113. The Instagram System Behind 250 Home Sales a Year with Elio Alanis

Summary

Podcast Summary: The Millionaire Real Estate Agent | The MREA Podcast

Episode 113: The Instagram System Behind 250 Home Sales a Year with Elio Alanis
Date: December 15, 2025
Host: Jason Abrams
Guest: Elio Alanis

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Episode Overview

This episode dives deep into the extraordinary Instagram-based real estate business model developed by Elio Alanis, a 24-year-old Houston agent who sells 250 homes a year—entirely through Instagram, specializing in new construction and first-time buyers. Host Jason Abrams unpacks Elio’s step-by-step system, from content creation and lead generation to operations and team management. This episode is packed with tactical advice, inspiration, and proof that social media can be a completely free, scalable lead-gen engine for agents.

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Elio Alanis’ Story: From Restaurant Roots to Real Estate Rocket

[02:05–06:33]

• Family Background: Elio’s parents immigrated to the U.S., started in the restaurant industry, and became small business owners. He grew up working in and around the family’s Mexican restaurants, learning entrepreneurial values and hands-on marketing.
• Choosing Real Estate: After deciding against college and the family business, his father famously told him, “If you can sell tacos as a little kid here, then you can sell homes.”

  “That was my slogan. I believe in what he said, and after high school, I got licensed and sold my very first home at 18.” – Elio, [04:45]

• Pandemic Challenge: Started in early 2020; quickly had to pivot when COVID hit. With most properties locked down, he focused entirely on new construction—accessible homes where he could film consistently.

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The Instagram System: Step-by-Step Breakdown

1. Focus on Promoting Incentives, Not Just Listings

[09:04–10:22]

• Elio specializes in new construction incentives, not just home features.
• Every month he scouts which builders offer the best deals (e.g., interest rate buydowns, closing costs paid, free appliances).
• Key quote:

  “Every month, [builders] change their promotions. So now, I’m doing that, but with houses... We’re showing people where the sales are at.” – Elio, [09:52]

• Lead Magnet: Instead of just showing homes, Elio advertises hot builder incentives to attract buyer interest.

2. Consistent, High-Frequency Content Creation

[11:17–12:13]

• Instagram Stories: 8–10 stories per day, featuring deals, incentives, homes, and always his direct phone number.

  “I put my number on every single thing I post on social media, even a family picture. I want them to contact me.” – Elio, [11:54]

• Feed/Reels: Minimum 1–3 times per day in the feed.
• Stories are for time-sensitive “promotions,” reels add long-term value and personal connection.

3. Relationship Building with Builders

[12:35–13:23]

• Elio or his team collects builder info, visits local communities, and gets on group text lists with sales reps for latest promotions.
• Key insight: Builders are happy to share promotions; it helps move inventory and both sides benefit.

4. Lead Capture & Conversion

[13:23–21:31]

• Never Give All the Details Upfront: Elio does not post specific addresses, prompting viewers to ask for more info—turning curiosity into leads.
• Messaging: All DMs, comments, or texts asking about deals are considered leads.
• Conversion Strategy:
  • Obtain the prospect’s phone number through 1-on-1 DMs (“Send me your number so I can send you a list of these homes”).
  • First phone call: 5-7 minutes to gather info on work, credit, and finances. He explains the car-buying analogy for pre-approval.
  • Once pre-approved, credit-passed leads are handed off to “second agents” (showing agents) on his team.
• Lead Volume:

  “I will get about 25 to 30 inquiries a day through my social media.” – Elio, [18:32]

• Half typically convert to pre-approval applications.

5. Team Structure & Operations

[23:35–24:24]

• Elio’s team includes buyer/second agents, who show properties and service clients after qualifying.
• Agents start with a 90-day trial at 15% commission, moving to a 60/40 split afterward (Elio keeps 60% if he generated the lead).
• An assistant helps manage incoming Instagram leads for speed and volume.

