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Michael Peres speaks with Cheryl Stauffer, founder and CEO of Crimson Design Group, a nationally recognized, WBENC-certified interior design firm based in Columbus, Ohio. Born in Paraguay and shaped by both South American warmth and Midwestern groundedness, Cheryl has spent more than 22 years building a design practice rooted in spaces that feel layered, intentional, and lived in.

In this episode:
• Cheryl’s design philosophy and how she thinks about creating spaces that connect past, present, and future
• Why Crimson’s residential roots give the firm an edge when designing for commercial clients
• The kinds of spaces Cheryl most loves to design and what draws her to them
• How her role as a founder has evolved over 22 years and what excites her as Crimson approaches its 25 year mark
• The contrarian belief she holds about design, plus her advice for younger professionals entering the field
• Where she finds inspiration and how she protects her creativity over the long term