MedTech companies are navigating a new reality: more data, more tools, and more pressure to engage customers and teams in smarter, more efficient ways. But with no clear playbook, many are struggling to keep up.

In this episode of the Medical Alley Podcast, Ben Wagner sits down with Salesforce’s Larry Davis to unpack how engagement is evolving across the industry, and where AI is beginning to make a real impact.

From the rise of agentic AI to the challenges of scaling innovation in highly regulated environments, Larry shares practical insights on how organizations can cut through complexity, reduce administrative burden, and empower teams to focus on what matters most.

They explore:

Why only 28% of a sales rep’s time is spent actually selling—and how to fix it
What “agentic AI” really means (and why it matters now)
The biggest mistakes companies make when adopting AI
How to move from pilots to enterprise-scale transformation
What the future of personalized, patient-centered engagement could look like

Whether you’re leading commercial teams, building digital strategy, or simply trying to make sense of the AI wave, this conversation offers a clear, grounded look at where MedTech is heading, and how to keep up.

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Inside Salesforce’s Vision for AI-Driven Engagement in MedTech