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This episode is brought to you by White Claw Surge. Nice choice hitting up this podcast. No surprises. You're all about diving into tastes everyone in the room can enjoy. Just like White Claw Surge. It's for celebrating those moments when connections have been made and the night's just begun. With bold flavors and 8% alcohol by volume. Unleash the night. Unleash White Claw Surge. Please drink responsibly. Hard seltzer with flavors, 8% alcohol by volume. White Cloth Seltzer Works, Chicago, Illinois. Well, I was down on my last dollar. Then I started saving because the bank said fiscal restraint is what you're craving. So I put my earnings in a high yield account, let the savings compound and the interest mount. I'm optimizing cash flow, putting debt in check. Now time is my friend and not a pain in the neck. And we've got a little cash to rebuild the old deck. Boring money moves make kind of lame songs, but they sound pretty sweet to your wallet. Brilliantly boring since 1865 at New Balance, we believe if you run, you're a runner, however you choose to do it. Because when you're not worried about doing things the right way, you're free to discover your way. And that's what running is all about. Run your way@newbalance.com running. No, no, no, no. At first glance, it's just a piercing, a fashion choice, a little ring through the nose. Nothing more than a trend among zoomer girls. But what if it isn't? What if it's more? What if that little piece of metal hiding in plain sight is a symbol signifying something deeper, darker? We've all seen them. We've all scrolled past them. And yet no one seems to ask what they mean. Why do they mark the faces of so many women today? Women whose happiness is quietly collapsing? Is it rebellion? Something new? Or is it something older, more ancient? Something we've forgotten but that our instincts still recognize? This investigation is not about jewelry. It's about what we're being shown every single day and why no one seems to see it. Until now. Prejudice is a very good thing. You don't want to be cruel about it or irrational. But prejudice is a prejudgment. We use them all the time. It's how we get out of bed in the morning. And so there are all these signs that can maybe suggest, oh, this is going to be a good interaction. And signs that say, this is a red flag. And there is no clearer red flag in the world than a septum piercing. I have never seen A girl. And it's always a girl. I've never seen a girl get a bullring nose piercing and have her life improve. The producers have assembled myriad women with the septum piercings who I suspect will all have something gone a little wrong. I'm going to hold your hand with an industrial paper towel. When I tell you that your comments saying nose ring theory are literally doing the opposite of what you think they are. Put a pause. What is nose ring theory? Is this just my theory? Congratulations. Congratulations. Have I stumbled on a theory of the world? I'm not familiar with this term. I thought I was original in my observation. Do I get credit for this theory? Like, you know, the theory of relativity. Einstein gets that one. Is this. Is it the Michael Theory of the nose ring? I'm going to cl. Good. I'm going to claim that. Keep going. I want to look this way. I want you to be able to look at me and see that I am a safe space and that I don't tolerate. I want you to look at me and know. Donald Trump. Men. Honestly, what's going on in the world right now? The genocide in Gaza. Anybody who thinks any differently, honestly, if I'm not for you. Good, Good. Annie. Good. Kill him. So she's. This is great. She actually. She's a co. Theoretician of the nose rings in the sense that she's saying, yeah, I'm not just wearing this because I like it. I'm not just wearing it because it makes my nose feel good. I am wearing this as a sign to signal that I'm politically on the left, that I'm, I guess a lesbian or I just hate men. Broadly that I'm pro Palestine. I don't. Whatever. Now she has other red flags here. The kind of odd tattoo on the finger. Om. I don't know what that. It's a heart. She's like, f this, F that. I hate this. I hate that heart. Love, be kind, choose kindness. And of course, the streak of green hair. Not a great sign. Why does she hate men? Does she hate men because she hates the policies of Donald Trump? I'll kiss every guy. Man and woman, man and woman. Look at that guy. How handsome he is. Which man does she hate? In my experience? I don't want to get too into psycho babble. The women with the bull nose ring perhaps could have a better relationship with their fathers. Wow. I didn't know that. I just. You're telling me now for the first. Is that safe to say? Next one. Time for another food bank haul. What did my family of know? No, no, no. Because hundreds of thousands of people are starving. Babies and mothers and grandfathers are starving to death because there are thousands of trucks of food and diapers and baby formula. So she goes to a food bank. I know she made other claims too, but she goes to a food bank. Does she need to go to a food bank? I like that there are food banks and it's good to help the poor and, you know, the