018: Jason Drees | He Helped the 1% Succeed... But It DESTROYED Him l The Matt King Show

Summary

Podcast Summary: The Matt King Show — Episode 018

Guest: Jason Drees
Title: He Helped the 1% Succeed... But It DESTROYED Him
Release Date: June 25, 2025

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Overview

This episode features a deep-dive conversation between Matt King and renowned mindset coach Jason Drees. The discussion centers on the realities of personal transformation, the power (and trap) of high achievement, the necessity and process of pain, alignment versus action in success, and Jason’s own harrowing journey through breakdown and rebuilding. Far more than tactics, the talk explores identity, belief, suffering, personal authenticity, and the journey beyond mere goal setting.

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Key Discussion Points & Insights

1. The Paradox of Achievement & Suffering

• Jason opens the episode recounting how, despite coaching top performers, his 50th year was his hardest—marked by near business collapse and a painful divorce ([00:00]).
  • Quote: “I thought 50 was gonna be the best year of my life, and it was the worst by far. ...The obstacle is the process.” (Jason, [00:00])
• Matt and Jason explore why suffering is often the gateway to real growth, especially for high-achievers.
  • Quote: “The next version of you usually shows up through pain and struggle and resistance.” (Jason, [01:35])

2. Pain, Masculinity, and Growth

• Jason details intentional discomfort as a growth exercise: ice baths, standing on nail boards, and seeking difficult situations, especially as a way to channel masculine energy ([03:14]).
  • Quote: “Masculine energy needs that discomfort...the more you work your masculine energy, the stronger you get.” (Jason, [03:14])

3. Addiction to Suffering

• Matt observes that high performers can develop an addiction to pain, knowing “the magic is always on the other side of discomfort” ([04:13]).
• Jason agrees, but notes the key is playing at one’s full potential—the reward is proportionate to the difficult path taken ([04:46]).

4. Known vs. Unknown Goals

• Jason introduces three goal-setting questions ([05:50]):
  1. What do you want? (commonly surface-level)
  2. What’s possible? (anchored to external reference)
  3. What seems impossible but would be fun anyway? (unlocks excitement and clarity)
  • Quote: “If success was guaranteed and you could not fail, what would you do? Because that question bypasses any limitations in your mindset.” (Jason, [05:50])

5. The Power of Frame and Alignment

• Instead of obsessing on the “how” (strategy), the focus must shift to “aligned frames”—the internal frequency that matches the desired outcome ([17:13]).
  • Quote: “You want to be, ‘I absolutely will get a $230 million phone call. I just don’t know when. And it doesn’t matter, because that’s the frame, the frequency of your reality.’” (Jason, [17:13])

6. Alignment vs. Action and Sacrifice

• Hard work alone is not the path to success; alignment with one’s goals (a sense of inevitable certainty) is ([21:23]).
  • Quote: “Hard work is often a component of it...but hard work alone doesn’t create success. Alignment with success creates success.” (Jason, [21:25])
• Sacrifice is reframed as choice rather than loss: “If you feel like you’re sacrificing, then shift to a frame where it’s not a sacrifice.” (Jason, [22:22])

7. Getting in the Arena & Parenting

• The number one roadblock is not getting in the game at all—many remain on the sidelines due to fear or misalignment ([22:35]).
• Children are naturally aligned, and parents/society condition them out of it; best to “let them be” ([23:51]).
  • Quote: “They don’t need a lot of help getting into alignment. They’re intuitive, like—and as they get older, they’re being conditioned to think they should be somewhere else.” (Jason, [23:34])

8. Surroundings & Community Impact

• Alignment is heavily influenced by surroundings; being with people at higher levels expands one’s sense of possibility ([24:33]).
• For those without access to such networks, Jason recommends consuming expansive content (books, podcasts) and taking action with whatever’s in front of you ([25:08]).

9. Limiting Beliefs & Frames

• Limiting beliefs aren’t the core problem—they’re indicators of a deeper misalignment or constrictive “frame” ([20:23]).
• The core of alignment: “You’re unlimited, and there’s nothing you can’t do” ([29:45]).

10. Jason’s Personal Reconstruction

• Jason shares candidly about his own breakdown: losing his “unlimited voice” after divorce, being torn “down to nothing” to rebuild with a stronger foundation ([34:33]).
  • Quote: “I lost that voice for like five months...it tore me down to nothing. But I realized it was actually building a stronger foundation for the next level.” (Jason, [34:33–35:23])

11. Authenticity and Social Conditioning

• Authentic self is often sacrificed for acceptance (Jason traces this to a pivotal moment in 8th grade) ([41:43]).
• Life events act as course corrections to return people to their authentic selves ([61:44]).

12. Process Over Destination

• The conversation comes full circle: success is not about arrival, but about savoring the process—every “worst” experience can, in hindsight, be an essential step ([48:09]).
  • Quote: “The destination is the journey.” (Jason, [54:30])

13. Coaching, Influence, and Identity

• Jason discusses challenges with the “coach” label given the industry’s dilution but affirms there are few who coach at the “frame” level ([57:04]).
• His next evolution: embracing the influencer role and sharing his authentic process, despite struggles and setbacks ([59:12], [60:59]).

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Notable Quotes & Moments

• “The obstacle is the process.” – Jason Drees ([00:00])
• “Play at the level you’re destined to play at.” – Jason Drees ([07:13])
• “Most people can’t hear it...The harder your obstacle, if your obstacles are harder than everyone else around you, it’s because you’re meant to be greater than everyone else around you.” – Jason Drees ([28:39])
• “You only get the acknowledgment when you no longer need it.” – Jason Drees ([28:14])
• “Alignment with success creates success.” – Jason Drees ([21:25])
• ”You savor the process. Because rushing is trying to skip part of the process.” – Jason Drees ([54:09])
• “The destination is the journey.” – Jason Drees ([54:30])
• “I actually had a friend say...I realized that I’ve been...disconnected from my audience...So I think I don’t think I’ve been truly open to connect...There’s like this authentic version of me that I’m finally at the point in my life where I don’t care what anybody else says, because there’s always haters. But then the other ones, I’m changing their lives, like, I’ll take the heat from the haters to help those.” – Jason Drees ([60:07])

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Timestamps for Important Segments

• Opening narrative and Jason’s year from hell – [00:00]
• Purpose of goals and aiming higher – [05:50]
• Dissecting limiting beliefs and the real power of “frame” – [20:23]
• Becoming and remaining authentic/self-aware – [41:43]
• Jason’s breakdown, loss, and reconstruction – [34:33–35:23]
• Reframing adversity and alignment in real estate/business – [49:01]
• Why Jason eschews most books and podcasts now – [51:05]
• On the pitfalls of the coaching industry – [57:04]
• Next evolution: Authenticity and public influence – [58:24]
• Wrap-up: Process over arrival and the journey of personal mastery – [54:30]

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Takeaways for Listeners

• Embrace obstacles as essential for growth.
• Set both possible and “impossible” goals; the latter unlock excitement and broader vision.
• Challenge social conditioning & seek authentic alignment rather than acceptance.
• Surround yourself with those further ahead; community is a force multiplier for belief.
• Coaching at its best is not about giving answers, but about shifting the frame and removing resistance.
• Success is the journey itself, not a single destination.

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Where to Find Jason Drees

• Book: Do the Impossible
• Podcast: Transform
• Instagram: @jasondrees

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“This is where ambition meets authenticity…” — The Matt King Show

Transcript

[Jason Drees]

I thought 50 was gonna be the best year of my life, and it was the worst by far. You know, like last year I thought the business was going under, right? When my wife, a partner of like 15 years, says she wants a divorce, like, my world fell apart last year. Everything that we're after, we're chasing the next prize and cash and goodies and stuff like that always requires the next version of you to show up to get it. And the next version of you usually shows up through pain and struggle and resistance. A lot of times people are sitting and they're upset about the obstacles and the challenge, but the obstacle is the process.

[Matt]

Jason Drees coaches some of the most successful entrepreneurs in the world. The kind of people who run private equity firms, flip nine figure portfolios, and yet still feel stuck. But last year, his own identity started to crack. And what came next changed how he coaches forever.

[Jason Drees]

Most people have their 12 month goal for the year. They have that right. But that goal, based on my experience, is like just a fraction of what they should be aiming at because they should be aiming much higher. Should be aiming at, like, if success was guaranteed and you could not fail, what would you do? Because that question bypasses any limitations in your mindset, and that gives you the real answer.

[Matt]

This episode isn't about how to set goals. It's about what happens when your life breaks down and a different version of you starts to emerge. This is Jason Dries. Where does suffering and pain fit into, like, personal growth? Because a lot of us feel a little bit of pain, a little bit of discomfort, like, ooh, that doesn't feel good. I'm going to run away. But it feels like personal growth and development is a lot of pain and a lot of discomfort.