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The Content Formula: Stories vs. Reels

Stories (8–10/day):

• Temporary (24 hours), feature promotions and incentives.
• Use a mix of images and selfie videos; always include a call-to-action and phone number.
• Focused on solving first-time buyer pain points: credit approval, lease buyout, little/no down payment.
• Elio’s advice:

  “I promote that if you go through this builder, we can buy out your lease... The leads will come in.” – Elio, [17:17]

Reels/Feed (1–3/day):

• Longer-lasting; feature closings (for credibility), education, personal content (family, lifestyle, “two orange Lamborghinis”).
• Builds personal brand—Elio’s orange Lamborghini motif is a unique “talk trigger.”
• Keeps the human and local connection visible.

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Branding, Bilingual Advantage, and Scaling Insights

[15:45–16:04, 25:08–26:26]

• Elio leverages personal branding (orange Lamborghinis, lifestyle) for recognition.
• Bilingual outreach (Spanish/English) broadens market reach—his team supports more Spanish-language content.
• On expansion: Primarily Instagram and Facebook, but plans to grow into YouTube and TikTok.

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Notable Quotes & Memorable Moments

• On Simplicity:

  “The best things in life are the most simple, yet everything naturally wants to become more complicated. Gary Keller teaches me that.” – Jason, [17:46]

• On Volume:

  “How many days do you wake up and have 25 to 30 people asking you a question about real estate? If the answer is, I’ve never had a day like that, you need to go run this model.” – Jason, [28:03]

• On Mindset:

  “Leadership is teaching people how to think so that they do the things they need to do when they need to do them, so that ultimately they get the things they want when they want to have them.” – Gary Keller via Jason, [30:20]

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Key Timestamps

• Elio’s origin story: [02:05–06:33]
• Instagram system overview begins: [09:04]
• Stories vs. reels explained: [14:04–16:04]
• Lead volume and response system: [18:13–23:07]
• Team structure and compensation: [23:35–24:24]
• Branding & scaling discussion: [25:05–26:18]
• Closing insights & motivation: [28:03–30:20]

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Reality-Check: What Can Go Wrong?

[26:43–27:03]

• Wrong audience or lack of clarity on target market.
• Not consistently posting or promoting unrelated/unattractive content.
• Failing to specialize or solve specific buyer pain points.

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Final Takeaways

• Elio’s model is grounded in relentless consistency, transparency, and putting the client’s needs (incentives, affordability) front and center.
• Instagram, when used intentionally, can be a free, high-volume lead source—if agents show up daily and deliver authentic value.
• Anyone can run this system—no paid ads needed, just hustle, builder relationships, and purposeful content focused on “what’s in it for the buyer.”

Find Elio on Instagram: @leo_realtor
Find Jason Abrams: @therealjasonabrams

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“This is something anybody can go run tomorrow and have incredible success.” – Jason Abrams, [27:33]

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Transcript

[A]

Foreign.

[B]

Welcome back to another episode of the Millionaire Real Estate Agent podcast. I'm Jason Abrams and this is the place where we lift the curtain on the world of real estate like never before. Every week I sit down with visionaries, pirates and mavericks. We're here to document, demonstrate and most importantly, demystify their game changing models and systems. What secrets propel them to the top and how are they living their dreams? This is about passion, it's about strategy. But above all, it's about real, tangible success. So buckle up and let's dive in. This is the Millionaire Real Estate Agent podcast. I hear it every day. Friends. Jason, I want to sell 250 homes a year, over $90 million in production, and have two, not one, but two orange Lamborghinis. Tell me how, friends. That's exactly what we're gonna do. Today. You are about to hear from a young man. I'm not kidding, he's 24, who figured it out right out of the gate, friends. His first full year in real estate, he sold 50 homes. Fast forward now four years later and he is selling 250 of them. And get this, he, he does 100% of it by Instagram. Friends, this is one of the simplest and most genius models we've unpacked in quite some time. You are going to hear from Elio Alanis and I am telling you, hailing from Houston, Texas. If it's bigger in Texas, he does it big. Sit back and buckle up. This is Elio Alinas. Elio, how are you, sir?

[A]

I'm doing pretty good. How about yourself?

[B]

I am fantastic. Thanks for doing this with us today.

[A]

No, thank you. Thank you for having me.

[B]

So, dude, I ask everyone the same question. How did you get into the greatest industry in the world?

