Fletcher and Connor Watson are two brothers building a production empire, Wildfire Content, while Connor plays for the Sydney Roosters in the NRL. Here's how they're revolutionising branded content through authentic storytelling.

This episode dives deep into their journey from starting a charity after a family tragedy to creating compelling documentary-style campaigns for luxury brands like Louis Vuitton, Chanel, and major clients like Hyundai.

The boys break down their unique approach to "branded documentary" content, how they leverage Connor's sporting connections, and why authenticity trumps everything in today's oversaturated advertising landscape.

Starting Wildfire Content from a family tragedy and charity work
How to win government tenders in the production space
Working with luxury brands: Louis Vuitton, Chanel, Dior
The rise of "branded documentary" style content
Why risk and authenticity are essential for cutting through
Balancing brotherhood with business partnership
Their breakout YouTube series "Off-Season"

Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/

Subscribe to the Mentored newsletter here: https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5

See omnystudio.com/listener for privacy information.