[Jason Drees]

Well, it is, right? Because everything that we're after, we're chasing the next prize and cash and goodies and stuff like that always requires the next version of you to show up to get it. And the next version of you usually shows up through pain and struggle and resistance. And what ends up happening is that we always have this perception that at least I had this perception that, oh, when I get in my 50s, life's going to be easier, right? But when it gets easy, the challenge is the stronger you get, the bigger challenges you need to grow. So it's, it's so a lot of times people are sitting and they're upset about the obstacles and the challenge, but the obstacle is the process. Like, I spend so much time talking to clients, I'm like, that is the process. Like the. You're struggling to raise money, the market's tough right now, it's hard to do deals. But that is the process.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So when you start to embrace the, the struggle, the process, then it starts to become easier.

[Matt]

Yeah. It's like Ryan Holiday's book, the Obstacle is the way.

[Jason Drees]

Exactly.

[Matt]

I mean it's really on the other side of the obstacle is what you're chasing, what you're pursuing.

[Jason Drees]

Exactly. But as humans, we're wired to seek comfort. Right. And avoid pain. But at the same time, we're born to be great. So there's that balance.

[Matt]

And do you think we're wired to avoid pain and discomfort by our parents, by the programming, just naturally, or do you think that's something that is put into us from a young age and then can be removed from us?

[Jason Drees]

I don't think it can ever be removed. I think, I think it's genetic as it's a survival mechanism.

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

And we've got to survive.

[Jason Drees]

We got to survive. Yes. Because we, we're still, we're still animals. Right. That those, that's still in there.

[Matt]

And how do you distinguish between necessary pain and discomfort and unnecessary pain and discomfort?

[Jason Drees]

Well, that's a good question. Right. It, you know, there's, for men, men need that discomfort. Like masculine energy needs that. So there's, there's like when I was going through my divorce last year, I was working with a coach and he did some awesome work. Like Nathan Waker did some amazing. He's probably one of the best one on one coaches I work with. His one on one work is just brilliant. And one of the things he helped bring is the masculine side of me back out where I was doing like intentional pain, standing on nail boards, things like that. Because men need to work their masculine energy. And the more you work your masculine energy, the tougher your better decision making, the stronger you get. So today it's very easy for that to just kind of that area to go soft. But when I'm working with other clients that may not be men, maybe women, then it's really like, is it self abuse, self imposed suffering because you're getting over not good enough, which is a part of our nature that's never going to go away. So it's a combination of both depending on the person.

[Matt]

Well, and what's interesting, especially in high achieving successful entrepreneurs like myself, we find so much opportunity on the other side of pain that the story I tell myself is we become addicted to the pain.

[Jason Drees]

Yeah.

[Matt]

And so we just actually seek the pain and actually seek the discomfort. Because we know on the other side of it is what we're actually pursuing or chasing. I mean like, so a lot of my pain and suffering is actually self manufactured pain and suffering. Because I know when I've done my best work was when I was backed into a corner, thrown into a cold plunge, doing something super uncomfortable. And then on the other side of it was what I was chasing or what I was pursuing.

[Jason Drees]

A hundred percent. One hundred percent. Yeah. And that's. And I actually had this exact conversation with a client yesterday. We were on a coaching call and he was struggling and he was like, and he's growing really fast. And I'm like, you're outpacing everybody. You've got a deal right now that has a million dollar upside in this market in la. Would you rather do anything else? No, because, so, because when you play at like. Because what I really do and I, what I try to do is play at my full potential and help people play at their full potential. And when you do that, life gets challenging, difficult, but incredibly rewarding.

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

And if the next evolution of us as human beings is the unknown, how do we go about discovering the unknown on our journey through life?

[Jason Drees]

The unknown? Well, discovering the unknown. What do you mean discovering the unknown?

[Matt]

Well, like, so what you want to be possible tomorrow, you don't know how to do today.

[Jason Drees]

Yeah.

[Matt]

And so that's the unknown and that's the discomfort. And what a lot of people do is they'll set goals 12 months out or 5 years out or 7 years out, but the goal isn't really tangible today. It's like, oh, I want to have a private plane, but I'm flying Frontier Airlines right now. So to discover the unknown, how do we go about baby stepping our way to actually discovery?

[Jason Drees]

Good question. Right. So there's a couple of ways that I do that. There's three goal setting questions that I use with clients. And part of this is based off my book, do the Impossible. Right. So the first question we ask is like, what do you want? Right. And that's, that's the answer that regurgitates. And that usually comes based off of past reference.

[Matt]

But how many people don't know what they really want? Like when you ask that question, how many people can like answer it in a clear, succinct manner?

[Jason Drees]

Well, most people have their 12 month goal for the year. They have that. But that goal, based on my experience, is just a fraction of what they should be aiming at because they should be aiming much higher. So it should be aiming at if Success was guaranteed and you could not fail. What would you do? Because that question bypasses any limitations in your mindset and that gives you the real answer, right?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So I'll say, what do you want? And they'll give me an answer. Let's just say, for example, they made 100 last year. What do I want? I want to make 110.

[Interviewer/Moderator]

Okay.

[Jason Drees]

Then I'd say, what's possible? And they'll say, well, a guy I work with made150.150. So what is possible? Gives you an answer based on external reference. Then you say, well, what would be impossible to do anyway, but be a lot of fun? Then they go 500. And when you hit that question, they light up like a Christmas tree.

[Matt]

Why does their tone, I mean, you just explained, displayed it perfectly. When we talk about the impossible, our tone and our state changes because we're.

[Jason Drees]

Starting to tap into the level of life that we're supposed to be playing at. Because we've all had seen, probably you've had it too, where things weren't working, you started to aim lower and it doesn't work. You've got to play at the level you're destined to play at. Like, for example, for the longest time I had a target of making 100k a month. And I've come close to that a handful of times. That was my target. And I was like, that sounds like a good target. And I was talking to a coach and he's like, jason, that's not hard enough. He's like, what do you think about a million a month? And I'm like, yes. But I'm like, I have no fricking idea how to do that. It would require my business revenue to like 30x or something like that to pay that. But at the same time it was super exciting. So that tells me that's the level I'm supposed to play at. And what I've realized lately is life is telling me my next connection or idea or opportunity is at that level. So I need to be thinking at that level. So the way to really do it is I guide clients to have what I call a possible goal, which they can map out action wise. They can map it out for 12 months. And then the impossible goal is really kind of opening up the top end at the level they should be thinking. And that's completely unknown and it's almost impossible to action on. And the thing that I also discovered is that you can create action steps in the unknown, but you can't do it like you can with a known target. Because with a known target, let's say if you wanted to flip 10 houses, you could calculate how many houses, offers, listings, et cetera, and you could map it out for 12 months. But like, how do I go from here to a million dollars a month? And like, yeah, but so, but life will give you clues. So you have to set goals from today forward. So you would say, what's the number one thing I can do today that would help me make major progress on my $1,000,000 per month goal?

[Matt]

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[Jason Drees]

Well, number one. Well, there's a possible goal and the unknown goal, right? So the two. So the unknown is you're like following breadcrumbs. So it's intuition. One of the things you want to be aware of, and I discovered this on a coaching call, is how fast the answer pops into your head, right? Like, do you have an impossible goal right now?

[Matt]

I have a bunch of them. Like, one of my goals is to be worth $230 million.

[Jason Drees]

Okay, so let's, let's do the exercise right here. So $200 million. So what's the number one thing you can do in the next two hours to make major progress on being worth $230 million?

[Matt]

Have really cool conversations like I'm having with you so that I can generate more awareness for my brand, which will generate more awareness for the community I'm running, which will generate more revenue, which will generate more possibilities.

[Jason Drees]

Now, was that an answer from your brain or was that an intuitive answer?

[Matt]

It was an answer from my calendar.

[Jason Drees]

Okay.

[Matt]

I just know what my next two hours look like. So that was a calendar based answer.

[Jason Drees]

Okay, let's move that one aside. Okay, after this conversation with me, what's the number one thing you can do in the next four hours to make major process on your progress, on your goal to 230 million.

[Matt]

Well, I recognize I have to get out of my own way. A lot of times I find significance from solving small problems and try to be the solution for everybody. So the first person I meet every day calls me with their problem, and it's like, hey, how do I change the laundry detergent in the washing machine? I'm like, oh, here, let me help you. Like, I have, like, a bleeding heart, if you will. I want to help people. I want to serve people. And so what I'm working on right now is saying no. I used to think the way to achieving $230 million was say yes. Whatever shows up, say yes. Say yes. And now I've recognized yes gets me to a point, but no is actually what's going to get me to the unknown.

[Jason Drees]

Okay, and is that something you've. Is this a new thought you just gave me here or something? You've been.

[Matt]

This is something I've been playing with for, like, the last three months.

[Jason Drees]

Okay. Okay. So that's. That's. That's an answer from your brain?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

That's not an intuitive answer.

[Matt]

Well, it was an intuitive answer because I thought I was gonna have, like, a mental emotional breakdown. My body was failing me. I felt miserable. I felt terrible. So it was a body felt emotion that I then had to give meaning to from my head.

[Jason Drees]

Okay. But I mean, in this moment, it wasn't an intuitive answer.

[Interviewer/Moderator]

Oh, yeah, yeah, yeah.

[Matt]

In the moment.

