The Millionaire Real Estate Agent Podcast – Episode 111

The 3-Step Marketing Plan That Closes 200+ Deals a Year with Danny Baron

Host: Jason Abrams | Guest: Danny Baron
Date: December 1, 2025

Episode Overview

In this vibrant episode, Jason Abrams interviews Danny Baron, a Cincinnati-based real estate team leader known for innovative, high-impact client events and a three-step marketing system driving over 200 annual closings. Danny unpacks his approach to client events, value-driven giveaways, and comprehensive media strategy, detailing how he’s created a “touch program people are unable to escape” and built an organically thriving business. The discussion is equal parts tactical roadmap and motivational masterclass—whether you’re a solo agent or building a team, Danny’s systems and mindset offer actionable inspiration for explosive growth.

Main Discussion Points & Insights

1. Danny Baron’s Background: Passion for People & Market Research Mindset

• Danny’s Networker Origins: Homeschooled, connected through sports and youth group—learned networking by rallying people for pickup basketball, eventually selling homes to college friends in his circle.
• Professional Detour: Started in market research for Fortune 500 companies (Johnson & Johnson, Hershey, P&G). Developed skills: leading focus groups, communication, project management, and witnessing the real impact of listening to consumer feedback.
• Entering Real Estate: Entered via a custom home builder relationship, struggled 1.5 years without a sale before getting licensed.
• Key Learning: “All of my savings…gone. Five years of my career looking in the mirror. Nothing more than…a failure with no money in the bank…I learned to work with multimillion dollar clients, I learned to write emails…be a good communicator…” (Danny Baron, 05:00)

2. Setting Up the 3-Step Marketing Plan

• Start With a Budget: Danny invests 10% of revenue into marketing. “You have to be consistent, or it’s just not going to work.” (Danny, 07:44)
• Three Synergistic Pillars:
  1. Media & Social Media: Full-time media staff—one for social/YouTube, one for listing photography/video.
  2. Giveaways: $25k+ of targeted, memorable giveaways each year, leaning into items and experiences people wouldn’t buy for themselves.
  3. Client Events: Four annual in-person events, each with 10+ database touches (before, during, after).

In-Depth Breakdown

I. Media and Social Media Strategy (10:09–15:56)

• Consistency Is King: “Instagram made me like $50,000 my first year…I was just willing to put myself out there and do silly selfie videos…” (Danny, 10:22)
• YouTube Play: Weekly, high-quality 20-minute local tour/interview videos aimed at relocation clients. “We want to be doing 52 videos a year. We want them to be good.” (Danny, 11:30)
• Tracking Results: “Our metric was, are we going to get some closings? And in year one, we had some closings. In year two, we feel more leads…we’re getting close to 3,000 subscribers…” (Danny, 12:22)
• Upgrading Listing Media: In-house pro photo/video, drones, Matterport for luxury. Standard: “Photos are two hours minimum… No ugly stuff on the counters…you need to let me loose in there for 30 minutes…” (Danny, 15:14)
• Resource Utilization: Listing photographer also covers events & team productions in low season.

II. Giveaways – Creating Buzz and Building Brand (15:56–21:40)

• Pandemic Pivot: Giveaways (e.g., March Madness) started in 2020 when in-person events paused.
• Prize Selection: "Think the 500 [dollar] item you would never buy for yourself…like a Yeti cooler…When they win one…they freak out…” (Danny, 16:09)
• Contest Mechanics:
  • Tag three friends, like the Instagram post, bonus entry for sharing to a Story (must tag the team).
  • Manual spreadsheet tracking for entries to ensure transparency.
  • Prizes appeal to broad interests: local sports, spa, amusement parks.
  • Authenticity is key—winners are real; integrity in winner selection is paramount.
• Results: Organically grew to 5,000+ followers (“the most organically followed real estate team in Cincinnati”).
• Philosophy: “If we get them into our web, they’re going to like what they see…minimum of seven [brand] touches…We do not want to be the Colgate or Crest not winning.” (Danny, 20:07)
• Cadence: Four weeks of giveaways each March (“busy season” starts April), plus smaller pop-up giveaways through the year.

III. Client Events – The Centerpiece (21:40–36:49)

A. Origins and Impact

• First Event = “Launch Party:” $2,000 in credit card debt, 175 attendees before first transaction.
• Lesson: “They weren’t there for pulled pork…they were there for me.” (Danny, 23:49)
• Results: “Over a hundred are now past clients or referral partners…worlds come together in real estate, there’s no separating those two things.” (Danny, 25:00)
• Key Regret: “Didn’t have a videographer, only a photographer.”

