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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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Guide vs Hero Leadership with J.J. Peterson

We’ve all been told to be bold, be the hero and “own the room.” But what if that’s backwards? In this conversation with StoryBrand professor and Badass Softie founder Dr J.J. Peterson, you’ll discover why the strongest character in any story is the guide, not the hero. You’ll learn J.J.’s two‑sentence framework for capturing attention, how to define your own leadership story and why practising joy builds resilience. By the end, you’ll know how to shift your mindset, communicate like a guide and inspire your team.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

https://www.deirdremartin.ie/blog/guide-vs-hero-leadership

174. Guide vs Hero Leadership with J.J. Peterson