[Jason Drees]

Yes, because. Because what. What I was trying to get to, and we haven't got to yet, but was. Is when you ask yourself a question, you can get two types of answers. One is the thinking answer. And the thinking answer is from your mindset, which is from your past. Right. And that answer usually has a delay, almost like your brain is searching a.

[Matt]

Reference, like a file, like running the computer.

[Jason Drees]

Yes. That is, of course, unless it's something you've done frequently that's on top of your mind. And that's why it popped up. The other answer we're after is this intuitive answer where you ask yourself a question, and before you're done asking it, the answer pops up. So let me ask it a different way. Putting aside everything else you know, you've planned about that target, what is one thing you could do in the next 24 hours to make major progress on your goal to be worth 230 million?

[Matt]

It just goes back to saying no. Like, I can feel it in my chest. I can feel it in my stomach. Like, say no.

[Jason Drees]

So does that Pop up Instantly.

[Matt]

Instantly. Like, you're halfway through the question. It's like, stop saying no.

[Jason Drees]

Okay, so you got 24 hours. What's the number one thing you can do in the next 48 hours to make a major progress on your goal to be worth 230 million?

[Matt]

Man, it just keeps.

[Interviewer/Moderator]

No.

[Matt]

It's all about the no for me. I can, like, feel it in my chest. I can feel it in my stomach when you say that. Like, I. I can actually, like, feel it bubble up.

[Jason Drees]

Okay, let's go out a little bit further. What's the number one thing you can do in the next week to make major progress on your goal to make be worth 230?

[Interviewer/Moderator]

Mine?

[Matt]

It's all about talent. Who I surround myself with.

[Jason Drees]

Did that pop up?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Okay. What's the number one thing you can do the next 30 days to make major progress on your goal to be worth 230? Mine.

[Matt]

Still talent. Like, it just, like, having the right people around me.

[Jason Drees]

Did that answer pop up or was there a pause?

[Matt]

It was the answer that popped up, and I tried to, like, look deeper and didn't find anything.

[Jason Drees]

Okay, so what's the number one thing you can do the next three months to make major progress on your goal to make 230 be worth 33 million?

[Matt]

Take action. Take action.

[Jason Drees]

Was that an intuitive answer or thinking no?

[Matt]

That was like, hey. My internal side saying, like, hey, motherfucker, you're not taking enough action on the goals you have for your life. Like, you're not pushing the needle yourself. You're letting other people push your needle.

[Jason Drees]

This goal doesn't sound that unknown to you?

[Matt]

No, I've played with it a lot.

[Jason Drees]

Okay, so this really isn't. Yeah, no, no.

[Matt]

I mean, it's an unknown because it's like, to go from 7 to 230.

[Jason Drees]

Yeah.

[Matt]

Like, it's fun to talk about, but okay, like, let's let the rubber meet the road. How the hell am I going to get there? So that's why it feels.

[Jason Drees]

But you got to let go of how.

[Matt]

Yeah, I've. And I figured out. And one of the things that I've been working on, which is really interesting from the framing questions you just asked, is I've stopped seeking answers and started seeking questions because I found that answers have limited me. And, like, what your framework just did, you did an incredible job of not limiting the framework. But most people ask questions to get an answer so that the answer is the end game and they have to do nothing else.

[Jason Drees]

Yeah. The thing that's going to help you the most is letting go of strategy. Because strategy and what to do is the byproduct of alignment. Because the other thing that you know is your one phone call, one idea, one connection away from being worth $200 million. Like, literally one phone call.

[Interviewer/Moderator]

Yep.

[Jason Drees]

So the way to make it happen is to stop chasing it. Because we grew up in a reality that was based on action, creates reality, but in the past five, 10 years, reality is different. We're accessing the frequency above, which is the frame level. So all you have to do is hold the aligned frame. So most people are walking around like, I don't get $230 million phone calls. That's impossible. And you don't want to be. I do get $230 million phone calls. You don't even want to be. Yes, they're coming. You want to be. I absolutely will get a $230 million phone call. I just don't know when. And it doesn't matter, because that's the frame, the frequency of your reality that will generate the aligned mindset, and the mindset will show up when it's time for it. And once the mindset shows up, then the mindset will generate the actions and the strategies.

[Matt]

So how do you get in alignment with that? Like, how do you get a line?

[Jason Drees]

The first step is with a decision, and the decision is the first way to set a frame. So this is how we can do it. So. So repeat after me. I take full ownership of my life and everything in it.

[Matt]

I take full ownership of my life and everything in it.

[Jason Drees]

I am going to find a way.

[Matt]

I'm going to find a way to.

[Jason Drees]

Be worth $230 million.

[Matt]

To be worth $230 million.

[Jason Drees]

Because I'm not going to stop until I do.

[Matt]

Because I'm not going to stop until I do.

[Jason Drees]

Feel that.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Feel a certainty.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Because that. That's an aligned frame is 100% certain. So the first step. And now while this is a. Call it a global macro frame. It's not like, what's Matt going to do this week? That's the frame that will create the mindset.

[Matt]

So it's starting to create a frequency. Yes, A frequency by which you operate on.

[Jason Drees]

You're dialing into a different reality because the other. Like, there's an infinite number of parallel realities. After our session today, you could go get a pizza. You can go get a taco and meet different people. Right. So most people's frame, their future frequency is based on the reaction to the present. They wake up they look at their life, they have a reaction, and they're moving forward from the reaction. What I'm teaching people how to do is to get out of reaction and choose the reality they want to align with. And what's going to happen is you'll get an alignment with that frame. Like in this moment, you are. And then what will happen is you'll start taking action. You'll get kicked out again. And when you get kicked out, you get kicked out by the old contradicting mindset perspective that needs to be removed.

[Matt]

But limiting beliefs also do protect us in a way.

[Jason Drees]

From what?

[Matt]

If I jump off this bridge, I'm gonna die. Limiting belief is I probably shouldn't jump off this bridge.

[Jason Drees]

I wouldn't call that a limiting belief. I would call that not being stupid.

[Matt]

Common sense.

[Jason Drees]

Common sense, right. Yeah, because you're not gonna. If you didn't, you still wouldn't jump. Even if you didn't believe it wasn't safe, you wouldn't do it.

[Matt]

I mean, I jumped off of. Jumped out of an airplane, rode a bull. Like, I'm pretty. I pretty much like to push the envelope. I'm pretty different. I'm pretty different that way.

[Jason Drees]

But what is the limiting belief? A limiting belief is a. It's a belief about something that is no longer relevant to you in this moment. Because what's actually happened is that limiting belief was created at a certain point in time to help you. And it's either to help you usually not go crazy.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Why didn't I ace this test? Well, you're just not smart enough. And then that belief carries on. So the limiting belief is the justification of some reality you did or did not want.

[Matt]

So how much are limiting beliefs holding people back?

[Jason Drees]

Well, it's. Limiting beliefs are the indicators of the misalignment. Like, when I was a Tony Robbins coach, I would say it's all limiting beliefs. But the thing is, limiting beliefs reside at the mindset level. The mindset is the byproduct of the frame, the frame level. So really, when you feel limiting beliefs, that's an indicator that you're in the wrong frame.

[Matt]

So what's holding people back is the alignment.

[Jason Drees]

Yes.

[Matt]

Alignment.

[Jason Drees]

Yeah. And the simplest way to know if you're aligned is like. And this is in relation to a target. So the easiest way to know if you're aligned is like, how much do you believe it? Out of 100%, 100% is aligned, 99% isn't. Because even. Let's say I'm in Southern California, say Matt Come, come visit me and I give you an address. And it's 99% right. You'll never get there.

[Matt]

Right.

[Jason Drees]

Right. So. But as, as entrepreneurs, we would rather drive our car and feel like we did something in the wrong direction versus get directions.

[Interviewer/Moderator]

Right.

[Matt]

Even if we're not aligned?

[Jason Drees]

Even if we're not aligned.

[Matt]

Where does that come from?

[Jason Drees]

It's because we're conditioned to that. That action creates success. Hard work creates success and it does not.

[Matt]

What creates success?

[Jason Drees]

Alignment with success.

[Matt]

Alignment with success.

[Jason Drees]

Alignment with success creates success. Hard work is often a component of it. Yeah, but hard work alone doesn't create success.

[Matt]

And how much does sacrifice play into alignment?

[Jason Drees]

Well, sacrifice is a point of view, Right. If you're in alignment, there shouldn't be sacrifice, just choice.

[Interviewer/Moderator]

Choice, choice, choice.

[Matt]

But understanding that with choice comes not being able to choose something else. Like a great example, my choice is I'm going to go to my daughter's school. But if I choose not to go to my daughter's school, like those are two choices I can have right now. That's a dramatic example because I'm also a father. And so to be an aligned father, I'm going to go to my daughter's school. But by choosing something, are you also saying no to something else?

[Jason Drees]

But you're asking that question from the point of view that you're losing something by doing it the way you want to.

[Matt]

But if you chose it and actually gained something from doing it by the way you wanted to, you're actually saying yes to whatever you want. And the other thing doesn't matter?