[A]

It's a funny story. After high school I was, it was my senior year and I didn't know what to do with my life as, as being becoming an adult. I told my parents, you know, I didn't like college. I was in early college during high school, so I had already experienced, you know, going to college classes and I just didn't like the environment I was in. And I didn't think I was going to become the most successful for myself if I was to go to college. So I told my parents, hey, I'm not going to college.

[B]

What'd they say?

[A]

It was more my mom, she was more disappointed. My father knew that I wanted to do more and he knew that I was not going to do good in like office space or office work. Like, it's just not who I am. So my dad, my family comes from the restaurant industry. So they told me, well that's great. If you're not going to college, then help us open more restaurants. And I was like, well, I don't want to. I'm not passionate about the restaurant.

[B]

What kind of restaurants?

[A]

A Mexican restaurant. Yeah.

[B]

Okay, Mexican. And they had a couple of them, right?

[A]

They have a couple. And that's what they've been doing since the day I was born. You know, they've been doing that for 20 plus years.

[B]

So did you grow up working in the restaurants? Part time job.

[A]

My childhood was in the restaurant. My childhood friends were all the kids in the shopping center. That was my friends growing up. And we could not relate because all of our parents were business owners. And none of us do what our parents do now, you know, because we grew up to that. And you know, we see them work hard every day, we see the fires they put out and it's not easy. And I was like, you know what? It's not what I'm passionate about.

[B]

Were your parents first generation here in America? Yes. Okay. So they came to America seeking this entrepreneurial dream. They became business owners right away. I marvel at that. That's incredible to me.

[A]

My parents came as first generation. My dad started as picking strawberries in Florida, save enough money and then him and my mom opened up a restaurant, small, you know, a small business. And from there they just kept it consistent and, and that's what kind of helped me like seeing their values, their marketing. I mean every day they were dropping business cards at a five mile radius of all the stores. And seeing that kind of really helped me. I'll share later in this podcast, but it really helped me to what should I do in real estate if I had any clients?

[B]

Well, yeah, cause everyone starts without any. So I get it. Mom must have thought, hey, we did all this kind of work so that you can go to college and you won't have to. Then you say I'm not going. They say, well great, come join the family business. And you then say no to that.

[A]

So it's like two nos. And they're like, they're shocked, like, well what are you going to do? And that was when my dad told me, well, if you're not going to pursue college or help us in the restaurant, then you need to get your real estate license. Because if you can sell tacos as a little kid here, then you can sell homes. And that was my slogan. That was like, I believe in what he said and after high school, I got licensed and I sold my very first home in 18.

[B]

Wow. And what year is that?

[A]

I begin in real estate in 2020.

[B]

Okay.

[A]

In the. The beginning of COVID Okay.

[B]

So you're 24 years old now. But by the way, I just want to say congratulations, because when you think about selling 250 houses a year, 80, 90 million in volume at 24 years old, man, you are doing something right. And we're going to unpack that in great detail. But you sell the first house, and then two months later, Covid hits.

[A]

Yeah, right. It was something that. I mean, it shocked the whole world, and I didn't know what to do. I was barely going through ignite. That was like my second, third week of ignite. And we got an email, midnight. And it was saying, hey, do not come to the office. Everybody stay home. If you have an office here, don't even come in. And I was like, what's going on? And, you know, the COVID hit, and Houston got hit pretty hard because we have, you know, big airports and stuff and very a lot of diversity. So it was a funny moment because my dad was like, look, you should have just stayed with us at the restaurant. Now you don't know what you're going to do in real estate. He kind of pushed me to not give up. He'll make fun of me, but in a per. In a way where like, hey, you didn't leave college and leave restaurant to go to real estate and quit, you know, So I took advantage of the only properties that were open to me, which were new construction.

[B]

Well, hang on a sec, because I remember a funny story about this, which is he comes home and you're on the couch.

[A]

Yeah.

[B]

And he's like, wait a minute. You're not just going to sit on the couch. There's no buyers and sellers here.