needy. Is she needy? She seems very needy. But does she really need it? Does she really need the food bank? Because couldn't you apply the same principle? By going to the food bank, you're taking food from people who are sincerely in need. Even if her point were totally sound, she doesn't seem to be expressing it in a persuasive way. Not in her comportment or her appearance or in the way that she's shrieking. I mean, you could say two plus two equals four. But if you're shrieking it and banging your head on a table, you would maybe convince me that it equals five. Next one. All right, so let's talk about the January 6, 2020 attack, right? No National Guards were deployed that day, but now all of a sudden, they want to deploy national guards in D.C. to criminalize people. The audacity of it all. And just to set the record straight, this has never been about democracy. This is a dictatorship. It's about who can get the most power and who can use their power to manipulate and dictate the people. Fact check. True, nothing at all happened on January 6, 2020. I think she's talking about January 6, when the vote was certified for the 2020 election. But the 2020 election took place long about nine months. 10. No, sorry, 11 months after January 2020. So I think the bull nose ring, that might have been a longer one, that went all the way up and scrambled her brain a little bit. She says that guard. But let's say she was talking about 2021. It's true. There apparently weren't sufficient police forces on January 6, 2021. That's because Nancy Pelosi didn't call them in. Which she took responsibility for on camera in her daughter's documentary. Okay, next one. I just came to the realization why I'm single. Every guy that I'm like, oh, yeah, he's attractive. I see their wives and they just look like, so, like, you know, like, not like this dude, I'm. I look crazy. Like, that's why guys don't want to wipe me up. And I Just come to this realization. Yeah, okay, okay. That's very true. There are guys who would find that attractive. Yeah, boy. But look, she's still got a little sanity left. The bull nose ring hasn't totally deprived her of that because she's attracted to normal guys. There are plenty of guys who would be into all that with the crazy nose rings and all the attendant behavior. But she doesn't like those guys because those guys are generally weirdos and losers. Are you sure about that? So she. I want the normal guy, but the normal guy wants the normal girl. And I don't want to act normal. See, she has. It's the ring paradox. She is very attracted to the wedding ring. All the married guys, but the married guys are not attracted to the bull nose ring. You gotta. But there's a simple. She says she has tattoos. Those are harder to remove. I guess maybe she could do it, but it is if she wants to attract the guy. Not the married guys, but the guys like the married guys. Here's the advice. Here's how you do it. We just put it down on the table. And then. And after you do that, it's not like that's a magical totem or something. After you do that, you then stop behaving like people who have the bull nose ring. Right now. Go to expressvpn.com michaelwildlettert did you know that your Internet provider watches your every move online? Tracks all your clicks, all your time spent online? Builds a profile to sell to the highest bidder. Sounds illegal, and it should be, but it's not. There is a solution. It's one that I've used for many years now. ExpressVPN. With ExpressVPN, all our online activity travels through secure encrypted servers. No one, not even my Internet service provider can track my movements or take away my rights. I love it. So easy too. Even for me. On all your devices. Your phone, your tablet, your computer. Boom. You click one button, you're done. ExpressVPN just launched Identity Defender for US customers included at no extra cost. Removes your data from brokers files, monitors the dark web for your information. Alerts you if someone tries to use your Social Security number. Find out how you get 4 months free by scanning the QR code on screen, clicking the link in the description box below, or going to expressvpn.com michael@a y letter T. And yet when it comes to this piercing, for some reason, men have the audacity to. To first of all think that I care what they think. And Second of all, think that they can comment on it and say some really nasty things actually. So I'm gonna need you to take the mirror, look in it, do some reflecting and learn that it's not all about you. But it is, right? That whole video is about me. It's all about me. And I try to be nice about it. You don't want to attack a woman's appearance, but you point out the bullnose ring, not great. And so she says, why do you think I care what you think? Hold on, I'm gonna just make a 45 minute video about why I totally don't care what you think. And that thing that you said, and here's how you said it. And I didn't like the way you said it. And I don't. You do care. That's fine. I care what other people think about me too, to some degree. Cause I live in society. Why do I comb my hair? I comb my hair so that I look nice and kemped and put together at work or even just in public. Why do I wear a