[Jason Drees]

Well, yeah, because if, if you feel like you're sacrificing, then shift to a frame where it's not a sacrifice.

[Matt]

So what do you think is the number one thing besides an alignment perspective that's holding people back from living the lives they are capable of living?

[Jason Drees]

The number one thing is not being in the game. And number two is not, not aiming high enough.

[Matt]

And being in the game of like personal development, growth, business.

[Jason Drees]

There's a lot of people I'll take. Imagine those, those new real estate investors, right? And they're, they're, they're taking Brandon's course and all that stuff, and they still haven't taken action. Yeah, right. They're basically on the sideline watching the basketball game, wanting to go in, but they haven't actually made the decision to do it yet.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So they're never. So like, I can't help anybody from a coaching perspective unless they're in the game.

[Matt]

And most people never get in the game because then they can be a victim of what's going on in reality rather than be a creator of their own destiny.

[Jason Drees]

Yes. Or, you know, if. If you never get in the game, you've got an excuse for not winning.

[Matt]

How do you encourage your kids to get in the game?

[Jason Drees]

I kind of model it.

[Interviewer/Moderator]

Got it.

[Jason Drees]

Like, I don't. I don't back down from anything.

[Matt]

And then how do you get your kids in alignment? I mean, you've got various ranges of kids, obviously.

[Jason Drees]

Right.

[Matt]

It's not like they're all 18, and it's pretty easy. They understand this stuff. You've got some younger children. So how do you get in alignment?

[Jason Drees]

They don't need a lot of help getting into alignment. They're in alignment more than I am.

[Interviewer/Moderator]

Wow.

[Jason Drees]

They're kids. They're intuitive, like. And as they get older, they're being conditioned to be out of alignment and think they should be somewhere else. But they're far more in alignment than we are.

[Matt]

So do you think we as parents or society are actually getting our kids out of alignment?

[Interviewer/Moderator]

Yes.

[Matt]

And then how do we stop doing that?

[Jason Drees]

Let them be.

[Interviewer/Moderator]

Let them be.

[Jason Drees]

You know, it's because alignment is. There's an intuitive guidance within us, and most of us don't have the courage to follow it because the intuitive guidance often contradicts your social conditioning. Social conditioning is what your brain's telling you to do, and that comes from your mindset, which comes from your life. And if you follow. And the easiest way to figure out if you're following your conditioning is just ask yourself, what does everyone else say I should do?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

And if you do what everyone else says you should do, you'll end up being average.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Now, if you're in Go Abundance, that's not bad. And if you're in Champions, that's not bad place to be. But if you want to be the stellar standout that impacts the world, you got to follow your intuitive path.

[Matt]

So how much does surrounding yourself with the right people impact your alignment?

[Jason Drees]

Well, it's huge, right? Yeah. If you're around people who are in alignment, it's going to be easier because the frequency is accessible.

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

That's what. That's probably the number one thing I've seen inside of the gobundance community is most people don't even know what the unknown is until they get around people that are doing the unknown. And then they look at that person and go, oh, wait, you're a C student that flunked out of high school too Wait, and then the unknown was possible for you. Now, okay, now the unknown becomes something interesting to me, and maybe my unknown even becomes higher than what I just saw for you, because I can see it, I can feel it. I can understand it.

[Jason Drees]

Yeah.

[Matt]

So how do we tap into that if we can't get into a community? Like, double.

[Jason Drees]

Well, they're books, podcasts.

[Interviewer/Moderator]

Yeah.

[Matt]

That's, like, what I tell people all the time. You know, I was asked yesterday, how do I get a mentor? Like, you pick up your phone and look at YouTube. You pick up your phone and listen to a podcast. Right. Your mentor doesn't need to know that you are their mentee.

[Jason Drees]

Yeah, true. And I would say start doing the work and then the mentor shows up.

[Interviewer/Moderator]

Yeah, yeah.

[Matt]

And where do you start with the work? Like, what's the first layer of the onion to peel back?

[Jason Drees]

Whatever the work's in front of you do what's in front of you.

[Matt]

Do you think it's do what's in front of you or do what you're avoiding that's in front of you?

[Jason Drees]

Depends on the person.

[Interviewer/Moderator]

Got it. Yeah.

[Matt]

Because one of the things I believe, and this is just my perspective, is that most often the magic we're seeking in our life lies in the work we've been unwilling or are unwilling to do.

[Jason Drees]

I would agree with that.

[Matt]

And there's. There's a reason we're unwilling to do it, and it's probably from our frame or our misalignment that was given to us by friends, by family, by teachers.

[Jason Drees]

By society, by life, by life, by life. And sometimes that. Because that. That is where the growth is. And the reason that the average person makes the same amount of money for the most of their life is because they never grow. So that work that you're mentioning, the work we're not willing to do, is basically the growth they're avoiding.

[Matt]

Why do we avoid growth?

[Jason Drees]

Because it's hard. It doesn't feel good. And did you have personal. Did your parents talk to you about personal growth? Like, and what happened is there was that time in high school, you decided to go really big, and you put everything in and you failed. And it hurts so much that you shut down for the next 20 years.

[Matt]

Yeah. And I remember, like, in high school and right after I dropped out of college, everybody told me why I was an idiot, why I wasn't gonna make it. I wasn't smart enough, I wasn't talented enough. And I'm so fortunate to have been surrounded by good people that didn't tell me directly but said through their communications. Put all those people in the trunk of your car until you're so strong that you can bring them back into the front seat. But it was all around mindset for me. It was, it was a mindset thing for me.

[Jason Drees]

That's great advice, actually.

[Matt]

Yeah, it was, it was really powerful advice. And it hurt. And I think there's a lot of my friends and family that were hurt by it. But I didn't do it because I didn't like them. I didn't do it because I didn't love them. I did it because I wasn't strong enough to ignore the noise.

[Jason Drees]

Yeah. It's hard, like becoming a coach. When I left my tech paying job, high, good paying tech job, everybody's like, what's wrong with you?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

You know, and nobody understood me, but nobody, nobody had the, the voice inside them that I did.

[Matt]

Yeah. And. And from your perspective, how has the person you've become in your identity tied into success or the evolution of success, if you will?

[Jason Drees]

It's the foundation of it. Because when I, when I started doing something new, I became a coach and I'm like, I got a client and I'm. I'm like, hey. I'm like, everybody look around. I'm looking for acknowledgement. And I didn't get it. And I was like, oh, okay. And I'm like, well, I'm not gonna stop now. So I keep going. Yeah. And I do something even more difficult and I achieve it. I look around and people are like, what are you doing? And then I do it one more time. And then I'm like, look what I did. And people are like, why are you doing that? What is wrong with you? Because I'm making them look bad. Because I'm following my passion. I'm doing things courageous. And then you finally, and unfortunately at that point is you want the acknowledgment, the mom. And that's when I realized you only get the acknowledgment is when you no longer need it.

[Interviewer/Moderator]

Wow.

[Jason Drees]

And that's what kind of shaped me into the person I am today. Because I now I had the coaches and my coaches supporting me, but the personal side, no one understood me.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

I had my brother in law call me, tell me he's going to raise my kids because I'm a deadbeat dad. And like, wow.

[Interviewer/Moderator]

Yeah.

[Matt]

How did that feel?

[Jason Drees]

Awful.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Yeah.

[Matt]

How did you respond? Okay.

[Jason Drees]

He was. There's. There's no response to that.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

He didn't say anything when I made seven to Eight times what he did a few years later.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So. But everybody's not. Everybody has a different path. You know, we. The. The harder your obstacle, if your obstacles are harder than everyone else around you, it's because you're meant to be greater than everyone else around you.

[Matt]

And how do you communicate that to people? Or you just don't.

[Jason Drees]

Most people can't hear it because it's all. It's. It's almost like we're climbing a mountain. Right. And you're climbing a mountain and, you know, just imagine like David, like he's climbed a bunch of mountains, right?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So he's. As a mentor, he has experience in certain sections of the mountain.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

But when you're climbing the mountain, there's people in the valley going, what are you doing? It's so dangerous up there. And then how do you find. And it's hard to find other peers because the other mountain is far away, the base. Right. So we're all climbing our own mountain, but the only person who knows what that's like is you.

[Interviewer/Moderator]

Yeah.

[Matt]

And it's important to find people that have climbed other mountains because then they too can help you get in alignment, change your frame, eliminate limiting beliefs, tap into the unknown. But finding those people is not easy.

[Jason Drees]

That's a frame.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

That's point of view.

[Interviewer/Moderator]

Yeah.

[Matt]

So how would you find them?

[Jason Drees]

Be in alignment with finding them?

[Matt]

Be in alignment.

[Jason Drees]

It's all frame.

[Matt]

It's all frame.

[Jason Drees]

It's all frame because. Yeah. So it's. There's. There's two beliefs that I measure people by, and if they contradict these, there's misalignment. The number one is you're unlimited, and number two, there's nothing you can't do.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So if a client says anything to me, that's limitation because that's also a point of view. So when I'm talking to clients, I'm giving them an unlimited point of view over and over again, and they're giving me the contradicting one. So we remove that, then the next one, then the next one, the next one. And that's. And that was the biggest breakthrough I had in this coaching style, which I call alignment. Coaching coming from the Tony Robbins world is instead of forcing alignment with peak state, we remove the resistance, and then you're left with alignment.