[A]

Yeah, yeah. I have a video that went viral. It's me on my couch. My dad comes home from work, and I'm just laying down right there, and, hey, what are you doing? Well, there's no work. I have no clients. And they literally told me to get out and go get clients. And that kind of changed my whole perspective. Because during COVID if you wanted to show pre sell used house, a lot of the sellers wanted a pre approval. They didn't want anybody going to the house. They wanted a negative COVID test. And first, I didn't have any clients. I didn't have any pre approvals, and I never got tested for Covid in the first two months. So I Was like, well, I couldn't even show a house. So I was. And under the mindset that, okay, well, I'm never going to show home in my life until my dad told me, hey, well, if you go around the Corner, there are 16 builders, you know, go there and shoot content. And with new construction, it's, you know, first come, first serve, their doors are open. And I was just doing content every single day of 2020 and being meaningful in what I posted.

[B]

Let's talk about this word because you kind of snuck the word content in there. This kind of closing of the world forces you to the new world, which is online and happening in social media. And that kind of becomes the nucleus for this incredible business model that you're going to teach us today.

[A]

That's right. What I was doing, I didn't know it was a system until, you know, a year later in 2021, I sold 50 homes. My first full year in real estate. 2021, I helped 50 families, all buyers, get into a house.

[B]

50 houses right out of the gate.

[A]

Right out the gate, yeah.

[B]

See, that's amazing to me. But now we're four years later and you're at 250. And that's what I'm interested in because by and large, you're running a similar model, but it's scaled. So let's unpack this thing, gang. You know what time it is? We're about to unpack Elio's model. He's gonna tell us exactly how to sell 250 homes a year using Instagram. So I, I'm taking the notes. You don't have to take the notes if you don't get them. Head over to MrEanotes.com that's MrEanotes.com Enter your email. The notes come out every Thursday in a PDF. I'm taking the notes. Elio, tell me exactly how to sell 250 homes a year with Instagram.

[A]

Well, it's actually a very simple concept and it all starts with leads. If you don't have the right amount of leads coming in, then you will not have the right conversion rate to get them approved and get them in the houses. So the way I run my business, I promote the incentives and the deals that are going month to month, every single builder. So I specialize in new construction and first time buyers. So whatever area that has the best promotions this month I go, I promote five, six builders. I don't promote the builder's name, I promote the house.

[B]

Okay, hang on. Because you're hitting it quick. So I'm going to go slow. Let's start with this idea of incentive. So are you suggesting that builders change the incentives they're offering on a regular basis?

[A]

100% every month they change your promotions. And the reason I promote these, you know, a lot of people, when they hear a sell, oh, you know what, Macy's is having a sale, everybody go crazy and they go order a bunch of stuff, or, hey, Academy is having a sale on all sportswear, and you go buy a bunch of stuff. So it's the same thing that's happening dayto day. You probably see a sale, a promotion sale anywhere on social media or online and tv. But now I'm doing that. But with houses.

[B]

What's an example of a type of promotion that a builder might run?

[A]

Hey, this month we are paying all your closing costs, all appliances included, and if you buy within the next 30 days, a 3.99 interest rate. So something like that is like the. That's a huge promotion.

[B]

Yeah, that is huge. So step one, I guess, is getting really clear on this idea that you're not selling houses on social media. You're highlighting incentives to get people to raise their hand. Is that accurate?

[A]

That's right. We're showing people where the sales are at. And whenever you have that approach and like, oh, that Realtor there, Elio, he's known for the best deals in Houston because all we promote are incentives and promotions.

[B]

I love it. Okay, so number one is get clear on the concept of sales and promotions, not real estate. Once I understand the concept, what's the first thing I should go do?

[A]

So after that, you got to be posting a minimum of eight to 10 stories a day, and that should be a few. Whenever you're going to discount industries, builders, you got to be highlighting what can they get with that rate and that mortgage payment, Just that promotion. So you highlight the houses and a lot of people forget the main part. But you got to put your number in there, either your email number or however you want them to contact you. But I put my number on every single thing I post on social media, either being a video, a post, even a family picture. I put my number on there because, you know, I want them to contact me.

[B]

Okay, so I'm going to stay with number two for a second. So I'm going to be posting. Did you say eight to ten stories a day?

[A]

Yes, but that's not including the feed. On the feed, you gotta be posting minimum once. You'll do way better if you post two to three times a day on Your feed. But story wise it has to be at least eight or 10 times.

