The Millionaire Real Estate Agent Podcast – Episode 109

Title: Host Micro Events to Build Consistent Referrals with Meg Daday
Date: November 17, 2025
Host: Jason Abrams
Guest: Meg Daday
Podcast Network: Keller Podcast Network

Overview

In this episode, Jason Abrams sits down with top-producing solo agent Meg Daday to unravel how “micro events”—small, highly curated gatherings—can become a powerhouse for consistent real estate referrals. Meg discusses how her introverted nature led her to build a thriving business not through massive open houses or huge parties, but by orchestrating intimate, activity-driven events that appeal directly to her ideal client. Along the way, Meg opens up about the personal and professional habits that have shaped her success, from transformative keystone habits to marketing strategies that keep her referral engine humming.

Key Discussion Points & Insights

Meg Daday’s Journey Into Real Estate

• From Law to Real Estate: Meg shares her winding path from law school and working with major Chicago law firms, to a dream gig handling contracts for large-scale events—and ultimately finding herself laid off and rethinking her career.
  • Notable quote: “It was a series of point of no return decisions that I let go of the things that weren't working and went all in on what works for me.” (02:32)
• Discovering Her Strengths: Her background in strategy and marketing, along with “pocket presence” (the ability to read the field and anticipate moves ahead), set her up for her unique real estate approach.
  • “One of my strengths, and maybe my superpower, is... you can kind of see the whole playing field and know what's going to come next and make cool, quick adjustments as needed.” (04:31)

Keystone Habits and Personal Transformation (06:25–12:47)

• Identifying What Holds You Back: Meg candidly discusses feeling “stuck” in 2022 despite solid production, tracing it back to nightly wine habits that undermined her energy and focus.
  • “‘What's stopping you from getting everything you want?’… I responded, ‘It's my nightly habits of drinking wine every night...’” (06:55)
• Making a Point of No Return Decision: She committed to a 30-day “Dry January,” which proved transformative and became a catalyst for deeper life change.
  • “Three years later, it's totally changed my life and I haven't had a drop of alcohol since December 31, 2022.” (08:48)
• Keystone Habits Defined:
  • “What's the one thing that ... makes everything else easier, unnecessary.” (08:19)
• Adding Positive Structure: Training for a half Ironman introduced greater discipline and momentum, with physical routines supporting business productivity.
  • “The structure of training for anything ... helps put a lot of structure in the rest of my life.” (09:52)
• Facing Fear and Resistance: Letting go of familiar anchors takes courage, but the most resistance often signals where you most need to grow.
  • “The fear is in the resistance... The thing that we're being called to is the thing we probably most need to tackle.” (12:03)

Micro Events for Relationship-Driven Business Growth

Why Micro Events? (15:03–19:49)

• Personal Style and Market Fit:

  • Meg’s introversion and dislike for large or impersonal networking events led to creating smaller, tailored gatherings.
  • “I get super overwhelmed by the idea of like a hundred person event. And so I really keep these events to 15 to 20 people, sometimes as little as five. And it's all centered around an event, activity of value.” (19:59)

• Know Your Client Avatar:

  • Distilled her target market to specific profiles: first-time buyers (often women or new couples), upsizers (with kids/dogs), suburban moms, and downsizers.
  • “I just needed to meet 30 women exactly like Kari.” (15:54)

Designing and Executing Micro Events (19:49–32:38)