[Matt]

How did you develop this? How did you see it? How did you feel it? How did you understand that this was the direction that people needed to go?

[Jason Drees]

It was all developed from coaching sessions over the past 12 years. Like, I'm On a coaching call, and all of a sudden I'm in a flow state. I say something and I'm just like, what was that? The client's like, can you repeat that? I'm like, no, I don't know what I said. So, like, for a long time I was running recorders because all of this content, like, this is all original content. It's all from coaching sessions.

[Matt]

And then do you go back and watch it like you're watching tape like a professional athlete? Not anymore, probably.

[Jason Drees]

There's times it's. Unfortunately, the downside is this content never stops.

[Interviewer/Moderator]

Right.

[Jason Drees]

It's like this fountain within me that just. And it's always evolving. So it's evolving. The average frequency of reality is getting higher. So the tools I was using five years ago, we don't have to use because they're faster tools.

[Matt]

So what frames do you have or pop back into from time to time that gets you out of misalignment or are limiting for you?

[Jason Drees]

Well, I have. There's quite a few. Right. You know, it's like, I can get through this. This is just part of the process because it's. I have basic. So when I'm working with clients, everybody's coming to me and they're talking about the subject. This is so 99% of their focus is on the subject. Actually, 100% is. My focus is on what I call your process frames and how your brain works. And I've been in intense personal growth for like 15 years, so I've basically re architected my entire mind so that life works this way. But the frames are like, it's unlimited. I can break through this. It's one belief away. This is part of the process, and it kind of changes from time to time. It's hard. There's so many. It's hard to pick one.

[Matt]

But I think a lot of people listening to this will go like, oh, he's got it all figured out. Like, his life is easy because he's removed all limitations, he's removed all beliefs. But there's got to be things that still pop in or creep in from time to time that you have to combat.

[Jason Drees]

The old things are easier now.

[Matt]

Old things are easier.

[Jason Drees]

The new things are harder now because.

[Matt]

What'S an example of a new thing?

[Jason Drees]

Well, I'm, you know, I don't have to worry about managing my emotional state as much anymore. Right. Right now the hard part for me is running the business because that's not my magic. Right. So. But, but the thing, the thing you want to realize is that that contrast is never going to change, because that contrast is there just to drive you, grow you into the next version. And right now it may be business, it may be marketing, maybe writing, and you master that. And then it's a personal area.

[Interviewer/Moderator]

Right.

[Jason Drees]

So there's always going to be some form of growth.

[Matt]

So at what point do we just say, like, hey, this is the hand I was dealt. I'm good with this being the reality in this bucket, in this avenue, in this lane, versus, hey, I'm going to challenge that, and I'm not going to accept that for me.

[Jason Drees]

Well, that's an individual point of view. Right. I would call that settling.

[Interviewer/Moderator]

Settling.

[Matt]

Do you settle at all?

[Jason Drees]

Never.

[Matt]

Never. So even in when you just said, like, hey, business isn't my area of expertise or my bucket, you're still focused on it, growing on it, trying to improve on it, trying to remove those frames and trying to get in alignment with, I am the best businessman in the coaching space the world's ever seen. Or whatever you're. Yeah, whatever you're saying.

[Jason Drees]

Yes. Yeah. I don't stop.

[Matt]

And do you think your ability to tap into your emotions so well and regulate your own personal emotions has helped become a superpower for you in working with clients?

[Jason Drees]

Absolutely.

[Matt]

And then do you think it's hurt you in your personal relationships with your family, your friends?

[Jason Drees]

It's. It's being a coach, like, this has changed my personality. Like, I used to be very extroverted, and coaching has made me introverted.

[Matt]

It's interesting.

[Jason Drees]

And I think it's because I. There was a point where I was on the phone six hours a day.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Just the volume of talking, it's changed. But that's. That's my path. It's my purpose. It's. It never goes away. I talk to everybody about it. And it. Those people that aren't meant to be around me don't want to hear it. Those that are supposed to be around me do, because that's my process.

[Matt]

And so you just kind of continue on the process of being you and whatever else shows up, you know, obviously your kids, you're going to be intentional with your kids. But whatever else shows up or doesn't show up, you're not attached to.

[Jason Drees]

Well, yeah, you know, it's. I'm still human. I've figured out some things, but life is still challenging at times. Like, I thought 50 was going to be the best year of my life, and it was the worst by far. You know, like last year, I thought the business was going under right. When my wife, a partner of like 15 years, says she wants a divorce, like, my world fell apart last year.

[Matt]

How did that mess with your alignment?

[Jason Drees]

Massively, massively, massively. I lost. I don't know if you, you've probably. You've seen me talk before. You know, I have this unlimited voice that just goes. I lost that voice for like five months.

[Interviewer/Moderator]

Wow. Yeah.

[Matt]

How did you find it back?

[Jason Drees]

A lot of coaching. I was talking to like three different coaches every week and it was. And I realize now that my, my, my growth and exposure and success has kind of, you know, kind of stalled a little bit also because most of my clients are real estate.

[Matt]

Not a good time.

[Jason Drees]

Not a good time for real estate. But I realized that it basically tore me down to nothing last year. The past, you know, I think I came out of it like in January, but it tore me down to nothing. But I realized it was actually building a stronger foundation for the next level because there was still some resistance and fear running in the foundation then.

[Matt]

Did it help bring awareness to you that, like, hey, maybe I need to diversify outside of real estate, Go to different avenues, go to different mediums, you know, master different things?

[Jason Drees]

Well, 100%. Yeah. Like, yeah, because coaching works for anybody. Yeah, but, yeah, absolutely.

[Matt]

And coaching is needed by everybody. But most people don't actually subscribe to coaching.

[Jason Drees]

They don't know what it is.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

That's the biggest challenge.

[Interviewer/Moderator]

Yeah.

[Matt]

Do you think therapy is just a version of coaching?

[Jason Drees]

I think it's a different tool.

[Matt]

Different tool. And then how do you think about trauma? Like, trauma seems to be this buzzword that everybody's throwing around right now. Heal your childhood traumas. What traumas are you passing on to your children? You know, trauma, trauma, trauma. Like, how do you feel about trauma?

[Jason Drees]

I didn't know I had that much. Like, the reason I mentioned Nathan Wakeford to you, because he has a magical ability to heal trauma in a one on one format. I cannot believe the amount of stuff we pulled out in that 90 days. And I was like, oh my God, it's there. And if I look at my childhood, it wasn't like my parents abused me or anything. I thought I had a great childhood. But we all have these memories that we have these experiences on them. Like, I had a memory when I was a baby and I was crying and my mom didn't come. That was the word stem where I'm not good enough. Something's wrong with me.

[Interviewer/Moderator]

Right.

[Jason Drees]

So I think it's just part of human nature of having those experiences in the Past that shape our personality, that eventually we get to a point that to become the next version of ourselves, we have to heal those and grow through.

[Matt]

And then how much of those are our perspective versus the reality? Because I have all of these memories, you know, even from yesterday. And my perspective and my wife's perspective are two totally different areas. Right. So like how much of it is perspective and how much of it is reality?

[Jason Drees]

Well, your perspective is your reality.

[Matt]

Is your reality. That's the key. Differentiation.

[Jason Drees]

It's your reality.

[Interviewer/Moderator]

Yeah.

[Matt]

It's your reality. And then your reality is what you can control or choose based on your alignment, your direction of where you're wanting to go in your life.

[Jason Drees]

Yes. And you can also change your reality.

[Matt]

You can change.

[Jason Drees]

You can change your past.

[Interviewer/Moderator]

Yes. No.

[Matt]

But people don't want to.

[Jason Drees]

Well, some people don't realize they do. I had this memory that bugged me for a long time and it just had a limiting belief associated with it. This was when I was in the Tony Robbins coaching, and I was like, what if that actually never happened? What if I remembered it wrong? And I just decided that I remembered.

[Matt]

It wrong and let it go.

[Interviewer/Moderator]

Wow.

[Matt]

What was the Tony Robbins coaching experience like versus what you're doing today?

[Jason Drees]

Tony Robbins coaching experience, you know, he uses. If you think of like the three levels, like the. The first circle, first layer is action. The next level is mindset, and the third level is frame. That coaching is based off of neuro linguistic programming, which was created in the 80s and back then we couldn't access the frame level. So it's basically all about trying to reprogram limiting beliefs in the mindset from the level of mindset. That's basically what it is. What that coaching actually turns into in practicality is basically forced accountability with. With a lot of energy behind. So Tony Robbins coaching works very well for men. Most women it doesn't work for because it's so masculine. And that's the way I coached for a long time. And then I finally. And I. When I first started figuring out how to change mindset, I would start changing beliefs, limiting beliefs in the mindset one at a time to try to take that mindset and make it an aligned mindset. And over time, in 2020 is when I discovered that you can just shift from the misaligned frame to. To the align frame. So that actually was the faster way. So I stopped changing beliefs there because you could do that. And basically it's the. So it's almost like that Robin style, which was the best style they had at the time was forced accountability. Go, go, go, go, go. It's all about action and mine about is the formula for flow.