[B]

And in order to do that, I'm gonna have to have sort of a database of all the new construction projects in my town. So it sounds like in bucket number one, which is market incentives, part two of that is that I need to be calling on a regular basis all the builders in order to find out what incentives they're offer. How do you do that at scale?

[A]

So usually what we do is we, depending on which wheat, we go to a specific area, we farm that area. And then by the mls, you can see how many builders are there. And if I don't go, I send one of my agents. And before I grew a team, I will go door by door, builder by builder, get the sales reps information and then from there ask for promotions. Now we have sales reps that text us on a daily basis their promotions.

[B]

That's really smart. Which is make the relationship and ask them because they're winning too, right? If I'm a new construction salesperson and Elio, you're going to go make eight to ten stories a day about my product, I want to give you all the data that you need. That's right. You said something interesting. You said you're not mentioning where it is or the neighborhood, Is that right?

[A]

Yeah, that's right. Because we want the people to ask us as soon as someone asks us, hey, where is this at? Or what neighborhood, what area, what price? That's considered a lead. And then once we have their, once we have, hey, send me your number. Jason, let me call you for more information. Once we have your number, then it's a 50, 50 shot. You either qualify and we get you in the house or you don't qualify. Then we get you in the house later down the road.

[B]

I love that. Okay, couple of questions. Eight to ten stories. By the way, Elio, I'm new to Instagram, man. I'm the real Jason Abrams. That's how you can find me at Instagram. So I'm learning the difference between reels and stories for our friends that are new. What's the difference between a reel and a story?

[A]

So stories is something that you put on, it's on your profile, avatar on your Instagram, but the stories only stay there for 24 hours. So a lot of people, they got into a habit where when they go on social media, they go through the stories to see what people are doing or their day to day. So I put my stories there and then on my feed I post more like I Have three content pillars. I post my closing pictures.

[B]

No, hang on. When you say your feed, does that mean your reels?

[A]

Yes.

[B]

Okay, reels. So on your stories, you're going to have eight to 10 a day designed to generate leads showing new construction. Then on your reels, you're posting different content. What are the three things you post on your reels?

[A]

Closings. Closing is one, because that's your credibility. That's like your online reviews on social media. So the more closings you have on your social media profile, like, oh, that guy is helping a lot of families. That's what the consumer thinks or sees. So I do closings. I do, you know, your regular informative videos. It can be any real estate type of video. And then the third piece, that one's more organic. That's something more, you know, family, my cars, my rats, something. That's what Elio is about, you know.

[B]

Are you about a Lamborghini? Did I hear right that you have a Lamborghini?

[A]

That too.

[B]

You have two Lamborghinis. Friends. It's all working out for you. Leo, let me be the first to tell you, okay? By the way, I love that. And you know how I knew about it? It's so funny. I mentioned to someone that you and I were gonna be speaking today, and they said, dude, I saw he has a Lamborghini on Instagram. And so you have a talk trigger. People are getting to know you based on these videos.

[A]

My color is orange because my two Lamborghinis are orange. Every time we have a closing, we give our client a Lamborghini bottle and they fall in love. So orange is kind of my thing. And a lot of people, when they see, like, orange cars on the highway, they tag me, oh, look, that's Elio. You know, and it's kind of something that kind of branding myself to it.

[B]

It's so good, man. All right, that was our reels. Let's go back to our stories. Eight to ten a day. Walk me through an effective story, Elio. How long is it? What are the hooks? What are the keys? What are the ha. Walk me through. Teach me how to make a story.

[A]

So an effective story, it doesn't have to mainly be a video. It can be a picture. And let's just say for a picture, I'll take a picture of a house and I'll put, you know, whatever the proportion is, 0 down or 3.9, interest rate, and I put my number. That can be one concept with the picture. A video. It could be a video of me talking selfie wise with the house in my background, my face and just talking about the house, what they can get and obviously put my number on there too. The main three things that buyers need help with first time buyers is credit and they usually don't want to buy a house until the lease is over. So their contract lease and then money. So what I promote is builders or promotions that can put you in a house with zero down. And I also promote that, hey, if you go through this builder, we can buy you out your lease. And then the credit wise is hey, we have builders that are, have houses that are moving ready night, 30 days, 60 or 90 days. So if you need to fix your credit, don't worry, we have a house for you. So while promoting those three things day by day, the leads will come in.

