The WORST Pride Month Commercials ... So Far

Summary

The WORST Pride Month Commercials ... So Far

The Michael Knowles Show | The Daily Wire | Released June 7, 2025

In this compelling episode of The Michael Knowles Show, host Michael Knowles takes a critical look at the landscape of Pride Month commercials, dissecting various advertisements he deems the "worst" in their approach to celebrating Pride. Through sharp analysis and pointed commentary, Knowles explores how different organizations navigate (and in his view, mishandle) the representation of LGBTQ+ themes in their marketing strategies.

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1. Oregon Lottery Commercial

Timestamp: [00:00 - 00:31]

The episode opens with Knowles addressing the Oregon Lottery's summer commercial. The ad promotes lottery gameplay by highlighting its contribution to supporting Oregon's extensive park system, including projects like accessible trails and dog park upgrades.

Notable Quote:

"It's just one way a little lottery play for many Oregonians can add up to a lot of good." [00:31]

Analysis: Knowles acknowledges the positive impact of lottery funding on community projects but sets the stage for a broader critique of how various brands intertwine social causes with their marketing.

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2. The Decline of Pride in Sports

Timestamp: [00:31 - 02:48]

Knowles discusses the diminishing presence of Pride in the sports arena, particularly focusing on baseball. He sarcastically remarks on the Seattle Mariners' embrace of LGBTQ+ themes, questioning the genuine support behind such initiatives.

Notable Quote:

"Baseball is the most conservative sport. Don't do it. Don't do it." [02:20]

Analysis: He criticizes the perceived mismatch between baseball's traditional image and the inclusion of LGBTQ+ elements, suggesting that such efforts are forced and lack authenticity. This section underscores Knowles' skepticism toward integrating social causes into established, conservative domains.

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3. Sesame Street's "On Our Street" Commercial

Timestamp: [02:48 - 04:14]

The conversation shifts to Sesame Street's commercial promoting inclusivity with the slogan, "On our street, everyone is welcome." Knowles vehemently opposes the notion, arguing that introducing complex LGBTQ+ themes to young children is inappropriate.

Notable Quote:

"A publicly funded children's puppet show is promoting extremely weird, deviant, aberrant sex stuff to an audience of primarily 2 to 5 year olds on your taxpayer dime." [03:30]

Analysis: Knowles deconstructs the ad's messaging, labeling it as an imposition of adult ideologies onto young minds. He expresses concern over the commercialization of education and the use of children's programming as a platform for social engineering.

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4. Hillsdale College's Educational Ad

Timestamp: [04:14 - 09:27]

Moving to higher education, Knowles critiques an advertisement from Hillsdale College promoting over 40 free online courses. He highlights the institution's focus on classical subjects, contrasting it with contemporary societal shifts.

Notable Quote:

"Learn about the works of C.S. Lewis...the meaning of the US Constitution...the history of the ancient church." [06:00]

Analysis: While Knowles presents Hillsdale's offerings in a seemingly positive light, his tone suggests a preference for traditional education over modern cultural narratives. This segment serves as a subtle endorsement of institutions he perceives as upholding enduring values against evolving social trends.

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5. Air Canada's LGBTQIA Flight

Timestamp: [09:27 - 10:05]

Knowles scrutinizes Air Canada's first-ever LGBTQIA-inclusive flight, mocking the advertisement for its exclusivity towards the LGBTQ+ community while implicitly excluding others.

Notable Quote:

"We value everyone equally. But if you are sexually normal, you're not allowed on." [10:00]

Analysis: He interprets the ad's inclusive language as inherently discriminatory, suggesting that prioritizing LGBTQ+ passengers creates an environment of exclusion for others. This perspective aligns with his broader critique of preferential treatment based on sexual orientation.

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6. Target's Pride Line

Timestamp: [10:53 - 13:05]

Target's Pride product line comes under fire as Knowles examines the store's approach to marketing LGBTQ+ themed merchandise. He points out the absence of explicit labels like "gay" or "queer," replaced instead with vague terms such as "authentic" or "proud."