[Matt]

So do you think Tony Robbins style is actually leaving meat on the bone for people?

[Jason Drees]

Well, yeah, it's. Everybody wants like the next level.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Because the only person I know who can live in a peak state is Tony Robbins. I'd have the major. A ton of the clients that I would. I'd probably say 50 of the clients I coached in this organization couldn't do the peak state without me on the phone.

[Matt]

How does he live? How does he, how has he taught himself to live there?

[Jason Drees]

He's Tony Robbins. Because basically when you get into an elevated peak state, you have your belief structure changes temporarily. But the problem is that doesn't change your core belief structure. That's out of alignment. I figured out how to change the core belief structure out of alignment in minutes without needing to go to the elevated one.

[Matt]

How close would you say you are to living in a peak state all the time?

[Jason Drees]

I don't really go for peak states anymore. I just kind of go where I am.

[Matt]

But what's interesting about that is like it sounds like to me and I don't have the experiences you have, but it sounds like to me that Tony Robbins was actually embodying the alignment concept to get himself into peak state all the time. Because it was an alignment. So it was easy, it was natural, it was just second nature.

[Jason Drees]

I would agree 100%.

[Matt]

But he's not teaching that because he's probably not even aware of it.

[Jason Drees]

I think. Well, the tools that he used was peak state. He was very physiological based. Right. So those are the tools that he had.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Now he did start to tap into beautiful state and stuff like that when I, the last few years I was there. So I know he's tapping into the higher level stuff, but I haven't seen it change in the coaching tools.

[Matt]

Well, because it's worked from an economic perspective. He's done very, very, very well.

[Jason Drees]

Yeah.

[Matt]

So why change it?

[Interviewer/Moderator]

Yeah, why change it?

[Matt]

And then how much of your life is pain versus pleasure? Like do you seek pleasure? Do you avoid pain? I mean, you just talked about walking on a nail board. So you're obviously leaning into pain at times.

[Jason Drees]

Yes, I've actually taken a break for, from intentional pain for the past few months because my body and I just needed some soothing.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Because I've been really good at beating myself with a stick for a long time and that worked well. So right now it's really been about getting back to self care. Because I had been beating myself like literally like a racehorse, right? Beating myself. Just go, go, go, go, go, go, go. For years and years and years and years and years, and I. And it didn't get me where I wanted to go. And I realized the next evolution for me is this authentic version of me, which requires me letting down all the masks and sharing that with the world instead of sharing the version of me I think they want to see.

[Matt]

When do you think you were last, that version of yourself?

[Jason Drees]

Which one?

[Matt]

The one that was the authentic version. Was it 12? Was it 10? Was it 7? Was it 9? Is it every day at home by yourself?

[Jason Drees]

And the interesting thing, I've had glimpses of it coming back over the past six months. The last time I clearly remember it was seventh or eighth grade.

[Interviewer/Moderator]

Wow.

[Jason Drees]

I was. Well, one thing happens was Halloween, and this was in the 80s, and Domino's Pizza had this. This little thing called annoyed. This, like, character, Right?

[Interviewer/Moderator]

Yeah.

[Jason Drees]

And I thought it was funny. So my mom made me a Halloween costume. And I was, like, cool with like. Like spaghetti in the ears and we'd like to pull them. And I get there, and I'm the only kid dressed up, like, in a costume in the whole class.

[Interviewer/Moderator]

Wow.

[Jason Drees]

And I was like. And that was eighth grade. And then that summer, I get my yearbook and everybody signed it, and everybody's like, you're strange. You're weird. You are really weird. And I thought I was being my most authentic I've ever been. And that's when I decided it wasn't safe to be myself to the world. And I stopped being that way.

[Matt]

Did your parents notice it?

[Interviewer/Moderator]

No. No, no.

[Matt]

Have you talked to them about it at all?

[Interviewer/Moderator]

No. No.

[Matt]

There's no. No point, really.

[Jason Drees]

They. I love my parents, but they don't go to that level.

[Interviewer/Moderator]

Got it.

[Matt]

So they just stay surface level. Don't go too deep.

[Jason Drees]

Yeah.

[Matt]

So how do you balance this incredible work you've done for yourself and so many other people with all the clients you're serving, helping them so much, seeing so much opportunity for your parents to find another level. Next. Evolution. And, like, knowing that you can lead the horse to water, but you can't make them drink.

[Jason Drees]

I've given up trying because you can't override someone's choice. And so I. I meet them at the level that they're at, and I'm grateful for them. They gave me everything they could. And I love my parents. That's just their path.

[Interviewer/Moderator]

And.

[Jason Drees]

And I. But I am who I am because of who they are.

[Interviewer/Moderator]

Right, right.

[Matt]

They've given you a lot of the gifts and a lot of the tools you have. It's just they didn't know they were even giving it to you.

[Jason Drees]

Yeah. That environment created this.

[Interviewer/Moderator]

Yeah.

[Matt]

And then do you do that same with people you kind of come in contact with? You just try to meet them where they're at?

[Jason Drees]

Yeah. Well, I've, you know, for a long time. Because when you get into coaching and you start to get excited, you want to talk to everybody, and people look at you kind of strange. So most people don't get it. The vast majority of people don't get what I do. Those that do go, holy cow. You know, so I. I have a big circle in with clients and coaches that I talk to a lot. But the interesting thing is the people, the average person is getting higher and higher and higher frequency than they were before.

[Matt]

How do you think social media is ruining people?

[Jason Drees]

Oh, I think it's killing our brains and our dopamine levels and, like, it's the terrible. For kids and it's. It's this. Yeah. Because even I'm starting to notice my attention span getting shorter and my ability to focus going away.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

It's awful.

[Matt]

Do you think it helps show people the unknown, though?

[Jason Drees]

Well, it can, right? Yeah, you can. It does. You know, you see that. You see the people getting off their jets and stuff. But what's actually true. Right.

[Matt]

Yeah, that's the thing.

[Jason Drees]

So there's. There's that whole Persona, fake image out there, and then there's the real people. Like, you know, Hormozi drops stuff, and my head just explodes, and I'm just like. So there is amazing stuff out there.

[Interviewer/Moderator]

Yeah.

[Matt]

But you have to be very careful, especially with kids.

[Jason Drees]

Yeah. Yeah. It's. They're getting more screen time than I would like right now, but it's hard to not give them that.

[Interviewer/Moderator]

Yeah.

[Matt]

You know, especially because that's a way that kids connect now.

[Jason Drees]

Yeah.

[Matt]

Video games on the screens, on the chats, like, that's. That's their version of connection where maybe you growing up or me growing up, it was like, let's meet in the park and play baseball.

[Jason Drees]

Yeah. Like, I hate Fortnite. Like, that's just the worst thing. Like, Fortnite. I hate that guy.

[Matt]

But they're all into it.

[Jason Drees]

They're all into it. They're all into it. And my. My second son, he loves it, and he's so. I'm, like, trying to get into his world. But I did. I did actually just recently join the Climbing Gym Austin Boulder Project okay, so.

[Matt]

We'Ve been having fun and like getting them out doing physical stuff.

[Jason Drees]

New people, which is good. Yeah. Because they're. They're getting better than me. And climbing is good for upper body strength and my boys are all tall, so well doing that.

[Matt]

And also from like a climbing perspective, just as I'm thinking about relating this back to business, climbing is actually making the impossible possible.

[Interviewer/Moderator]

Yeah.

[Matt]

You look at the wall and go, I don't see a way up it. But as you start to climb it, you're like, okay, I can get to this. I can get to that. I can get to this. So you're actually giving them an incredible gift too, of like being able to figure out how to make the impossible possible.

[Jason Drees]

Yeah, exactly.

[Matt]

How do you challenge yourself? Like you, you. You're so good at asking questions of people. Right. And I'm sure your, your brain is just million miles a minute, question, question, question. But you know, you alluded to this earlier. Like, what you do for others doesn't always work on yourself. So how do you find the ability to challenge yourself? Is it the coaches? Is it the people you surround yourself with? Is it the questions you're able to ask yourself? Is it journaling, meditating?

[Jason Drees]

Well, all of the content that comes out of me, I've lived. Like, I've lived. And I realized this recently that Jason Dreese coaching isn't just some coaching company. It's the system that I built to do the impossible in my life. So I'm living that constantly. I really don't think about challenging myself. I don't ask myself. I just. And I also don't have self judgment anymore. Like, it's just gone.

[Matt]

When did you lose that?

[Jason Drees]

About five years ago.

[Interviewer/Moderator]

Five years ago.

[Matt]

That was probably a painful death, if you will.

[Jason Drees]

It was actually softer than that. I did a lot of work with Matt Kahn. He's like a spiritual. A lot of his work did a lot of the integration pieces. But I finally made the understanding that we're all doing the best we can at any moment in time. And when I gave myself permission to just do my best, I literally judged myself so much I got tired of it and quit.