[B]

I think it's actually genius man, because what you've done is you've identified the three major pain points, then you've went out and you've looked for builders that have offerings to solve those problems. And then you wake up every day marketing the solutions.

[A]

Yeah, that's all I do.

[B]

That's all you. It's genius man. By the way, the best things in life are the most simple yet everything naturally wants to become more complicated. That's what Gary Keller teaches me. And you've made it really simple. It sounds like if I'm looking for the equation for a story, it's the house either in the background or in a still shot or in a video. Then it's whatever the promotion is. Then it's make sure your contact information is all over it. That's it?

[A]

Yes, that's it.

[B]

Okay, so now you have leads coming in. Let me ask you this. On a day when you run eight to ten and you do that every day, right? Eight to ten stories every day. How many leads per day? I need to have some way of knowing if I'm doing it right. So help me compare to your world.

[A]

So leads to me, like I said, it's anything from a comment saying a question about the house or a dm, a reply or even a message to my number. I will get about 25 to 30 inquiries a day through my social media. And also people that text the number that I have on my Instagram and.

[B]

That 25 to 30 number one, do they all end up in your database or once they ask a question about a property, is it contact them, see if we can sell a house and move on to the next or are you keeping all these names?

[A]

Yes and no. Since a lot of them are on social media, our first goal is to get their number. Once we get their number, we can put them on database. If we can't get their number, then it kind of, it becomes a bit harder to keep contacting them through Instagram. So the ones are on Instagram, we kind of leave them like, okay, whenever they're ready to give us our information, they will, we'll take them more serious on our database now, everyone on our database. And that's the ones we are tackling every day.

[B]

And how do you go about getting their phone number? Let's say that. And I'm going to give you three different examples. The first one is someone makes a comment based on a story that you did. Hey, house looks awesome. How much is it? What happens next?

[A]

Hey Jason, this Property ranges from 300 to 400 depending on where area you're looking at. I can find you something more affordable. Send me your number so I can send you a list of these homes or schedule a call with you.

[B]

Are you making that as a reply that everyone can see or just to that human?

[A]

Just to that human. When it comes to getting their information, it's a one on one.

[B]

Perfect. And are you doing that live or is that some sort of AI automation through ManyChat or any of these other services?

[A]

You know, we have manychat for some other processes, but for those type of questions, it's either I reply back or my assistant does.

[B]

So any way you slice it, you're trying to get their phone number so that you can then, in a TCPA friendly and compliant way, everyone follow all the rules, then get them on the phone. Now walk me through. What's the conversation look like when you're contacting somebody?

[A]

So the conversation on the phone, it's literally five to seven minutes long. And it's really just to get to know them. Hey Jason, thank you for reaching out to us. I know you, you reach out through us from Instagram and buying a house is a go to you. What do you do for work? How's your credit? How much money you have saved? I get to interview them a little bit and then I tell them, hey, the reason I'm asking all these questions is because just like when you bought your first car, it's kind of similar when buying a house. When you buy a car, you go to a dealership, you look at the car, you like it, and then you apply with the bank. When it comes to buying a house, it's the opposite. You apply with the bank first and then we'll go to the Dealership and find you the house. So they're like, oh, that's right. You're right, Elio. Okay, where can I apply? And then I send the link. They apply with the lender and then from there it's really a 50. 50 if they qualify or not. Once they get qualified, then I give them to one of my second agents and their job is to show them houses until they go under contract.

[B]

I love that. Is there a day? I know you're doing this every day. Does that mean five days a week or seven days a week?

[A]

Seven. And boy, it doesn't mean you have to go seven days a week to go record the content. You can with two, three days a week. And you do all day content. That's plenty of content for the two, three weeks.

[B]

If you find a neighborhood that has a great offering, are you maybe doing five or six videos about that offering? You're not looking for 15 different offerings?

[A]

Yeah, if I find a good promotion that I will do that same promotion on maybe five to six inventory homes they got and I'll promote that all day.