1. Get Crystal Clear on Your Audience
   • Begin by knowing exactly who you want to attract.
2. Select Relevant Activities
   • Curate events around client interests: wreath making, holiday mixology, breathwork, walking tours, clothing exchanges, etc.
   • “Wreath making ... holiday mixology for cocktails or mocktails, breathwork... clothing exchange...” (19:59)
3. Keep It Intimate & Purposeful
   • Activities drive the event, reducing social pressure and fostering deeper connections.
   • “They all have something in common, which is there's an activity or a purpose which probably takes the pressure off of having to be the life of the party.” (20:45)
4. Invite Structure & Guest Flow
   • Use Eventbrite to manage invitations; guests must register themselves, helping collect their information for follow up.
   • “I set it so that the person that I text the link to can only register themselves. They have to forward the event to their friend.” (25:08)
5. Strategic Invites with Referral-Oriented Messaging
   • Incorporate Phil Jones's “exactly what to say” language, making the ask easy and natural.
   • Example: “Hey, Jenny... Who do you know that would love to join us?” (25:12)
6. Venue Partnerships
   • Partner with local boutiques or studios—often women-owned—to host events, minimizing overhead and accentuating community ties.
   • “Finding those partners is super important.” (28:58)
7. Event Execution
   • Keep it light: simple food, two-hour window, social rather than salesy.
   • “All I do is a cheese plate. It costs $160. I buy the same one every time. Wine and NA beverages…” (29:02)
8. Managing No-Shows
   • Acknowledge drop rates; send reminder emails and highlight limited availability to boost attendance stickiness.
   • “The drop rate for events is extremely frustrating... like a 20 to 30% drop rate.” (26:19)
9. Post-Event Real Estate Touchpoint: Loom Market Update
   • Send personalized Loom videos with market data to each attendee (or their neighborhood), strengthening your position as a useful resource.
   • “A loom video of a market update for their neighborhood... that’s brilliant.” (30:07)
   • “You can see on Loom how many people viewed it too...” (30:59)

Social Media & Ongoing Nurture (31:47–34:40)

• Exclusivity First, Sharing After
  • Events are promoted on social media post-facto to maintain exclusivity while showcasing value.
• Building Client Story Brand
  • Social and newsletter content elevates the client as the “hero” of the story, using testimonials and narratives that highlight real wins and relatable challenges.

Metrics & Impact

• Events Drive the Database:
  • “80% [of clients] have either come to an event or their friend came to an event.” (32:49)
• Newsletter as Secondary Nurture:
  • Regular stories, market updates, and event content; frequency target is weekly but achieved biweekly.
  • “The goal is to do them once a week, but that is not happening right now. It's probably two a month.” (34:40)
• Keep It Real and Work In Progress:
  • “Perfection is highly overrated... It will always be [a work in progress].” (35:43)

Notable Quotes & Memorable Moments (with Timestamps)

• On Personal Transformation:
  • “Three years later, it's totally changed my life and I haven't had a drop of alcohol since December 31, 2022.” – Meg (08:48)
• On Clarity of Audience:
  • “I just needed to meet 30 women exactly like Kari.” – Meg (15:54)
• On Event Structure:
  • “I keep these events to 15 to 20 people, sometimes as little as five. And it's all centered around an event, activity of value.” – Meg (19:59)
• On Invitations:
  • “I set it so that the person that I text the link to can only register themselves. They have to forward the event to their friend.” – Meg (25:08)
• On the Follow-Up System:
  • “A loom video of a market update for their neighborhood... that’s brilliant.” – Jason (30:07)
• On Metrics:
  • “80% that have either come to an event or their friend came to an event.” – Meg (32:49)
• On Imperfection and Growth:
  • “Some of this is a work in progress and that perfection is highly overrated.” – Meg (35:43)
• Reflection on Meg’s Approach:
  • “Her power comes from her willingness to be transparent and look into her life and ask the questions that many people aren't willing to ask.” – Jason (35:53)
  • “If you're trying to connect with everyone, I bet you connect with less of them.” – Jason (36:36)

Timestamps for Important Segments

• [02:32] – Meg’s unconventional journey into real estate
• [06:25–12:47] – Keystone habits and personal breakthroughs
• [15:03] – Why and how Meg chooses micro events over large gatherings
• [19:59] – Step-by-step breakdown of micro event creation and execution
• [25:08] – Practical invitation workflow with Eventbrite and referral language
• [29:02] – How to run and pace the event itself
• [30:07] – Post-event strategy: personalized Loom market update
• [32:49] – The measurable impact of micro events on referrals and client database
• [34:40] – Email newsletters as supplemental nurture content

Summary in Meg Daday’s Own Words

• “Movement creates momentum. So by making that one change, I was able to just drive everything else in my life forward.” (11:10)
• “I keep it simple. Like I have been an individual agent for a long time and you know, the only way to do these events is to just keep them super manageable.” (31:27)
• “Perfection is highly overrated... It will always be [a work in progress].” (35:43)

Conclusion

This episode unpacks how strategic, authentic connections—via small, value-driven events—can yield a steady stream of referrals and lasting client relationships. Meg Daday’s approach demystifies event-based marketing for real estate agents, demonstrating that being purposeful, focusing on your strengths, and serving your ideal client community can drive outstanding business and personal growth.

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