[Interviewer/Moderator]

Wow.

[Matt]

So it's pretty easy to let go.

[Jason Drees]

So it was more of a gradual thing. And I just realized I'm like, it's. Yeah, I don't. The past is what it is and it happened the only way it could. And the person in front of me, regardless of what their past is, if I like that person, their past is what Turned them into this version.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So I don't really. There's times that I don't think of challenging my. I do things that I want to do.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Some are easy, some are hard.

[Matt]

So from your perspective, your life is just choice?

[Jason Drees]

Yeah, it's all about choice, and it's all about that. Like, the reason I work hard is freedom.

[Interviewer/Moderator]

Freedom. Yeah.

[Matt]

And racing. The Baja race.

[Jason Drees]

Racing. I've actually done any racing yet. It's more just like the adventures down there. But. But the Baja 1000 is definitely one of the goals.

[Matt]

Yeah, definitely one of the bucket lists. What are you working on today that felt impossible yesterday?

[Jason Drees]

Well, this whole. I just did my job, right. Like, I work for myself. I. I haven't had to answer to anybody else in a decade. You know, I make my own schedule. I'm around. I'm surrounded by amazing people. People work for me, they leave, they come back and work for me. So I'm really proud of how I treat my staff and bring people, but just my whole life right now is. Yeah. Just shocking. And I thought the divorce was the worst thing ever, but now I'm realizing that it was actually the best thing ever.

[Matt]

How much of that is normal life, though, right? Like, the worst thing ever. We look backwards, connect the dots, and go like, oh, I needed that, or that's the best thing that could have ever happened to me.

[Jason Drees]

How much is that? What is.

[Matt]

How much of our life is that?

[Jason Drees]

That is our life.

[Matt]

That is our life.

[Jason Drees]

That is our life.

[Matt]

Like Steve Jobs said it best, you can never connect the dots looking forward, but looking back, it's very easy to connect those dots.

[Jason Drees]

That is the life.

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

So where in your life today are you most Flirting with disaster.

[Jason Drees]

Business. Cash flow business. Debt. Debt entrepreneur. Debt shuffling.

[Matt]

And is that just because, like you said, you're still becoming that businessman, or is that because you were forced to do things that you didn't want to do, but that was what the market and timing required.

[Jason Drees]

Market caused things to work, weren't working. So the business has evolved and, you know, it's. I've got a lot of expenses, so I'm basically juggling debt to move forward.

[Matt]

To move forward. And then do you see that the real estate. Because I know you're coaching. A lot of it is in the real estate community, even though it shouldn't just be in real estate community, but I know a lot of it is there. What is your take from hearing clients, working with clients on where the real estate market is and where it's headed?

[Jason Drees]

I think it's back. I think it's back. I think it's moving. I think there's, there's some people that are complaining and it's not easy, but I think it's great. I have clients doing deals like crazy right now, you know, and it's just going to separate who's, who's, who's the best.

[Matt]

Yeah. That's what, that's what I keep saying is like there's always deals, there's always, there's always opportunity. And this is the way to weed out the, the maybes from the actual legit people, the pretenders and the reality people like the good ones.

[Jason Drees]

And, and it's all mindset. It's all, it's all mindset. It's like, do you, if you believe the market sucks, well, that's what you'll experience. If you believe there's a deal, then that's what you'll find.

[Interviewer/Moderator]

Right.

[Matt]

And the mindset and alignment, 100%. And once you get the alignment, you'll find the success.

[Jason Drees]

Yeah. Like I've have clients that, I have one client that I'm coaching. He was, I've coached him. He had a brokerage.

[Interviewer/Moderator]

Okay.

[Jason Drees]

And it was, you know, and he was making, you know, he's a seven figure earner or probably mid seven figure net net worth. And, and he thought the brokerage was going to go under. He started working with me, you know, and then like it took me three months of coaching to get him out of reaction. Just like, oh my God, what's going on? And literally the next call he's like, I'm feeling good, Jason. Okay, great. Next call he's like, I just found a new pillar of the business with a 7 figure revenue stream.

[Interviewer/Moderator]

Wow.

[Jason Drees]

Was losing 80k a month. And he's like, I just, we just got a deal with 500k commission to the brokerage.

[Interviewer/Moderator]

Wow.

[Jason Drees]

Another one of my clients I was working with is he, he does a really smart guy. He does one of the smartest guys I know. He does hotel conversions to apartments.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

And he's went up to, and he's raised like 20 million and he started working with me and now he's got connected to a really wealthy family office that hired him, relocated his family and like so just I unlock people, so I do.

[Matt]

And how long does the unlocking take? I mean everybody's probably different, but you know, you just alluded to it took 90 days to peel back that first pain point for that.

[Jason Drees]

It is surprising short.

[Interviewer/Moderator]

Okay.

[Jason Drees]

It's like 90 days.

[Interviewer/Moderator]

90 days. Yeah.

[Matt]

And for somebody that's listening to this, going, like, I want to start this journey, but I'm a little skeptical. Like, I'm sure most people are a little skeptical of it. Besides your book, what books out there exist that people should read?

[Jason Drees]

I don't read a lot of books.

[Matt]

Podcasts.

[Jason Drees]

Don't read a lot of podcasts. And I. I. There's a very specific reason I don't digest a lot of content. I'm reading a lot of fiction books right now, actually. But the reason why I don't digest a lot of external content is because it affects my flow of content, and my content is still evolving and constantly going. And when I get somebody else's it, I start putting theirs into it, which slows you down.

[Matt]

Like, gunks up wheels a little bit.

[Jason Drees]

Yeah.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

But the books like that have been game changers all my life. Was Rich dad, poor dad in 2001. That made me crazy. Conversations with God by Neale Donald Wash. Then what was that book by Michael? Journey of Souls Newton. So those. Those books kind of really, kind of shaped four agreements. The Alchemist.

[Matt]

The Alchemist is one of the best.

[Jason Drees]

I love that book.

[Matt]

That's a great book. Yeah, it's a.

[Interviewer/Moderator]

It's.

[Matt]

I mean, it's so powerful.

[Jason Drees]

Yeah.

[Matt]

But it's also a fun read.

[Jason Drees]

It is fun. And I started reading fiction books because it's just like. And I'm telling my clients I'm reading this, like, what did you read for fun? You know, me and my son Dash, we, like, listen to audiobooks. There's a book called Expeditionary Force about this, like, space war. It's, like, so fun. And I took him to see ACDC in Dallas last week, and we listened in the car. It was, like, so much fun.

[Matt]

And does, like, that become an outlet for you to, like, unplug and tap into creativity? Does that just become a place of joy for you? Place of curiosity?

[Jason Drees]

Well, it makes me stop working.

[Interviewer/Moderator]

Hmm.

[Jason Drees]

Because otherwise, this is all work because.

[Matt]

You'Re addicted to it.

[Jason Drees]

Yeah, well, because. Yeah, because I couldn't stop.

[Matt]

Couldn't stop. Do you think you got into the work because you were running from something or chasing something?

[Jason Drees]

A little of both.

[Matt]

And do you think it's still a little bit of both?

[Jason Drees]

I think this past year has really stripped down what I was running away from. Like, this whole process of the. I think that's probably the best way to sum up what happened to me over the past eight months, as was. And I look back now, and the divorce and the business going through the Cycle. It did. When I thought I was losing everything was like getting rid of everything that doesn't belong and basically stop running from what you were running from instead of sitting it and own it.

[Matt]

What were you running from?

[Jason Drees]

Scarcity, fear, you know, failure.

[Matt]

Things that show up for everybody. And so even, even as a coach who's done all this work, like so much work on yourself, so much work with and for others. Oh, yeah, you still wrestle with those things.

[Jason Drees]

Oh, I've belief changed fear of failure so many times. And it's just part of being human.

[Matt]

It's just a constant evolution.

[Jason Drees]

Some people will break free from it. But certain patterns are just part of your personality and your journey. They just never go away.

[Matt]

Do you think this journey of evolution and next step you ever arrive or is the actual destination the journey?

[Jason Drees]

Yeah. The example I like to use is we're climbing a never ending staircase so you can run through the section if you want. And the next session is metal steps with no handrail and they're covered with ice. So if you try to run fast through that section, you're gonna go, you're gonna go really slow. And that's why I always tell clients if you want to go faster, you savor the process. Because rushing is trying to skip part of the process.

[Matt]

So slowing down and savoring it is actually a way to get through it faster.

[Jason Drees]

Yes. Because when does time fly? Yeah, when you're on vacation.

[Interviewer/Moderator]

Yeah. Right. Yeah.

[Matt]

When you're saving.

[Jason Drees]

Because rushing doesn't work, Especially in business. Because rushing, you're trying to skip a part of the process and it's. Yeah.

[Matt]

So what you're saying is, is the destination is the journey.

[Jason Drees]

100. It is the journey.

[Interviewer/Moderator]

Yep.

[Matt]

Do you ever find discomfort in that? Like, annoyance and like, I'm running so hard. I'm chasing so hard. Like, for what? Like, where am I going?