[B]

That makes perfect sense to me. Two more questions on this line here. When you're talking to these folks, you've contacted them, you've laid it out. When you say 50, 50 get approved or not, are you saying that's a 50% conversion rate that they're willing to even talk to the lender? Or are are you saying of the ones that talk to a lender about half are end up being qualified?

[A]

Yes, after they apply with the lender.

[B]

Got it. Okay, this makes sense to me. So my mind is blown and I'm still stuck on the fact that you generate 25 to 30 inquiries per day. So what does that look like from an operations standpoint? Are you just on. Dude, are you on your Instagram 24 7? Is it just ding, ding, ding, ding.

[A]

I feel like sometimes I am glued to my Instagram and there's days where like, oh my God, can I just delete this app off of my phone? But it's a big role of our business and that's why now I have an assistant that has. I bought a second phone. It has my Instagram login and she handles that most of the times. That way we get to people faster.

[B]

Are you spreading to other platforms or do you believe that you can run one business on Instagram and make all of your wildest financial dreams come true? I mean, you already got two Lamborghinis, so like, I don't know what you got next in mind, but Are you going to spread to other platforms? Are you staying put?

[A]

You know, the, the goal is to be as branded as possible. So I mean, we're big on Facebook and Instagram, but the goal is to go on YouTube and TikTok. I just, it's, it's a matter of time of hiring the right person and.

[B]

The agents on your team. I mean, by and large, it doesn't sound like they're doing a lot of the lead generating. They're running services for the people that you've generated on your Instagram account. Is that fair?

[A]

I call them second agents, my buyer agents, but they're more like showing agents that they're just waiting on who to show.

[B]

And how are they compensated, if you're comfortable discussing that. Just so we have a feel for how the math works.

[A]

Yeah, yeah. So I first I put everybody through a trial. I put them through a 90 day trial where they get compensated 15% against the commission. Right. And then once they go through that trial, then I move them up to a buyer's agent and it's really a, it's a 60, 40 split. I keep 60 and they keep 40. And if they bring a client, if they bring a client of their own, then it still seems 60, 40, but 60 your way and 40 my way.

[B]

The beauty of the model here is if I get it wrong, tell me, but you have an incredibly low cost of acquisition per lead. I mean, you're not boosting these posts very often on social media. A lot of this is organic, is that right?

[A]

That's right. Now I am running some booths, probably two or three a month, just to have my profile pop on different areas, just to always get more followers. Because if you don't have the right audience, the right followers, then you won't have those people reach out for the become leads.

[B]

So how many followers do you have?

[A]

Right Now I'm at 45,000 followers, man.

[B]

The majority of them are local, right? Like they want to see what you're doing.

[A]

Yeah, they're all majority of them here in Houston.

[B]

That's wild, man. It is absolutely wild to me. I love what you've built. When you look up. Do you think there's any reason that this model doesn't work all over the country?

[A]

There's really no, it's just I see a lot of other social media agents and I think sometimes they promote too much of the, the promotions, promotions on their feed and there's nothing of like how does that realtor look or how, you know, I feel like sometimes they're Missing kind of more of an organic approach, more authentic. Because at the end of the day, we're business owners, so people want to see who the business owner is.

[B]

Well, I get it, man. Your story is for the promotion. Your reels are for the personal connection. That's how I'm seeing this.

[A]

Yeah.

[B]

Looking up now, was there a certain point where you did this for a period of time and didn't get a lot of love back and now it all hit at once, or I guess 50 deals in your first year. You had success right off the bat?

[A]

I would say probably the, the only time that I wasn't really seeing the return was 2020 when I first started real estate, but that was only a couple months.

[B]

Have you done any, any stories Bilingual are you? Because I know you're bilingual. Are you bringing that into your program?

[A]

I. Sometimes I throw the Spanish in there, but more of my agents promote the Spanish.

[B]

Okay. Do you find that to be effective?

[A]

Yeah, of course.

[B]

I love it. All right, Elio, save me the pain, man. If I'm listening to this and I'm out in the Realtor verse and I'm like, this can't be this easy. There's no way it's this easy. Tell me something, man. Number one, if I'm going to screw this up, where am I going to go wrong?