B. Modeling on Michael Maher’s Seven Levels of Communication

• “He said, if you throw these events, you’ll never have to bug anybody ever again. You can add value instead.” (Danny, 25:49)
• Adapt events to what you authentically enjoy: “I like trampoline parks, I like the Reds, fall festivals, comedy…”

C. Phases of Event Execution

1. Pre-Event & Invitation (27:01–29:40)

• Coordinated media push:
  • Event videos, team all change profile photos to match, link to signup (Eventbrite/website).
  • “3,250 RSVP’s for Reds game this year…”
• Massively inclusive: “It’s not a client event…it’s a prospecting event…open to anybody.” (Danny, 28:15–28:45)

2. Event Experience

• Attention to first impressions (“Power of Moments” principle):
  • Welcoming signage/music.
  • Check-in logistics: scan invite, swag bag, t-shirt/gear, snacks, QR code for reviews.
  • Team roles: ops focus on logistics, agents focus on making guests feel special (“wander in the seats for seven innings…”).
• “If you’re not winning the moment they show up, you’re losing.”

3. Post-Event Follow-Up

• “Thank you” emails same evening (with review request).
• Staged release of photos/video: “Initial 10 photos, then another 20…they want to know if they’re in any of the pictures…they post on social and tag us—that’s more marketing.”
• “Repurpose the content for website/event pages and personal outreach.”

D. Result: Referral Engine

• Indirect asks: Rarely explicitly asks for referrals at events—instead focuses on value and memorable experience.
• “If you like the way this went today…those are the people handling your transaction…” (35:00)
• Team Scalability: Empowers team members to run their own micro-events with company support/budget, replicating the system (e.g., pickleball parties, scavenger hunts).

Notable Quotes and Moments

• On Budget: “For me, 10% is about my number that I want to put back into marketing. And then I have to select what lane…” (Danny, 07:44)
• On Authenticity: “If we get them into our web, they’re going to like what they see.” (Danny, 20:07)
• On Event Open Door Policy: “It’s not a client event. This is an event that’s open to anybody. This is…the prospecting event.” (Danny, 28:15)
• On Avoiding Annoyance: “I want people to smile when Danny Baron calls. I don’t want it to be this, what’s he going to ask me for now? I want it to be, what is he about to offer?” (Danny, 34:34)
• On The Power of MREA Book: “The Millionaire Real Estate Agent lays out every systematic approach, business wise…but also lead generation wise, also leverage wise…if you follow the models…with your own spin…with your own ability to have fun…what happens has just blown my mind.” (Danny, 37:04)

Timestamps for Key Segments

• Intro & Danny’s Backstory: 00:00–07:03
• Danny’s 3-Part Marketing Model Introduction: 07:44–09:54
• Media & Social Media Deep Dive: 10:08–15:56
• Giveaways: Tactics & Impact: 15:56–21:40
• Client Event Model: 21:40–36:49
  • First Party & Growth: 21:40–27:20
  • Pre-Event Marketing: 27:01–29:40
  • Event Logistics & Experience: 29:40–31:52
  • Follow Up & Referral Impact: 31:52–36:49
• The MREA Book’s Impact: 36:49–38:09
• Host’s Final Takeaways & Closing Thoughts: 38:19–43:12

Host’s Closing Reflections

• The Importance of Loving People: “Danny is clear on the fact that he absolutely loves people. And he wakes up in the morning and he asks a very simple question: How do I become the best part of somebody’s week, month, year…If you answer that question at scale…you’ll never have to look for a real estate deal.” (Jason Abrams, 39:55)
• Systems and Models Lead to Big Lives: “These are the people that are having tremendously big lives. And the reason…it’s happening is because they’re setting up the models and systems to do just that.” (Jason, 41:40)

Takeaways for Listeners

• Pick a marketing budget and invest it with discipline.
• Build a personal “touch program” anchored by authentic, high-value experiences.
• Let social media and events work together to keep your brand top of mind.
• Focus on giving, not pitching—build trust and the referrals will flow.
• Adapt proven models to your style, strengths, and passions.

For the full playbook, actionable tools, and Danny’s marketing models, download the episode PDF at mreanotes.com.

This summary covers the essential teachings and practical wisdom shared by Danny Baron and Jason Abrams, preserving the conversational spirit and tactical depth for agents seeking results-driven inspiration.