wedding ring? Is to fend off the hordes of women who would throw themselves at a lothario such as I. Why do I have the leftist tears tumbler to give myself delicious leftist tears to nourish myself. Why do you have the bullnose ring? You are wearing this ring that you know is off putting to people in order to elicit a negative reaction. And there are all sorts of reasons we can surmise, psychological reasons as to why this is. Some people, they'll take any attention, even negative attention, as long as it's attention. Some people want to get a rise out of a guy, out of, I don't know, make dad really angry or something. All of liberalism comes down to screw you, Dad. I am your father. Nuh. The. You mean. Nah, don't blame me. That's what you want to do. I'm giving you what you want and you're talking about it, about all the attention that you say you don't want. Okay, next one. I just left the grocery store and I saw someone open, carrying. I hate it here. What the. Why do you need to bring a gun to the grocery store? What the. To protect you is really why. And ourselves. Because the people with the bull nose rings, they. They don't want good guys to carry guns. They don't like the cops. They let criminals out of jail. They exalt criminals, they encourage criminal behavior. They discourage basic elements of the natural law, like self preservation because of you. And in order to protect you. We need guns. We wouldn't. It's because of you. It's you. It was you, Charlie. It was you. Go back through all of them. I want to see. I want to see if any of them are not too far gone. That girl's pretty far gone. That girl is pretty far gone. That girl's way far gone. That girl. That girl seems to still have a little joie de vivre in her. You know, she's got. She only has the one, and it's a small notice. That's a little tiny bullnose ring. In fact, without my glasses, I could barely even see. She's just testing it out. This isn't the, like, hey, dad, I'm gonna, like, clobber you over the head and chop you up into little pieces. This is more like, what do you think about this? And she's kind of put together. You know, she's generally looks like she showered. She still clearly is craving affirmation from a male authority figure. That's the whole point of this video. So to me, purest folly can fall out of her folly. I think she can return back to sobriety normality just a little. I'm not even convinced that one's real. That might be a clip on. Huh? What do you men. What do you think? Huh? What do you think? I care what you think. What do you think about my nose ring? Do you think? You think? Yeah, she could come back. Okay, the rest of you, don't. Don't do it. You can Earring. Okay, whatever. Even if you have like one of these little whatever. I have bigger battles to fight. But the big. The big, like, demonic bullnose. Lose it. Lose it. Put it somewhere else. See you next time. And Doug, Limu and I always tell you to customize your car insurance and save hundreds with Liberty Mutual. 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Episode Title: Why Lib Women Have Gone MAD: A Michael Knowles REACTION-Investigation
Date: October 11, 2025
Host: Michael Knowles (The Daily Wire)
In this episode, Michael Knowles embarks on a tongue-in-cheek “investigation” into the cultural meaning behind the rise of septum (or “bull ring”) nose piercings among young liberal women, examining whether these fashion choices signal deeper personal and political tendencies. Using a series of internet video clips, Knowles offers commentary, humor, and cultural criticism, arguing that such piercings have become a “red flag” for certain ideological views and personal instability. The episode maintains a satirical, irreverent tone throughout as Knowles leans into his trademark blend of mockery and social observation.
Knowles plays and reacts to several TikTok-style video clips featuring young women with septum piercings, dissecting both their appearance and political or personal statements.
On Prejudice and Judgement:
On “Nose Ring Theory”:
On ‘Ring Paradox’—Why Normal Guys Aren’t Attracted:
On Seeking Attention:
On Liberalism and Rebellion:
| Timestamp | Segment/Content | |------------|------------------------------------------------------------| | 03:10 | Opening thesis: nose piercings as a cultural “red flag” | | 04:15–07:50| Analysis of “signaling”—political identity via piercings | | 08:00–09:55| Food bank activism critique | | 10:00–11:30| January 6 misstatement; factual lampooning | | 12:00–14:45| Dating and the “ring paradox” | | 16:40–18:40| Defense of piercings, “attention-seeking” argument | | 19:00–20:15| Open carry/guns segment | | 21:00–22:30| “Hopeful” young woman: “not too far gone” |
Knowles’s episode blends mockery, social critique, and psychological speculation, all wrapped in his distinctly snarky, combative style. He argues that septum piercings among young, liberal women are not aesthetically neutral but are potent signals of rebellion, instability, and radical politics—“red flags” that men should heed. The episode ends on a satirical high note, offering a fleeting “hope” for redemption to those not “too far gone” and reiterating the need, in Knowles’s view, for traditional values.