[Jason Drees]

Yes. You know, yeah, I'm, I'm trying to adopt the mentality, but, like, I am human, you know, you do want to break. And what I've realized lately is that when life loads you up and you're like, can I get a break? They're like, here's a double helping, you know, so I'm like. But then I go back to, if your path is harder than everyone else around you, it's because you're supposed to be greater than everyone else around you or you have a role.

[Matt]

So you just go back to the frame, go back to your alignment, and then just get grounded and rooted in that and say, I get what I get. I Don't throw a fit.

[Jason Drees]

It's. It's my mission. Like, that was awakened with me when. When my Tony Robbins coach asked me, have you ever thought about becoming a coach in 2011? It changed my life.

[Matt]

What do you think he saw in you that nobody else up until that point of your life saw in you?

[Jason Drees]

I don't know. Potential, like, intelligence. Like. He was really hard on me, actually.

[Matt]

Was he?

[Jason Drees]

Yeah. And it was. It was the first time that I've experienced passing up a mentor. It was kind of heartbreaking.

[Matt]

What did he show up as when you passed him?

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

So there's no relationship there anymore?

[Jason Drees]

Not much.

[Interviewer/Moderator]

Yeah.

[Matt]

Do you think people are going to pass you on this journey of alignment and frame?

[Jason Drees]

I hope so, because then I'm doing my job. Like, it's not. It's not about me. It's playing the role, you know, And. And I. And if you're interacting with me at this time, I'm. It doesn't matter if you made a billion dollars and I haven't. If you're interacting with me, I have something to give you.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Could be good or could be bad.

[Matt]

And then what do you get from your clients? So you're, like, doing all this work. You're obviously getting content, you're obviously getting ideas and concepts, but I'm sure just through osmosis, you're picking up other things as well.

[Jason Drees]

Yeah, well, I'm coaching myself at the same time.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

A lot of this stuff, because I. I don't lie in my coaching, so I do not say things that I do not do. So it's been a very. One of my. One of my highest values that I would say in my life that I learned a painful lesson, like 20 years ago, 25 years ago in business when I once said that's not my job and had my ass handed to me in 2001, I realized that if I do what I say I'm going to do, you will stand out. So I. Is the. I do everything in my power to do what I say I'm going to do.

[Matt]

In today's day and age, it feels like everybody and their cousin is a coach. Like, everybody's coaching. I'm a coach. I'm a coach. I'm a guru. I'm a this. Where are they all getting it wrong?

[Jason Drees]

I don't know if they're all getting it wrong. They're, you know. But there's a million coaches out there who can get you started.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

But there's not many coaches who can take somebody who's already making seven figures and get them to eight.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

Right. So there's a fit for everybody. It's part of their process. I don't know if they're getting it wrong, but like there's only one me. There's no one else I know of coaching at the frame level on this planet.

[Matt]

No, there's, there's not that I've found and I've run into a lot of coaches, you know, fortunately and unfortunately, and.

[Jason Drees]

They'Re all using some form of mis, limiting belief management system or forced accountability.

[Interviewer/Moderator]

Well.

[Matt]

And where I get the most frustrated, especially with social media and podcasts and you know, today's day and age, most of them are coaching something that they haven't done.

[Interviewer/Moderator]

Yeah.

[Matt]

Or can't do.

[Jason Drees]

Yes.

[Matt]

Or have chose not to do. But they're going to tell you how to do it. And so what's really cool about what you're doing is you're doing it. And like you just alluded to, you're not lying to people, you're telling them the truth and you're telling them exactly what you would tell yourself.

[Jason Drees]

Yeah. I've actually for a while been thinking of not calling myself a coach anymore, but I don't know what to call it.

[Interviewer/Moderator]

Yeah.

[Matt]

Because coaching has, for me at least, I mean, it's got such a negative connotation because there are so many people now that are coaches.

[Jason Drees]

Yeah.

[Matt]

And look, I'm a big believer in coaches. I have coaches, whether it's communication coach, a business coach, a family coach, a relationship coach. Like, I'm a huge believer in coaches, but there's a lot of coaches where I'm like, dude, you're not a coach. Like, that's not coaching. That's not coaching. Right. And so like I can totally see your perspective, but what else do you call it? Because society has already given it a label and you're already hard enough to understand for most people. So if you change the name, you're just even harder to understand. Harder.

[Jason Drees]

Well, the next evolution for me is really the rise of the influencer me. And that's. And that's one of been. Been my, my biggest struggles is like, because I'll give Brandon Turner as an example. He's brilliant, unbelievable at mark and how he communicates me. I'm a brilliant coach. So I'm always coaching.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

But that doesn't work. And I actually have had challenges where I give clients so much on my 20 minute free call, they don't need coaching.

[Interviewer/Moderator]

Yeah.

[Jason Drees]

So I'm trying to learn how To. To communicate in a more effective way where more people can hear me.

[Matt]

And is that just surrounding yourself with the right people, hiring the right coaches, asking the right questions, trial and error?

[Jason Drees]

It's. I'm still searching for that answer. You know, I've worked with awesome coaches and I got to work with Bo Hawkins for a while to try to pull it out of me, and it's almost there, but. So that's my next. That's my big next. Evolution is learning how to talk to my audience.

[Interviewer/Moderator]

Yeah.

[Matt]

Because in a way that you've never had to before.

[Jason Drees]

Yes.

[Matt]

Because it's social media driven and the attention span is like 1.7 seconds maybe, plus 10,000 ads a day baked into that as well. So how do you stand out?

[Jason Drees]

Well, and my content flow takes minutes, so it's like you really need to hear me talk for five minutes and not 30 seconds.

[Matt]

Right. Which doesn't really work in today's day and age where we have short attention spans.

[Jason Drees]

So my intuition's telling me I need to go opposite of what everyone else is doing and just start doing it my way.

[Matt]

But your advisors and your peers around you are probably saying, you're wrong, you're wrong, you're wrong.

[Jason Drees]

They're, you know, they're not questioning that. They're telling me I maybe should be focused in other areas of the business right now. But part of me, like, I have this pull to be like, to talk to everybody, you know.

[Interviewer/Moderator]

Yeah. Yeah.

[Matt]

And so you just tap into that because you're. You're in alignment. You know, where your intuition is telling you to go, and you're like, I can't ignore this. I can't avoid this.

[Jason Drees]

Yeah.

[Matt]

Even if it's hard.

[Jason Drees]

Even it's hard.

[Matt]

Yeah. Even if I'm not good at it.

[Jason Drees]

Yeah. And I. And I. And I actually had a friend say something to me a while ago, and I realized that I've been. I've been kind of disconnected from my audience and other people. And I think it was. I think it was a little bit of like, sadness and shame for. For me having what could be appeared as like a reduction in success and had divorce and all that stuff. So there was. There was some. Definitely some struggle there. And I think it. I had been. And prior to that, I think I was kind of hiding a little bit. So I think. I don't think I've been truly open to connect with my audience. So I realized there's like this authentic version of me that I'm finally at the point in my life where I don't care what anybody. Anybody else says, because there's always haters. But then the other ones, that I'm changing their lives, like, I'll take the heat from the haters to help those. So that's. Right now I'm. I'm tapping into that authentic side to try to start talking at the same time. I've been through so much, so lately, I'm trying to just not talk about all the shit.

[Matt]

Right, right, right, right, right. There's only so much you want to share.

[Jason Drees]

Yeah.

[Matt]

Or need to share.

[Jason Drees]

Yeah.

[Matt]

And how much of prior relationships do you think gave you that limiting belief of, like, not wanting to share with the world or not being your true authentic self?

[Jason Drees]

I don't know if it was relationships. I think it's just socially, you know, like the image you're supposed to put out there, you know, when I realized in seventh grade is if I project a different person, I get a better answer, better response. So that's what I projected for a long time.

[Matt]

Because it's easier and it feels good.

[Jason Drees]

It's easier.

[Matt]

Yeah, it feels good. I mean, even if you're laying in bed and it hurts a little bit in that moment, 90% of your day, it felt better because you were accepted, understood.

[Interviewer/Moderator]

Yeah, yeah, yeah.

[Jason Drees]

Like, I was like, hey, this is great. Like, when the business was booming and 10Xing 2122, I was like, this is great. Yeah, it was working.

[Interviewer/Moderator]

Yeah. But.

[Jason Drees]

But then life will strip away everything. That's to get you to fix what's not working.

[Matt]

Back to your authentic self.

[Jason Drees]

Back to your authentic self.

[Matt]

So someone listening to this is like, I need to tap into that coaching. How do they find you? How do they access this? How do they learn about it besides the book?

[Jason Drees]

Okay, so, yeah, there's the book. There's a podcast. It's called Transform. You can go there. You can follow me on Instagram. That's probably. I'd say the podcast is a great place to start. I've got almost 200 episodes. There's coaching sessions there, there's content there, and there's just do the repeat after me is in there. It's really powerful stuff.

[Matt]

Well, thank you so much for your time, man. I always enjoy these conversations and love your perspective.

[Jason Drees]

Well, thanks for being here, Matt. This was fun to talk.

[Interviewer/Moderator]

Thanks.