Notable Quote:

"You don't get to make jokes about us when you're not laughing with us." [11:52]

Analysis: Knowles argues that Target's subtlety renders the initiative insincere, viewing it as a tokenistic gesture rather than a genuine effort to support the LGBTQ+ community. He criticizes the commercialization of Pride, suggesting it dilutes the movement's core messages.

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7. Conclusion and Overall Commentary

Timestamp: [13:05 - End]

Wrapping up the episode, Knowles reflects on the overarching trend of Pride's portrayal in mainstream media. He posits that the momentum against Pride is gaining traction, aligning with his belief that excessive focus on LGBTQ+ themes leads to cultural decline.

Notable Quote:

"Because pride goes before destruction and a haughty spirit before a fall." [12:50]

Analysis: Knowles invokes traditional proverbs to emphasize his viewpoint that Pride's increasing visibility is a harbinger of societal issues. This concluding sentiment encapsulates his conservative stance, advocating for a return to what he views as foundational values.

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Additional Elements

Throughout the episode, Knowles incorporates interactions with voice actors and commentators, adding a dynamic and humorous layer to his critiques. These segments, while interspersed with advertisements and promotional content, maintain a consistent focus on evaluating and challenging the portrayal of Pride in various commercial mediums.

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Final Thoughts

The Michael Knowles Show episode titled "The WORST Pride Month Commercials ... So Far" presents a thorough conservative critique of how Pride Month is commercialized across different sectors. By dissecting advertisements from the Oregon Lottery to Target, Knowles argues that these efforts are either insincere, misaligned with traditional values, or detrimental to societal cohesion. The episode serves as a platform for conservative voices questioning the integration of LGBTQ+ themes into mainstream commercial endeavors, reflecting broader cultural debates surrounding Pride and representation.

Transcript

[Oregon Lottery Representative]

In the summer, all of Oregon is our playground, thanks to our incredible park system. That's why it's so cool that Oregon lottery gameplay, like video lottery or cash pop, helps support tons of parks. Projects statewide, like accessible trails at Silver Falls State park or upgrades to your favorite dog park in Newburgh. It's just one way a little lottery play for many Oregonians can add up to a lot of good the Oregon Lottery. Together, we do good things. Lottery games are based on chance and should be played for entertainment only. Must be 18 or older to play.

[Conservative Commentator]

The great news is that pride is dying. Pride, which goes before destruction and a haughty spirit before the fall. Pride is much weaker this year than it has been in Pride months prior. However, it's not dead yet. It's still around. There's still companies and teams and all sorts of people posting their pride. Mr. Davies, give me the roundup. Nah, that's the worst one. You started with the worst one. I would get it if it were soccer or, like the wnba, but baseball. Ah, all of baseball's LGBT fans. How many LGBT fans watch baseball? Baseball is the most conservative sport. Don't do it. Don't do it. You know what's funny? You would expect them to use all sorts of different colored string, but because a baseball is stitched up by one string, if they actually did that, you would realize that baseball is about unity, not diversity, and not all the weird sex stuff. So they had to just find a string that artificially had all these different colors in it. That's funny. When everyone can be who they are, then it'll all be great. Unless they're a man who thinks he's a woman, in which case they shouldn't be who they are. They should pretend to be someone else. Okay, the Seattle Mariners. Okay. At first I was afraid it was just gonna be an MLB ad generally. All right, the Seattle Mariners are gay. That's fine by me because I'm a lifelong Yankee fan, so doesn't bother me at all. Next one. Football is gay. Lesbian. Okay, do they mean like, football or. They talk about, like, real American football. This is NFL, Huh? I don't think football is gay, but I don't like football. It's not my sport. I only like one sport, and it's baseball.

[Oregon Lottery Representative]

My kid's throwing heat.