[A]

If you don't have the right audience, if you don't have the right followers, if you don't want or promoting the wrong stuff, I think first you got to identify what you want to specialize in your audience and then from there, find something, find their solutions.

[B]

I love that, man. So in hindsight, did you pick the right audience? If you could do it all over again, would you have the exact same audience today?

[A]

Yeah, of course. Yeah.

[B]

Why selling houses to people? First time, man, what is that all about?

[A]

It reminded me of myself when I first started in real estate. I was that 18 year old that nobody trusted because I was so young and I have a beard. So now that I help people, my. My average first time buyer is between 22 to 25. So I get to help my generation get into home. So that makes me very happy.

[B]

I think that's incredible. So, okay, so I know our audience. They're like, I want to follow this guy. How can they find you on Instagram?

[A]

Leo Realtor.

[B]

There it is. Friends, I got news for you. If you don't know, then you don't know. And if you don't, if you've never seen an orange Lamborghini, he can show you Two of them. Elio, thank you for everything you're doing for the industry, man. I think that you are an unmitigated genius. The simplicity. I interview a lot of people, man, and the simplicity of your model inspires me so much. This is something that anybody could go run tomorrow and I think have incredible success. I'm so grateful for you sharing so openly with us.

[A]

Thank you, Tayson.

[B]

I want it to be harder me emotionally, gang. I need this to be harder. You see, I think back to when I was trying to sell 250 homes a year and it was a grind to get there. Now, sure, I was able to accomplish it, but listen to the ease by which he discusses it. What if I told you that there is a place where for 100% free, you could have one of the most powerful lead generation platforms on the planet? Friends, there is. It's called the Insta, as the kids say. This guy goes in and he cracked the code, man. He figured it out that when you speak to the problem that the clients have and you purvey the solution, you are going to win. I mean, think about the solution that he came up with. Number one, he broke the world between stories and reels. Again, stories are going to be temporary. Reels are going to be long term. In his mind, stories are where he talks about the promotion and the ads, and then his reels are where you get to know him better. That's absolutely genius. I asked him after the fact, I said, elio, so what's the most effective post that you make? And what he said is, when I make a reel of a closing and I physically show a family who now has the joy of homeownership. And under it, I write the promotion that they responded to and then I put my phone number, boom. In that minute, it is 100% real. And people think, if that person can do it, so can I. And there you go. Think about all the different lead generation that you have right now. How much of it is outgoing and how much of it is incoming. How many days do you wake up and have 25 to 30, 30 people asking you a question about real estate? And I'm gonna tell you this. If the answer is, I've never had a day like that, you need to go run this model. If the answer is those are my best days, friends, that's his Tuesday, you need to go run this model. The question isn't, are you using social media? The question is, based on the way you're using it, how many leads are you generating? And that's the genius that Elio unpacked for us today. Here's the last thing I want you to think about. How many of you have an Instagram account? I know I do. I'm at therealjason Abrams. You know how many leads I generated today? None. You know how many he did? 30. Go forth and do likewise. There it is. That wraps another episode. Friends, I don't know what you're taking out of this. I really don't. I'll tell you what I want you to be taking out of it, which is these are the people that are having tremendously big lives. And the reason it's happening is because they're setting up the models and systems to do just that. Gary Keller told me that leadership is teaching people how to think so that they do the things they need to do when they need to do them, so that ultimately they get the things they want when they want to have them. And that's what I want for you. You're all leaders, but it begins with leading ourselves. Hey gang, if you're enjoying this as much as we are, I want you to subscribe. Hit the button right now. Do it on YouTube, Amazon Music, Apple, Spotify, or wherever you get your podcasts. We also send out a newsletter at the conclusion of every show to make sure that you get the highest points in the models and systems that were discussed. So if you want to sign up, I need your name and your email address. Head over to themillionaireagentpodcast.com millionaireagentpodcast.com enter your name and your email address and every week that newsletter will be in your box. Friends, you just went on a journey. I hope that what happens between now and the next time we meet is absolutely wonderful for you. Thanks for listening. I'll see you next week.

[A]

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