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The distribution industry is changing, with new players and technologies that will shape how you compete and sell. Stay ahead of your competitors with this regular series from Modern Distribution Management, and learn the trends and strategies that will keep you in the lead for the long haul.

Contrary to popular belief, culture isn't a soft skill. It's a competitive advantage, says executive leadership consultant Darcy Blessing-Williams, who is set to speak at MDM's SHIFT conference in May. She joins the podcast to discuss a zookeeper framework geared for understanding and fostering team behavior. This framework simplifies complex behavioral science.

Former Wesco leader Ben Albu shares why so many sales tools end up in the "technology graveyard" in this preview to his SHIFT Conference session on leveraging sales technology for success.