[Conservative Commentator]

Heat, shmate. Which is a little bit gay apparently, too. But football. Okay, football. Look, football already disrespects the American flag and promotes black power Marxist organizations. And so I don't. Whatever. Being gay is like the eighth problem that The NFL has right now. Next one. Oh, this is bad. On our street, everyone is welcome. That's more of like a Mickey Mouse. That's not. I can't really do a good Sesame Street. I haven't watched it in about 32 years. On our street, everyone's welcome. Together, let's build a world where every person and family feels loved and respected for who they are. Happy Pride Month. And it's a gay thing. So, in case you haven't processed this, a publicly funded children's puppet show is promoting extremely weird, deviant, aberrant sex stuff to an audience of primarily 2 to 5 year olds on your taxpayer dime. Do you want your taxes going to puppets trying to turn your kids, like, gay and trans? I don't. I don't want that. We need to defund Big Bird. That's what we need to do. Can you try reading it in, like, a Cookie Monster voice? I can try that.

[Voice Actor/Comedian]

On our street, everyone is welcome.

[Conservative Commentator]

Together, let's build a world where every.

[Voice Actor/Comedian]

Person and family is loved and respected for who they are and where all.

[Conservative Commentator]

You little kids are gay, gay. Be gay, gay, gay. Is that how Cookie Monster sounds? I don't. I hope not. Yeah, I know. They never. That's why they never cast me as Cookie Monster. Ah, no. Come on. Come on. I knew that was coming because I already saw it. Like, on Twitter. I already saw it days ago, but they did it. Now, look, they didn't change their profile picture. They moved on immediately to, like, Lou Gehrig Commemoration Day. So they didn't have gay stuff on their uniforms. They just put the number four in their uniform. But Seattle Mariners are gay. That's fine by me because I'm a lifelong Yankee fan, so it doesn't bother me at all. George Steinbrenner is rolling in his grave over this. Okay, I don't really know what the hell's going on here. George would never have let this happen. He never would have let players have beards, and he never would have let the team go gay. You can delete the post. You should Delete the post. IPhone. Shitoni. IPhone. Shitoni phone. Notice, though. Notice how much Apple is hedging its bets here. They don't post any rainbows. They don't post any dudes or ladies doing weird stuff. It's very subtle. They mostly just post Indians looking kind of Indian. And then it's just very black and white. Celebrating pride. Shot on iPhone. Very. They know. They know Apple is a smart corporation and they know that pride is not cool anymore. They just Say they do the perfunctory. Yeah. Do you guys still like pride? Okay, we do a sort of pride thing, but no. That's the straightest pride ad I've ever seen. Next one. Hold on. We're gonna pause right there before we get to my very, very important point, because you should go to Hillsdale. Edu Knowles. History, economics, classical literature, constitutional interpretation. Did your education cover these foundations? Perhaps not. Or maybe you're just due for a refresher. While our world constantly evolves through time and technology, certain fundamental truths about humanity and our place in the universe remain unchanged. That is why I am excited that Hillsdale College is offering more than 40 free online courses in the most important and enduring subjects. Learn about the works of C.S. lewis. The story is in the book of Genesis, the meaning of the US Constitution, the rise and fall of the Roman Republic, the history of the ancient church with Hillsdale College's free online courses. Personally, I would strongly recommend Hillsdale's course on Dante's Divine comedy. In this free 10 lecture online course, you will encounter one of the greatest works of Western civilization. An epic poem in three parts that presents universal truth about character and choice, the nature of God and man, the path to freedom and happiness. Hillsdale makes it so simple to increase knowledge and curiosity. The course is self paced, so you can start whenever and wherever. Right now, go to Hillsdale. Edu. Knowles Knles. It's free. It's easy to get started. Hillsdale. Edu Knowles. Hillsdale. Edu Knowles. That. That's like the opposite of the Apple ad. That is a pretty overtly, grossly sexual ad. I don't like the movement. I don't like the implication. What company was that? It's a headphone company. Okay, well, no. No need to buy that. The World Health. The World Health Organization. Okay. Come on, man. I don't. Let's just take the trans thing. If you engage in the trans ideology, you are much, much more likely to, especially if you have the procedures. You're much, much more likely to have bone problems, to have early death, to have anxiety, depression, to be suicidal. You are much, much more likely, dramatically more likely to have all sorts of serious health problems. And everyone has known that since at least the 80s. And you got the World Health Organization. Love is healthy. Love is healthy. LGBT elemental P stuff is not healthy. Whatever you want to say. You could even say, I like the LGBT stuff or I support it anyway. You certainly can say it's healthy. I'm very glad Trump voted to pull our funding from the World Health Organization. It's like the anti obesity campaign promoting, you know, jars of Crisco and tubs of Big Macs. Totally ridiculous. Nashville Predators. Happy Pride Month. Well, that actually makes sense. Not because of the Nashville or because of the team, but because the biggest LGBT ideologues and Pride activists are definitely predators. So that. That is a. That's what we call brand synergy. That kind of works. So I'm very sorry for the team's fans. Canada. Yeah, okay. Whatever this Canadian thing is, definitely makes sense that it would promote pride.

