don't freak out. First we have to capture the process. And there's a couple ways you can do that. One, the camcorder method. This is where you share your screen. I like to use Zoom. You just share your screen on Zoom. You record it and you record yourself doing your emails. You talk out loud and you say, now I've got this email from Bob and because he's in this department, I do this. You record yourself doing the thing. Because what you're doing is you're building the training that the AI can use to start doing that work for you. Another way, and this is what I highly recommend is use your connectors connected to your email system and tell it to go through all your emails to understand your tone and your style and how you reply and who you reply to and how you do it. You already got the training. Just have the connector go do the heavy lifting to pull the system out. Now you've got the example, you've got the analysis of how you do the email. Now you ask the AI to turn that into a system prompt, which means it's the instructions for how the AI can actually process your inbox so you don't have to do it again. Number three, you hand it off to the AI. I always say token first, hire later. Most people are saying, I need to hire somebody. It's like. Or you just spend some tokens, some AI to solve the problem and see how much further you can go without having to add a full time person to your team. If you can talk the task, AI can do the task. I think most people by default give things to a person. I'm challenge you before you do that. Try get the AI to do it for you. Now, I might just start by sorting and writing drafts for you. That's better than nothing, right? If you just start there, you'll get half of that time. And for whatever reason, if that system doesn't work and you absolutely need a human, then the cool part is is that AI system prompt becomes the playbook that person follows. This one saves you a bunch of time. If you start looking for these opportunities and using AI to take these big pieces off your plate, you will save at least 20 hours a week. Again, email could be 11.7 hours of that. Meeting notes, writing first drafts of things, following up with people, checking things over and over and over again. Building yourself a dashboard so you don't have to freak out at night that you're missing something. Okay, AI can do this for you. Which then should leave you with the question of hey Dan, if I do this, what am I supposed to do with all this time? Before we get back to the episode, if you want to jumpstart your week with my top stories and tactics, be sure to subscribe to the Martel Method newsletter. It's where you'll elevate your mindset, fitness and business in less than five minutes a week. Find it@martell method.com Step 3 Fill your time. I just gave you your time back. Awesome. But most people waste it by going to the beach or sitting around and watching Netflix or picking up their phone and gabbing with their buddy. No, you want to pour that time back into the business to grow it. This is not the four hour work week. This is not what I signed up for. The subtitle of my book says and build your empire. If you're here, you're an empire builder. This is how we fill our time to do the things that actually move our business forward. Not just busy work that feels productive that does nothing. First, we want to look at all the tasks we have left on our calendar and ask ourselves, does the task make me money and does it light me up? Does it make me feel good and I'm excited to do it? Or do I hate doing it? Is it an energy draining task? See, your job in life is to continuously find tasks. They have both things that make you a lot of money that you enjoy doing. Imagine if you woke up every day and it was like all green energy. Creating opportunities that made you a lot of money. How quick would you run to the office? For me, that's learning about AI, learning about business, talking to mentors, recruiting people. All of these things. I really enjoy creating content I love it. Why? Massive leverage. I could sit in a room and talk with 18 people on my team. And the unfortunate part is it would just end with those 18 people. I come on here, I shoot a video, it gets a million views. I know that I've supported a lot of people. That lights me up and it creates opportunity for the portfolio I have for the people on my team. And I think that's pretty cool. So the whole point is we got to take those activities and block them into our calendar because if we don't, trust me, if nothing's in the calendar and our time is not committed, other people will come in and take our time. So those things go in first, not second. Now here's a pro tip. Use the time you bought back to learn how to use AI. Teach you how to get more time back. I mean, there's levels to this game if you haven't gone deep on agents. Big opportunity there. So use the time you bought back with AI to go learn about AI so you can buy more time back. Just yesterday one of my coaching clients mentioned that he spent the last few months really learning AI and deploying it and activating in his business. And now he has a multimillion dollar company that he spends less than 10 hours a week on. Now he's thinking about what's next. He's looking at opportunities to do things that really light him up. And he didn't even know anything about AI before he started. And you can do this too. So now I knows your world. It has context. It's audited your time, it's transferred the busy work to other people. It's bought back time at least 20 hours of your week and you're pouring those hours back into actually the things that matter, that light you up, that makes you money. But here's the one thing. AI is not going to replace you. It's just going to free up your time so that you can focus on the most important things. Don't sit there and suffer and build a life you hate. Use AI to build a life you want. So drop a comment below and just let me know what are you going to commit to? How are you going to use AI to get even an hour back or 2? Or 11.7 below in the comments, let me know what would you do? I need to know. And remember, if you want my scale, your business workbook, every stage and every step to build a business that runs like a machine, just find me on Instagram and DM me the words YouTube scale and I'll send it over. Thanks for listening to Martel Method. If you like this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
Podcast: The Martell Method w/ Dan Martell
Episode: These 12 Minutes Will Save You 20+ Hours Every Week
Host: Dan Martell
Date: July 2, 2026
In this episode, Dan Martell reveals how leveraging AI and his proven Buyback Loop can help founders, entrepreneurs, and business leaders reclaim over 20 hours every week. Drawing from his journey—from rehab at 17 to a $100M empire—Dan shares actionable strategies to optimize your calendar, transfer busy work, and reinvest your newfound time into high-leverage activities. The conversation is fast-paced, practical, and rooted in Dan’s signature “work smarter, not harder” philosophy.
| Segment / Topic | Timestamp | |-----------------------------------------------------|---------------| | AI as your time-buyback tool | 00:00–04:20 | | Auditing your calendar & applying the Buyback Loop | 04:20–11:30 | | Transferring busy work to AI | 11:30–18:40 | | Filling your time with high-impact work | 18:40–24:24 |
Dan’s episode delivers a fast, actionable blueprint for freeing yourself from busywork and reclaiming your time using AI—a must-listen (or read!) for any entrepreneur ready to scale up while building a business and life they genuinely love.
For more resources and Dan’s weekly strategies, visit martellmethod.com and subscribe to his newsletter.