The Memory Palace: Episode 220 - "The Zipper"

Release Date: August 15, 2024
Host: Nate DiMeo

Introduction

In Episode 220 of "The Memory Palace," host Nate DiMeo delves into the captivating history of the Zipper amusement ride—a thrilling attraction that became a staple of American carnivals for over half a century. This episode unfolds the story of innovation, danger, and enduring legacy, painting a vivid picture of how a single ride could influence both the amusement industry and the lives of countless thrill-seekers.

The Birth of the Zipper

Innovation in Design

The episode begins with Joe Brown, a creative mind at Chance Amusements in Wichita, Kansas. Faced with the challenge of developing a new ride, Brown repurposes a simple piece of plywood into a unique shape—resembling an apostrophe or a cartoonish lowercase 'b' depending on its orientation. This novel design deviates from the company's traditional flat-bottomed rides, setting the stage for something extraordinary.

"It looks a bit like an apostrophe or a particularly cartoony lowercase b depending on how you oriented it," (03:43) Nate DiMeo narrates, highlighting Brown's innovative approach to ride design.

Harold Chance's Vision

Harold Chance, founder of Chance Rides, emerges as a pivotal figure in the story. Renowned for his miniature railroads in the 1960s, Chance embodies a spirit of excitement and risk-taking. His decision to invest in the Zipper ride marks a significant shift from his company's focus on miniature attractions to full-scale thrill rides.

"He wouldn't build anything he wouldn't ride," (04:30) DiMeo quotes Chance, illustrating his hands-on approach and commitment to safety—at least initially.

The Zipper's Debut and Early Success

First Impressions

The Zipper made its debut in 1968, characterized by a 57-foot oblong tower that spins along its center, resembling a Ferris wheel but with a more dynamic motion. Riders are pulled around the tower on parallel cables, causing their carts to wobble and flip in a dizzying display of movement.

"I wouldn't build anything I wouldn't ride," (04:30) Chance's nonchalant attitude is put to the test as he becomes the first to experience the Zipper firsthand.

Modifications After Accidents

Early testing revealed the ride's intense motion was too much, resulting in two tragic accidents where riders were ejected from their carts. These incidents led to significant modifications: the introduction of metal cages around each cart and the addition of passenger-sized sandbags to simulate riders during testing.

"They installed a metal cage around each of the carts," (06:20) explained DiMeo, ensuring the ride's future safety and viability.

The Zipper's Rise to Fame

Carnival Staple

Despite the initial setbacks, the Zipper quickly became a sensation. Its portability—thanks to Harold Chance's design allowing it to be easily disassembled and transported—made it a favorite among traveling carnivals. The ride's visibility and the excitement it generated drew crowds wherever it was set up.

"It was new, it was flashy and it was tall. It could be seen for miles," (08:15) DiMeo notes, capturing the Zipper's widespread appeal.

Economic Impact

Carnival operators appreciated the Zipper not only for its ability to attract riders but also for the unintended benefit of collecting lost items. As described, items like wallets and coins would often fall out of riders' pockets during the ride's tumultuous motion.

"Carnies could just rake it in at the end of the night. Change by the cupful," (09:05) DiMeo explains, shedding light on the economic incentives that bolstered the ride's popularity.

Challenges and Regulatory Hurdles

Safety Concerns and Legislation

By the late 1970s, the Zipper had proliferated across North America, with 93 units operating during the peak carnival season. However, the ride's dangerous nature led to increased scrutiny following two fatal accidents involving young girls in Arizona and Pennsylvania.

"In the summer of 1977, a congressman tried to ban the Zipper," (10:40) DiMeo recounts, illustrating the mounting pressure to ensure rider safety.

Survival Through Advocacy

A pivotal moment in the Zipper's history was the formation of a task force led by the mother of one of the deceased riders. Her efforts were instrumental in implementing stricter safety measures, ultimately allowing the Zipper to continue operating despite the opposition.

"Thanks in large part to her effort, the Zipper still rises above fields and clearings and church parking lots each summer," (12:30) DiMeo emphasizes the impact of dedicated advocacy on the ride's legacy.

The Zipper's Enduring Legacy

Cultural Icon

Over 50 years, the Zipper has become more than just an amusement ride; it's a cultural icon representing the thrills and perils of carnival life. While roller coasters have evolved with more sophisticated twists and higher speeds, the Zipper remains a beloved fixture due to its unique design and the memories it creates.

"To have dared to ride the Zipper, to have managed to hold onto your lunch, if not your lunch money, to have defied death," (13:20) DiMeo reflects on the personal experiences of riders, capturing the ride's lasting emotional impact.

Modern Adaptations

Today, the Zipper has evolved with improved safety features, such as latches and locks, and operates at a more controlled pace. Despite these changes, it retains its ability to thrill, balancing safety with the exhilarating experience that has kept it in operation for decades.

"It is safer now with latches and locks that can as easily come undone," (14:10) DiMeo notes, highlighting the ride's adaptation to modern safety standards.

Conclusion

Episode 220 of "The Memory Palace" masterfully intertwines history, personal stories, and technical details to portray the Zipper amusement ride's journey from a daring invention to a beloved carnival staple. Nate DiMeo's storytelling illuminates the complexities of innovation, the consequences of risk, and the enduring allure of rides that push the boundaries of thrill and safety.

Notable Quotes

• Harold Chance on Testing the Zipper:
  "I wouldn't build anything I wouldn't ride." (04:30)

• Carnival Economics:
  "Carnies could just rake it in at the end of the night. Change by the cupful." (09:05)

• Advocacy Impact:
  "Thanks in large part to her effort, the Zipper still rises above fields and clearings and church parking lots each summer." (12:30)

• Rider Experience Reflection:
  "To have dared to ride the Zipper, to have managed to hold onto your lunch, if not your lunch money, to have defied death." (13:20)

Produced by Nate DiMeo with research assistance from Eliza McGraw. "The Memory Palace" is a proud member of Radiotopia, a network of independent, artist-owned, and listener-supported podcasts from PRX.