[Airline Representative]

There was a bit of a range of options this morning. Coming here and getting dressed for this flight. We are doing the first ever. Now, let me get that one straight, because a few letters have been added to this 1 2s LGBTQIA flight ever in Canada. I do identify with the progress flag. There's something in there that represents me as well. So it was a bit of joy having the opportunity to do this flight today and want to celebrate not just our community, but our freedom to be who we are, both at work and in society. Shantae, you all stay.

[Conservative Commentator]

Air Canada wants to show that they value everyone equally, which is why only gays are allowed on this flight. We value everyone equally. But if you are sexually normal, you're not allowed on. We hate you. You're excluded. Is that legal? Can you. Can they legally do that? Not that I would be the most eager to be on the flight, but we value everyone. We include everyone. Unless you do, like, normal stuff, in which case, get up, get out of here. It's not. That's not this kind of airplane. Okay? We don't take to your kind around here. If you're not a member of the two SQLGBT elemental P + community, we don't want you on our airplane. Enchante. Je ne suis pas ashante. Au revoir.

[Retail Analyst]

Okay, I'm not buying any of this stuff, but I was curious as to what Target was going to do for their Pride line this year, given that they've rolled back so much of their DEI and have lost literally millions of dollars in sales on account of that decision. And, boy, howdy, was I surprised to see what they're offering this year. Kicking off in their home decor, they have a series of these birds that my sister used to collect, and they have a bunch of, like, drag queenie birds. There's, like, a Marie Antoinette bird, which is sort of interesting. And then there's this here, perhaps the most homophobic of them all. Mini bird figurines. Gal and pal. And they do come with the optional upgrade of purchasing the U Haul moving band. Just Gal and her pal and their U Haul. You're not gonna find anything in stores that says queer or gay on it. It will say authentic or proud. Anything that says gay or queer on it seems to be for online only. You don't get to make jokes about us when you're not laughing with us.

[Conservative Commentator]

Yes, you do. Right? I mean, don't. Look. You know what I say about Target? That's a good start. I'm glad they're not, like, actively trying to propagandize the kids into weird sex stuff, but it's only a good start. I don't want any of that stuff in Target. Target's a big company and it is part of the broader public square. And I don't want any of that weird stuff in Target. I don't want any of it. The dolls can maybe stay because they're kind of funny. But the other stuff, the rainbow stuff and the authentic and the proud, and I don't want that. I don't want even that. My heart goes out to you. Good start. Clearly. Look, the momentum has moved against the pride, which is good because. Because of how pride goes before destruction and a haughty spirit before a fall. Okay, who's my favorite one? That's the one that was my. You saved the best for last. Things are moving in the right direction. Also. I kind of want the Gallon Pal dolls with the U Haul. It's funny. It's kind of funny. See you next time, gal. And pal.

[Voice Actor/Comedian]

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